Case Study - Education and Social Media - International School of London

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A Case Study for one of my clients in the educational sector who have presence in London, Surrey, and Doha. It includes the lessons learned and the learnings from the Digital and Social Media efforts …

A Case Study for one of my clients in the educational sector who have presence in London, Surrey, and Doha. It includes the lessons learned and the learnings from the Digital and Social Media efforts the school has been doing with us over the last two years.

The International School of London Group of Schools provides a dynamic and balanced curriculum, based on reputable and highly recognized international curricula like the International Baccalaureate programs and the International Primary Curriculum and offering around twenty languages


Results:
The presentation shows results delivered:
Results at School Level
Results for Students
Results for Faculty and Staff
Results for Alumni
Results For Parents


How:
Digital and Social Media Strategy
Content Strategy
Business Workflow Process for Social Media
Integrated Digital Campaigns
Competitive Analysis
Communication Sessions
Review and Support
Social Media Policy
Social Media Tools
Augmenting Digital Literacy capabilities

More in: Education , Business
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  • 1. Education and Social Media - Case Study International School of London - 2014
  • 2. The ISL Group of Schools provides a dynamic and balanced curriculum, based on reputable and highly recognized international curricula like the International Baccalaureate programs and the International Primary Curriculum and offering around twenty languages   ¡  Results at School Level ¡  Results for Students ¡  Results for Faculty and Staff ¡  Results for Alumni ¡  Results For Parents ¡  Digital and Social Media Strategy ¡  Content Strategy ¡  Business Workflow Processes ¡  For Social Media ¡  Integrated Digital Campaigns ¡  Competitive Analysis ¡  Communication Sessions ¡  Review and Support ¡  Social Media Policy ¡  Social Media Tools ¡  Augmenting Digital Literacy capabilities
  • 3. Who
  • 4. Who The ISL Group of Schools provides a dynamic and balanced curriculum, based on reputable and highly recognized international curricula like the International Baccalaureate programs and the International Primary Curriculum and offering around twenty languages to students from Early Childhood to Grade 12.
  • 5. Results
  • 6.       Results at School Level •  Safeguarded reputation of the school •  Engaging directly with stakeholders: students, faculty, staff, parents, alumni,… •  Assisting in filling in student places •  Provide members of the ISL community with guidance for using Social Media to communicate about school related matters
  • 7.       Results at School Level •  Clarified the relationship between existing policies and uses of Social Media •  Integration of internal procedures for bullying with cases of cyber-bullying •  Implementing a school-wide Social Media Policy that integrates with existing school policies
  • 8.       Results at School Level •  Raised awareness regarding school, messages of the school, activities, teaching methodologies,… •  Nurturing and growing online community of school across London, Surrey, Doha
  • 9.       Results for Students •  Confidentiality of students is maintained •  Updated with school activities and events •  Contribute content to Social Media channels •  Social Media activity complements the digital activities that the school has been investing in
  • 10.       Results for Faculty and Staff •  Updated on latest trends in Digital and Social Media for the education sector •  Professional profiles on LinkedIn for select personnel
  • 11.       Results for Alumni •  Created a digital environment to stay in touch •  Tied graduating class with past classes •  Alignment with the Social Media policy for communication with students post graduation
  • 12.       Results for Parents •  Engaged parents online and offline regarding school activities, concerns, and child well-being •  Raised awareness regarding school policies and procedures followed across Digital and Social Media •  Regularly communicated school messages and methodologies
  • 13. How
  • 14. Digital and Social Media Strategy Devising and implementing a strategy that encompasses communication via web, mobile, and social media and involves the different stakeholders: students, parents, faculty & staff, alumni,...
  • 15. Content Strategy Content generation tactics and frequency based on Content Category Type, Content Objective, and Content Channel. Moreover, content is optimized based on content performance.
  • 16. Business Workflow Processes For Social Media Introduce and optimize Social Media workflows for handling requests via Facebook, Twitter, and other Social Networks, flow of content generation, and internal plan of action for Crisis Management.
  • 17. Integrated Digital Campaigns Devising and implementing a strategy that encompasses communication via web, mobile, and social media and involves the different stakeholders: students, parents, faculty & staff, alumni,...
  • 18. Competitive Analysis Industry insight and competitive intelligence analysis on activity of other institutions in the industry with their associated activity across web, mobile, and social.
  • 19. Communication Sessions Communication Sessions with faculty, staff, parents, and students.
  • 20. Review and Support Review and support of Social Media activity
  • 21. Social Media Policy Provide members of the ISL community with guidelines for using Social Media to communicate about school related matters.
  • 22. Social Media Tools Implementation and integration of the latest Social Media tools across different business functions.
  • 23. Augmenting Digital Literacy capabilities Extensive sessions with members of faculty, staff, students, parents, and management regarding the latest Digital and Social Media trends and what the school is implementing.
  • 24. Methodology
  • 25. Methodology The International School of London worked closely with different members of faculty, staff, management, IT, students, heads of schools, and parents over a course of a year to forge digital policies and practices that reflect the school’s identity, culture, and long term growth plans. Moreover, ISL worked closely with Digital and Social Media Strategist Ayman Itani (aymanitani.com) who provided insight and experience in areas of Digital Strategy and Social Media implementation.
  • 26. Methodology The extended effort of all involved parties has established a strong foundation for nurturing the Digital and Social Media ambitions of the school as this dynamic medium evolves.
  • 27. /aymanitani /aymanitani /aymanitani Search Ayman Itani linkd.in/aymanitani