shamelessly subjective, out of context
& utterly biased
As presented to the IxD Team
Aynne Valencia, San Francisco
recap
First, highly researched background*
*stuff I found on wikipedia
80 Percent of the world’s population speaks
languages other than English
are we designing for them too?
42 percent of college graduates never read
another book after college.
1/3 of high school graduates never read
another boo...
we aren’t reading much
By 2012 the
majority of the
population of Asia
will be over the
age of 65
By 2020 the
United States
will have a
more peopl...
That’s a lot of older people
In 2007 the United Nations Population
Division projected that the world's
population will likely surpass 10 billion in
2055
Economic conditions force more people to
downsize
more people, less resources
DOOM AND GLOOM
no way
it’s opportunity to rethink how we live
how we interact with each other
and most importantly how we make
experiences that touch lives
there is a growing interest in localized
information and sharing of resources
John Thackera, Experiencing Sustainability
R...
1/3 of the worlds population has
access to a mobile phone
under the radar trends:
“feral” trade
John Thackera, Experiencing Sustainability
17 million Africans are using mobile airtime
as currency
John Thackera, Experiencing Sustainability
robots
Fiona Raby
urban farming
John Thackera, Experiencing Sustainability
high-rise squatting
John Thackera, Experiencing Sustainability
smart pattern recognition
social networks supporting face
to face interaction
everything is changing
right here, right now
why am I telling you this?
POLITICS ECONOMY
ENVIRONMENT
ARCHITECTURE
FASHION LITERACY
URBAN DEVELOPMENT
TECHNOLOGY SERVCE
DESIGN PRODUCTS
MATERIALS
S...
influences culture
Stating the obvious that we don’t always remember
and in return
we have the ability to
influence culture
our medium is behavior
Mark Rettig, How to Change Stuff in a Complicated World
how can we be ready for
the shift?
we can enhance
our approach
some SmARt* things we
can do, right now today
*Specific, Actionable, Repeatable
right here, right now
?what if...
A Marketing Plan became an
Engagement Plan?
Manifest Digital, UX Designers: Business Leaders Needed
a Creative/Project Brief became an
Experience Brief?
My Addition
SEO became an Social
Engagement Marketing?
Manifest Digital, UX Designers: Business Leaders Needed
we start by asking what we want the
experience to be?
My Addition
no one gets excited about a wireframe
Dan Saffer, Carpe Diem
pssst...
a secret...
that’s ok
reason and cleverness are only part of the
equation
Dan Saffer, Carpe Diem
“what cannot be overcome by reason
can be subverted by glamour”
Dan Saffer, Carpe Diem
direct attention
suspend belief
take people on a journey
Manifest Digital, UX Designers: Business Leaders Needed
emotion causes the wow
Dan Saffer, Carpe Diem
how about? instead of walking through
wireframes...
we tell a story?
foster
bigideas
(then find the best vehicle to deliver it)
Journeys of Motion
Video or stills to create a narrative
Step by step narrative of the user journey
write a script
use sou...
for all projects
Parti Diagram
Design Principles Statement
Driving characteristics of the design
Y! Example:
Enhance the C...
for design for play
Game Design Document
Genre/Platform Audience
Aesthetics
Who will play it
What are the entities (avatar...
“the best way to predict the future
is to invent it”
Alan Kay By way of Dan Saffer : Carpe Diem
believe you belong there
ID is creative
remember
RGA Recruiting Materials
our medium is behavior
Mark Rettig, How to Change Stuff in a Complicated World
To Read:
“101 Things I Learned in Architecture School” - Matthew Fredrick
Sea Change Design Process - Lauralee Alben
To se...
thanks for listening
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IxDa Redux

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IxDa Redux

  1. 1. shamelessly subjective, out of context & utterly biased As presented to the IxD Team Aynne Valencia, San Francisco recap
  2. 2. First, highly researched background* *stuff I found on wikipedia
  3. 3. 80 Percent of the world’s population speaks languages other than English
  4. 4. are we designing for them too?
  5. 5. 42 percent of college graduates never read another book after college. 1/3 of high school graduates never read another book for the rest of their lives.
  6. 6. we aren’t reading much
  7. 7. By 2012 the majority of the population of Asia will be over the age of 65 By 2020 the United States will have a more people retired than in the work force
  8. 8. That’s a lot of older people
  9. 9. In 2007 the United Nations Population Division projected that the world's population will likely surpass 10 billion in 2055
  10. 10. Economic conditions force more people to downsize
  11. 11. more people, less resources
  12. 12. DOOM AND GLOOM
  13. 13. no way
  14. 14. it’s opportunity to rethink how we live
  15. 15. how we interact with each other
  16. 16. and most importantly how we make experiences that touch lives
  17. 17. there is a growing interest in localized information and sharing of resources John Thackera, Experiencing Sustainability Rob Fabricant, Irrational Behavior
  18. 18. 1/3 of the worlds population has access to a mobile phone
  19. 19. under the radar trends:
  20. 20. “feral” trade John Thackera, Experiencing Sustainability
  21. 21. 17 million Africans are using mobile airtime as currency John Thackera, Experiencing Sustainability
  22. 22. robots Fiona Raby
  23. 23. urban farming John Thackera, Experiencing Sustainability
  24. 24. high-rise squatting John Thackera, Experiencing Sustainability
  25. 25. smart pattern recognition
  26. 26. social networks supporting face to face interaction
  27. 27. everything is changing
  28. 28. right here, right now
  29. 29. why am I telling you this?
  30. 30. POLITICS ECONOMY ENVIRONMENT ARCHITECTURE FASHION LITERACY URBAN DEVELOPMENT TECHNOLOGY SERVCE DESIGN PRODUCTS MATERIALS SCIENCE
  31. 31. influences culture Stating the obvious that we don’t always remember
  32. 32. and in return
  33. 33. we have the ability to influence culture
  34. 34. our medium is behavior Mark Rettig, How to Change Stuff in a Complicated World
  35. 35. how can we be ready for the shift?
  36. 36. we can enhance our approach
  37. 37. some SmARt* things we can do, right now today *Specific, Actionable, Repeatable
  38. 38. right here, right now
  39. 39. ?what if...
  40. 40. A Marketing Plan became an Engagement Plan? Manifest Digital, UX Designers: Business Leaders Needed
  41. 41. a Creative/Project Brief became an Experience Brief? My Addition
  42. 42. SEO became an Social Engagement Marketing? Manifest Digital, UX Designers: Business Leaders Needed
  43. 43. we start by asking what we want the experience to be? My Addition
  44. 44. no one gets excited about a wireframe Dan Saffer, Carpe Diem pssst... a secret...
  45. 45. that’s ok
  46. 46. reason and cleverness are only part of the equation Dan Saffer, Carpe Diem
  47. 47. “what cannot be overcome by reason can be subverted by glamour” Dan Saffer, Carpe Diem
  48. 48. direct attention suspend belief take people on a journey Manifest Digital, UX Designers: Business Leaders Needed
  49. 49. emotion causes the wow Dan Saffer, Carpe Diem
  50. 50. how about? instead of walking through wireframes...
  51. 51. we tell a story?
  52. 52. foster bigideas (then find the best vehicle to deliver it)
  53. 53. Journeys of Motion Video or stills to create a narrative Step by step narrative of the user journey write a script use sound or voice over to express the emotion for big projects Chloe Gottleib & Jill Nussbaum, RGA +
  54. 54. for all projects Parti Diagram Design Principles Statement Driving characteristics of the design Y! Example: Enhance the Core Check in behavior Immediate engagement Show the conceptual architecture of the site, service or product Concept Statement Y! Example: “The Dashboard for what you love on the web” Luke W. Parti and the Design Sandwich
  55. 55. for design for play Game Design Document Genre/Platform Audience Aesthetics Who will play it What are the entities (avatar/no avatar) Verbs for desired controls What is the reward system? How does one progress? What are the customization options What is the tutorial, help or learning curve Nadya Direkova, Razorfish
  56. 56. “the best way to predict the future is to invent it” Alan Kay By way of Dan Saffer : Carpe Diem
  57. 57. believe you belong there
  58. 58. ID is creative
  59. 59. remember RGA Recruiting Materials
  60. 60. our medium is behavior Mark Rettig, How to Change Stuff in a Complicated World
  61. 61. To Read: “101 Things I Learned in Architecture School” - Matthew Fredrick Sea Change Design Process - Lauralee Alben To see: “Carpe Diem” - Dan Saffer’s closing keynote http://www.kickerstudio.com/blog/ Manuel Lima www.visualcomplexity.com Gestalt of Interface Design www.michaelsalamon.com/ixd09 Doors of Perception http://www.doorsofperception.com/
  62. 62. thanks for listening

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