Business Intelligence via Social Media

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This presentation on Business Intelligence via Social Media will elaborate how to use the Online Platforms and tools to achieve better business results. It was presented by Ayman Itani at 10th Digital …

This presentation on Business Intelligence via Social Media will elaborate how to use the Online Platforms and tools to achieve better business results. It was presented by Ayman Itani at 10th Digital Marketing Forum & Exhibition in Cyprus January 2014.

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  • 1. Attributes Social Containers Facebook Twitter LinkedIn Foursquare Pinterest Age   Gender   Marital Status   Profession   Education   Preferred Language      Number of friends      Music Interest  Experiences Shared   Interests    Lifestyle     Religion  Address    Places I go to    Events I attend   
  • 2. Top Keywords Used
  • 3. thinkmedialabs.com
  • 4. thinkmedialabs.com
  • 5. • • •
  • 6. • • •
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  • 8. STAGE 1 STAGE 2 STAGE 3 STAGE 4 STAGE 5 • Does not dedicate resources (budget and staff) for social media initiatives • Monitors relevant activity by leveraging existing and free services • Explores possible routes for adopting the concept • Engages in testing Social Media platforms • Does not assign dedicated resources but establishes social media guidelines • Uses the social medium in its existing marketing and public relations activities • Assigns dedicated staff and allocates a budget for handling social media initiatives • Engages actively with the social customer and leverages social media metrics • Expands its social media presence and taps into new opportunities • Leverages the capabilities of social media for all of its core functional departments • Includes: Sales, marketing, and services departments and activities • Benefits from more sophisticated brand monitoring tools • Benefits from the support of senior management for developing a social business • Drives a Social CRM implementation • Integrates all customer-centric functions into one cohesive system
  • 9. Step 1 Step 2 Step 3 Step 4 Step 5 Step 6