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© Euromonitor International
1
MARKET RESEARCH & CONSULTING
© Euromonitor International
2
EUROMONITOR INTERNATIONAL:
• WHO WE ARE …
• WHAT WE DO …
• HOW WE HELP OUR CLIENTS …
RESEARC...
© Euromonitor International
3MAKING SENSE OF GLOBAL MARKETS
ince 1972: Strategy Research for consumer markets
yndicated an...
© Euromonitor International
4WHAT WE DO …
ndependent provider of global strategic intelligence on industries, countries an...
© Euromonitor International
5HOW WE HELP OUR CLIENTS …
overnments, Trade Bodies, NTO’s, Universities
Economic Planning (sh...
© Euromonitor International
6HOW WE HELP OUR CLIENTS …
MCG, Banks, Advertising, Consulting, Aviation,
Construction, Teleco...
© Euromonitor International
7
EUROMONITOR INTERNATIONAL:
• WHO WE ARE …
• WHAT WE DO …
• HOW WE HELP OUR CLIENTS …
RESEARC...
© Euromonitor International
8INDUSTRY RESEARCH
RESEARCH METHODOLOGY
© Euromonitor International
9
EUROMONITOR INTERNATIONAL:
• WHO WE ARE …
• WHAT WE DO …
• HOW WE HELP OUR CLIENTS …
RESEARC...
© Euromonitor International
10PASSPORT
SYNDICATED RESEARCH
What’s in it?What is it? What is it for?
 Gateway to global st...
© Euromonitor International
11OUR COVERAGE
PASSPORT
Tissue & Hygiene DIY and Gardening
Consumer Appliances
Ingredients
Pac...
© Euromonitor International
12
EUROMONITOR INTERNATIONAL:
• WHO WE ARE …
• WHAT WE DO …
• HOW WE HELP OUR CLIENTS …
RESEAR...
© Euromonitor International
13SOLUTIONS & TOOLS
CUSTOM RESEARCH
Macro
Opportunity frameworks
PEST
Quarterly tracking
Compe...
© Euromonitor International
14
THANK YOU
For questions or concerns, please contact:
Ayman Ghanam, Regional Consultant – Mi...
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Euromonitor Introduction 2011

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Transcript of "Euromonitor Introduction 2011"

  1. 1. © Euromonitor International 1 MARKET RESEARCH & CONSULTING
  2. 2. © Euromonitor International 2 EUROMONITOR INTERNATIONAL: • WHO WE ARE … • WHAT WE DO … • HOW WE HELP OUR CLIENTS … RESEARCH METHODOLOGY SYNDICATED RESEARCH: • PASSPORT • OUR COVERAGE CUSTOM RESEARCH: • SOLUTIONS & TOOLS • CASE STUDIES Q&A
  3. 3. © Euromonitor International 3MAKING SENSE OF GLOBAL MARKETS ince 1972: Strategy Research for consumer markets yndicated and Ad Hoc strategy research & consulting xtensive network of in-country analysts: 800 and growing! lobal industry specialist teams ensure international consistency lobal presence EUROMONITOR INTERNATIONAL Chicago Santiago London Vilnius Tokyo SydneyCape Town Shanghai Singapore Dubai
  4. 4. © Euromonitor International 4WHAT WE DO … ndependent provider of global strategic intelligence on industries, countries and consumers ustom Research: Consulting, to get you from A to Z in Ad Hoc Projects yndicated research: Annual research program of US$ 80 million  Off the shelve research studies  Tools: 1) Reports & Books: industry – country – consumers (national/global) 2) Online Research Database “PASSPORT”: global intelligence system 3) Market Research Monitor EUROMONITOR INTERNATIONAL
  5. 5. © Euromonitor International 5HOW WE HELP OUR CLIENTS … overnments, Trade Bodies, NTO’s, Universities Economic Planning (short, medium, long term). Comprehensive Review at macro- and micro-levels. Analysis of sectors, state of employment, major trends and impact of global crisis. Identify new sectors and new sub-sectors as per their contribution to the economy. Recommend a set of coherent policies and measures to promote sustainable development. Creating detailed macro and sectoral econometric models, to make recommendation on the overall level of development. Capacity building: training of the staff in operating, updating and extending the model. Execute effective strategies for boosting the tourist industry. EUROMONITOR INTERNATIONAL “Euromonitor International is certainly our most important tool for qualitative market data”. - APEX Brasil
  6. 6. © Euromonitor International 6HOW WE HELP OUR CLIENTS … MCG, Banks, Advertising, Consulting, Aviation, Construction, Telecommunication … n your product markets: nnual strategy planning regionally and globally ross-check audit and panel data against big picture total market sizes dentify opportunities from truly comparable cross-border statistics egular trends information for product and brand teams nd around your product markets: ain insights into less well-known channels (impulse, foodservice) atch the changes in e.g. health-related trends, ingredients and packaging pdate route-to-market strategy with detailed view of each channel onitor related developments and competitors in neighbouring EUROMONITOR INTERNATIONAL “The competitive insight Euromonitor provided us exceeded all expectations and actively impacts our strategy decision making process”. - Whirpool
  7. 7. © Euromonitor International 7 EUROMONITOR INTERNATIONAL: • WHO WE ARE … • WHAT WE DO … • HOW WE HELP OUR CLIENTS … RESEARCH METHODOLOGY SYNDICATED RESEARCH: • PASSPORT • OUR COVERAGE CUSTOM RESEARCH: • SOLUTIONS & TOOLS • CASE STUDIES Q&A
  8. 8. © Euromonitor International 8INDUSTRY RESEARCH RESEARCH METHODOLOGY
  9. 9. © Euromonitor International 9 EUROMONITOR INTERNATIONAL: • WHO WE ARE … • WHAT WE DO … • HOW WE HELP OUR CLIENTS … RESEARCH METHODOLOGY SYNDICATED RESEARCH: • PASSPORT • OUR COVERAGE CUSTOM RESEARCH: • SOLUTIONS & TOOLS • CASE STUDIES Q&A
  10. 10. © Euromonitor International 10PASSPORT SYNDICATED RESEARCH What’s in it?What is it? What is it for?  Gateway to global strategy intelligence  Common information architecture for your entire organisation  Industry-standard data and analysis  A complete picture of the commercial environment  Monitor your markets, related industries, operating conditions, consumer trends  More efficient information use  Statistics, reports, comment  4,000 products and services  115 million data points  17,000 full text reports: global, regional, country, company Industries Countries Consumers
  11. 11. © Euromonitor International 11OUR COVERAGE PASSPORT Tissue & Hygiene DIY and Gardening Consumer Appliances Ingredients PackagingSoft drinks House Wares and Home Furnishings Consumer Health Foodservice Packaged food Eyewear Non-Alcoholic drinks Consumer Finance Luxury Goods Pet care Fresh food Clothing & Footwear Toys and games Home Care Consumer ElectronicsBeauty & Personal Care Hot drinks Retailing Travel and tourismTobacco Health and wellness Countries Consumers
  12. 12. © Euromonitor International 12 EUROMONITOR INTERNATIONAL: • WHO WE ARE … • WHAT WE DO … • HOW WE HELP OUR CLIENTS … RESEARCH METHODOLOGY SYNDICATED RESEARCH: • PASSPORT • OUR COVERAGE CUSTOM RESEARCH: • SOLUTIONS & TOOLS • CASE STUDIES Q&A
  13. 13. © Euromonitor International 13SOLUTIONS & TOOLS CUSTOM RESEARCH Macro Opportunity frameworks PEST Quarterly tracking Competitive intelligence Profiling Benchmarking Partner evaluation Innovation NPD business case Consumer insights Product claims Route to market Production, imports, exports Supply and value chain B2B and B2C channels Scenario analysis Market simulations Portfolio analysis Test business cases Marketing analytics Marketing effectiveness Substitutes and complements Price and channel strategy Visualisation Discovery, sharing, communication Market attractiveness planners Performance monitoring Forecasting Launch, sales, demand, lifecycle Success / failure probabilities Determine risk exposure Consumer analytics Customer profiling Income distribution models Purchasing behaviour Category evaluation Sizes, shares, growth Segmentation Market entry strategy
  14. 14. © Euromonitor International 14 THANK YOU For questions or concerns, please contact: Ayman Ghanam, Regional Consultant – Middle East, North Africa & Turkey Ayman.ghanam@euromonitor.com Tel.: +971.4.371.27.81 Fax: +971.4.372.43.70 www.euromonitor.com
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