Infoboom future-storage-aug2011-v3

Infoboom - The Future of Storage with Tony PearsonThe Future of Storage, with Tony PearsonThe storage landscape is changing as a result of the convergence of virtualization, improvements in energyefficiency, cloud computing and users insatiable demand for data. With adoption of server virtualization,storage is taking over as fastest-growing part of a typical companys information infrastructure.New technologies are changing the way organizations manage their storage assets. Flash storage deliversmore flexibility in creating hierarchical tiers to meet different demand priorities. Storage virtualization enablesbusinesses to increasingly treat all their storage assets as a single pool. Data deduplication can significantlyreduce redundancy. Cloud storage is another intriguing option, providing the capability to dynamically movestorage assets to a shared model.These and other advances require IT organizations to rethink the way they classify their storage assets. Inthis presentation, Tony Pearson outlines the seismic forces that are reshaping the storage landscape. Youlllearn: – How the shift in roles assigned to each storage type can be used to optimize storage and retrieval efficiency; – How to take advantage of multiple tiers of storage via automated and policy-driven methods; – How to apply the convergence of data center networking technologies - including FCoE, iSCSI, NFS and CIFS protocols, as well as voice and video - to your environment; – The importance of cloud computing, and the ways storage can participate in this new scheme.Presented Live – Infoboom Webcast -- August 23, 1pm EDT2 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonAgenda Energy costs, economics and performance are driving a shift in the roles of each storage type Improvements in bandwidth are driving a convergence of networks Cloud computing is driving standardization, automation and management that also impact internal IT departments3 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonHow energy is typically used in the data center IT Load Typical Data centers have 2.5 Power Usage Effectiveness (PUE) rating 60% 40% With adoption of server 37% Power and Storage 63% Cooling virtualization, storage is taking Servers, Networking . . . over as fastest growing part of Information Infrastructure Source: Dell, IDC, UC Berkeley, Green Data Project Preview: http://www.drunkendata.com/?p=12334 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonStorage Hierarchy Solid-State Drives ~120 W/TB DRAM Cache Solid-State Drives (SSD) Phase Change Memory Faster Disks (15K/10K RPM) ~ up to 435 W/TB 10K/15K RPM disks Fibre Channel SAN Slower disks (7200 RPM)7200 RPM disks ~ 40 to 115 W/TBVirtual TapeNAS/iSCSI Tape ~ 2 W/TBTape5 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonIOPS per Watt – A new Metric for SSD 20,000 Solid-State Drives (SSD) are most appealing for random read-intensive I/O workloads Previous attempts to increase IOPS: – Heavily use DRAM cache – Short-stroke the spinning disk – Stripe data across many spindles 707 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonSolid State Drives (SSD) Drive Power Use Solid State Drives (SSD) offer some interesting characteristics: 20 15 – More Reliable: 1% AFR vs. 3-8% for HDD Watts / Drive 10 – Lower energy consumption (Watts / Drive) 5 – Faster read / Slower write destage 0 Typical R/W Operation 15K FC/SAS 300GB 7200 SATA 500GB Best place to initially put this technology: SSD 73GB SSD 16GB drive-for-drive replacement inside servers – Reduce outages, Improve Resiliency – Save 1500 Watts per server rack Watts / TB 140 120 100 – Fast operating system reboot 80 60 40 Watts per TB tells a different story… 20 0 Typical R/W Operation – Spinning Disk can provide lower Watts/TB Source: IBM, STEC8 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonSDD and HDD Production Lines Daily Output: 100,000 disks Result: One wafer = 14,000 PB/line/year 30,000 GMR @375 GB per HDD heads $11 to $17B USD investment required for SSD 35x to capture 1% of HDD market Result: Wafer 390 PB/line/year One wafer = 425 dies @2 GB per die Daily Output: 1,250 wafers Source: IBM Almaden Research, Steven R. Hetzler, Sep 200910 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonStorage Hierarchy Performance-Driven Policy-Driven Automated Tiering Information Lifecycle Management (ILM) Easy Tier SSD + Disk Older, infrequently accessed Virtual Tape information Libraries Long-Term Retention Archive11 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony Pearson IBM System Storage Easy Tier saves energy 9.5 kW 5.7 kW Easy Tier achieved better performance in 50 percent less floor space and 40 percent less energy. Save up to $100,000 in power and cooling for roughly 75 TB of usable data over three years.12 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonEnhancing Storage Efficiency Data deduplication is a method of reducing storage C B A C B A needs by eliminating duplicate copies of data. C C A B A B – Store only one unique instance A of the data B B A A A – Redundant data replaced with pointer to the unique instance Real-Time Compression is a method of reducing storage needs by changing the encoding scheme as the data is being read and written. – Short patterns for frequent data – Longer patterns for infrequent data. – Can achieve 20 to 80 percent reduction in storage capacity.13 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonTape’s substantial cost advantage over disk continues through 2015 $/GB for Storage Media DRAM 1.E+05 NAND HDD 2002 estimated CAGR Tape Tape’s cost advantage over 1.E+04 Credit Suisse 2008 Study Grochowski 2003 disk also contributes to a IDC 08 signification TCO advantage HDD History 1.E+03 TCO Comparison 16 1.E+02 Disk Tape 14 $/GByte 12 1.E+01 10 8 1.E+00 6 4 1.E-01 2 0 10 yr Archive 5 yr Backup 1.E-02 Tape (Clipper Gp) (ESG Study) 1.E-03 1990 1995 2000 2005 2010 2015 Year14 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonIBM Brings Together Disk and TapeBlended solutions provide performance andlower energy costsCut TCO 50% with Blended Tape and Disk* Consider the long-term costs of10 year TCO example. Assumes 250TB storage, 25% growth/yr ownership $7 $6,365,950 Floor space SATA disk lower cost access to Power & Cooling online data than FC disk Maintenance Tape less than disk and consumes Prod + DR Carts less energy, but often not ideal for Millions Hardware online access $3.5 $2,255,346 Blended solution: – Online access to most recent $946,405 content – Lower cost, energy-efficiency for $0 SATA Disk Tape Blended Disk long-term and Tape * TCO estimates based on IBM internal studies.15 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonLinear Tape File System (LTFS) LTFS Single Drive Edition – Mount the tape – Display directory of tape contents Tape contents – Read and Write files – Drag and drop as needed to local disk LTFS Library Edition – Display Library as collection of directories – Selecting directory mounts the Tapes in tape Library – Read and Write files appear as – Drag and drop as needed to directories local disk16 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonThe Shifting Roles of Storage Solid-State Primary Data Drives (SSD) Combined with Disk replication slower 7200 and Virtual Backup Data RPM disk to Tape Libraries reduce energy Physical tape, Long-term Space costs over 15K Improved by combined with Management and RPM drives high-capacity automation Data Retention 7200 RPM “Flash & Stash” disks, Linear Tape Project compression, File System Task Folder deduplication (LTFS)17 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonThe New Era of Smarter Computing Centralized Distributed Smarter Computing Computing Computing Thousands of IT Professionals Billions of People Millions of Office Workers 1952 1981 Today19 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonConvergence of Networks 10/100/1000 10GbE Converged Enhanced 1GbE Ethernet (CEE) • Data, Voice, Video Network Interface Card (NIC) Local Area Network Data Center Network NFS, CIFS, iSCSI, FCoE, HTTP Storage Area NetworkHost Bus Adapter Converged Network (HBA) Adapter (CNA) 2 Gbps 8 Gbps 40GbE 4 Gbps 16 Gbps 10GbE 100GbE21 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony Pearson “People do not want quarter- inch drills. They want quarter-inch holes.” Professor Emeritus Theodore Levitt, Harvard Business School23 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonThe Evolution of IT Resource Virtualization Physical Consolidation Workload GB • Sequential Server sprawl • Random Many Workloads, One Server Compute • Lightweight GHz • IO-Intensive • CPU-Intensive One Workload, One Server Bandwidth Gbps • Messaging Logical One Workload, • Storage / IO Consolidation Many Servers • Voice / Video Virtualization is technology that makes one set of resources look and feel like another set of resources, preferably with more desirable characteristics24 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonOrigins of Cloud Computing “ If computers of the kind I have advocated become the computers of the future, then computing may someday be organized as a public utility just as the telephone system is a public utility... The computer utility could become the basis of a new and important industry. „ Cloud Computing —John McCarthy, MIT Centennial in 1961 Application Service Provider Grid Computing Time-Sharing In the 1960s and 70s, several companies provided time-sharing services as service bureaus25 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonCloud – A Disruptive New Paradigm? “Clouds will transform the information technology (IT) industry… profoundly change the way people work and companies operate.” Cloud computing is a pay-per-use model for enabling 2010 network access to a pool of computing resources that can be provisioned and released rapidly with minimal Cloud Computing management effort or service provider interaction. Source: US National Institute of Application Service Provider Standards and Technology (NIST.gov) Grid Computing Time-Sharing Pay-per-use Network access Pool of Resources Rapid Elasticity Self-service26 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony Pearson Preliminary TCO Analysis Traditional Data Center Cloud Computing Services Source: IBM Compares traditional model vs. Cloud Computing service Includes acquisition, management, power/cooling, floor space Also includes network circuit cost, with full redundancy Circuit costs are offset by economies of scale, reduced operational costs Initial modeling shows 43% savings over 4 years, and 73% in year 127 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonCloud Deployment and Delivery Models Enterprise Public cloud Backup/Archive eMail / Office Apps Web Hosting Delivery Private cloud Hybrid cloud Models Conferencing Desktop Business Deployment Develop / Test Process Models Analytics / Mining Software-as-a-Service Traditional Help Desk (SaaS) enterprise IT Bandwidth Middleware and Development Tools Packaged Apps Platform-as-a-Service Compliance (PaaS) Proprietary Servers, Storage and Networking Hardware Infrastructure-as-a-Service (IaaS)28 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonIBM Integrated Service Management Map Service Dependencies to Infrastructure Visibility across How are resources connected to Applications, provide business services? Data and Underlying Service Management Infrastructure Control Aligned to Business Priorities Public cloud Monitor Infrastructure Resources Traditional Automate How are infrastructure events Service affecting services? enterprise IT Operations Are activities efficiently executed when delivering business services? Process and Technology Automation across Business Services29 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonFile-Based Storage Market Opportunity W o r l d w i d e F i l e - B a s e d vs B l o c k - B a s e d S t o r a g e Capacity Shipments,2009–2014 There is a significant shift in storage usage from traditional structured data to unstructured, file storage content. ‘Content Depots’ are emerging in storage market in areas like archiving, media repositories, web content, health records, etc. Some reports show this space growing at +90% annually. Note: file storage requires significant superset of Fibre Channel SAN skills: Application, network, user file system Source: IDCs 2010 Enterprise Disk Storage Consumption Model3030 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonWhat is Cloud Storage? Ephemeral Storage • Typically boot volumes Three types • Goes away when VM of Cloud Storage is shutdownHosted Storage • Production • Backups • Archives Persistent Storage • Persists across VM reboots • Can be shared between VMs31 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonIBM Smart Business Development and Test Cloud 32 x 168 x 10 = 53,760 VMs per SONAS Virtual Machines • Up to 32 VMs per iDataPlex server • Used for ephemeral and persistent storage needs Hypervisor • Each file in standard 256GB, 512GB, or 2TB size • Appears as “Block Storage” to the virtual machine iDataPlex • Up to 10 iDataPlex systems per SONAS disk system • Each iDataPlex has 168 servers sharing 1 file system Scale-Out Network Attached Storage (SONAS) • Up to 11 PB of usable storage • Read/Write access via CIFS, NFS, HTTP, FTP, SCP • Policy-driven placement, movement and expiration32 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonCloud Prediction from Sun CTO Greg Papadopoulos A "neutron star collapse of data centers" –It wont make sense for businesses to build their own data centers. Hosting providers will bring "brutal efficiency" for utilization, power, security, service levels, and idea-to-deploy time. –A half dozen very large cloud infrastructure providers and a hundred or so regional providers Look more like the banking world –Customers will trust service providers with their private data as they do banks with their money.33 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonIBM Tucson Executive Briefing Center Contact Us For more information, visit: http://ibm-vbc.centers.ihost.com/briefingcenter/tucson To book a briefing, please contact your IBM Representative, IBM Business Partner, or Briefing Center Coordinator, Lee Olguin at +1 (520) 799-5460.36 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony Pearson Tony Pearson 9000 S. Rita RoadAbout the Speaker Master Inventor, Bldg 9070 Mail 9070 Tucson, AZ 85744 Senior Managing Consultant Mr. Tony Pearson +1 520-799-4309 (Office) Master Inventor, IBM System Storage™ tpearson@us.ibm.com Senior Managing Consultant IBM System Storage™ Tony Pearson is a Senior IT storage consultant for the IBM System Storage™ product line. Tony Pearson joined IBM Corporation in 1986 in Tucson, Arizona, USA, and has lived there ever since. Over the past years, Tony has worked in development, marketing and customer care positions for various storage hardware and software products. In his current role, Tony presents briefings on storage topics covering the entire System Storage product line, as well as various Tivoli storage software products. He interacts with clients, speaks at conferences and events, and leads workshops to help clients with strategic planning for IBM’s integrated set of storage management software, hardware, and virtualization products. Tony writes the “Inside System Storage” blog, which is read by hundreds of clients, IBM sales reps and IBM Business Partners every week. This blog was rated one of the top 10 blogs of 2006 for the IT storage industry by “Networking World” magazine. The blog was published in book form as “Inside System Storage: Volume I” available from Lulu publishing. Tony has a Bachelor of Science degree in Software Engineering, and a Master of Science degree in Electrical Engineering, both from the University of Arizona. Tony holds 19 IBM patents for inventions on storage hardware and software products.37 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonMore about Tony Pearson Social Networks: • tinyurl.com/az990tony (blog) • twitter.com/az990tony • slideshare.net/az990tony • linkedin.com/profile/view?id=103718598 • flickr.com/photos/26449036@N06/ Tony’s book series “Inside System Storage” Volume I and Volume II are available in various formats: www.lulu.com38 © 2011 IBM Corporation

Infoboom - The Future of Storage with Tony PearsonTrademarks and disclaimers© IBM Corporation 2011. All rights reserved.References in this document to IBM products or services do not imply that IBM intends to make them available in every country.Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. ITInfrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce. Intel, Intel logo, IntelInside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or itssubsidiaries in the United States and other countries. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft, Windows, Windows NT, andthe Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. ITIL is a registered trademark, and a registered community trademark of the Office ofGovernment Commerce, and is registered in the U.S. Patent and Trademark Office. UNIX is a registered trademark of The Open Group in the United States and other countries. Java and allJava-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. Cell Broadband Engine is a trademark of Sony Computer Entertainment, Inc. in theUnited States, other countries, or both and is used under license therefrom. Linear Tape-Open, LTO, the LTO Logo, Ultrium, and the Ultrium logo are trademarks of HP, IBM Corp. andQuantum in the U.S. and other countries.Other product and service names might be trademarks of IBM or other companies. Information is provided "AS IS" without warranty of any kind.The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs andperformance characteristics may vary by customer.Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute anendorsement of such products by IBM. Sources for non-IBM list prices and performance numbers are taken from publicly available information, including vendor announcements and vendorworldwide homepages. IBM has not tested these products and cannot confirm the accuracy of performance, capability, or any other claims related to non-IBM products. Questions on thecapability of non-IBM products should be addressed to the supplier of those products.All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or deliveryschedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here to communicate IBMs current investmentand development activities as a good faith effort to help with our customers future planning.Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience willvary depending upon considerations such as the amount of multiprogramming in the users job stream, the I/O configuration, the storage configuration, and the workload processed.Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated here.Prices are suggested U.S. list prices and are subject to change without notice. Starting price may not include a hard drive, operating system or other features. Contact your IBMrepresentative or Business Partner for the most current pricing in your geography.Photographs shown may be engineering prototypes. Changes may be incorporated in production models.Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on theWorld Wide Web at http://www.ibm.com/legal/copytrade.shtml. ZSP03490-USEN-0039 © 2011 IBM Corporation

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Infoboom future-storage-aug2011-v3

by Tony Pearson

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Infoboom future-storage-aug2011-v3 Presentation Transcript