Managing Innovation
A Design Perspective
February 2009

Who we are?

Who we are?
Engineer turned business student turned banker
turned design entrepreneur

Who we are?
Engineer turned business student turned banker
turned design entrepreneur
Toy Designer/Video Artist

Who we are?
Engineer turned business student turned banker
turned design entrepreneur
Toy Designer/Video Artist
Cinematographer/Film-maker

Who we are?
Engineer turned business student turned banker
turned design entrepreneur
Toy Designer/Video Artist
Cinematographer/Film-maker
Graphic Artist

Who we are?
Engineer turned business student turned banker
turned design entrepreneur
Toy Designer/Video Artist
Cinematographer/Film-maker
Graphic Artist
Product Designer

Who we are?
Engineer turned business student turned banker
turned design entrepreneur
Toy Designer/Video Artist
Cinematographer/Film-maker
Graphic Artist
Product Designer
Social Entrepreneur

Who we are?
Engineer turned business student turned banker
turned design entrepreneur
Toy Designer/Video Artist
Cinematographer/Film-maker
Graphic Artist
Product Designer
Social Entrepreneur
Educators

What we do?

What we do?
Designed a mobile based information service for
teachers in rural West Bengal

What we do?
Re-branded one of Asia’s largest Micro-finance
institution

What we do?
Researched the future of hand-held devices

What we do?
Conceptualized one of the most successful CSR
programs worldwide for a beverage major

What we do?
Design strategy for water treatment products for low
income households

What we do
Who we are

What innovation means for a Design Studio?

A Design Led Approach to
Innovation

A Design Led Approach to
Innovation
Focus on Experiences

A Design Led Approach to
Innovation
Focus on Experiences
Being Multidisciplinary

A Design Led Approach to
Innovation
Focus on Experiences
Being Multidisciplinary
Vibrant Articulation

A Design Led Approach to
Innovation
Focus on Experiences
Being Multidisciplinary
Vibrant Articulation
Systems Perspective

A Design Led Approach to
Innovation
Focus on Experiences
Being Multidisciplinary
Vibrant Articulation
Systems Perspective
Playfulness/Creative Expression/Optimism

Nehru Place Film Clip
(example of design articulation &
user experience documentation)
>> proceed to next slide <<

Video &
Photography
Stop Motion
Animation
User Research

Quick Prototyping of
Video &
Use Environment
Photography
Sensitization to user
Stop Motion
realities
Animation
Re-thinking the
User Research
retail model

TEACHER OR FIELD WORKER
MAKES A CALL TO THE IVRS
(FOR REGISTERING A QUESTION)
IVRS
IDENTITY ESTABLISHED
REGISTERS A QUESTION
KNOWLEDGE WORKER
KNOWLEDGE CO-ORDINATOR
(ASSISTS THE K.W IN FILTERING QUERIES)
LOGS VOICE DATA
> DETERMINING THE ADEQUACY OF
DETAIL SPECIFICS OF A QUESTION
TRANSCRIBES THE QUESTION
SYSTEM GENERATED >>
> SELECTION OF EXPERT
[GETS A QUERY ID/
STANDARD CALL BACK PERIOD] TAGGING THE QUERY:
> SOURCE:
TEACHER/ SCHOOL/ BLOCK/
FIELD WORKER
> CATEGORY:
SUBJECT
KNOWLEDGE WORKER
ACCESS DATABASE FOR ANSWER
CONTACTS EXPERT
TEACHER OR FIELD WORKER WITH QUESTION
MAKES A CALL TO THE IVRS MODE OF CONTACT:
(FOR RETRIEVING ANSWER)
> SMS
> EMAIL
IVRS
> TELEPHONE
INPUTS THE QUERY ID > MEET IN PERSON
GETS ANSWER AS VOICE RESPONSE
TO QUESTION
(OR)
GETS ASKED FOR SPECIFIC DETAILS
KNOWLEDGE WORKER
EXPERT
LINKS ANSWER TO QUERY ID
MODES OF RESPONSE
UPLOADS AUDIO FILE ONTO THE IVRS TO QUESTION FROM KW:
IVRS
> EMAIL
LOGS ANSWER INTO DATABASE > CALL BACK ON TELEPHONE
> IN PERSON
LOGS ANSWER INTO PUBLIC AC-
CESS INTERFACE > INTERFACE
ONE CALL CYCLE
INFORMATION FLOW

TEACHER OR FIELD WORKER
MAKES A CALL TO THE IVRS
(FOR REGISTERING A QUESTION)
IVRS
IDENTITY ESTABLISHED
REGISTERS A QUESTION
KNOWLEDGE WORKER
KNOWLEDGE CO-ORDINATOR
(ASSISTS THE K.W IN FILTERING QUERIES)
LOGS VOICE DATA
> DETERMINING THE ADEQUACY OF
DETAIL SPECIFICS OF A QUESTION
TRANSCRIBES THE QUESTION
SYSTEM GENERATED >>
> SELECTION OF EXPERT
[GETS A QUERY ID/
STANDARD CALL BACK PERIOD] TAGGING THE QUERY:
> SOURCE:
TEACHER/ SCHOOL/ BLOCK/
FIELD WORKER
> CATEGORY:
SUBJECT
KNOWLEDGE WORKER
ACCESS DATABASE FOR ANSWER
CONTACTS EXPERT
TEACHER OR FIELD WORKER WITH QUESTION
MAKES A CALL TO THE IVRS MODE OF CONTACT:
(FOR RETRIEVING ANSWER)
> SMS
> EMAIL
IVRS
> TELEPHONE
INPUTS THE QUERY ID > MEET IN PERSON
GETS ANSWER AS VOICE RESPONSE
TO QUESTION
(OR)
GETS ASKED FOR SPECIFIC DETAILS
KNOWLEDGE WORKER
EXPERT
LINKS ANSWER TO QUERY ID
MODES OF RESPONSE
UPLOADS AUDIO FILE ONTO THE IVRS TO QUESTION FROM KW:
IVRS
> EMAIL
LOGS ANSWER INTO DATABASE > CALL BACK ON TELEPHONE
> IN PERSON
LOGS ANSWER INTO PUBLIC AC-
CESS INTERFACE > INTERFACE
ONE CALL CYCLE
INFORMATION FLOW

TEACHER OR FIELD WORKER
MAKES A CALL TO THE IVRS
(FOR REGISTERING A QUESTION)
IVRS
IDENTITY ESTABLISHED
REGISTERS A QUESTION
KNOWLEDGE WORKER
KNOWLEDGE CO-ORDINATOR
(ASSISTS THE K.W IN FILTERING QUERIES)
LOGS VOICE DATA
> DETERMINING THE ADEQUACY OF
DETAIL SPECIFICS OF A QUESTION
TRANSCRIBES THE QUESTION
SYSTEM GENERATED >>
> SELECTION OF EXPERT
[GETS A QUERY ID/
STANDARD CALL BACK PERIOD] TAGGING THE QUERY:
> SOURCE:
TEACHER/ SCHOOL/ BLOCK/
FIELD WORKER
> CATEGORY:
SUBJECT
KNOWLEDGE WORKER
ACCESS DATABASE FOR ANSWER
CONTACTS EXPERT
TEACHER OR FIELD WORKER WITH QUESTION
MAKES A CALL TO THE IVRS MODE OF CONTACT:
(FOR RETRIEVING ANSWER)
> SMS
> EMAIL
IVRS
> TELEPHONE
INPUTS THE QUERY ID > MEET IN PERSON
GETS ANSWER AS VOICE RESPONSE
TO QUESTION
(OR)
GETS ASKED FOR SPECIFIC DETAILS
Illustrations
Graphic Design KNOWLEDGE WORKER
EXPERT
LINKS ANSWER TO QUERY ID
MODES OF RESPONSE
UPLOADS AUDIO FILE ONTO THE IVRS TO QUESTION FROM KW:
IVRS
Interaction
> EMAIL
LOGS ANSWER INTO DATABASE > CALL BACK ON TELEPHONE
> IN PERSON
LOGS ANSWER INTO PUBLIC AC-
CESS INTERFACE > INTERFACE
Design ONE CALL CYCLE
User Research INFORMATION FLOW

TEACHER OR FIELD WORKER
MAKES A CALL TO THE IVRS
(FOR REGISTERING A QUESTION)
IVRS
IDENTITY ESTABLISHED
REGISTERS A QUESTION
KNOWLEDGE WORKER
KNOWLEDGE CO-ORDINATOR
(ASSISTS THE K.W IN FILTERING QUERIES)
LOGS VOICE DATA
> DETERMINING THE ADEQUACY OF
DETAIL SPECIFICS OF A QUESTION
TRANSCRIBES THE QUESTION
SYSTEM GENERATED >>
> SELECTION OF EXPERT
[GETS A QUERY ID/
STANDARD CALL BACK PERIOD] TAGGING THE QUERY:
> SOURCE:
TEACHER/ SCHOOL/ BLOCK/
FIELD WORKER
> CATEGORY:
SUBJECT
KNOWLEDGE WORKER
ACCESS DATABASE FOR ANSWER
CONTACTS EXPERT
TEACHER OR FIELD WORKER WITH QUESTION
MAKES A CALL TO THE IVRS MODE OF CONTACT:
(FOR RETRIEVING ANSWER)
> SMS
> EMAIL
IVRS
> TELEPHONE
INPUTS THE QUERY ID > MEET IN PERSON
GETS ANSWER AS VOICE RESPONSE
Depicting system
TO QUESTION
(OR)
GETS ASKED FOR SPECIFIC DETAILS
Illustrations
design
Graphic Design KNOWLEDGE WORKER
EXPERT
LINKS ANSWER TO QUERY ID
Identifying all
MODES OF RESPONSE
UPLOADS AUDIO FILE ONTO THE IVRS TO QUESTION FROM KW:
IVRS
Interaction
> EMAIL
LOGS ANSWER INTO DATABASE > CALL BACK ON TELEPHONE
> IN PERSON
system components
LOGS ANSWER INTO PUBLIC AC-
CESS INTERFACE > INTERFACE
Design
Unified vision for all
ONE CALL CYCLE
User Research INFORMATION FLOW
stake-holders

Focus on Experiences
New & Emerging
Being Multidisciplinary
Scenarios in
Systems Perspective
Business Contexts
Vibrant Articulation
Social Contexts
Creative Expression

Focus on Experiences
New & Emerging
Being Multidisciplinary
Scenarios in
Design
Systems Perspective
Business Contexts
Thinking
Vibrant Articulation
Social Contexts
Creative Expression

Quicksand
Design for Social
Impact
BOX
blot!
Strategic
multimedia performances
creative-expression Design + Research
Codesign
Brand
Communications

Quicksand
Anchored by a Social Entrepreneur
Design for Social
Impact
Design for Sustainability
Inclusive Growth & Development
Leveraging Technology for Education

Quicksand
Anchored by a Social Entrepreneur
Design for Social
Impact
Design for Sustainability
Inclusive Growth & Development
Leveraging Technology for Education
Design for Special Needs Enabling Communities User Centered Mobile
Client: National Association Client: Quest Alliance/ Interfaces
for the Blind International Youth Client: Sony Ericsson
Foundation

Codesign
Anchored by a Graphic Designer & Educator
Brand
Communications
Craftsmanship
Visual Aesthetics
Visual Communication

Codesign
Anchored by a Graphic Designer & Educator
Brand
Communications
Craftsmanship
Visual Aesthetics
Visual Communication
Visual Identity Course in Typography Design Publication
Client: Chimes Aviation Client: National Institute of Independent
Academy Design

BOX
Anchored by a Business Manager
Strategic
Design + Research
Business Profitability
Differentiation through design
Customer Focus

BOX
Anchored by a Business Manager
Strategic
Design + Research
Business Profitability
Differentiation through design
Customer Focus
Brand Launch Strategy Innovation in Retail New Product Development
Client: Coca-Cola Client: Levis Strauss Client: Google

blot!
Anchored by a Photographer & Video Artist
multimedia performances
creative-expression
Independent Creative Expression
Playfulness
Exploration

blot!
Anchored by a Photographer & Video Artist
multimedia performances
creative-expression
Independent Creative Expression
Playfulness
Exploration
Electronic Music Independent Video & Music Photography
Performances Album

Quicksand
Design for Social
Impact
BOX
blot!
Strategic
multimedia performances
creative-expression Design + Research
Codesign
Brand
Communications
The Innovation Eco-system

The Innovation Eco-system

The Innovation Eco-system
...built on
Multi-disciplinarity
Design Thinking
Independent Expression
Empathy

The Innovation Eco-system
...built on
Multi-disciplinarity
Design Thinking
Independent Expression
Empathy
and...
Patience