Living intheinvisblecity

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Living intheinvisblecity

  1. 1. Living in the Invisible CityTHE NEW MOBILE & BEYOND@aynne
  2. 2. TODAYNew tech and behaviorsWhat does this mean for your brand?Creating services for@aynne
  3. 3. @aynne
  4. 4. WHY AM I HERE?AdvertisingProduct Design and StrategyDesign for Social Interaction @aynne
  5. 5. @aynne
  6. 6. Services are living and breathing@aynne
  7. 7. TRUTH #1 Fact: your smart phone is no longer just a keeper of your apps but is now becoming the true digital hub, the way your computer once was @aynne
  8. 8. TRUTH #3Kids, professionals, soccermoms to grandpas havethese things...they are easy to engagewith and have changed thenature of mobileirreversibly.@aynne
  9. 9. IMMERSIVE, PERSONALIZEDCONTENTAOL Editions @aynne
  10. 10. RESPONSIVE INTERACTIONPAPER@aynne
  11. 11. IN-APP SALESJAMIE OLIVERRECIPES @aynne
  12. 12. BROADCAST ON DEMANDHBO GO@aynne
  13. 13. INFO MASH-UPSTRULIA@aynne
  14. 14. TRUTH #4 YOUR PRODUCT OR SERVICE IS YOUR BRAND@aynne
  15. 15. SO WHAT HAPPENS WHEN WE ADD NEW STUFF TO THE MIX?@aynne
  16. 16. BUTTON-FREE INTERFACE@aynne
  17. 17. EVERYTHING IS BROADCAST@aynne
  18. 18. VOICE INTERACTION @aynne
  19. 19. THE INVISIBLE CITY * * I made this up @aynne
  20. 20. The emergence of smart systems@aynne
  21. 21. “NESTED” SERVICES intelligence to go @aynne
  22. 22. automagic things* * I made this up@aynne
  23. 23. SENSORS, SENSORS EVERYWHERE@aynne
  24. 24. NANO EXPERIENCES@aynne
  25. 25. AUGMENTED REALITY@aynne
  26. 26. @aynne
  27. 27. @aynne
  28. 28. @aynne
  29. 29. authenticity vs inauthenticity@aynne
  30. 30. inauthentic@aynne
  31. 31. At the height of the recenteconomic crisis, a majorfuel company came outwith an iPhone applicationthat featured unicorns andpuppies licking screens.How insensitive.@aynne
  32. 32. don’t be that guy@aynne
  33. 33. be the hero(ine) of your brand’s story@aynne
  34. 34. authentic@aynne
  35. 35. get used to hacking human behavior@aynne
  36. 36. Encourages Human-Human interaction Culturally Provokes Generative Personal Relevant Delight Stability Trust@aynne
  37. 37. radically useful@aynne
  38. 38. collectivism@aynne
  39. 39. @aynne
  40. 40. utility@aynne
  41. 41. @aynne
  42. 42. @aynne
  43. 43. serendipity@aynne
  44. 44. @aynne
  45. 45. @aynne
  46. 46. delight@aynne
  47. 47. @aynne
  48. 48. create services that buzz on their own@aynne
  49. 49. make things people@aynne
  50. 50. THANK YOUAYNNE VALENCIA
  51. 51. @aynne

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