In Context

// SECTION / SUBSECTION Designing for multi-targeted In Context experiences Guillermo Torres & Aynne Valencia UX Australia, Canberra 08.28.09

IN CONTEXT: DESIGNING MULTITARGETED EXPERIENCES Guillermo Torres Aynne Valencia

IN CONTEXT: DESIGNING MULTITARGETED EXPERIENCES The State Of Our Practice Examples Design Deliverables

// THE STATE OF OUR PRACTICE Desktop Web

// THE STATE OF OUR PRACTICE Desktop Web Personas Concept Model Site Maps Flow Charts Wireframes

// THE STATE OF OUR PRACTICE Desktop Web Widgets/ Social Air Apps Platform Connected Rich Media Apps Banners

// THE STATE OF OUR PRACTICE Desktop Web Mobile Kiosks Widgets/ Social Smartphone Platform Touchscreen Air Apps Apps Connected Rich Media Augmented Internet Apps Banners Reality Enabled TV Gaming Consoles

// THE STATE OF OUR PRACTICE Desktop Web Smartphone Apps

// THE STATE OF OUR PRACTICE Web Air Apps/ Social Widgets Platform Rich Media Banners Gaming Consoles

// THE STATE OF OUR PRACTICE / SUBSECTION Mul⋅ti⋅tar⋅get⋅ed Ex⋅pe⋅ri⋅ence One experience that runs across multiple platforms and is appropriate to the context of use.

// THE STATE OF OUR PRACTICE / SUBSECTION Who is doing this? Publishers Media and Advertising Software

// THE STATE OF OUR PRACTICE / A CALL FOR ACTION A Call For Action

// EXAMPLES / GO WORLD

// EXAMPLE / GO WORLD

Hub Experience

Hub Experience main site Facebook TV YouTube Mobile

main site Facebook TV YouTube Mobile

Other Models

Curated Experience

// EXAMPLE / FACEBOOK Facebook

// EXAMPLE / FACEBOOK

// EXAMPLE / CURATED EXPERIENCE Consolidates snippets of information Sensitive to the context of the device or platform Smart about what to show and what to suppress Flows and features may vary depending on where and how the user consumes them

Cloned Experience

// EXAMPLE / TWITTER Twitter

// EXAMPLE / TWITTER

// EXAMPLE / EVERNOTE Evernote

// EXAMPLE / EVERNOTE

// EXAMPLE / CLONED EXPERIENCE Replicates the same functionality across multiple channels Useful for when you want the user to learn features once Has the same basic user ﬂows, features and functions

Distributed Experience

// EXAMPLE / LOST RING The Lost Ring

// EXAMPLE / LOST RING

// EXAMPLE / DISTRIBUTED EXPERIENCES There can be multiple entry and exit points Users can have discreet "mini-experiences" There is no consistency in user ﬂows, features or functions

// DESIGN DELIVERABLES Design Deliverables

// DESIGN DELIVERABLES / ELEVATOR PITCH El⋅e⋅va⋅tor Pitch Short sentence, or statement describing the experience. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds and 100-150 words).

// DESIGN DELIVERABLES / ELEVATOR PITCH What is the experience? Who is your user? How is it different?

// DESIGN DELIVERABLES / ELEVATOR PITCH Evernote allows you to easily capture information in any environment, and makes this information accessible and searchable at any time, from anywhere. Did we mention that it's free?

// DESIGN DELIVERABLES / EXPERIENCE MAP Ex⋅pe⋅ri⋅ence Map A holistic visual representation of the user experience accross locations and channels

// SECTION / SUBSECTION a day in the life

//Cross-Channel SECTION / SUBSECTION Customize Experience Map Routine My Training Overview Browse/View Input Resources Results Print out Routine Online Log in to Nike Training Hit the eld At the Field Record Get Today’s Results Workout Train Sparq Test

// SECTION / SUBSECTION site map

// SECTION / SUBSECTION concept model

// SECTION / SUBSECTION

// DESIGN DELIVERABLES / HYPERWIREFRAME Hy⋅per⋅wire⋅frame hyperwireframe is a visual guide that suggest a common structure or partition across the different silos in a multitargeted experience.

Wireframe

PC Mac Web

EXPERIENCES THAT SCALE ACROSS DEVICES TITLE TEXT

// DESIGN DELIVERABLES / STANDARDS LIBRARY Standards Library

// DESIGN DELIVERABLES / STANDARDS LIBRARY Worﬂows Register Purchase Share

// DESIGN DELIVERABLES / STANDARDS LIBRARY Patterns v

// DESIGN DELIVERABLES / STANDARDS LIBRARY Components v

// CONCLUSION We want to hear from you http://www.multitargetedexperience.com

// CONCLUSION thank you http://www.multitargetedexperience.com https://xd.adobe.com http://www.openscreenproject.com

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In Context

by Aynne Valencia

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