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Ch06

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  • 1. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTMStrategic Management:1
  • 2. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTMAyesha khalil
  • 3. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTMStrategies in Action• Strategies are Corse of action which a firmcan adopt to achieve its long termobjectives• The time frame for strategies & long termobjectives should be consistent• Long term objectives include all levels oforganization,corporate, devisional andfunctional.3
  • 4. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTMLong Term Objectives• Quantitative• Measurable• Realistic• Understandable• Challenging• Hierarchical• Obtainable• Congruent
  • 5. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTMLevels of Strategies Large Company5
  • 6. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTMLevels of Strategies Small Company6
  • 7. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTMTypes of strategies• There is eleven various strategies• vertical Integration strategies:• Forward, Backward & Horizontalintegration.• These strategies allow a firm to gain controlover its distributors, suppliers andcompetitors.7
  • 8. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTMVertical Integration StrategiesForwardIntegrationGaining ownership or increased controlover distributors or retailersBackwardIntegrationSeeking ownership or increased control of a firm’ssuppliersHorizontalIntegrationSeeking ownership or increased controlover competitors8
  • 9. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTMThank you9
  • 10. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTMThank you9