Interaction 09 Mashup/Recap

redux shamelessly subjective, out of context & utterly biased As presented to the IxD Team Aynne Valencia, San Francisco

First, highly researched background* * stuff I found on wikipedia

80 Percent of the world’s population speaks languages other than English

42 percent of college graduates never read another book after college. 1/3 of high school graduates never read another book for the rest of their lives.

In 2007 the United Nations Population Division projected that the world's population will likely surpass 10 billion in 2055

By 2012 the majority of the By 2020 the population of Asia United States will be over the will have a age of 65 more people retired than in the work force

That’s a lot of older people

1/3 of the worlds population has access to a mobile phone 1/3 of that third has internet access on a computer * Thats a lot of mobile stuff

75 Percent of the world lives in poverty conditions.

17 million Africans are using mobile airtime as currency John Thackera, Experiencing Sustainability

why am I telling you this?

POLITICS ECONOMY ENVIRONMENT ARCHITECTURE FASHION LITERACY URBAN DEVELOPMENT TECHNOLOGY SERVCE DESIGN PRODUCTS AND MATERIALS SCIENCE

inﬂuences design Stating the obvious that we don’t always remember

we have the ability to inﬂuence culture

our medium is behavior Mark Rettig, How to Change Stuff in a Complicated World

because there is a global trend shifting from “I” to “we” Mark Rettig, How to Change Stuff in a Complicated World

some SmARt* things we can do, right now today *Speci ﬁc, Actionable, Repeatable

? what if...

A Marketing Plan became an Engagement Plan? Manifest Digital, UX Designers: Business Leaders Needed

a Creative/Project Brief became an Experience Brief? My Addition

SEO became an Social Engagement Marketing? Manifest Digital, UX Designers: Business Leaders Needed

we start by asking what we want the experience to be? My Addition

a little secret: no one gets excited about a wireframe Dan Saffer, Carpe Diem

“what cannot be overcome by reason can be subverted by glamour” Dan Saffer, Carpe Diem

emotion causes the wow Dan Saffer, Carpe Diem

for big projects Journeys of Motion Video or stills to create a narrative Step by step narrative of the user journey write a script use sound or voice over to express the emotion + Chloe Gottleib & Jill Nussbaum, RGA

for all projects Parti Diagram Show the conceptual architecture of the site, service or product Concept Statement Y! Example: “The Dashboard for what you love on the web” Design Principles Statement Driving characteristics of the design Y! Example: Enhance the Core Check in behavior Immediate engagement Luke W. Parti and the Design Sandwich

for design for play Game Design Document Genre/Platform Audience Aesthetics Who will play it What are the entities (avatar/no avatar) Verbs for desired controls What is the reward system? How does one progress? What are the customization options What is the tutorial, help or learning curve Nadya Direkova, Razorﬁsh

“the best way to predict the future is to invent it” Alan Kay By way of Dan Saffer : Carpe Diem

believe you belong

To Read: “101 Things I Learned in Architecture School” - Matthew Fredrick Sea Change Design Process - Lauralee Alben To see: “Carpe Diem” - Dan Saffer’s closing keynote http://www.kickerstudio.com/blog/ Manuel Lima www.visualcomplexity.com Gestalt of Interface Design www.michaelsalamon.com/ixd09 Doors of Perception http://www.doorsofperception.com/

thank you Aynne Valencia www.avalen.com

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Interaction 09 Mashup/Recap

by Aynne Valencia on Feb 10, 2009

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Interaction 09 Mashup/Recap — Webinar Transcript