STUDY OF QR CODE AWARENESS AMONG MASSES
SUBMITTED IN THE PARTIAL FULFILMENT OF THE
REQUIREMENT FOR THE AWARD OF DEGREE OF
Bachelor of Business Administration (BBA)
Mr. Yogesh Patter
Institute Roll No-BBA/10/030
BBA (5th Sem.)
AMITY BUSINESS SCHOOL, MANESAR
I, Rohit Taparia, Roll No. BBA/10/030 Class B.B.A. (5th Semester) of Amity Business
School, Manesar, Gurgaon hereby declare that the Project Report entitled “STUDY OF
QR CODE AWARENESS AMONG MASSES” is my original work and the same has
not been submitted to any other institute for the award of any other degree. The interim
report was presented to the supervisor on __________and the pre-submission
presentation was made on __________. The feasible suggestions have been duly
incorporated in consultation with supervisor.
Signature of the Supervisor
Director of the Institute
Signature of Candidate
A project report is never a sole product of one person, whose name appears on the
cover. I consider it a privilege to acknowledge the contribution of all helping hands for
their cooperation and guidance that enabled me to dedicate time and effort in framing my
analysis in conceivable system.
A special thanks to Prof. (Dr.) Padmakali Banerjee, Director, Amity Business
School, Manesar, whose consistent support and cooperation showed the way towards the
successful completion of the project.
I extend my deepest thanks to my mentor and guide, Mr. Yogesh Patter, Faculty
at Amity Business School, Manesar, for giving me the opportunity to understand the
project and for providing me the necessary information whenever required. Without her
constant guidance and feedback, I would have never been able to complete the project.
Introduction to the study
Significance of the study
Objectives of the study
Review of existing literature
Limitations of the study
Analysis and Interpretation
Suggestions and Recommendations
From a very small fish to becoming the big one and then the biggest among
all. This is how few brands have changed with time e-g: Levis Microsoft and many
other "The Big Fish"
The financial successes of such brands have been depending on combined
efforts of their financial strategies and their marketing efforts. One thing that's been
common among all there brands is a high degree of Brand loyalty. They have
managed to capture the share of heart and in turn share of customer’s wallet.
Companies now understand that marketing plays an important roll in their overall
success, so now companies have CMOs (Chief Marketing Officer) along with CFOs and
CEOs. They understand that if there are functions close to customers its ether Sales or
Marketing. Sales become a direct interface among customs and products offered by
companies, and marketing is an indirect function between customer and the company.
But what makes marketing so big? Why is it important? If you have a great product you
are bound to succeed then why do u need to spend on marketing / advertising?
The answer to these questions lies deep within the customer’s brain. Customers /
consumers are smart and they understand what makes your product different form mine.
If you are offering then 1 % more that what I do why should they pay me rather than
paying you? That’s the point. And secondly it’s important to communicate the product
offerings to the end user. If a marketing team has worked hard on understanding the
consumer needs they need to make sure their customers get a feel “This brand knows
what I want”. Trust me this is the only major differentiator between why your 1% more is
able to get you more loyal and more number of customers.
The time has changed. To products that are offered by a brand you have "n"
number of more substitutes and consumers get to know which is the better substitute that
suites there requirements. So it is important to make sure that marketing efforts are more
on understanding the changing needs on today’s customer. We need to understand the
minds of customers. It’s rightly said “CUSTOMER IS KING”.
Marketing managers need to understand the customer needs and they need to
make their major decisions such as the features to include, the price to be offered to
customers and what to spend on advertisements.
Marketing today has become an emotional research which helps understanding
customer and consumers psychology so that products are developed based on these
A successful Marketing team can carefully analyze customer needs and carefully
monitor there competitors marketing moves. Remember a short term sales driven view
does not work in business world today. The C-level managers, the CEO,CFO should
communicate importance of marketing in an organization, how the marketing function
plays a great role in organizations success.
SIGNIFICANCE OF THE STUDY
In todays extremely competitive and dynamic world-marketing, its techniques and
its study are a basic essential for the strive and survival of any organization. QR codes are
extensively used by marketers to connect consumers with their product.
Hence this study would help find adaptability of QR codes among masses and
their effectiveness. This will in return help us build a better understanding regarding this
new marketing tool so that we students can develop a competitive edge and better
adaptability to market situations during our practical experiences.
QR Code (abbreviated from Quick Response Code) is the trademark for a type
of matrix barcode (or two-dimensional code) first designed for the automotive industry.
More recently, the system has become popular outside the industry due to its fast
readability and large storage capacity compared to standard UPC barcodes. The code
consists of black modules (square dots) arranged in a square pattern on a white
background. The information encoded can be made up of four standardized kinds
("modes") of data (numeric, alphanumeric, byte/binary, Kanji), or through supported
extensions, virtually any kind of data.
Formerly confined to industrial uses, they have in recent years become common
in consumer advertising and packaging, because the dissemination of smartphones "has
put a barcode reader in everyone's pocket" for the first time. As a result, the QR code has
become a focus of advertising strategy, since it provides quick and effortless access to the
brand's website. Beyond mere convenience to the consumer, the importance of this
capability is that it increases the conversion rate (that is, increase the chance that contact
with the advertisement will convert to a sale), by coaxing qualified prospects further
down the conversion funnel without any delay or effort, bringing the viewer to the
advertiser's site immediately, where a longer and more targeted sales pitch may continue.
Although initially used to track parts in vehicle manufacturing, QR Codes are now (as of
2012) used over a much wider range of applications, including commercial tracking,
entertainment and transport ticketing, product/loyalty marketing (examples: mobile
couponing where a company's discounted and percent discount can be captured using a
QR Code decoder which is a mobile app, or storing a company's information such as
address and related information alongside its alpha-numeric text data as can be seen in
Yellow Pages directory), and in-store product labeling. It can also be used in storing
personal information for use by government. An example of this is Philippines National
Bureau of Investigation (NBI) where NBI clearances now come with a QR Code. Many
of these applications target mobile-phone users (via mobile tagging). Users may receive
text, add a vCard contact to their device, open a Uniform Resource Identifier(URI), or
compose an e-mail or text message after scanning QR Codes. They can generate and print
their own QR Codes for others to scan and use by visiting one of several pay or free QR
Code-generating sites or apps. Google has a popular API to generate QR Codes, and apps
for scanning QR Codes can be found on nearly all smartphone devices.
QR Codes storing addresses and Uniform Resource Locators (URLs) may appear
in magazines, on signs, on buses, on business cards, or on almost any object about which
users might need information. Users with a camera phone equipped with the correct
reader application can scan the image of the QR Code to display text, contact
information, connect to a wireless network, or open a web page in the telephone's
browser. This act of linking from physical world objects is termed hard linking or objects
hyperlinking. QR Codes may also be linked to a location to track where a code has been
scanned. Either the application that scans the QR Code retrieves the geo information by
using GPS and cell tower triangulation (aGPS) or the URL encoded in the QR Code itself
is associated with a location.
QR codes have been used and printed on Chinese train tickets since late 2009.
In June 2011 The Royal Dutch Mint (Koninklijke Nederlandse Munt) issued the
world's first official coin with a QR code to celebrate its 100 years of existence of its
current building and premises.The coin was able to be scanned by smartphones and link
to a special website with contents about the historical event and design of the coin .This
was the first time of a QR code used on currency.
How Do QR Codes Work?
A QR Code works by simply scanning the code with a mobile device that is
equipped with a camera and QR Code reader application. These applications can be
downloaded for free on popular smartphone platforms such as iPhone and Android.
Once the QR Code is scanned using the device’s camera it is translated into
actionable information, such as a text message or mobile web page.
How Can QR Codes be used for Marketing?
There are a number of practical ways QR codes can be used for marketing and
promotions in a variety of settings. QR Codes can be integrated into just about any type
of printed materials, including:
Brochures, Posters and Flyers
Postcards and Mailers
What Can a QR Code Do?
Once a QR code is scanned the encoded information can be used to automatically
trigger a range of actions on the user's device, including:
View a Mobile Website or Landing Page
Dial Telephone Number
Send a Text Message
Send an Email
View a Message or Special Offer
Download Contact Details (VCARD)
View a Google Maps Location
View a Social Media Profile
What Types of Organizations Can Use QR Codes?
Just about any type of organization can use QR Codes in their marketing
materials. Whether you’re a retail business, a nonprofit organization, a membership
association or educational institution , if a portion of your target audiences use
smartphones then a QR Code can be a great way to differentiate yourself and reach
people in new ways.
What Are Some Examples of How QR Codes Can Be Used?
There are numerous ways that QR Codes can be used to strategically bridge
offline and online media. Here are but a few examples:
A consultant’s business card contains a QR code that links to a landing page with
enthusiastic client testimonials, or a VCard to download contact info.
A public education poster about substance abuse provides a QR code that links to
a mobile website with a self-assessment quiz and community support resources.
A local business displays a QR code with a link to their Google Places page with
customer reviews and coupons.
A retail store displays a QR Code next to in-store products to view product
demonstrations and reviews.
An advertisement for a nonprofit organization includes a QR code that links to a
volunteer and donation page.
A restaurant includes a QR code on a takeout menu, which links to a mobile
restaurant website for online reservations, orders and interactive directions.
A home-repair product includes a link to a how-to video with installation
A campaign sign for a political candidate contains a QR code that links to an
audio file with a message from the candidate, or a mobile landing page with the
candidate’s bio, campaign platform and opportunities to volunteer or contribute.
A vendor at a conference places a QR code on their display booth so that
attendees can conveniently scan and save the vendor’s information as they pass by.
A realtor places a QR Code on For Sale sign in front of a residential property,
which provides additional home specifications, interior photos and Google Maps location
for later reference.
A promotional poster for a movie contains a QR Code with a link to a video of the
trailer and form to opt-in to notifications when the film is released.
What Are Some Other Advantages of Using QR Codes?
User Convenience – QR Codes provide a convenient one-step process for
directing users to a website, phone number, directions, promotions or other information.
Environmentally-Friendly – QR Codes can make more efficient use of printed
materials and reduce waste.
Cost-Effective – QR Codes cost nothing to produce; their use is only limited by
your marketing strategy.
Versatile – QR Codes can be integrated with a wide range of marketing materials
for just about any purpose, including print collateral, outdoor display and direct mail.
Device Independent – QR codes, as well as the landing pages they link to, can be
viewed on all popular smartphone models and do not require special development for
different platforms (e.g. iPhone vs. Android), as is the case with apps.
Measurable - Actions triggered via QR Codes can be traced with web analytics
or other tools for marketing campaign measurement.
Competitive Differentiation – Because QR Codes are still relatively new to the
U.S., those who are among the first to employ them in their outreach campaigns will set
themselves apart as leaders in strategic marketing.
Key Considerations for Proper Use of QR Codes in Marketing
In order to utilize QR codes strategically in communications there are a few key
considerations to take into account:
Context and Content - the QR code should direct the user to targeted content
that complements the printed material where the code is located. Simply pointing a QR
code at your website's homepage isn't likely to convert into action.
Instruction/Call to Action - unless you're in Japan, there's a good chance that
your target users may need a cue to entice them to scan the QR code. It may also be
helpful to provide some information about what users can expect to find after scanning
code (e.g. "scan this code for a special offer...").
Mobile Landing Page - it's a safe bet that the person who scans the code will be
on a handheld device. Therefore, you'll want to ensure that you direct users to a mobilefriendly landing page for an optimal user experience. Sending users to a website
formatted for desktop viewing won't be helpful, and won't make a good impression.
Tracking & Reporting - if you're going to use QR codes in marketing campaigns
it's important to be able to track the number of scans over time, capture geographic data
and other information. A QR code tracking and reporting system can help you do this
OBJECTIVES OF THE STUDY
To find out consumer awareness regarding QR code.
To find out tendency of QR code scanning.
To find out most common platform of appearance of QR code.
To find out consumers’ perception of QR code.
To give suggestions and recommendations on the basis of the study.
REVIEW OF EXISTING LITERATURE
What is marketing?
Marketing is the process used to determine what products or services may be of
interest to customers, and the strategy to use in sales, communications and business
development. It generates the strategy that underlies sales techniques, business
communication, and business developments. It is an integrated process through which
companies build strong customer relationships and create value for their customers
Marketing is used to identify the customer, satisfy the customer, and keep the
customer. With the customer as the focus of its activities, marketing management is one
of the major components of business management. Marketing evolved to meet the stasis
in developing new markets caused by mature markets and overcapacities in the last 2-3
centuries. The adoption of marketing strategies requires businesses to shift their focus
from production to the perceived needs and wants of their customers as the means of
The term marketing concept holds that achieving organizational goals depends on
knowing the needs and wants of target markets and delivering the desired satisfactions. It
proposes that in order to satisfy its organizational objectives, an organization should
anticipate the needs and wants of consumers and satisfy these more effectively than
competitors. Marketing is further defined by the AMA as an organizational function and
a set of processes for creating, communicating, and delivering value to customers and for
managing customer relationships in ways that benefit the organization and its
stakeholders. The term developed from an original meaning which referred literally to
going to a market to buy or sell goods or services. Seen from a systems point of view,
sales process engineering marketing is "a set of processes that are interconnected and
interdependent with other functions whose methods can be improved using a variety of
relatively new approaches."
The Chartered Institute of Marketing defines marketing as "the management
process responsible for identifying, anticipating and satisfying customer requirements
profitably."A different concept is the value-based marketing which states the role of
marketing to contribute to increasing shareholder value In this context, marketing is
defined as "the management process that seeks to maximize returns to shareholders by
developing relationships with valued customers and creating a competitive advantage."
Marketing practice tended to be seen as a creative industry in the past, which included
advertising, distribution and selling. However, because the academic study of marketing
makes extensive use of social sciences, psychology, sociology, mathematics, economics,
anthropology and neuroscience, the profession is now widely recognized as a science,
allowing numerous universities to offer Master-of-Science (MSc) programmes.
The overall process starts with marketing research and goes through market
segmentation, business planning and execution, ending with pre- and post-sales
promotional activities. It is also related to many of the creative arts. The marketing
literature is also adept at re-inventing itself and its vocabulary according to the times and
Advertising or advertising is a form of communication used to encourage
or persuade an audience (viewers, readers or listeners; sometimes a specific group of
people) to continue or take some new action. Most commonly, the desired result is to
drive consumer behavior with respect to a commercial offering, although political and
ideological advertising is also common. The purpose of advertising may also be to
reassure employees or shareholders that a company is viable or successful. Advertising
messages are usually paid for by sponsors and viewed via various traditional media;
as newspaper, magazines, television
advertising or direct
as blogs, websites or text messages.
Commercial advertisers often seek to generate increased consumption of
their products or services through "branding," which involves the repetition of an image
or product name in an effort to associate certain qualities with the brand in the minds
of consumers. Non-commercial advertisers who spend money to advertise items other
than a consumer product or service include political parties, interest groups, religious
organizations and governmental agencies. Nonprofit organizations may rely on free
modes of persuasion, such as a public service announcement (PSA).
Modern advertising was created with the innovative techniques introduced
with tobacco advertising in the 1920s, most significantly with the campaigns of Edward
Bernays, which is often considered the founder of modern, Madison Avenue advertising.
Types of Advertising
Virtually any medium can be used for advertising. Commercial advertising media can
include wall paintings, billboards, street furniture components, printed flyers and rack
cards, radio, cinema and television adverts, web banners, mobile telephone screens,
shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines,
newspapers, town criers, sides of buses, banners attached to or sides of airplanes
("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins,
taxicab doors, roof mounts and passenger screens, musical stage shows, subway
platforms and trains, elastic bands on disposable diapers,doors of bathroom stalls,stickers
on apples in supermarkets, shopping cart handles(grabertising), the opening section
of streaming audio and video, posters, and the backs of event tickets and supermarket
receipts. Any place an "identified" sponsor pays to deliver their message through a
medium is advertising.
Television advertising / Music in advertising
The TV commercial is generally considered the most effective mass-market
advertising format, as is reflected by the high prices TV networks charge for
commercial airtime during popular TV events. The annual Super Bowl football game in
the United States is known as the most prominent advertising event on television. The
average cost of a single thirty-second TV spot during this game has reached US$3.5
million (as of 2012). The majority of television commercials feature a song or jingle that
listeners soon relate to the product. Virtual advertisements may be inserted into regular
television programming through computer graphics. It is typically inserted into otherwise
blank backdrops or used to replace local billboards that are not relevant to the remote
broadcast audience. More controversially, virtual billboards may be inserted into the
background where none exist in real-life. This technique is especially used in televised
sporting events. Virtual product placement is also possible.
An infomercial is a long-format television commercial, typically five minutes or longer.
The word "infomercial" is a portmanteau of the words "information" & "commercial".
The main objective in an infomercial is to create an impulse purchase, so that the
consumer sees the presentation and then immediately buys the product through the
advertised toll-free telephone number or website. Infomercials describe, display, and
often demonstrate products and their features, and commonly have testimonials from
consumers and industry professionals.
Radio advertising is a form of advertising via the medium of radio. Radio
advertisements are broadcast as radio waves to the air from a transmitter to an antenna
and a thus to a receiving device. Airtime is purchased from a station or network in
exchange for airing the commercials. While radio has the limitation of being restricted to
sound, proponents of radio advertising often cite this as an advantage. Radio is an
expanding medium that can be found not only on air, but also online. According to
Arbitron, radio has approximately 241.6 million weekly listeners, or more than 93
percent of the U.S. population.
Online advertising is a form of promotion that uses the Internet and World Wide Web for
the expressed purpose of delivering marketing messages to attract customers. Online ads
are delivered by an ad server. Examples of online advertising include contextual ads that
appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social
network advertising, online classified advertising, advertising networks and e-mail
marketing, including e-mail spam.
Covert advertising, also known as guerrilla advertising, is when a product or brand is
embedded in entertainment and media. For example, in a film, the main character can use
an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise's
character John Anderton owns a phone with the Nokia logo clearly written in the top
corner, or his watch engraved with the Bulgari logo. Another example of advertising in
his Converse shoes several times, calling them "classics," because the film is set far in the
future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and MercedesBenz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in
the movie The Matrix Reloaded, which as a result contained many scenes in which
Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James
Bond films, most notably Casino Royale. In "Fantastic Four: Rise of the Silver Surfer",
the main transport vehicle shows a large Dodge logo on the front. Blade Runnerincludes
some of the most obvious product placement; the whole film stops to show a CocaCola billboard.
a newspaper, magazine, or trade journal. This encompasses everything from media with a
very broad readership base, such as a major national newspaper or magazine, to more
narrowly targeted media such as local newspapers and trade journals on very specialized
topics. A form of press advertising is classified advertising, which allows private
individuals or companies to purchase a small, narrowly targeted ad for a low fee
advertising a product or service. Another form of press advertising is the Display Ad,
which is a larger ad (can include art) that typically run in an article section of a
Billboards are large structures located in public places which display advertisements to
passing pedestrians and motorists. Most often, they are located on main roads with a large
amount of passing motor and pedestrian traffic; however, they can be placed in any
location with large amounts of viewers, such as on mass transit vehicles and in stations,
in shopping malls or office buildings, and in stadiums.
Mobile billboard advertising
Mobile billboards are generally vehicle mounted billboards or digital screens. These can
be on dedicated vehicles built solely for carrying advertisements along routes preselected
by clients, they can also be specially equipped cargo trucks or, in some cases, large
banners strewn from planes. The billboards are often lighted; some being backlit, and
others employing spotlights. Some billboard displays are static, while others change; for
example, continuously or periodically rotating among a set of advertisements. Mobile
displays are used for various situations in metropolitan areas throughout the world,
including: Target advertising, One-day, and long-term campaigns, Conventions, Sporting
events, Store openings and similar promotional events, and Big advertisements from
In-store advertising is any advertisement placed in a retail store. It includes placement of
a product in visible locations in a store, such as at eye level, at the ends of aisles and near
checkout counters (aka POP—Point Of Purchase display), eye-catching displays
promoting a specific product, and advertisements in such places as shopping carts and instore video displays.
Coffee cup advertising
Coffee cup advertising is any advertisement placed upon a coffee cup that is distributed
out of an office, café, or drive-through coffee shop. This form of advertising was first
popularized in Australia, and has begun growing in popularity in the United States, India,
and parts of the Middle East.
This type of advertising first came to prominence in the UK by Street Advertising
Services to create outdoor advertising on street furniture and pavements. Working with
products such as Reverse Graffiti, air dancer's and 3D pavement advertising, the media
became an affordable and effective tool for getting brand messages out into public
Sheltered Outdoor Advertising
This type of advertising opens the possibility of combining outdoor with indoor
advertisement by placing large mobile, structures (tents) in public places on temporary
bases. The large outer advertising space exerts a strong pull on the observer, the product
is promoted indoor, where the creative decor can intensify the impression.
This type of advertising focuses upon using celebrity power, fame, money, popularity to
gain recognition for their products and promote specific stores or products. Advertisers
often advertise their products, for example, when celebrities share their favorite products
or wear clothes by specific brands or designers. Celebrities are often involved in
advertising campaigns such as television or print adverts to advertise specific or general
products. The use of celebrities to endorse a brand can have its downsides, however. One
mistake by a celebrity can be detrimental to the public relations of a brand. For example,
following his performance of eight gold medals at the 2008 Olympic Games in Beijing,
China, swimmer Michael Phelps' contract with Kellogg's was terminated, as Kellogg's
did not want to associate with him after he was photographed smoking marijuana.
Celebrities such as Britney Spears have advertised for multiple products including Pepsi,
Candies from Kohl's, Twister, NASCAR, Toyota and many more.
Different tools of advertising
An advertising board, or A-board, is usually a term reserved for the advertising
hoardings seen at association football matches, although there are other more general
forms such as billboard sand posters.
An advertising postcard is a postcard used for advertising purposes (as opposed
to tourism and greeting postcards). Because the postcard begins as a blank sheet of
paper, the options for what may be advertised are endless.
Digital signage is a form of electronic display that shows television programming,
menus, information, advertising and other messages. Digital signs (frequently
utilizing technologies such as LCD, LED, plasma displays, or projected images to
display content) can be found in both public and private environments, including
retail stores, hotels, restaurants, and corporate buildings, amongst other locations.
A display stand is an advertising tool that has a direct impact on product sales.
From a functional perspective, a display should focus on the consumer's wish to
purchase goods and should grab the attention, interest, desire, memory, and a series of
mental activities. In addition to color, text, graphics, and other elements of interior
design, the display stand embodies the use of POP advertising functions. A display of
goods must be met to convey information and the sales functions of goods and should
have a personal style and structure design.
A display window (most commonly called shop window (British English) or store
window (American English)) is a window in a shop displaying items for sale or
otherwise designed to attract customers to the store. Usually, the term refers to larger
windows in the front façade of the shop. Display windows at boutiques usually have
dressed-up mannequins in them.
LED writing board
QR code, etc.
A research cannot be conducted abruptly. Researcher has to proceed
systematically in the already planned direction with the help of a number of steps in
sequence. To make the research systemized the researcher has to adopt certain methods.
The methods adopted by the researcher for completing the study are called research
methodology. In other words Research Methodology is simply the plan of action for a
research which explains in detail how data is to be collected, analyzed and interpreted.
Data becomes information only when a proper methodology is adopted. Thus we can say
Methodology is a tool which processes the data in to reliable information. The present
chapter attempt to highlight the research adopted in this project.
COMPONENTS OF RESEARCH METHODOLOGY:
Type of data
According to Gohada, Deutish and Cook, “A research Design is the arrangement of
conditions for collection and analysis of data in a manner that aims to combine relevance
to the research purpose with economy in procedure”. The research design adopted in the
study is exploratory.
TYPE OF DATA:
1. Primary data:
It means collection of information for the first time. In order to collect such type
of information questioner i.e., to be constructed and information is collected from the
respondent. In my project report the source of primary data was questionnaire.
2. Secondary data
Secondary data are information, which has already been collected by others. In
order to carry out my project successful I have relied on the secondary data already
available on internet.
Sources of data collection:•
Data Analysis and Interpretation
1. Have you seen or heard about QR codes?
Due to repetitive use of QR code on print advertisement many people have seen QR
2. Where did you see QR code?
From the above pie chart we can conclude that QR codes are most seen on newspapers,
then magazines, then on internet, and least on products, pamplets etc. It is also a good
fact to consider that 24% of consumers didnt notice QR codes too.
3. Have you ever tried scanning QR code?
We can conclude that number of people who have scanned QR are almost equal to
number of people who haven't. Again if you notice the percentage of people who
haven't notice QR is high.
4. Do you think QR code connects you to the product well?
People who have scanned the QR code understood the product better and also
indulged themselves with product.
5. Should every company provide QR code for the consumers?
47% say yes, it does help the product, 31% say no.."thats not required", 15% say it
depends on the product type and rest 7% said "no idea"
Due to repetitive use of QR code on print advertisement many people have seen
QR codes are most seen on print media, then on internet, and least on products,
The tendency of scanning QR code is low.
QR code compliments to product understanding when scanned.
Consumers do think QR code should be provided by companies in their print advt
to understand the product well.
The success of QR code relies on number of smart phone users. So marketers
should keep in mind the no. of smart phone users.
The app required to scan a QR code is absolutely free which is still not known to
many smart phone users. Spread of this message can increase the QR code
The size of the QR code should be decided keeping the starting range of smart
phones in mind.
QR code sends consumers to desired URL, hence can help increase facebook fans.
QR codes when designed can grab attention of consumers. Hence designing can
give an extra competitive edge.
Limitations of the study
The Survey conducted as a part of experiences of the research. However, some
difficulties were encountered while performing the survey.
Sample size was small.
The Survey conducted as a part of experiences of the research. However, some
difficulties were encountered while performing the survey. Despite facing difficulties, I
with my persistent efforts made sure that the sample size is sufficiently large and the data
obtained is accurate to the extent possible.
1. Have you heard about QR codes?
2. Where did you see QR code?
3. Have you ever tried scanning QR code?
Do you think QR code connects you to the product well?
5. Should every company provide QR code for the consumers?