If you are having the right CRM solution, in that case, you can create your own management analytics and keep a close track on the customers prefernces and marketing trends. In the presence of these valuable inputs, you can streamline product planing and promotion in the best way that would help reap lucrative results for your business. source: http://www.techvedic.com/blog/crm-beneficial-gaining-competitiveness-business/

1. How CRM Solution will
benefit your business

2. Features
Email Integration
Sales Automation
Marketing Automation
Customer Satisfaction

3. Benefits
Improved Decision Making
Staff Management
Marketing Analytics
Communication

4. Functions
Pinpoint sales Forecasts
Integrates Social Platform
Improvises Workflow Management
Facilitates Data sharing

5. Top 4 CRM tools
 SugarCRM
 OneCRM
 Zurmo
 CiviCRM