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IxDa Redux

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For ID Team at my place of work

For ID Team at my place of work

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  • 1. recap shamelessly subjective, out of context & utterly biased As presented to the IxD Team Aynne Valencia, San Francisco
  • 2. First, highly researched background* * stuff I found on wikipedia
  • 3. 80 Percent of the world’s population speaks languages other than English
  • 4. are we designing for them too?
  • 5. 42 percent of college graduates never read another book after college. 1/3 of high school graduates never read another book for the rest of their lives.
  • 6. we aren’t reading much
  • 7. By 2012 the majority of the By 2020 the population of Asia United States will be over the will have a age of 65 more people retired than in the work force
  • 8. That’s a lot of older people
  • 9. In 2007 the United Nations Population Division projected that the world's population will likely surpass 10 billion in 2055
  • 10. Economic conditions force more people to downsize
  • 11. more people, less resources
  • 12. DOOM AND GLOOM
  • 13. no way
  • 14. it’s opportunity to rethink how we live
  • 15. how we interact with each other
  • 16. and most importantly how we make experiences that touch lives
  • 17. there is a growing interest in localized information and sharing of resources John Thackera, Experiencing Sustainability Rob Fabricant, Irrational Behavior
  • 18. 1/3 of the worlds population has access to a mobile phone
  • 19. under the radar trends:
  • 20. “feral” trade John Thackera, Experiencing Sustainability
  • 21. 17 million Africans are using mobile airtime as currency John Thackera, Experiencing Sustainability
  • 22. robots Fiona Raby
  • 23. urban farming John Thackera, Experiencing Sustainability
  • 24. high-rise squatting John Thackera, Experiencing Sustainability
  • 25. smart pattern recognition
  • 26. social networks supporting face to face interaction
  • 27. everything is changing
  • 28. right here, right now
  • 29. why am I telling you this?
  • 30. POLITICS ECONOMY ENVIRONMENT ARCHITECTURE FASHION LITERACY URBAN DEVELOPMENT TECHNOLOGY SERVCE DESIGN PRODUCTS MATERIALS SCIENCE
  • 31. influences culture Stating the obvious that we don’t always remember
  • 32. and in return
  • 33. we have the ability to influence culture
  • 34. our medium is behavior Mark Rettig, How to Change Stuff in a Complicated World
  • 35. how can we be ready for the shift?
  • 36. we can enhance our approach
  • 37. some SmARt* things we can do, right now today *Speci fic, Actionable, Repeatable
  • 38. right here, right now
  • 39. ? what if...
  • 40. A Marketing Plan became an Engagement Plan? Manifest Digital, UX Designers: Business Leaders Needed
  • 41. a Creative/Project Brief became an Experience Brief? My Addition
  • 42. SEO became an Social Engagement Marketing? Manifest Digital, UX Designers: Business Leaders Needed
  • 43. we start by asking what we want the experience to be? My Addition
  • 44. pssst... a secret... no one gets excited about a wireframe Dan Saffer, Carpe Diem
  • 45. that’s ok
  • 46. reason and cleverness are only part of the equation Dan Saffer, Carpe Diem
  • 47. “what cannot be overcome by reason can be subverted by glamour” Dan Saffer, Carpe Diem
  • 48. direct attention suspend belief take people on a journey Manifest Digital, UX Designers: Business Leaders Needed
  • 49. emotion causes the wow Dan Saffer, Carpe Diem
  • 50. how about? instead of walking through wireframes...
  • 51. we tell a story?
  • 52. foster big ideas (then find the best vehicle to deliver it)
  • 53. for big projects Journeys of Motion Video or stills to create a narrative Step by step narrative of the user journey write a script use sound or voice over to express the emotion + Chloe Gottleib & Jill Nussbaum, RGA
  • 54. for all projects Parti Diagram Show the conceptual architecture of the site, service or product Concept Statement Y! Example: “The Dashboard for what you love on the web” Design Principles Statement Driving characteristics of the design Y! Example: Enhance the Core Check in behavior Immediate engagement Luke W. Parti and the Design Sandwich
  • 55. for design for play Game Design Document Genre/Platform Audience Aesthetics Who will play it What are the entities (avatar/no avatar) Verbs for desired controls What is the reward system? How does one progress? What are the customization options What is the tutorial, help or learning curve Nadya Direkova, Razorfish
  • 56. “the best way to predict the future is to invent it” Alan Kay By way of Dan Saffer : Carpe Diem
  • 57. believe you belong there
  • 58. ID is creative
  • 59. remember RGA Recruiting Materials
  • 60. our medium is behavior Mark Rettig, How to Change Stuff in a Complicated World
  • 61. To Read: “101 Things I Learned in Architecture School” - Matthew Fredrick Sea Change Design Process - Lauralee Alben To see: “Carpe Diem” - Dan Saffer’s closing keynote http://www.kickerstudio.com/blog/ Manuel Lima www.visualcomplexity.com Gestalt of Interface Design www.michaelsalamon.com/ixd09 Doors of Perception http://www.doorsofperception.com/
  • 62. thanks for listening