MORTAL COMBAT
perils of social media
how we can fix it but why we probably shouldn’t

frag /fræg/ Noun. Army and Marine Corps and video gaming slang.
1. to kill, wound, or assault.
2. to kill someone temporarily in computer games,
originated from the military term.

frag /fræg/ Noun. Me and my friends.
To be destroyed emotionally or socially by something
you saw or posted online

why itʼs awesome:
• Passive channel to glean information
about people
• Easily keep in touch
• Nifty controls to calibrate how much info
others can see

why it can suck:
• Immediate status updates shown to
everyone and shoved into their feed
• Unclear delineation between
professional and personal contacts
• The ex/frenemy factor (more on that
later...)

in your

who needs
an expert?
you do..

experiences geared to specialists
if you are creating experiences catered to
attorneys, haiku writers, baristas, ceramic pot
throwers, etc... have at least one of those folks
checking your content and experience for fleas.
who needs
an expert?

checking for fleas:
• terminology
• order and relevance of content
• tone and appropriateness
• imagery
• authenticity