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U A E  Digital  Landscape    Did You Know
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U A E Digital Landscape Did You Know

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Facts that you should know about UAE digital landscape

Facts that you should know about UAE digital landscape

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  • 1. Consumer Insights with Ayesha Saeed Did you know this about UAE? www.asaeed.wordpress.com ms.ayeshasaeed@gmail.com
  • 2. Consumer Insights with Ayesha Saeed Per capita In total people from Population of the 20.1 per cent were income of 208 nationalities UAE in 2009 stands Emiratis according $54,430 are living in UAE at 6,000,0000 to 2005 census www.asaeed.wordpress.com ms.ayeshasaeed@gmail.com
  • 3. 1 Consumer Insights with Ayesha Saeed UAE is the top ranking Arab state in terms of e-readiness. www.asaeed.wordpress.com ms.ayeshasaeed@gmail.com
  • 4. Did you know? Consumer Insights with Ayesha Saeed 3 out of 5 people have an internet access (Source: Internet world stats) www.asaeed.wordpress.com ms.ayeshasaeed@gmail.com
  • 5. Did you know? Consumer Insights with Ayesha Saeed More than 40% of UAE internet users are female, that implies almost all women in UAE have internet access www.asaeed.wordpress.com ms.ayeshasaeed@gmail.com
  • 6. E-commerce in UAE to hit Consumer Insights with Ayesha Saeed $36bn by 2010 This is bigger than the whole economy of Lebanon www.asaeed.wordpress.com ms.ayeshasaeed@gmail.com
  • 7. 1 in every 6 resident of UAE has a facebook account, in total there are 840,000 Facebook users in UAE Consumer Insights with Ayesha Saeed Youtube is the third most visited website in UAE after Google and Yahoo Some of the top community sites of UAE in order of popularity are Facebook, Maktoob, Blogger, Friendster, UAE women network There are only 5000 twitterers in UAE, growing at 300% per quarter. This means by the end of 2010 we will have 1,200,000 twitterers www.asaeed.wordpress.com ms.ayeshasaeed@gmail.com
  • 8. Consumer Insights with Ayesha Saeed 5 The fifth highest ranking country in the world in terms of transactional services www.asaeed.wordpress.com ms.ayeshasaeed@gmail.com
  • 9. And did you know this? Consumer Insights with Ayesha Saeed UAE is a world leader in terms of mobile lines per person, with almost 2 phones lines per person www.asaeed.wordpress.com ms.ayeshasaeed@gmail.com
  • 10. There were 1.5 million Consumer Insights with Ayesha Saeed 3G handsets in UAE in 2008 78% of mobile users in UAE use some form of mobile music service The average lifespan of a mobile handset in the UAE is 2 years, compared with a global average of three years www.asaeed.wordpress.com ms.ayeshasaeed@gmail.com
  • 11. Consumer Insights with Ayesha Saeed 12 The top Arab state in the web-measure index which assesses the extent to which governments are providing e-government policies, applications and tools, and the 12th in the world. www.asaeed.wordpress.com Source : http://www.tra.gov.ae/UAE_rankings.php ms.ayeshasaeed@gmail.com
  • 12. So what does this mean? Consumer Insights with Ayesha Saeed • I will leave you with few questions, instead of answers – Is your organization, your employees, your backup system ready for e- savvy and mobile addicted audience? – Are you as a marketer ready for active listening? – Have you developed a strategy to cope with the technology challenge that is on our way? www.asaeed.wordpress.com ms.ayeshasaeed@gmail.com
  • 13. Consumer Insights with Ayesha Saeed For more log on to: www.asaeed.wordpress.com www.asaeed.wordpress.com ms.ayeshasaeed@gmail.com