In Context

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    In Context - Presentation Transcript

    1. // SECTION / SUBSECTION Designing for multi-targeted In Context experiences Guillermo Torres & Aynne Valencia UX Australia, Canberra 08.28.09
    2. IN CONTEXT: DESIGNING MULTITARGETED EXPERIENCES Guillermo Torres Aynne Valencia
    3. IN CONTEXT: DESIGNING MULTITARGETED EXPERIENCES The State Of Our Practice Examples Design Deliverables
    4. // THE STATE OF OUR PRACTICE Desktop Web
    5. // THE STATE OF OUR PRACTICE Desktop Web Personas Concept Model Site Maps Flow Charts Wireframes
    6. // THE STATE OF OUR PRACTICE Desktop Web Widgets/ Social Air Apps Platform Connected Rich Media Apps Banners
    7. // THE STATE OF OUR PRACTICE Desktop Web Mobile Kiosks Widgets/ Social Smartphone Platform Touchscreen Air Apps Apps Connected Rich Media Augmented Internet Apps Banners Reality Enabled TV Gaming Consoles
    8. // THE STATE OF OUR PRACTICE Desktop Web Smartphone Apps
    9. // THE STATE OF OUR PRACTICE Web Air Apps/ Social Widgets Platform Rich Media Banners Gaming Consoles
    10. // THE STATE OF OUR PRACTICE / SUBSECTION Mul⋅ti⋅tar⋅get⋅ed Ex⋅pe⋅ri⋅ence One experience that runs across multiple platforms and is appropriate to the context of use.
    11. // THE STATE OF OUR PRACTICE / SUBSECTION Who is doing this? Publishers Media and Advertising Software
    12. // THE STATE OF OUR PRACTICE / A CALL FOR ACTION A Call For Action
    13. // EXAMPLES / GO WORLD
    14. // EXAMPLES / GO WORLD
    15. // EXAMPLE / GO WORLD
    16. // EXAMPLE / GO WORLD
    17. // EXAMPLE / GO WORLD
    18. // EXAMPLE / GO WORLD
    19. Hub Experience
    20. Hub Experience main site Facebook TV YouTube Mobile
    21. main site Facebook TV YouTube Mobile
    22. main site Facebook TV YouTube Mobile
    23. main site Facebook TV YouTube Mobile
    24. Other Models
    25. Curated Experience
    26. Curated Experience
    27. Curated Experience
    28. // EXAMPLE / FACEBOOK Facebook
    29. // EXAMPLE / FACEBOOK
    30. // EXAMPLE / FACEBOOK
    31. // EXAMPLE / CURATED EXPERIENCE Consolidates snippets of information Sensitive to the context of the device or platform Smart about what to show and what to suppress Flows and features may vary depending on where and how the user consumes them
    32. Cloned Experience
    33. Cloned Experience
    34. // EXAMPLE / TWITTER Twitter
    35. // EXAMPLE / TWITTER
    36. // EXAMPLE / TWITTER
    37. // EXAMPLE / TWITTER
    38. // EXAMPLE / EVERNOTE Evernote
    39. // EXAMPLE / EVERNOTE
    40. // EXAMPLE / EVERNOTE
    41. // EXAMPLE / EVERNOTE
    42. // EXAMPLE / CLONED EXPERIENCE Replicates the same functionality across multiple channels Useful for when you want the user to learn features once Has the same basic user flows, features and functions
    43. Distributed Experience
    44. // EXAMPLE / LOST RING The Lost Ring
    45. // EXAMPLE / LOST RING
    46. // EXAMPLE / LOST RING
    47. // EXAMPLE / LOST RING
    48. // EXAMPLE / LOST RING
    49. // EXAMPLE / LOST RING
    50. // EXAMPLE / DISTRIBUTED EXPERIENCES There can be multiple entry and exit points Users can have discreet "mini-experiences" There is no consistency in user flows, features or functions
    51. // DESIGN DELIVERABLES Design Deliverables
    52. // DESIGN DELIVERABLES / ELEVATOR PITCH El⋅e⋅va⋅tor Pitch Short sentence, or statement describing the experience. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds and 100-150 words).
    53. // DESIGN DELIVERABLES / ELEVATOR PITCH What is the experience? Who is your user? How is it different?
    54. // DESIGN DELIVERABLES / ELEVATOR PITCH Evernote allows you to easily capture information in any environment, and makes this information accessible and searchable at any time, from anywhere. Did we mention that it's free?
    55. // DESIGN DELIVERABLES / EXPERIENCE MAP Ex⋅pe⋅ri⋅ence Map A holistic visual representation of the user experience accross locations and channels
    56. // SECTION / SUBSECTION a day in the life
    57. //Cross-Channel SECTION / SUBSECTION Customize Experience Map Routine My Training Overview Browse/View Input Resources Results Print out Routine Online Log in to Nike Training Hit the eld At the Field Record Get Today’s Results Workout Train Sparq Test
    58. // SECTION / SUBSECTION site map
    59. // SECTION / SUBSECTION concept model
    60. // SECTION / SUBSECTION
    61. // SECTION / SUBSECTION
    62. // DESIGN DELIVERABLES / HYPERWIREFRAME Hy⋅per⋅wire⋅frame hyperwireframe is a visual guide that suggest a common structure or partition across the different silos in a multitargeted experience.
    63. Wireframe
    64. PC Mac Web
    65. PC Mac Web
    66. EXPERIENCES THAT SCALE ACROSS DEVICES TITLE TEXT
    67. EXPERIENCES THAT SCALE ACROSS DEVICES TITLE TEXT
    68. EXPERIENCES THAT SCALE ACROSS DEVICES TITLE TEXT
    69. EXPERIENCES THAT SCALE ACROSS DEVICES TITLE TEXT
    70. EXPERIENCES THAT SCALE ACROSS DEVICES TITLE TEXT
    71. EXPERIENCES THAT SCALE ACROSS DEVICES TITLE TEXT
    72. EXPERIENCES THAT SCALE ACROSS DEVICES TITLE TEXT
    73. // DESIGN DELIVERABLES / STANDARDS LIBRARY Standards Library
    74. // DESIGN DELIVERABLES / STANDARDS LIBRARY Worflows Register Purchase Share
    75. // DESIGN DELIVERABLES / STANDARDS LIBRARY Patterns v
    76. // DESIGN DELIVERABLES / STANDARDS LIBRARY Components v
    77. // DESIGN DELIVERABLES / STANDARDS LIBRARY Components v
    78. // CONCLUSION We want to hear from you http://www.multitargetedexperience.com
    79. // CONCLUSION thank you http://www.multitargetedexperience.com https://xd.adobe.com http://www.openscreenproject.com
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