recap
shamelessly subjective, out of context
& utterly biased
As presented to the IxD Team
Aynne Valencia, San Francisco

First, highly researched background*
* stuff I found on wikipedia

80 Percent of the world’s population speaks
languages other than English

are we designing for them too?

42 percent of college graduates never read
another book after college.
1/3 of high school graduates never read
another book for the rest of their lives.

we aren’t reading much

By 2012 the
majority of the
By 2020 the
population of Asia
United States
will be over the
will have a
age of 65
more people
retired than in
the work force

That’s a lot of older people

In 2007 the United Nations Population
Division projected that the world's
population will likely surpass 10 billion in
2055

Economic conditions force more people to
downsize

more people, less resources

DOOM AND GLOOM

no way

it’s opportunity to rethink how we live

how we interact with each other

and most importantly how we make
experiences that touch lives

there is a growing interest in localized
information and sharing of resources
John Thackera, Experiencing Sustainability
Rob Fabricant, Irrational Behavior

1/3 of the worlds population has
access to a mobile phone

under the radar trends:

“feral” trade
John Thackera, Experiencing Sustainability

17 million Africans are using mobile airtime
as currency
John Thackera, Experiencing Sustainability

robots
Fiona Raby

urban farming
John Thackera, Experiencing Sustainability

high-rise squatting
John Thackera, Experiencing Sustainability

smart pattern recognition

social networks supporting face
to face interaction

everything is changing

right here, right now

why am I telling you this?

POLITICS ECONOMY
ENVIRONMENT
ARCHITECTURE
FASHION LITERACY
URBAN DEVELOPMENT
TECHNOLOGY SERVCE
DESIGN PRODUCTS
MATERIALS
SCIENCE

influences culture
Stating the obvious that we don’t always remember

and in return

we have the ability to
influence culture

our medium is behavior
Mark Rettig, How to Change Stuff in a Complicated World

how can we be ready for
the shift?

we can enhance
our approach

some SmARt* things we
can do, right now today
*Speci
fic, Actionable, Repeatable

right here, right now

?
what if...

A Marketing Plan became an
Engagement Plan?
Manifest Digital, UX Designers: Business Leaders Needed

a Creative/Project Brief became an
Experience Brief?
My Addition

SEO became an Social
Engagement Marketing?
Manifest Digital, UX Designers: Business Leaders Needed

we start by asking what we want the
experience to be?
My Addition

pssst...
a secret...
no one gets excited about a wireframe
Dan Saffer, Carpe Diem

that’s ok

reason and cleverness are only part of the
equation
Dan Saffer, Carpe Diem

“what cannot be overcome by reason
can be subverted by glamour”
Dan Saffer, Carpe Diem

direct attention
suspend belief
take people on a journey
Manifest Digital, UX Designers: Business Leaders Needed

emotion causes the wow
Dan Saffer, Carpe Diem

how about? instead of walking through
wireframes...

we tell a story?

foster
big ideas
(then find the best vehicle to deliver it)

for big projects
Journeys of Motion
Video or stills to create a narrative
Step by step narrative of the user journey
write a script
use sound or voice over to express the emotion
+
Chloe Gottleib & Jill Nussbaum, RGA

for all projects
Parti Diagram
Show the conceptual architecture of the site, service or product
Concept Statement
Y! Example:
“The Dashboard for what you love on the web”
Design Principles Statement
Driving characteristics of the design
Y! Example:
Enhance the Core
Check in behavior
Immediate engagement
Luke W. Parti and the Design Sandwich

for design for play
Game Design Document
Genre/Platform Audience
Aesthetics
Who will play it
What are the entities (avatar/no avatar)
Verbs for desired controls
What is the reward system?
How does one progress?
What are the customization options
What is the tutorial, help or learning curve
Nadya Direkova, Razorfish

“the best way to predict the future
is to invent it”
Alan Kay By way of Dan Saffer : Carpe Diem

believe you belong there

ID is creative

remember
RGA Recruiting Materials

our medium is behavior
Mark Rettig, How to Change Stuff in a Complicated World

To Read:
“101 Things I Learned in Architecture School” - Matthew Fredrick
Sea Change Design Process - Lauralee Alben
To see:
“Carpe Diem” - Dan Saffer’s closing keynote http://www.kickerstudio.com/blog/
Manuel Lima www.visualcomplexity.com
Gestalt of Interface Design www.michaelsalamon.com/ixd09
Doors of Perception http://www.doorsofperception.com/

thanks for listening