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Aynne Valencia Brand Perfect 2012
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Aynne Valencia Brand Perfect 2012

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Now, Near, Next...extending your brand for the *new* mobile and beyond....

Now, Near, Next...extending your brand for the *new* mobile and beyond.
The landscape of information, technology, devices and the context of their use is rapidly shifting, and brands must be prepared to take on the new challenges of this hyper mobile/social world. As we move into the next generation of what we consider mobile–from connected objects, to social experiences, to tablet–how do you create consistency and relevance? How can you infuse your brand into the touchpoints that people will use again and again and really love?
Service design leadership from Fjord San Francisco will discuss the current landscape, identify ways to think about your approach for the near future, and provide some food for thought for what's next.

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Aynne Valencia Brand Perfect 2012 Aynne Valencia Brand Perfect 2012 Presentation Transcript

  • New, Near, NextEXTENDING YOUR BRAND FORTHE NEW MOBILE & BEYOND@aynne @fjord
  • TODAYNew tech and behaviorsWhat does this mean for your brand?Creating services for © Fjord 2012. @aynne @fjord Page 2
  • @aynne
  • WHY AM I HERE? Product Design + Strategy Advertising Design for Social Interaction HERE © Fjord 2012. @aynne @fjord Page 4
  • © Fjord 2012. @aynne @fjord Page 5
  • © Fjord 2012. @aynne @fjord Page 6
  • Services are living and breathing© Fjord 2012. @aynne @fjord Page 7
  • TRUTH #1 © Fjord 2012. @aynne @fjord Page 8
  • TRUTH #3 TABLETS ARE © Fjord 2012. @aynne @fjord Page 9
  • © Fjord 2012. @aynne @fjord Page 10
  • IMMERSIVE CONTENT © Fjord 2012. @aynne @fjord Page 11
  • RESPONSIVE INTERACTION © Fjord 2012. @aynne @fjord Page 12
  • IN-APP SALES © Fjord 2012. @aynne @fjord Page 13
  • BROADCASTON DEMAND © Fjord 2012. @aynne @fjord Page 14
  • INFOMASH-UPS © Fjord 2012. @aynne @fjord Page 15
  • TRUTH #4 YOUR PRODUCT OR SERVICE IS YOUR BRAND © Fjord 2012. @aynne @fjord Page 16
  • BUTTON-FREE INTERFACE © Fjord 2012. @aynne @fjord Page 17
  • EVERYTHING IS BROADCAST © Fjord 2012. @aynne @fjord Page 18
  • VOICE INTERACTION © Fjord 2012. @aynne @fjord Page 19
  • THE INVISIBLE CITY © Fjord 2012. @aynne @fjord Page 20
  • “NESTED” SERVICES © Fjord 2012. @aynne @fjord Page 21
  • The emergence of smart systems© Fjord 2012. @aynne @fjord Page 22
  • automagic things* * I made this up© Fjord 2012. @aynne @fjord Page 23
  • SENSORS, SENSORS EVERYWHERE © Fjord 2012. @aynne @fjord Page 24
  • NANO EXPERIENCES © Fjord 2012. @aynne @fjord Page 25
  • AUGMENTED REALITY © Fjord 2012. @aynne @fjord Page 26
  • SMART TV © Fjord 2012. @aynne @fjord Page 27
  • © Fjord 2012. @aynne @fjord Page 28
  • © Fjord 2012. @aynne @fjord Page 29
  • © Fjord 2012. @aynne @fjord Page 30
  • authenticity vs inauthenticity© Fjord 2012. @aynne @fjord Page 31
  • inauthentic© Fjord 2012. @aynne @fjord Page 32
  • © Fjord 2012. @aynne @fjord Page 33
  • don’t be that guy© Fjord 2012. @aynne @fjord Page 34
  • be the hero(ine) of your brand’s story© Fjord 2012. @aynne @fjord Page 35
  • authentic© Fjord 2012. @aynne @fjord Page 36
  • get used to hacking human behavior© Fjord 2012. @aynne @fjord Page 37
  • Encourages Human-Human interaction Culturally Provokes Generative Personal Relevant Delight Stability Trust© Fjord 2012. @aynne @fjord Page 38
  • radically useful© Fjord 2012. @aynne @fjord Page 39
  • HACKING HUMAN BEHAVIOR collectivism © Fjord 2012. @aynne @fjord Page 40
  • SOUNDCLOUD© Fjord 2012. Page 41
  • HACKING HUMAN BEHAVIOR utility © Fjord 2012. @aynne @fjord Page 42
  • Dropbox© Fjord 2012. Page 43
  • Red Laser© Fjord 2012. Page 44
  • HACKING HUMAN BEHAVIOR serendipity © Fjord 2012. @aynne @fjord Page 45
  • © Fjord 2012. @aynne @fjord Page 46
  • © Fjord 2012. @aynne @fjord Page 47
  • HACKING HUMAN BEHAVIOR delight © Fjord 2012. @aynne @fjord Page 48
  • © Fjord 2012. @aynne @fjord Page 49
  • create services that buzz on their own© Fjord 2012. @aynne @fjord Page 50
  • make things people© Fjord 2012. @aynne @fjord Page 51
  • THANK YOUAYNNE VALENCIA @aynne @fjord