Aynne Valencia Brand Perfect 2012

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Now, Near, Next...extending your brand for the *new* mobile and beyond.
The landscape of information, technology, devices and the context of their use is rapidly shifting, and brands must be prepared to take on the new challenges of this hyper mobile/social world. As we move into the next generation of what we consider mobile–from connected objects, to social experiences, to tablet–how do you create consistency and relevance? How can you infuse your brand into the touchpoints that people will use again and again and really love?
Service design leadership from Fjord San Francisco will discuss the current landscape, identify ways to think about your approach for the near future, and provide some food for thought for what's next.

Published in: Design, Travel, Business
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Aynne Valencia Brand Perfect 2012

  1. 1. New, Near, NextEXTENDING YOUR BRAND FORTHE NEW MOBILE & BEYOND@aynne @fjord
  2. 2. TODAYNew tech and behaviorsWhat does this mean for your brand?Creating services for © Fjord 2012. @aynne @fjord Page 2
  3. 3. @aynne
  4. 4. WHY AM I HERE? Product Design + Strategy Advertising Design for Social Interaction HERE © Fjord 2012. @aynne @fjord Page 4
  5. 5. © Fjord 2012. @aynne @fjord Page 5
  6. 6. © Fjord 2012. @aynne @fjord Page 6
  7. 7. Services are living and breathing© Fjord 2012. @aynne @fjord Page 7
  8. 8. TRUTH #1 © Fjord 2012. @aynne @fjord Page 8
  9. 9. TRUTH #3 TABLETS ARE © Fjord 2012. @aynne @fjord Page 9
  10. 10. © Fjord 2012. @aynne @fjord Page 10
  11. 11. IMMERSIVE CONTENT © Fjord 2012. @aynne @fjord Page 11
  12. 12. RESPONSIVE INTERACTION © Fjord 2012. @aynne @fjord Page 12
  13. 13. IN-APP SALES © Fjord 2012. @aynne @fjord Page 13
  14. 14. BROADCASTON DEMAND © Fjord 2012. @aynne @fjord Page 14
  15. 15. INFOMASH-UPS © Fjord 2012. @aynne @fjord Page 15
  16. 16. TRUTH #4 YOUR PRODUCT OR SERVICE IS YOUR BRAND © Fjord 2012. @aynne @fjord Page 16
  17. 17. BUTTON-FREE INTERFACE © Fjord 2012. @aynne @fjord Page 17
  18. 18. EVERYTHING IS BROADCAST © Fjord 2012. @aynne @fjord Page 18
  19. 19. VOICE INTERACTION © Fjord 2012. @aynne @fjord Page 19
  20. 20. THE INVISIBLE CITY © Fjord 2012. @aynne @fjord Page 20
  21. 21. “NESTED” SERVICES © Fjord 2012. @aynne @fjord Page 21
  22. 22. The emergence of smart systems© Fjord 2012. @aynne @fjord Page 22
  23. 23. automagic things* * I made this up© Fjord 2012. @aynne @fjord Page 23
  24. 24. SENSORS, SENSORS EVERYWHERE © Fjord 2012. @aynne @fjord Page 24
  25. 25. NANO EXPERIENCES © Fjord 2012. @aynne @fjord Page 25
  26. 26. AUGMENTED REALITY © Fjord 2012. @aynne @fjord Page 26
  27. 27. SMART TV © Fjord 2012. @aynne @fjord Page 27
  28. 28. © Fjord 2012. @aynne @fjord Page 28
  29. 29. © Fjord 2012. @aynne @fjord Page 29
  30. 30. © Fjord 2012. @aynne @fjord Page 30
  31. 31. authenticity vs inauthenticity© Fjord 2012. @aynne @fjord Page 31
  32. 32. inauthentic© Fjord 2012. @aynne @fjord Page 32
  33. 33. © Fjord 2012. @aynne @fjord Page 33
  34. 34. don’t be that guy© Fjord 2012. @aynne @fjord Page 34
  35. 35. be the hero(ine) of your brand’s story© Fjord 2012. @aynne @fjord Page 35
  36. 36. authentic© Fjord 2012. @aynne @fjord Page 36
  37. 37. get used to hacking human behavior© Fjord 2012. @aynne @fjord Page 37
  38. 38. Encourages Human-Human interaction Culturally Provokes Generative Personal Relevant Delight Stability Trust© Fjord 2012. @aynne @fjord Page 38
  39. 39. radically useful© Fjord 2012. @aynne @fjord Page 39
  40. 40. HACKING HUMAN BEHAVIOR collectivism © Fjord 2012. @aynne @fjord Page 40
  41. 41. SOUNDCLOUD© Fjord 2012. Page 41
  42. 42. HACKING HUMAN BEHAVIOR utility © Fjord 2012. @aynne @fjord Page 42
  43. 43. Dropbox© Fjord 2012. Page 43
  44. 44. Red Laser© Fjord 2012. Page 44
  45. 45. HACKING HUMAN BEHAVIOR serendipity © Fjord 2012. @aynne @fjord Page 45
  46. 46. © Fjord 2012. @aynne @fjord Page 46
  47. 47. © Fjord 2012. @aynne @fjord Page 47
  48. 48. HACKING HUMAN BEHAVIOR delight © Fjord 2012. @aynne @fjord Page 48
  49. 49. © Fjord 2012. @aynne @fjord Page 49
  50. 50. create services that buzz on their own© Fjord 2012. @aynne @fjord Page 50
  51. 51. make things people© Fjord 2012. @aynne @fjord Page 51
  52. 52. THANK YOUAYNNE VALENCIA @aynne @fjord

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