On October 23rd, 2014, we updated our
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For Boomers, this is RadicalFor Generation Y, this is Business As Usual Today’s Reality Consumers increasingly trust strangers for movie, book, travel, job, career and restaurant recommendations We expect instant, transparent and authentic information We want to be part of the conversation; we don’t want to be marketed at We feel overwhelmed by information because we don’t always know how to filter information Word of mouth and trusted sources are more important than ever http://www.peoplecanfly.com/blog/2011/01/never-trust-strangers/
“It’s about relationships” Andrew Rogers, Head of User Content Development, RBI…http://engagement101.blogspot.com/
The World in 2011 Viral/Organic (Not Paid, Capturing Minds, Reviews, Integration) Two Way Communication (Conversation, Listening, Responding) Relationship Building (Connecting, Conversations, Two-Way Communication) Conversations (Across Domains, Relationships, Open Leadership, Communities)
… globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer spending. By 2014, women will control $15 trillion. ”
- Boston Consulting Group
Breaking through the Invisible Restraints of Society Still Taking Time Pew Research study found gap in blogs is close—43 per cent of bloggers are female According to 2009 Harvard Business Review report, 55% of Twitter users are female Despite both genders tweeting at roughly the same rate, male Twitter users are likely to have more followers than women— despite some evidence suggesting that most unique content originates from female posters … Does this mean women’s voices are being equally represented? Social media gives women a voice but influence comes only if women are strategic and collective http://ubyssey.ca/features/women-social-media-public-opinion%E2%80%99s-new-platform
Slave Lake Fire Victims Support for this tragedy was spear headed by small group of online Edmonton moms who asked for donations through Facebook and Twitter #YEGhashtag trend to collect donations for the fire victims Used social media to easily connect women and giving In merely 4 hours, the group received 5 times the Facebook fans and received constant updates on Twitter – they made a difference!
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin
This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done http://www.flickr.com/photos/pogonophobia/