What is Global Marketing?<br />It is simply marketing to the entire world and destroy the differences between barriers and meet the expectations of varieties of consumers all over the world.<br />
Advantages<br />a) New insights to Consumer Behavior<br />b) Alternative distribution strategies<br />c) Advance notice of products<br />*Marketers encounter new products, new approaches to distribution, or clever new promotions that they may apply succesfully in their domestic market or in to other international markets<br />
Disadvantages<br />a) Differences in consumer needs, wants, and usage patterns for products<br />b) Differences in consumer response to marketing mix elements<br />c) Differences in brand and product Development and the competitive environment<br />d) Differences in the legal environment, some of which may conflict with those of the home market.<br />
e) Differences in the institutions available, some of which may call for the creation of entirely new ones.<br />f) Differences in administrative procedures<br />g) Differences in product placement<br />h) Differences in the administrative procedures and product placement can occur.<br />
Importance of Global Marketing<br />it increases the amount of business and sales and allows global solidarity.<br />
What is Importing?<br />An importer is a firm that brings in goods produced abroad to sell domestically or to be used as components in its products.<br />What is Exporting?<br />it is a basic form of global marketing, it involves continous effort in marketing a firm's merchandise to customers in other countries<br />
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