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Now, Near, Next...extending your brand for the *new* mobile and beyond.
The landscape of information, technology, devices and the context of their use is rapidly shifting, and brands must be prepared to take on the new challenges of this hyper mobile/social world. As we move into the next generation of what we consider mobile–from connected objects, to social experiences, to tablet–how do you create consistency and relevance? How can you infuse your brand into the touchpoints that people will use again and again and really love?
Service design leadership from Fjord San Francisco will discuss the current landscape, identify ways to think about your approach for the near future, and provide some food for thought for what's next.