Italy : Art & Culture


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This presentation contaions information about Italy.
History, tourist places, important cities, business culture, culture, art, places to visit, cuisine, fashion.
All about Italy.

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Italy : Art & Culture

  1. 1. Italy An emphasis on Culture
  2. 2. Map of Italy
  3. 3. Emblem of Italy
  4. 4. Introduction Capital – Rome Official Language - Italian Total Area - 301,338 km sq. Population - 60,813,326 (2011) GDP - $1.834 trillion (2012) Currency – Euro President - Giorgio Napolitano Ranked as the world's 24th mostdeveloped country
  5. 5. History
  6. 6. Civilization And Invasion • The migrations of Indo-European peoples into Italy begun in 2000 B.C. • The Etruscan civilization dominated from about the 9th century B.C. till 3rd century B.C. • By 264 B.C., all Italy south of Cisalpine Gaul was under the leadership of Rome. • They ruled for next 7 centuries and therefore the history of Italy is largely the history of Rome.
  7. 7. Early Modern Period • The Black Death pandemic in 1348 left its mark on Italy by killing one third of the population. • Following the Italian Wars (1494 to 1559), Italy saw a long period of relative peace under • 1. Habsburg Spain (1559 to 1713) • 2. Habsburg Austria (1713 to 1796) • During 1800s, Italy was unified by Napoléon, who crowned himself as the King in 1805.
  8. 8. During th 19 Century • But with the Congress of Vienna in 1815, Austria once again became the dominant power in a disunited Italy. • Austrian armies crushed Italian uprisings in 1820–1821 and 1831. • In 1830s, Giuseppe Mazzini, a brilliant liberal nationalist, organized the Resurrection, which laid the foundation for Italian unity.
  9. 9. Unification of Italy • Victor Emmanuel II, king of Sardinia, was proclaimed king of Italy in 1861. • With this, Italy was united on 17th March, 1861.
  10. 10. During the World Wars • In 1915, Italy entered the war on the side of the Allies but obtained less territory than it expected in the postwar settlement. • Benito Mussolini, a former Socialist, organized discontented Italians in 1919 into the Fascist Party to “rescue Italy from Bolshevism.” • On Oct 28, 1922 he became the prime minister and transformed Italy into a dictatorship • He allied himself with Adolf Hitler in the Rome-Berlin Axis in 1936. • When the Allies invaded Italy in 1943, Mussolini's dictatorship collapsed.
  11. 11. • Finally on 2nd June 1946, Italy became a Republic. The Republic Of Italy • Italy became an integral member of NATO and the European Economic Community. • Italy adopted the euro as its currency in Jan 1999. • Today, Italy has a parliamentary government based on a proportional voting system.
  14. 14. North vs South Wide cultural gap between: oNorthern people - cold - rushed oSouthern people - warm - easy-going …because of…
  15. 15. …historical reasons • Italy is a very young country (unification: 17th of march 1861) • During the 19th century Italy was divided in two parts: • the Spanish in the South • the French and Austrians in the North
  16. 16. Business background • Big percentage of small and medium sized, family-run businesses. • Larger companies are still controlled in large part by single families (Fiat, Benetton etc.) • The idea of an enterprise being an arrangement of strongly felt relationships • Long-standing affiliations – old society • -Regionalism - one of the least mobile management populations • High degree of hierarchy – usually old man (wisdom) • The number of women and young in senior management positions is quite small. That’s it because of…
  17. 17. … Catholicism and Vatican The values of Catholicism in Business Culture: • sense of family • Paternalism • dignity of the person • confidence in the others • respect for the elderly
  18. 18. Business Etiquette • Indirect • Fond of behavioral formulas • Stylish • Talkative • Warm and tactile • Easy-going • Convinced (proud)
  19. 19. Behavioral Formals • Good manners and courtesy are prized qualities in Italy • Italians rate considerateness above behavioral formulas • In the presentation: shaking always the right hand absolutely on your feet. • When meeting and departing always shake hands • The guest seats always before the host • Women enter inside the places always before men
  20. 20. Italian dress code • the importance of appearance in Italy should not be taken lightly otherwise people think you neglect yourself as your work. • Importance for the accessories (watch, pen, jewels…) • women visiting Italy might be surprised to hear compliments made to them on their appearance. (Such comments are not considered politically incorrect in Italy.)
  21. 21. Italian communication style • BODY LANGUAGE: • little personal space is left between people • a lot of body language also during a simple conversation  Italian like this kind of communication • After doing business in Italy for a period of time and building relationships do not be surprised if you are embraced
  22. 22. Concept of Time • Italians are usually relaxed • If you are late of 10 minutes, don’t worry this will not have any negative consequences • However punctuality is always welcome. • Pay attention to the daily schedule: • breakfast (around 8 a.m.) • lunch (around 1 p.m.) • dinner (8 p.m.)
  23. 23. Italian Meetings and Negotiations • The best time for meetings is between 10 - 11 a.m. and after 3 p.m. • Avoid August as most businesses will run on skeleton staff due to holidays • Try to make presentation less heavy is possible in Italian business life • Meeting are really caoticnever follow the schedule people arrive late people Answer the phone At the beginning of a meeting avoid business and concentrate on some small talk. Topics of discussion could include Italian culture, food, wine and football Negotiations can be slow. Demonstrating a sense of urgency is
  24. 24. : Italian Entertaining -Hospitality very Invitations to lunch and dinner are to be expected Bring always a present…wine is welcome -Dining does have certain protocol: - the host always pays - keep your knife in the right hand and fork in the left - do not answer phone calls at the table - don’t put the elbow over the table - drinking wine and water in the right glass
  25. 25. Free Day and Festivity • Days in which is better not to organize work meeting: Saturday and Sunday August All the catholic festivities (Easter, Christmas, all saints, etc…) 25th April: national party 1st may: feast of the workers 2nd June: feast of the republic
  26. 26. • They're both in the Eurasian continent • Indians and Italians both love food and celebration • They're both young nation states • They're both ancient civilizations • They’re both democratic • Both a five letter words • Both start with an I • Both words contain an a
  27. 27. Difference • Italy is in Europe while India is in Asia • Italians have varying hair colors while Indians just have black hair
  28. 28. Italian Inventions • Ambulance the first ambulance service (horse drawn carts) was instituted in 1244 in Florence by a pious organization known as "Arciconfraternita della Misericordia" • Bicycle. Leonardo da Vinci had designed a bicycle, which has now been constructed and is functional • Dictionary first dictionary widely diffused and translated in multiple languages invented by Ambrogio Calepino in 1502. • Eyeglasses invented by Salvino Armati in 1280 • Highway, first Autostrada built in 1921 • Nuclear reactor, first artificial reactor built by Enrico Fermi in 1942 • Radio, first long-range transmission by Guglielmo Marconi in 1895 • Typewriter first practical and perfectly working typewriter invented by Pellegrino Turri in 1808 • University. The University of Bologna was founded in 1083 and is still operating to this day. • Disco music was pioneered by Italian Composer Giorgio Moroder in 1972
  29. 29. Thank You ! Presentation By : Ayush Parekh Sunny Waugh Sampurna Chawdhary Suchit Chauhan