Digital Poster Design Workshop
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Digital Poster Design Workshop

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Digital Poster Design Workshop Digital Poster Design Workshop Presentation Transcript

  • Digital Poster Design Workshop Strategies for ADVS 210 Students Prepared by Adrian Chong Taylor’s College American Degree Transfer Program Fall 2010
  • Overview
    • Purpose of a poster
    • Types of posters
    • How to communicate to your audience
    • Tools for designing posters
    • Poster design work flow
    • Practical exercise
  • Purposes of Posters
    • A visual tool to communicate messages, concepts and findings
      • Without need for further elaboration
      • In simple and understandable terms
      • Visually using pictures, charts and shapes
      • That is relevant to the audience
      • That stick (leaves a lasting impression)
  • General Types of Posters
    • Advertising & Promotion of products, services, events
    • With underlying motives
      • Politics
      • Advocacy
      • Corporate Communications
    • Source of Information
    • Subject Posters
    • Affirmation Posters
  • Effective Engagement
    • Know your audience
    • Where you are distributing your poster
      • Determines your formatting and message approach
    • Stickiness
      • Entire poster message must relate to your audience
      • Use catchy images or phrases
    • More images, less words
      • Use blocks, graphics, diagrams and flowcharts
      • Emphasize words appropriately
    • Prioritizing your content
      • Size and placement
    • Include author and contact information
  • Effective Layout & Formatting
    • Overall appearance
      • Find a good balance of text and images, use white space to organize sections, avoid clutter
    • Organization
      • Use headings and columns to direct the reader’s eye
    • Graphics should be clear and properly labeled
    • Text size
      • Should be readable from 1 to 2 meters away
    • Use color contrasts appropriately
    • Follow reader gravity (top to bottom, left to right)
  • Digital Formats
    • Word Processing
      • Microsoft Word
      • Apple iWork Pages
      • OpenOffice Writer
    • Presentation
      • Microsoft PowerPoint
      • Apple iWork Keynote
      • OpenOffice Impress
    • Other Tools
      • Mind Mapping
      • Drawing / Illustration
      • Desktop Publishing
      • Diagramming
      • File Management and Conversion
  • Design Work Flow
    • Planning
      • What’s my message?
      • How much room do I have?
      • What is the page size of my poster?
      • Who and where are my audience
      • What software should I use?
    • Focus
      • Keep message and points simple
      • Prioritize by avoiding less important details (which can be included in a separately distributed leaflet)
      • Edit text carefully
  • Design Work Flow
    • Layout
      • Determine a layout that works best for your poster’s purpose
    • Heading
      • To summarize, organize and emphasize
    • Graphics
      • Balanced with text
      • Avoid random placements
    • Text
      • At least 36 point for heading, 24 point for text
  • Design Work Flow
    • Colors
      • Light background with dark objects
      • Stick to 2 or 3 colors
      • Avoid overly bright colors
    • Edit
      • Check and double check your poster
      • Have your friends read it and feedback on relevancy
    • Finalize
      • Convert your poster into PDF format
  • Distribution of Work Load
    • Creative Director
      • Lead in concept and message creation
      • Assist team members in work load
    • Copy Writer
      • Content writing and placement
    • Graphic Designer
      • Hands-on with graphics software
  • Team Practical Exercise
    • Taylor’s ADP’s Student Enrolment Drive (Winter 2011) Poster
      • Main objective is to promote ADP to prospective students to enroll for the 2011 Winter semester
      • Main message should cover the qualities of Taylor’s ADP
      • Secondary messages that could be covered :
        • Move of operations to the Lakeside Campus
        • SETARA ’09 Ratings
      • Time limit for completion: 1 hour 15 minutes
  • Useful References
    • http://www.articlesbase.com/online-business-articles/common-types-of-posters-today-731186.html
    • http://www.ncsu.edu/project/posters/NewSite/
    • http://clt.lse.ac.uk/workshops-and-courses/Course-resources/Poster-Design-Tips.php
    • http://office.microsoft.com/en-us/products/?CTT=97
    • http://www.apple.com/iwork
    • http://why.openoffice.org/why_great.html
    • http:// www.adobe.com /products/acrobat/segments/individual/