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Eyetracking Medios De Comunicacion

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  • 1. Eyetracking en medios de comunicación Publicidad y Contenido AyerViernes Research Pedro Arellano | Darcy Vergara www.eyetracking.cl
  • 2. Introducción
  • 3. ¿Por qué? • AyerViernes • Estudios
  • 4. ¿Cómo? • Eyetracking • ¿Qué es? • ¿Cómo funciona?
  • 5. ¿Cómo? • 10 usuarios • 26 y 46 años • Se informa en Internet • Consumidores frecuentes de contenidos digitales
  • 6. ¿Cómo? • Lectura libre de la página de inicio • Lectura noticia específica • Entrevista posterior

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