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Tweet the Debates
 

Tweet the Debates

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From my talk at the Social Media Workshop at ACM MM. Full paper can be found here: http://bit.ly/lkoki

From my talk at the Social Media Workshop at ACM MM. Full paper can be found here: http://bit.ly/lkoki

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  • Full Name Full Name Comment goes here.
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  • There is MORE to tagging and comments in social media than how we think of it currently as the single browser/site/startup.
  • These tags and comments are regulated to anchored explicit annotation. This is the problem. Temporally, there is a gap – we cannot leverage these components like we have with photos.
  • Several sites (including YouTube and my own past research) tried to make deep comments prevalent.
  • Enter Twitter. (explain it quickly) With twitter, when something happens and you wanna shout, you tweet.
  • Many People Tweet while they watch tv, many TV shows call for people to follow the twitter stream.
  • (this is a fake tweet)
  • Not only of the tweet to the video but the rich data within the tweet.
  • Some techniques from may be applicable: Wei Hao Lin, Alexander Haputmann: Identifying News Videos ideological viewpoint or bias

Tweet the Debates Tweet the Debates Presentation Transcript

  • Tweet the Debates
    David A. Shamma,
    Lyndon Kennedy,
    Elizabeth F. Churchill
    Internet Experiences
    Yahoo! Research
  • Internet Experiences GroupYahoo! Research
    (David) AymanShamma
    Lyndon Kennedy
    Elizabeth Churchill
  • Traditional Video
  • Traditional Comments and Tags
    Left in Whole, Unattached.
  • Some tags can be added as annotations
    Post annotations don’t allow for real time commentary.
    This part is interesting.
  • Social Conversations happen around videos
    Well – actually people join in a session and converse afterwards.
  • Social and Live Performance
    DJs manage three social networks through group of mediums like: MySpace, Webcasts, Twitter, Facebook, and IM.
  • Much of Social Media is about Congregation
    Something we think about at CHI and CSCW.
    (if you are so definition inclined you can enjoy the above paste)
  • A new form of indirect media-object annotation.
    中国没有Twitter
  • People Tweet While They Watch
  • @kanye dude, not cool #vma
    Tweeting while watching offers implicit event annotation…one in need of media reification.
  • CurrentTV: Hack the Debate
  • a Tweet
    RT: @jowyang If you are watching the debate you’re
    invited to participate in #tweetdebate Here is the 411
    http://tinyurl.com/3jdy67
  • Anatomy of a Tweet
    Repeated (retweet) content starts with RT
    Address other users with an @
    RT: @jowyang If you are watching the debate you’re
    invited to participate in #tweetdebate Here is the 411
    http://tinyurl.com/3jdy67
    Rich Media embeds via links
    Tags start with #
  • Indirect Annotation
    Sept 26, 2009 18:23 EST
    RT: @jowyang If you are watching the debate you’re
    invited to participate in #tweetdebate Here is the 411
    http://tinyurl.com/3jdy67
  • Tweet Crawl
    Three hashtags: #current #debate08 #tweetdebate
    97 mins debate + 53 mins following = 2.5 hours total.
    3,238 tweets from 1,160 people.
    1,824 tweets from 647 people during the debate.
    1,414 tweets from 738 people post debate.
    577 @ mentions (reciprocity!)
    266 mentions during the debate
    311 afterwards.
    Low RT: 24 retweetsin total
    6 during
    18 afterwards.
  • Volume of Tweets by Minute
    Crawled from the Twitter RESTful search API.
  • Tweets During and After the Debates
    Conversation swells after the debate.
  • Volume of Conversation Follows the Debate
    Post debate
  • Does Conversation follow After a Segment
    Think of Isaac Newton
    Post Segment?
  • Will the roots of f’(x) find segmentation markers?
  • Automatic Segment Detection
    We use Newton’s Method to find extrema outside μ±σ to find candidate markers. Any marker that follows from the a marker on the previous minute is ignored.
  • Automatic Segment Detection with 92% Accuracy
    When compared to CSPAN’s editorialized Debate Summary ± 1 minute.
  • Tags As Boundary Objects
  • Directed Communication via @mentions
    John Tweets: “Hey @mary, my person is winning!” Makes a directed graph from John to Mary.
  • Barack, NewsHour, & McCain automatically discovered.
    High Eigenvector Centrality Figures on Twitter from the First US Presidential Debate of 2008.
  • Sinks in the network
    High in degree but poor centrality.
  • Tweets to Terms
    Common stems in bold-italic.
  • Tweets are Reaction not Content
  • HCC and MM Findings & Future Work
    Indirect annotation through community action
    Uncollected Sources (read: events) are highly valuable
    Segmentation
    Figure Identification
    Term Distance
    What about Sentiment? Onset? Trends? Sustained Topics?
  • Argentina v England (1986 FIFA World Cup quarter-final)
  • Nooo! #worldcup #hand
    Event Onset!
  • July 20, 1969 Apollo 11 Moon Landing
  • omg! @nasarukddng? #landing #fake #moon
    Tags as boundary objects can find communities & sets.
  • Godzilla attacking the Tokyo
  • やばい!国会議事堂をつぶしている!@radonがんばって!#gojira
    Tweet Content Comprehension Need Not Be Needed.
  • Statler
    http://bit.ly/statler
  • Thanks Chloe S., Ben C., Marc S., M. Cameron J., Ryan S.!
    @paulr they are coming #2
    The midnight ride of Paul Revere