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Qr project Qr project Document Transcript

  • A PROJECT REPORT On STUDY OF QR CODE AWARENESS AMONG MASSES SUBMITTED IN THE PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF DEGREE OF Bachelor of Business Administration (BBA) TO AMITY UNIVERSITY HARYANA Supervised by: Mr. Yogesh Patter Faculty ABS, Manesar Submitted by: Rohit Taparia Institute Roll No-BBA/10/030 BBA (5th Sem.)
  • AMITY BUSINESS SCHOOL, MANESAR (2010-2013)
  • DECLARATION I, Rohit Taparia, Roll No. BBA/10/030 Class B.B.A. (5th Semester) of Amity Business School, Manesar, Gurgaon hereby declare that the Project Report entitled “STUDY OF QR CODE AWARENESS AMONG MASSES” is my original work and the same has not been submitted to any other institute for the award of any other degree. The interim report was presented to the supervisor on __________and the pre-submission presentation was made on __________. The feasible suggestions have been duly incorporated in consultation with supervisor. Countersigned Signature of the Supervisor Forwarded by: Director of the Institute ACKNOWLEDGEMENT Signature of Candidate
  • A project report is never a sole product of one person, whose name appears on the cover. I consider it a privilege to acknowledge the contribution of all helping hands for their cooperation and guidance that enabled me to dedicate time and effort in framing my analysis in conceivable system. A special thanks to Prof. (Dr.) Padmakali Banerjee, Director, Amity Business School, Manesar, whose consistent support and cooperation showed the way towards the successful completion of the project. I extend my deepest thanks to my mentor and guide, Mr. Yogesh Patter, Faculty at Amity Business School, Manesar, for giving me the opportunity to understand the project and for providing me the necessary information whenever required. Without her constant guidance and feedback, I would have never been able to complete the project. Rohit Taparia CONTENTS
  • CHAPTERS Chapter -1 • Introduction to the study • Significance of the study • Conceptualization • Objectives of the study Chapter-2 • Review of existing literature Chapter-3 • Research methodology • Limitations of the study • Analysis and Interpretation Chapter-5 • Conclusion • Suggestions and Recommendations
  • INTRODUCTION From a very small fish to becoming the big one and then the biggest among all. This is how few brands have changed with time e-g: Levis Microsoft and many other "The Big Fish" The financial successes of such brands have been depending on combined efforts of their financial strategies and their marketing efforts. One thing that's been common among all there brands is a high degree of Brand loyalty. They have managed to capture the share of heart and in turn share of customer’s wallet. Companies now understand that marketing plays an important roll in their overall success, so now companies have CMOs (Chief Marketing Officer) along with CFOs and CEOs. They understand that if there are functions close to customers its ether Sales or Marketing. Sales become a direct interface among customs and products offered by companies, and marketing is an indirect function between customer and the company. But what makes marketing so big? Why is it important? If you have a great product you are bound to succeed then why do u need to spend on marketing / advertising? The answer to these questions lies deep within the customer’s brain. Customers / consumers are smart and they understand what makes your product different form mine. If you are offering then 1 % more that what I do why should they pay me rather than paying you? That’s the point. And secondly it’s important to communicate the product offerings to the end user. If a marketing team has worked hard on understanding the consumer needs they need to make sure their customers get a feel “This brand knows what I want”. Trust me this is the only major differentiator between why your 1% more is able to get you more loyal and more number of customers. The time has changed. To products that are offered by a brand you have "n" number of more substitutes and consumers get to know which is the better substitute that suites there requirements. So it is important to make sure that marketing efforts are more on understanding the changing needs on today’s customer. We need to understand the minds of customers. It’s rightly said “CUSTOMER IS KING”.
  • Marketing managers need to understand the customer needs and they need to make their major decisions such as the features to include, the price to be offered to customers and what to spend on advertisements. Marketing today has become an emotional research which helps understanding customer and consumers psychology so that products are developed based on these understanding A successful Marketing team can carefully analyze customer needs and carefully monitor there competitors marketing moves. Remember a short term sales driven view does not work in business world today. The C-level managers, the CEO,CFO should communicate importance of marketing in an organization, how the marketing function plays a great role in organizations success.
  • SIGNIFICANCE OF THE STUDY In todays extremely competitive and dynamic world-marketing, its techniques and its study are a basic essential for the strive and survival of any organization. QR codes are extensively used by marketers to connect consumers with their product. Hence this study would help find adaptability of QR codes among masses and their effectiveness. This will in return help us build a better understanding regarding this new marketing tool so that we students can develop a competitive edge and better adaptability to market situations during our practical experiences.
  • CONCEPTUALISATION QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules (square dots) arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds ("modes") of data (numeric, alphanumeric, byte/binary, Kanji), or through supported extensions, virtually any kind of data. USES Formerly confined to industrial uses, they have in recent years become common in consumer advertising and packaging, because the dissemination of smartphones "has put a barcode reader in everyone's pocket" for the first time. As a result, the QR code has become a focus of advertising strategy, since it provides quick and effortless access to the brand's website. Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate (that is, increase the chance that contact with the advertisement will convert to a sale), by coaxing qualified prospects further down the conversion funnel without any delay or effort, bringing the viewer to the advertiser's site immediately, where a longer and more targeted sales pitch may continue. Although initially used to track parts in vehicle manufacturing, QR Codes are now (as of 2012) used over a much wider range of applications, including commercial tracking, entertainment and transport ticketing, product/loyalty marketing (examples: mobile couponing where a company's discounted and percent discount can be captured using a QR Code decoder which is a mobile app, or storing a company's information such as address and related information alongside its alpha-numeric text data as can be seen in Yellow Pages directory), and in-store product labeling. It can also be used in storing personal information for use by government. An example of this is Philippines National Bureau of Investigation (NBI) where NBI clearances now come with a QR Code. Many of these applications target mobile-phone users (via mobile tagging). Users may receive text, add a vCard contact to their device, open a Uniform Resource Identifier(URI), or compose an e-mail or text message after scanning QR Codes. They can generate and print their own QR Codes for others to scan and use by visiting one of several pay or free QR Code-generating sites or apps. Google has a popular API to generate QR Codes, and apps for scanning QR Codes can be found on nearly all smartphone devices.
  • QR Codes storing addresses and Uniform Resource Locators (URLs) may appear in magazines, on signs, on buses, on business cards, or on almost any object about which users might need information. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the telephone's browser. This act of linking from physical world objects is termed hard linking or objects hyperlinking. QR Codes may also be linked to a location to track where a code has been scanned. Either the application that scans the QR Code retrieves the geo information by using GPS and cell tower triangulation (aGPS) or the URL encoded in the QR Code itself is associated with a location. QR codes have been used and printed on Chinese train tickets since late 2009. In June 2011 The Royal Dutch Mint (Koninklijke Nederlandse Munt) issued the world's first official coin with a QR code to celebrate its 100 years of existence of its current building and premises.The coin was able to be scanned by smartphones and link to a special website with contents about the historical event and design of the coin [13].This was the first time of a QR code used on currency. How Do QR Codes Work? A QR Code works by simply scanning the code with a mobile device that is equipped with a camera and QR Code reader application. These applications can be downloaded for free on popular smartphone platforms such as iPhone and Android. Once the QR Code is scanned using the device’s camera it is translated into actionable information, such as a text message or mobile web page.
  • How Can QR Codes be used for Marketing? There are a number of practical ways QR codes can be used for marketing and promotions in a variety of settings. QR Codes can be integrated into just about any type of printed materials, including: • • • • • Conference/Event Displays Print Advertisements Business Cards Brochures, Posters and Flyers Postcards and Mailers What Can a QR Code Do? Once a QR code is scanned the encoded information can be used to automatically trigger a range of actions on the user's device, including: • • • • • • • • View a Mobile Website or Landing Page Dial Telephone Number Send a Text Message Send an Email View a Message or Special Offer Download Contact Details (VCARD) View a Google Maps Location View a Social Media Profile What Types of Organizations Can Use QR Codes? Just about any type of organization can use QR Codes in their marketing materials. Whether you’re a retail business, a nonprofit organization, a membership
  • association or educational institution , if a portion of your target audiences use smartphones then a QR Code can be a great way to differentiate yourself and reach people in new ways. What Are Some Examples of How QR Codes Can Be Used? There are numerous ways that QR Codes can be used to strategically bridge offline and online media. Here are but a few examples: • A consultant’s business card contains a QR code that links to a landing page with • enthusiastic client testimonials, or a VCard to download contact info. A public education poster about substance abuse provides a QR code that links to • a mobile website with a self-assessment quiz and community support resources. A local business displays a QR code with a link to their Google Places page with • customer reviews and coupons. A retail store displays a QR Code next to in-store products to view product • demonstrations and reviews. An advertisement for a nonprofit organization includes a QR code that links to a • volunteer and donation page. A restaurant includes a QR code on a takeout menu, which links to a mobile • restaurant website for online reservations, orders and interactive directions. A home-repair product includes a link to a how-to video with installation • instructions. A campaign sign for a political candidate contains a QR code that links to an • audio file with a message from the candidate, or a mobile landing page with the candidate’s bio, campaign platform and opportunities to volunteer or contribute. A vendor at a conference places a QR code on their display booth so that • attendees can conveniently scan and save the vendor’s information as they pass by. A realtor places a QR Code on For Sale sign in front of a residential property, • which provides additional home specifications, interior photos and Google Maps location for later reference. A promotional poster for a movie contains a QR Code with a link to a video of the trailer and form to opt-in to notifications when the film is released. What Are Some Other Advantages of Using QR Codes? • User Convenience – QR Codes provide a convenient one-step process for • directing users to a website, phone number, directions, promotions or other information. Environmentally-Friendly – QR Codes can make more efficient use of printed materials and reduce waste.
  • • Cost-Effective – QR Codes cost nothing to produce; their use is only limited by • your marketing strategy. Versatile – QR Codes can be integrated with a wide range of marketing materials • for just about any purpose, including print collateral, outdoor display and direct mail. Device Independent – QR codes, as well as the landing pages they link to, can be • viewed on all popular smartphone models and do not require special development for different platforms (e.g. iPhone vs. Android), as is the case with apps. Measurable - Actions triggered via QR Codes can be traced with web analytics • or other tools for marketing campaign measurement. Competitive Differentiation – Because QR Codes are still relatively new to the U.S., those who are among the first to employ them in their outreach campaigns will set themselves apart as leaders in strategic marketing. Key Considerations for Proper Use of QR Codes in Marketing Campaigns In order to utilize QR codes strategically in communications there are a few key considerations to take into account: • Context and Content - the QR code should direct the user to targeted content • that complements the printed material where the code is located. Simply pointing a QR code at your website's homepage isn't likely to convert into action. Instruction/Call to Action - unless you're in Japan, there's a good chance that • your target users may need a cue to entice them to scan the QR code. It may also be helpful to provide some information about what users can expect to find after scanning code (e.g. "scan this code for a special offer..."). Mobile Landing Page - it's a safe bet that the person who scans the code will be • on a handheld device. Therefore, you'll want to ensure that you direct users to a mobilefriendly landing page for an optimal user experience. Sending users to a website formatted for desktop viewing won't be helpful, and won't make a good impression. Tracking & Reporting - if you're going to use QR codes in marketing campaigns it's important to be able to track the number of scans over time, capture geographic data and other information. A QR code tracking and reporting system can help you do this effectively.
  • OBJECTIVES OF THE STUDY • To find out consumer awareness regarding QR code. • To find out tendency of QR code scanning. • To find out most common platform of appearance of QR code. • To find out consumers’ perception of QR code. • To give suggestions and recommendations on the basis of the study.
  • REVIEW OF EXISTING LITERATURE What is marketing? Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. Marketing is further defined by the AMA as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. The term developed from an original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering marketing is "a set of processes that are interconnected and interdependent with other functions whose methods can be improved using a variety of relatively new approaches."
  • The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably."A different concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value In this context, marketing is defined as "the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage." Marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (MSc) programmes. The overall process starts with marketing research and goes through market segmentation, business planning and execution, ending with pre- and post-sales promotional activities. It is also related to many of the creative arts. The marketing literature is also adept at re-inventing itself and its vocabulary according to the times and the culture. ADVERTISING Advertising or advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such advertisement, outdoor as newspaper, magazines, television advertising or direct mail; commercial, radio or new media such as blogs, websites or text messages. Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves the repetition of an image
  • or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA). Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.
  • Types of Advertising Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers,doors of bathroom stalls,stickers on apples in supermarkets, shopping cart handles(grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising. Television advertising / Music in advertising The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The annual Super Bowl football game in the United States is known as the most prominent advertising event on television. The average cost of a single thirty-second TV spot during this game has reached US$3.5 million (as of 2012). The majority of television commercials feature a song or jingle that listeners soon relate to the product. Virtual advertisements may be inserted into regular television programming through computer graphics. It is typically inserted into otherwise blank backdrops or used to replace local billboards that are not relevant to the remote broadcast audience. More controversially, virtual billboards may be inserted into the background where none exist in real-life. This technique is especially used in televised sporting events. Virtual product placement is also possible. Infomercials
  • An infomercial is a long-format television commercial, typically five minutes or longer. The word "infomercial" is a portmanteau of the words "information" & "commercial". The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals. Radio advertising Radio advertising is a form of advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage. Radio is an expanding medium that can be found not only on air, but also online. According to Arbitron, radio has approximately 241.6 million weekly listeners, or more than 93 percent of the U.S. population. Online advertising Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Product placements Covert advertising, also known as guerrilla advertising, is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top
  • corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them "classics," because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and MercedesBenz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films, most notably Casino Royale. In "Fantastic Four: Rise of the Silver Surfer", the main transport vehicle shows a large Dodge logo on the front. Blade Runnerincludes some of the most obvious product placement; the whole film stops to show a CocaCola billboard. Press advertising Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal. This encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local newspapers and trade journals on very specialized topics. A form of press advertising is classified advertising, which allows private individuals or companies to purchase a small, narrowly targeted ad for a low fee advertising a product or service. Another form of press advertising is the Display Ad, which is a larger ad (can include art) that typically run in an article section of a newspaper. Billboard advertising Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and pedestrian traffic; however, they can be placed in any location with large amounts of viewers, such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums. Mobile billboard advertising
  • Mobile billboards are generally vehicle mounted billboards or digital screens. These can be on dedicated vehicles built solely for carrying advertisements along routes preselected by clients, they can also be specially equipped cargo trucks or, in some cases, large banners strewn from planes. The billboards are often lighted; some being backlit, and others employing spotlights. Some billboard displays are static, while others change; for example, continuously or periodically rotating among a set of advertisements. Mobile displays are used for various situations in metropolitan areas throughout the world, including: Target advertising, One-day, and long-term campaigns, Conventions, Sporting events, Store openings and similar promotional events, and Big advertisements from smaller companies. In-store advertising In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters (aka POP—Point Of Purchase display), eye-catching displays promoting a specific product, and advertisements in such places as shopping carts and instore video displays. Coffee cup advertising Coffee cup advertising is any advertisement placed upon a coffee cup that is distributed out of an office, café, or drive-through coffee shop. This form of advertising was first popularized in Australia, and has begun growing in popularity in the United States, India, and parts of the Middle East. Street advertising This type of advertising first came to prominence in the UK by Street Advertising Services to create outdoor advertising on street furniture and pavements. Working with products such as Reverse Graffiti, air dancer's and 3D pavement advertising, the media became an affordable and effective tool for getting brand messages out into public spaces.[citation needed] Sheltered Outdoor Advertising
  • This type of advertising opens the possibility of combining outdoor with indoor advertisement by placing large mobile, structures (tents) in public places on temporary bases. The large outer advertising space exerts a strong pull on the observer, the product is promoted indoor, where the creative decor can intensify the impression. Celebrity branding This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers. Celebrities are often involved in advertising campaigns such as television or print adverts to advertise specific or general products. The use of celebrities to endorse a brand can have its downsides, however. One mistake by a celebrity can be detrimental to the public relations of a brand. For example, following his performance of eight gold medals at the 2008 Olympic Games in Beijing, China, swimmer Michael Phelps' contract with Kellogg's was terminated, as Kellogg's did not want to associate with him after he was photographed smoking marijuana. Celebrities such as Britney Spears have advertised for multiple products including Pepsi, Candies from Kohl's, Twister, NASCAR, Toyota and many more. Different tools of advertising  Advertising board An advertising board, or A-board, is usually a term reserved for the advertising hoardings seen at association football matches, although there are other more general forms such as billboard sand posters.  Advertising postcard An advertising postcard is a postcard used for advertising purposes (as opposed to tourism and greeting postcards). Because the postcard begins as a blank sheet of paper, the options for what may be advertised are endless.  Digital signage
  • Digital signage is a form of electronic display that shows television programming, menus, information, advertising and other messages. Digital signs (frequently utilizing technologies such as LCD, LED, plasma displays, or projected images to display content) can be found in both public and private environments, including retail stores, hotels, restaurants, and corporate buildings, amongst other locations.  Display stand A display stand is an advertising tool that has a direct impact on product sales. From a functional perspective, a display should focus on the consumer's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of interior design, the display stand embodies the use of POP advertising functions. A display of goods must be met to convey information and the sales functions of goods and should have a personal style and structure design.  Display window A display window (most commonly called shop window (British English) or store window (American English)) is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. Usually, the term refers to larger windows in the front façade of the shop. Display windows at boutiques usually have dressed-up mannequins in them.      Flashing sign Mobile billboard Sandwich board LED writing board QR code, etc. Research Methodology MEANING: A research cannot be conducted abruptly. Researcher has to proceed systematically in the already planned direction with the help of a number of steps in sequence. To make the research systemized the researcher has to adopt certain methods. The methods adopted by the researcher for completing the study are called research methodology. In other words Research Methodology is simply the plan of action for a
  • research which explains in detail how data is to be collected, analyzed and interpreted. Data becomes information only when a proper methodology is adopted. Thus we can say Methodology is a tool which processes the data in to reliable information. The present chapter attempt to highlight the research adopted in this project. COMPONENTS OF RESEARCH METHODOLOGY: • Research design • Type of data • Data collection • Sampling plan RESEARCH DESIGN: According to Gohada, Deutish and Cook, “A research Design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure”. The research design adopted in the study is exploratory. TYPE OF DATA: 1. Primary data: It means collection of information for the first time. In order to collect such type of information questioner i.e., to be constructed and information is collected from the respondent. In my project report the source of primary data was questionnaire. 2. Secondary data Secondary data are information, which has already been collected by others. In order to carry out my project successful I have relied on the secondary data already available on internet.
  • DATA COLLECTION: Sources of data collection:• Questionnaires • Internet Data Analysis and Interpretation 1. Have you seen or heard about QR codes?
  • Due to repetitive use of QR code on print advertisement many people have seen QR codes. 2. Where did you see QR code?
  • From the above pie chart we can conclude that QR codes are most seen on newspapers, then magazines, then on internet, and least on products, pamplets etc. It is also a good fact to consider that 24% of consumers didnt notice QR codes too. 3. Have you ever tried scanning QR code?
  • We can conclude that number of people who have scanned QR are almost equal to number of people who haven't. Again if you notice the percentage of people who haven't notice QR is high. 4. Do you think QR code connects you to the product well?
  • People who have scanned the QR code understood the product better and also indulged themselves with product. 5. Should every company provide QR code for the consumers?
  • 47% say yes, it does help the product, 31% say no.."thats not required", 15% say it depends on the product type and rest 7% said "no idea"
  • Findings • Due to repetitive use of QR code on print advertisement many people have seen QR codes. • QR codes are most seen on print media, then on internet, and least on products, pamplets etc. • The tendency of scanning QR code is low. • QR code compliments to product understanding when scanned. • Consumers do think QR code should be provided by companies in their print advt to understand the product well.
  • Recommendations • The success of QR code relies on number of smart phone users. So marketers should keep in mind the no. of smart phone users. • The app required to scan a QR code is absolutely free which is still not known to many smart phone users. Spread of this message can increase the QR code scanning population. • The size of the QR code should be decided keeping the starting range of smart phones in mind. • QR code sends consumers to desired URL, hence can help increase facebook fans. • QR codes when designed can grab attention of consumers. Hence designing can give an extra competitive edge.
  • Limitations of the study The Survey conducted as a part of experiences of the research. However, some difficulties were encountered while performing the survey. Sample size was small. The Survey conducted as a part of experiences of the research. However, some difficulties were encountered while performing the survey. Despite facing difficulties, I with my persistent efforts made sure that the sample size is sufficiently large and the data obtained is accurate to the extent possible.
  • Questionnaire 1. Have you heard about QR codes? 2. Where did you see QR code? 3. Have you ever tried scanning QR code? 3. Do you think QR code connects you to the product well? 5. Should every company provide QR code for the consumers?