Rich User Experiences - Useful, Engaging, Community-Oriented
Web 1.0 was Commerce. Web 2.0 is People. - Ross Mayfield What is Web 2.0?
What is Social Media? Social Media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings in more efficient ways. - BenParr.com
What is the difference? Web 2.0 : Social Media :: TV/Cable : Broadcasts Social Media is simply another way for you to connect with people and share your message … efficiently, effectively, and practically free.
Case Study: Barack Obama $32 million raised from 275,000 people who gave $100 or less
The Long Tail 20% The New Way (with a bigger, longer tail) The Old Way (Pareto Principle, or 80/20 rule) Control When Web 2.0 is applied… Source: http://en.wikipedia.org/wiki/The_Long_Tail
Change is Here! 20% Source: http://en.wikipedia.org/wiki/The_Long_Tail High $ value donors, Smaller distribution Low $ value donors, Larger distribution Web 2.0 significantly increases total value contributed/received by aggregating the “long tail” of smaller value donors.
Many artists and non-profits don’t have the time or resources to invest in developing their own Web sites or social networking sites.
Free online tools like blog applications, content management systems, and white label social networks can help you develop a Web presence quickly, easily, and cheaply.
If you need to post some simple materials, and you're planning an open, collaborative outreach strategy that involves the type of people likely to be using those tools, then using those tools to create your Web presence may be a viable option.
The open, participatory Web 2.0 environment encourages user contribution, natural dialogue, and relationship building.
Engage People to Build Your Audience and Community
Get to know your market by visiting sites that appeal to them.
Provide people with the means to easily interact with you.
Cultivate a habit of keeping in touch.
Support their interests and causes … they may return the favor.
As you foster greater conversation, your message spreads via viral “word of mouth,” developing Fans, Evangelists, Citizen Marketers, and Brand Ambassadors who believe in you, support you, and are happy to be independently proactive on matters related to your group.
When your strategy is mapped out and you’re ready to engage, remember to make sure that all communications are aligned consistently with your mission, and focus on the experience and benefits you provide for your audience.
It’s not about coffee – it’s about the café culture
It’s not about a hog – it’s about a lifestyle
It’s not about an event – it’s about sharing a culture
It’s not about seats – it’s about an inspiring performance
It’s not about heads – it’s about a community of individuals
Always keep in mind that on the other end of every message you send out is a real, live, sentient person – aim to connect !