IBM Storage Strategy in the Era of Smarter Computing

sSP13 IBMs Storage Strategy in the Smarter Computing Era Tony Pearson IBM Master Inventor and Senior Managing Consultant#IBMEDGE

Confused about IBMs initiatives for Big Data analytics, Workload Optimized Systems, and Cloud Computing? This session will explain it all, and how IBMs approach in design for its various storage products and solutions fit into these overall themes.#IBMEDGE

Sessions -- Tony Pearson • Monday – 1:00pm Storing Archive Data for Compliance Challenges – 4:15pm IBM Watson: What it Means for Society • Tuesday – 4:15pm Using Social Media: Birds of a Feather (BOF) • Wednesday – 9:00am Data Footprint Reduction: IBM Storage options – 2:30pm IBMs Storage Strategy in the Smarter Computing era – 4:15pm IBM SONAS and the Cloud Storage Taxonomy • Thursday – 9:00am IBM Watson: What it Means for Society – 10:30am Tivoli Storage Productivity Center Overview – 5:30pm IBM Edge “Free for All” hosted by Scott Drummond 3#IBMEDGE

Today’s Challenges, Tomorrow’sOpportunities IMPROVE SERVICE Not only ensuring high availability and quality of existing services, but also meeting customer expectations for real-time, dynamic access to innovative new services. REDUCE COST Not just containing operational cost and complexity, but achieving breakthrough productivity gains Deliver the right through virtualization, optimization, energy stewardship, and flexible information, sourcing. to the right people, at the right time … MANAGE RISK Not only addressing today’s security, and compliance challenges, but also … with an IT infrastructure preparing for the new risks posed by in a dynamically changing an even more connected and collaborative world. environment 4#IBMEDGE

There are Clear Implications for StorageLeaders and CIOs • Storage costs are constantly rising as a Explosion of data percent of IT spend • Situation compounded by low storage utilization • Information silos impede rapid data delivery Inflexible infrastructures • Users require faster provisioning and custom services • Labor costs are rising as a percent of storage Escalating complexity costs • Manual storage administration hinders time-to-value 5 #IBMEDGE

IBM Storage is key to Smarter Computing Managed with Cloud Technologies Designed for Data Incorporates cloud technologies to improve service quality, speed ofDesigned for Deliver insights in delivery and efficiency data seconds through Smarter systems built to Computing process a variety of data at scale Optimize performance and economics by matching workloads with the best Tuned to the Task platform to meet specific workload requirements 6#IBMEDGE

Designed for Data:New Insights and Innovation from Big Data Designed for Data Single trusted version of the truth Analyzing Structured and Unstructured data sources Manage the explosive growth of information 7#IBMEDGE

IT as a Kitchen –Understanding Big Data Receiving new 400 ingredients! groceries every week Recipes that require only every hour! four ingredients Preparing meals Parties of for a family of 5 500 people! 8#IBMEDGE

What Exactly is “Big Data”?The Three “V’s” Variety … from a collection of structured and unstructured data sources Big Data is the Velocity analysis of information .. optionally, including real- to identify trends, time input streams of data patterns and insights to make better business decisions Volume … that result in data sets so large they are awkward to work with using traditional database technologies 9#IBMEDGE

Big Data richness has the potential to create economic benefits over awide variety of use cases.Volume Velocity Variety12 terabytes of Tweets create daily 5 million trade events per second 100’s from surveillance cameras video feedsAnalyze product sentiment Identify potential fraud Monitor events of interest350 billion meter readings per annum 500 million call detail records per day 80% data growth are images, video, documents… Predict power consumption Prevent customer churn Improve customer satisfaction#IBMEDGE

Beyond traditional sources ofdata to generate insight Traditional Approach New Approach Structured, analytical, logical Creative, holistic thought, intuition Structured Unstructured Repeatable Exploratory Linear Iterative Monthly sales reports Brand sentiment Profitability analysis Product strategy Customer surveys Maximum asset utilization 11#IBMEDGE

The Information Supply Chain Transactional & Collaborative External Applications Business Information Analytics Sources ApplicationsAll forms of information can be incorporated into an enterprise’s information supply chain and storage infrastructure 12#IBMEDGE

Efficient By Design • Smarter Storage is Efficient by Efficient by Design Design – Data Footprint Reduction • Real-Time Compression • Thin Provisioning • Deduplication – Energy Efficiency • EPA Energy Star Rating – Enhance Administrator Productivity • Intuitive, easy to use interfaces – Reduce Network Complexity • Data Center Bridging (DCB) / CEE • Data, Voice, Video come together 13#IBMEDGE

Enhancing Storage Efficiency withData Footprint Reduction• Data deduplication is a method of reducing C B A C B A storage needs by C C eliminating duplicate A B A B copies of data. A B B A A A – Store only one unique instance of the data – Redundant data replaced with pointer • Real-Time Compression is a method of reducing storage needs by changing the encoding scheme as the data is being read and written. – Short patterns for frequent data – Longer patterns for infrequent data. – Can achieve 20 to 80 percent reduction in storage capacity. 14#IBMEDGE

IBM’s “Single Pane of Glass”Strategy IBM Tivoli Storage Productivity Center Browser-based Storage GUI for each Control storage device Plug-inSmall Company Large EnterpriseNo formal IT dept Data Center Ops IT managed by Server Admins non-IT personnel Network Admins Manage a few Storage Admins storage devices Medium-Size Company Centralized IT Dept IT managers handle servers, storage, networks, backups and perhaps even databases#IBMEDGE

Convergence of Networks 10/100/1000 10GbE Data Center Bridging (DCB) 1GbE • Data, Voice, VideoNetwork Interface Card (NIC) Local Area Network Data Center Network NFS, CIFS, iSCSI, FCoE Storage Area NetworkHost Bus Adapter Converged Network (HBA) Adapter (CNA) 40GbE 2 Gbps 8 Gbps 10GbE 100GbE 4 Gbps 16 Gbps 16#IBMEDGE

Clients are deploying projects toleverage these capabilities Manage Integrate Govern Analyze • How would I • How would I master • How can I simplify • How can I get reduce database a single version data security auditing insights from and storage costs? of the truth across and reporting? huge volumes of • How can I improve applications? • How would I manage unstructured data? performance • How do I clean and data life cycle? • How would I to meet SLAs? integrate my data • How do I maintain move to a data • How would I so I can trust it for data quality? warehouse with improve my analysis? analytics that storage utilization? is flexible and • How do I improve affordable? storage performance? 17#IBMEDGE

Tuned to the Task:Workload-Optimized Systems Tuned to the Task Advanced technologies in a broad portfolio of offerings Integrated stacks architected to address unique workload requirements Automated and policy-driven to optimize use of resources 18#IBMEDGE

IT as a Kitchen:Workload-Optimized Systems Single-Purpose Appliances • Toaster General Purpose • Coffee Maker Systems • Waffle Iron • Oven • Fire • Sink Extinguisher • Pantry Expert-Integrated Systems • Dishwasher, Microwave, Food Processor 19#IBMEDGE

IBM Storage Product Positioning –Primary Data Mainframe Optimized NAS for all SSD SSD serversEnterprise Distributed SVC SSD SONAS DS8000 N7000 High Performance XIV Flash & Stash SSD Computing SSDMidrange SSD N6000 Storwize DS5000 SSD Storwize V7000 DCS3700 V7000 Unified UnifiedEntry Level DS3000 N3000 Storage Random Sequential 20#IBMEDGE

IBM Storage Product Positioning –Backup and Archive Grid TS1100 TS7740Enterprise Automation TS3500 TS7720 TS7680 Performance TS7650GMidrange TS7650 Mainframe Optimized All Servers for Backup TS3310 Distributed TS3200 TS7610 TS3100 CapacityEntry Level TS2900 LTO Random Sequential 21#IBMEDGE

Simplified experienceStarts at acquisition: A continuum ofvalue from building blocks to systemsIBM Flex System IBM PureFlex System IBM PureApplication System Pre-configured, pre-integrated Pre-configured, pre-integratedChassis infrastructure systems with compute, platform systems with14 half-wide baysfor nodes storage, networking, physical and middleware designed for virtual management, and entry cloud transactional web applicationsCompute management with and enabled for cloud withNodes integrated expertise. integrated expertise.Power 2S/4S*x86 2S/4SStorage NodeV7000Expansion insideor outside chassisManagementApplianceFlex System ManagerNetworking10/40GbE, FCoE, IB8/16Gb FCExpansionPCIeStorage 22#IBMEDGE

Self Optimizing • Smart Storage is Self Optimizing, learningSelf-optimizing and adapting based on data access patterns – Advanced Caching Algorithms – Easy Tier® • Automated sub-volume tiering between SSD, SAS and NL-SAS drives – I/O Priority Manager (QoS) – Active Cloud Engine™ – Adaptive Disk Pooling • Data re-distributed to eliminate hot-spots for optimal performance 23#IBMEDGE

Automated Sub-Volume Tiering IBM Easy Tier – Automatic movement of sub-volume extents SSD RAID Array(s) between SSD, SAS and NL-SAS media – Small amount of SSD can provide huge performance gains – Up and down tier FC/SAS RAID Array(s) – Three tiers in DS8000 – Two tiers in SVC and Storwize V7000 – Transparent to applications – Just turn it on and let it work! SATA/NL RAID Array(s) 24 #IBMEDGE24

SVC Easy Tier Application TransactionImprovement No change to the database 240% from or application Original brokerage No work to transaction identify active indexes No manual Application Transactions movement of files or volumes Just turn it on Easy Tier Easy Tier and let it Learning In Action work! 25#IBMEDGE 25

I/O Priority Manager (QoS) • I/O Priority Manager aligns service levels to separate workloads in the system – Administrators select from 4 Performance Groups (service levels) to assign to each volume – System resources are dynamically allocated to higher priority volumes during resource contention Performance when and where you need it ––DS8000 and XIV Gen3 Performance when and where you need it DS8000 and XIV Gen3 #IBMEDGE26

Automate Data Placement and Migration IBM Active Cloud Engine™ File creation 30 days Optional TSM/HSM Initial Server & Virtual or Physical Tape Pool placement SAS 180 days NL-SAS SONAS or Storwize V7000 Unified 27#IBMEDGE

Clients are deploying projects toleverage these capabilities Re-deploy Existing Workloads Consolidate Workloads • How would I improve the Deploy New Workloads performance for my workloads? • How would I reduce • How can I rapidly the Total Cost of • How can I improve my deploy a workload service levels? Ownership for my leveraging existing IT infrastructure? skills? • How would I better • How would I scale manage my data my infrastructure center complexity? with my business? 28#IBMEDGE

Managed with Cloud Technologies:Reinvent Business Processes Managed with Cloud Technologies New models of IT service delivery are emerging for the enterprise Integrated service management provides visibility, control and automation Self-service, economies-of-scale, and flexible sourcing options 29#IBMEDGE

IT as a Kitchen –Utilities and Cloud Services Natural Gas Pizza Provider Delivery Electric Water Company Company 30#IBMEDGE

Is Cloud A Disruptive NewParadigm? “Clouds will transform the information technology (IT) industry… profoundly change the way people work and companies operate.” 2009Cloud computing is a pay-per-use model for enablingnetwork access to a pool of computing resources that can Cloudbe provisioned and released rapidly with minimalmanagement effort or serviceprovider interaction. Application Service Source: U.S. National Institute of Provider Standards and Technology (NIST) Grid Computing Time-Sharing Pay-per-use Network access Pool of Resources Rapid Elasticity Self-service 31#IBMEDGE

“People do not want quarter- inch drills. They want quarter-inch holes.” Professor Emeritus Theodore Levitt, Harvard Business School 32#IBMEDGE

An Analogy – TransportationAlternatives Traditional Approach: Buy a car, drive it yourself, have a place to park it, take care of maintenance and insurance. Rental Car: Rent a car by the day or week. Drive it yourself, or hire a chauffer to drive the car for you. Transportation as a Service: Hop in the back seat of a taxi and tell driver where you would like to go. Pay by the mile. 33#IBMEDGE

Cloud Deployment and DeliveryModels Enterprise Public cloud Backup/Archive eMail / Office Apps Web Hosting DeliveryPrivate cloud Hybrid cloud Models Conferencing Desktop Deployment Develop / Test Software-as-a-Service Models Analytics / Mining (SaaS) Traditional Help Desk enterprise IT Middleware and Development Tools Bandwidth Platform-as-a-Service Packaged Apps (PaaS) Compliance Proprietary Servers, Storage and Networking Hardware Infrastructure-as-a-Service (IaaS) 34#IBMEDGE

Cloud Agile • Smarter Storage participates in a Cloud Agile Cloud Agile environment – Storage supports server virtualization hypervisors • VMware, Hyper-V, KVM, PowerVM, z/VM – Storage supports virtual LAN and virtual SAN network envrionments – Storage hypervisors virtualize IBM and non-IBM storage – Applications and data move freely from private to hybrid to public clouds 35#IBMEDGE

IT Environments are Virtualized Physical Consolidation Workload GB • Sequential Server sprawl • Random Many Workloads, One Server Compute • Lightweight GHz • IO-Intensive • CPU-Intensive One Workload, One Server Bandwidth Gbps • Messaging Logical One Workload, • Storage / IO Consolidation Many Servers • Voice / Video Virtualization is technology that makes one set of resources look and feel like another set of resources, preferably with more desirable characteristics#IBMEDGE

Virtualize Your InfrastructureVirtual ServerInfrastructure Midrange Enterprise Storwize V7000 SAN Volume Controller Virtual Storage Tivoli Storage Storage Hypervisor Infrastructure Productivity Center #IBMEDGE37

IBM Offers Cloud Solutions inVarious Forms1 2 3 Enterprise 4 Enterprise 5 Enterprise Enterprise User User User A Enterprise Data Center Data Center A B C B Enterprise User User Private Managed C D E Private Cloud Hosted Private Cloud Cloud Shared Cloud Public Cloud IBM operated IBM owned and operated Services ServicesPrivate cloud Hybrid cloud Public cloud • Enterprise owned • 3rd party owned and • Mix of shared • Shared • Either enterprise operated and dedicated resources operation or 3rd party • Centralized, secure resources • Elastic scaling • Fixed price or time delivery center • Shared facility • Pay as you go and materials • Fixed price, time and and staff • Public internet services materials, or pay as • Pay as you go • Internal network you go • VPN access or • Dedicated assets • Internal network public internet • Dedicated assets 38#IBMEDGE

IBM Smart Archive Strategy ERP / CRM … Email Reports (Notes, Exchange) (SAP, PeopleSoft …) Collaborative Content Paper (Quickr, SharePoint) Film (Documents, (Scanned (Images, Video …) Spreadsheets …) Correspondence …) Optimized and Unified Assessment, Collection and ClassificationValue Added Services Flexible and Secure Infrastructure with• Optimization Services• System Services Unified Retention and Protection• Managed Services• Reference Architecture Integrated Customized Cloud• Information Governance Systems Solutions Services Cloud Ready Archive Storage Enterprise Content Integrated Compliance, Records Management, Analytics and eDiscovery Management 39#IBMEDGE

Clients are deploying projects toleverage these capabilities Cloud Enabled Cloud Platform Cloud Services Business Solutions Data Center Services Provider on Cloud • How can I reduce • How can I deploy • How do I create • How do I gain operational costs by resources and the most advanced, immediate access getting the most out services faster while reliable, secure and to enterprise of the IT asset reducing cost? scalable infrastructure class solutions I have? • How do I optimize for creating, managing, without capital • How can I simplify cloud workload and monetizing cloud expense? my infrastructure for placement? services quickly and • How can I better improved cost effectively? focus my resources productivity and on core, rather than service non-core activities? transparency? 40#IBMEDGE

IBM Smarter Storage for SmarterComputing IBM’s approach to storage addresses today’s challenges, and tomorrow’s opportunities… Efficient by Efficient by Design Design Manage cost and capacity growth Insights from a variety of data at scaleSelf-optimizing Self-Optimizing Improve performance and productivity Automated and policy-driven Cloud Agile Cloud Agile Self-service, respond quickly to changes Deliver IT as a Service, increase access to information and improve ROI 41#IBMEDGE

Thank You! Session: sSP13 Presenter: Tony Pearson#IBMEDGEIntel, the Intel logo, Xeon and Xeon Inside aretrademarks or registered trademarks of IntelCorporation in the U.S. and /or other countries.

Tony Pearson 9000 S. Rita RoadAbout the Speaker Master Inventor, Bldg 9070 Mail 9070 Tucson, AZ 85744 Senior Managing Consultant Mr. Tony Pearson +1 520-799-4309 (Office) Master Inventor, IBM System Storage™ tpearson@us.ibm.com Senior Managing Consultant IBM System Storage Tony Pearson is a Master Inventor and Senior managing consultant for the IBM System Storage™ product line. Tony joined IBM Corporation in 1986 in Tucson, Arizona, USA, and has lived there ever since. In his current role, Tony presents briefings on storage topics covering the entire System Storage product line, Tivoli storage software products, and topics related to Cloud Computing. He interacts with clients, speaks at conferences and events, and leads client workshops to help clients with strategic planning for IBM’s integrated set of storage management software, hardware, and virtualization products. Tony writes the “Inside System Storage” blog, which is read by hundreds of clients, IBM sales reps and IBM Business Partners every week. This blog was rated one of the top 10 blogs for the IT storage industry by “Networking World” magazine, and #1 most read IBM blog on IBM’s developerWorks. The blog has been published in series of books, Inside System Storage: Volume I through IV. Over the past years, Tony has worked in development, marketing and customer care positions for various storage hardware and software products. Tony has a Bachelor of Science degree in Software Engineering, and a Master of Science degree in Electrical Engineering, both from the University of Arizona. Tony holds 19 IBM patents for inventions on storage hardware and software products.#IBMEDGE

Additional Resources Email: tpearson@us.ibm.com Twitter: http://twitter.com/az99Øtony Blog: http://ibm.co/brAeZØ Books: http://www.lulu.com/spotlight/99Ø_tony IBM Expert Network: http://www.slideshare.net/az99Øtony 44 #IBMEDGE44

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IBM Storage Strategy in the Era of Smarter Computing

by Tony Pearson on Jun 16, 2012

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IBM Storage Strategy in the Era of Smarter Computing Presentation Transcript