TV Production Process Preproduction -Selecting a director -choosing a production Postproduction company - Editing -bidding -processing -cost estimation and Production timing -Recording sound effects -production timetable - Location versus -Audio/video mixing Set construction -Night/weekend shoots -Opticals Location -Talent arrangements -client/agency approval Agency and client approvals -Duplicating Casting -Release/ shipping Wardrobes -Preproduction meetings
Creating TV CommercialsCreating Effective TV Commercials Begin at the finish. - Concentrate on the final impression the the commercial will make. Create an Attention-getting Opening. - An opening that is visually surprising or full of action, drama, Humour orhuman interest sets the context and allows asmooth transition to the rest of the commercial. Use a situation that grows naturally out of the sales story.- Avoid distracting gimmicks. Make it easy for viewers to identify with the characters.
Creating Effective TV commercials Characters are the living symbol of the product. - They should be appealing, believable, non-distracting and most of all relevant. Keep it Simple - The sequence of ideas should be easy to Follow. Keep the number of elements in the commercial to a minimum. Write concise Audio Copy. - the video should carry most of the weight. Fewer then 2 WPS is effective for demonstrations. For TVCs, 101-110 words is most effective. More than 170 words is Too talky
TVC script Video AudioContains Description Lists spoken copy,of the Visuals and sound effects andproduction: Camera, music.angels, Actions,Scenery and stagedirections
Film techniquesShots- Basic visual element in a film.- Continuous view made by one camera without Interruption- Each shot is a take. A number of takes may be required to make one acceptable shot- A scene may consist of one or more shots taken from different angles and distances
Long shot (establishing shot)A related notion is that of anextreme long shot. This can betaken from as much as a quarter ofa mile away, and is generally usedas a scene-setting, establishingshot. It normally shows an exterior,e.g. the outside of a building, or alandscape, and is often used toshow scenes of thrilling action e.g.in a war film or disaster movie.There will be very little detailvisible in the shot, as it is meant togive a general impression ratherthan specific information.
Medium shotMedium shot is a cameraangle shot from amedium distance, A shotof a person from theknees up or waist up.Medium shots arerelatively good inshowing facialexpressions but workwell to show bodylanguage.
Close up shotIn the closeup shot, acertain feature or part ofthe subject takes upmost of the frame. Aclose up of a personusually means a close upof their face (unlessspecified otherwise).A close-up of a personemphasizes theiremotional state.
Extreme Close upExtreme close upFocuses attention ondetail of a detail. Tinyobjects or areas, smallportions can bemagnified
Visualizing & Describing movements. Side to side - Pan ( camera pivots from fixed point to turn and Follow the action) - Truck ( lateral movement of camera when it is Mounted and fixed to move parallel to the action without pivoting.