?
wtf is interaction design
Aynne Valencia, San Francisco

interaction design manifestations

everyone
interaction
designers

everyone
interaction
designers

if we do our job right
no one even thinks about
the interaction design

we are in the midst of a
design revolution

natural ways to
interact with
existing
technology

old ways to
interact with
new
technology

ways things interact &
engage with you

interacting with things that
don’t look like technology

submerging into
ambient spaces

applying
design
practices in
new ways

using
technology
to create art

design informs
interaction creates behaviors

our medium is behavior
Mark Rettig, How to Change Stuff in a Complicated World

we enable
expression

Design is about creation

informed
Design is about creation

informed
Design is about creation
for a damn good reason

what do interaction
designers do?

invisible + intangible visible + tangible
Screen Behaviors Flows
Information Architecture User Interface Design

pretty
Space & Context
Systems
Product + System Design

Business
Strategy
Computer Industrial
Science Design
Technology
our backgrounds
Physical
Computing
Content &
Content Delivery
Graphic
Design

We consider the business case, aesthetics, and
utilize our extensive experience in what makes a
user interface effective and intuitive.

this stuff
Business
Strategy
Context + Space
Technology
Visual User Resarch
Design

makes this stuff
Business
Strategy
Context + Space
Technology
Visual Mobile
User Resarch
Physical Design Experiences
Products
Interactive
Spaces
Web
Sites
Design Research
Findings

and this requires process

time to mull things over

and teamwork

it looks like this:

timeline
01 Ideation
ID TECH DESIGN LEAD VISUAL DESIGN
02 Exploration ID TECH DESIGN LEAD VISUAL DESIGN
03 Refinement ID TECH DESIGN LEAD VISUAL DESIGN
04 Production ID TECH DESIGN LEAD VISUAL DESIGN
05 Package + Delivery ID TECH DESIGN LEAD VISUAL DESIGN

thanks for listening
Aynne Valencia, San Francisco, CA
www.avalen.com