• Save
Future Of Advertising And Impact Of Technology
Upcoming SlideShare
Loading in...5
×
 

Future Of Advertising And Impact Of Technology

on

  • 7,723 views

Future is uncertain, unseen and for industry like advertising and marketing fairly challenging. Advertising is going through interesting times, social media hype has been blown out of proportion, and ...

Future is uncertain, unseen and for industry like advertising and marketing fairly challenging. Advertising is going through interesting times, social media hype has been blown out of proportion, and some have started to celebrate the death of TV and 30 second commercials. This is not entirely true

Statistics

Views

Total Views
7,723
Views on SlideShare
7,625
Embed Views
98

Actions

Likes
4
Downloads
0
Comments
3

6 Embeds 98

http://asaeed.wordpress.com 66
http://www.slideshare.net 20
http://www.customertrendlog.com 7
http://www.linkedin.com 3
http://belajaradvertising.blogspot.com 1
http://www.docshut.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Future Of Advertising And Impact Of Technology Future Of Advertising And Impact Of Technology Presentation Transcript

  • Consumer Insights with Ayesha Saeed Consumer Insights with Ayesha Saeed ms.ayeshasaeed@gmail.com Future of advertising www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed Sir Martin Sorrell's (CEO WPP) advice - “Our strategy is summed up in one sentence: new markets, new media, and consumer insight" ms.ayeshasaeed@gmail.com details about Sorrell’s interview www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • New Markets Consumer Insights with Ayesha Saeed • Brazil • Russia • India • China ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed Brazil Population Total 198 M Population Urban 80% Population Internet 67 M Users New Media Mobile 133.2 M Users opportunity ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed Russia Population Total 140 M Population Urban 73% Population Internet 45 M Users New Media Mobile 196.6 M Users opportunity ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Indian Population Consumer Insights with Ayesha Saeed Urban 250 M Population Literate 205 M Population English 77 M Literate PC Literate 85 M Claimed 57M Internet Users New Media Active 42 Mn Internet opportunity Users Mobile 346 M Users ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • • In FY-08 Indian Ad-Market stood at Consumer Insights with Ayesha Saeed • US $ 5.1 million • Growth rate 100% • Online Ad Spend 3% of total media • Rural India accounts for more than 75% of population while in advertising it stands 7% • This chunk will attract more advertisers in future in India as well ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed China Population Total 1,338 M Population Urban 607 M Population Internet 360 M Users New Media Mobile 540 M Users opportunity ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • New Media in China is Censored through Great Firewall of China - Resulting into 74% of Chinese who don’t trust over the reliability of online content (source: PEW internet) Consumer Insights with Ayesha Saeed JingJing & Chacha : are the cartoon mascots of the Internet Surveillance Division of the Public Security Bureau in Shenzhen, China. Debuting on January 22, 2006, they are used to, amongst other things, inform Chinese Internet users what is and is not legal to consult or write on the Chinese Internet. ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed 2007 Per Capita Ad Spend 2007 online Ad spend as % of total ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • In Summary Consumer Insights with Ayesha Saeed • Even in new markets, new media will be explored. • New markets comprise of the untapped segments of the old markets – Rural Market in India – Above 60 audience in China ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed • 100 million songs now get downloaded from iTunes • Skype is responsible for more than seven percent of the world’s long distance minutes • Half of American teens have created content for the Net, from text to pictures, music and clips ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed There are right now an estimated 625 million active internet users, 1 in 13 of all humans and 1 in 3 of all internet users. And another 4 billion Source: Universal Mc Can Wave 4 (March 2009) users are ready to join internet through mobile phones (UN report) ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed Consumer Insights with Ayesha Saeed Explaining the implication of New Media on ADVERTISING ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed Source: Urban Lifestyle Report - New Media (Jan 09) ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed Source: Urban Lifestyle Report - New Media (Jan 09) ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed Source: Urban Lifestyle Report - New Media (Jan 09) ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed Consumer Insight? ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Why? Consumer Insights with Ayesha Saeed To Understand the changing consumer ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Why Consumer Insight? Consumer Insights with Ayesha Saeed To Create RELEVANCE ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed •P r o d u c t d e v e l o p m e n t RELEVANCE •P r i c i n g Marketing •P l a c e m e n t •P r o m o t i o n • Product improvement ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed Consumer Insights with Ayesha Saeed Expert Opinion I contacted experts in the field of advertising and following are their opinions ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • “Technology Consumer Insights with Ayesha Saeed is forcing the advertising industry to search for new ways of doing business. It is forcing agencies to change their model - both in terms of remuneration and in terms of process. Technology has enabled a new breed of virtual agencies that are perhaps better in class than traditional agencies. However, the challenge lies in front of clients too. Clients need to make that leap of faith and seek out agencies that are embracing technology and the new world model of the "New Agency." Clients will eventually take the risk as well. Ones that do it now will learn faster as the consumers are now leading the way that brands need to communicate. Wake up Karim Rammal: is an expert in the field everyone! Or, the consumer will wake you up... of communications with decades of rudely!” experience. He headed WPP operations in Pakistan, worked as a Senior Consultant in JWT NYC, has launched advertising agency in Afghanistan and is currently heading Unicorn Consulting Inc in NYC ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • “Technology will allow us to measure successful tactics in real time. This will allow advertisers to fine tune their campaigns until they are satisfied with Consumer Insights with Ayesha Saeed the results. Our industry of advertising will be more like science and less art. However, art will always be part of it and the intuition from seasoned professionals will always be an important asset. In 5-10 years communication will be very specialized to social groups. In 10- 20 years communication will be personalized. After that communication Ivan Raszl: . Founder and Editor of Ads of will not only be personalized to the the World, Editor of Brands of the World individual but even to their actual and creativebits. emotional, financial state, stress level and other aspects that change in time.” Worked at GE, Coca-Cola, McCann, JWT and several startups. Established my own agency few years ago. Now I work as a social media and communication consultant ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • “As marketers grapple on how to take advantage of new media and create a sustainable Consumer Insights with Ayesha Saeed communications platform, our industry is set to grow at an unprecedented rate. In Asia the older marketers have retire or move on because they cannot catch up with new media, the younger generation who actually dig this medium are lapping it up and participating with brands - provided brand owners are prepared to have a 2- way communication with their customers and accept both positive and negative comments. Martin Ross: Country Manager Eyeblaster (SEA) Singapore. With social media, marketers now have an amazing platform to get opinions and listen to chatter Martin enjoys years of without commissioning a focus group or survey. The experience in the advertising medium of print TV & radio has had very communication industry in Asian little innovation in the last 50 years. The digital market medium will transform every 12 months - I think that's what marketers are worried about!” ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed In Summary, Future of advertising will…. ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • New age advertising will be exactly like old-age advertising it will always be about Consumer Insights with Ayesha Saeed ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Optimum use of There will be only 3 categories of touch points Consumer Insights with Ayesha Saeed ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com
  • Consumer Insights with Ayesha Saeed Consumer Insights with Ayesha Saeed For more consumer insights www.asaeed.wordpress.com ms.ayeshasaeed@gmail.com www.asaeed.wordpress.com