A Case Study for one of my clients in the educational sector who have presence in London, Surrey, and Doha. It includes the lessons learned and the learnings from the Digital and Social Media efforts the school has been doing with us over the last two years. The International School of London Group of Schools provides a dynamic and balanced curriculum, based on reputable and highly recognized international curricula like the International Baccalaureate programs and the International Primary Curriculum and offering around twenty languages Results: The presentation shows results delivered: Results at School Level Results for Students Results for Faculty and Staff Results for Alumni Results For Parents How: Digital and Social Media Strategy Content Strategy Business Workflow Process for Social Media Integrated Digital Campaigns Competitive Analysis Communication Sessions Review and Support Social Media Policy Social Media Tools Augmenting Digital Literacy capabilities

1. Education and
Social Media -
Case Study
International School
of London - 2014

2. The ISL Group of Schools provides a
dynamic and balanced curriculum, based
on reputable and highly recognized
international curricula like the International
Baccalaureate programs and the
International Primary Curriculum and
offering around twenty languages
¡ Results at School Level
¡ Results for Students
¡ Results for Faculty and Staff
¡ Results for Alumni
¡ Results For Parents
¡ Digital and Social Media Strategy
¡ Content Strategy
¡ Business Workflow Processes
¡ For Social Media
¡ Integrated Digital Campaigns
¡ Competitive Analysis
¡ Communication Sessions
¡ Review and Support
¡ Social Media Policy
¡ Social Media Tools
¡ Augmenting Digital Literacy
capabilities

3. Who

4. Who
The ISL Group of Schools provides a
dynamic and balanced curriculum, based
on reputable and highly recognized
international curricula like the
International Baccalaureate programs and
the International Primary Curriculum and
offering around twenty languages to
students from Early Childhood to Grade
12.

5. Results

6.
Results at School Level
• Safeguarded reputation of the school
• Engaging directly with stakeholders:
students, faculty, staff, parents, alumni,…
• Assisting in filling in student places
• Provide members of the ISL community
with guidance for using Social Media to
communicate about school related matters

7.
Results at School Level
• Clarified the relationship between existing
policies and uses of Social Media
• Integration of internal procedures for
bullying with cases of cyber-bullying
• Implementing a school-wide Social Media
Policy that integrates with existing school
policies

8.
Results at School Level
• Raised awareness regarding school,
messages of the school, activities, teaching
methodologies,…
• Nurturing and growing online community
of school across London, Surrey, Doha

9.
Results for Students
• Confidentiality of students is maintained
• Updated with school activities and events
• Contribute content to Social Media
channels
• Social Media activity complements the
digital activities that the school has been
investing in

10.
Results for Faculty and Staff
• Updated on latest trends in Digital and
Social Media for the education sector
• Professional profiles on LinkedIn for
select personnel

11.
Results for Alumni
• Created a digital environment to stay
in touch
• Tied graduating class with past classes
• Alignment with the Social Media policy
for communication with students post
graduation

12.
Results for Parents
• Engaged parents online and offline
regarding school activities, concerns,
and child well-being
• Raised awareness regarding school
policies and procedures followed across
Digital and Social Media
• Regularly communicated school
messages and methodologies

13. How

14. Digital and Social Media Strategy
Devising and implementing a strategy that
encompasses communication via web, mobile, and
social media and involves the different stakeholders:
students, parents, faculty & staff, alumni,...

15. Content Strategy
Content generation tactics and frequency based
on Content Category Type, Content Objective, and
Content Channel. Moreover, content is optimized
based on content performance.

16. Business Workflow Processes
For Social Media
Introduce and optimize Social Media workflows for
handling requests via Facebook, Twitter, and other
Social Networks, flow of content generation, and
internal plan of action for Crisis Management.

17. Integrated Digital Campaigns
Devising and implementing a strategy that
encompasses communication via web, mobile, and
social media and involves the different stakeholders:
students, parents, faculty & staff, alumni,...

18. Competitive Analysis
Industry insight and competitive intelligence
analysis on activity of other institutions in the
industry with their associated activity across web,
mobile, and social.

19. Communication Sessions
Communication Sessions with faculty, staff,
parents, and students.

20. Review and Support
Review and support of Social Media activity

21. Social Media Policy
Provide members of the ISL community with
guidelines for using Social Media to communicate
about school related matters.

22. Social Media Tools
Implementation and integration of the latest
Social Media tools across different business
functions.

23. Augmenting Digital Literacy
capabilities
Extensive sessions with members of faculty, staff,
students, parents, and management regarding the
latest Digital and Social Media trends and what the
school is implementing.

24. Methodology

25. Methodology
The International School of London worked closely
with different members of faculty, staff,
management, IT, students, heads of schools, and
parents over a course of a year to forge digital
policies and practices that reflect the school’s
identity, culture, and long term growth plans.
Moreover, ISL worked closely with Digital and
Social Media Strategist Ayman Itani
(aymanitani.com) who provided insight and
experience in areas of Digital Strategy and
Social Media implementation.

26. Methodology
The extended effort of all involved parties has
established a strong foundation for nurturing
the Digital and Social Media ambitions of the
school as this dynamic medium evolves.

29. /aymanitani
/aymanitani
/aymanitani
Search Ayman Itani
linkd.in/aymanitani