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Trends to Consider

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Created to demonstrate the power of social networking

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  • This demonstrates the power of social networking
  • We need to focus on improving interactions to achieve new gains in innovation, creativity and decision efficiency.

Trends to Consider Trends to Consider Presentation Transcript

  • How Collaboration Can Change the World Part II: Key Trends to Consider
    Ayelet Baron, Director, Emerging Markets, Cisco
    March 2010
  • Source: http://www.slideshare.net/scenariodna/culture-networks-2010
  • Source: http://www.slideshare.net/scenariodna/culture-networks-2010
  • Trend: Women in Emerging Markets
  • Women’s earned income growing 8.1% vs. 5.8% for men in developing world
    More than 30% female legislatures in Uganda, Burundi and Macedonia
    The Biggest Emerging Market in the History of the Planet… More than twice the size of developing markets, India and China
    Fueling Economic Growth
    New Growth
    Markets
    Health, Education & Employment
    Globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer spending. By 2014, women will control $15 trillion
    Sources: Goldman Sachs, Boston Consulting Group, Newsweek
    www.newsweek.com/id/215304 
  • Companies whose social investments focus on women in developing economies help not only the recipients but also themselves
    • Enlarging markets
    • Improving the quality or size of current and potential workforce
    • Building strong partnerships
    • Maintaining or improving reputations
    A Business Case for Women
  • Trend: Generation Y New Styles of Working
  • Workplace Values
    Source: http://www.slideshare.net/peace4jen/generations-at-work-understanding-how-other-generations-think
  • http://www.youtube.com/watch?v=jwMj3PJDxuo
    Source: http://www.slideshare.net/scenariodna/culture-networks-2010
  • %
    Demographic shifts are only one complexity in understanding global talent issues – see through 2020
    REGION
    Working Age
    Coefficient Change (%)
    2010-2020 1
    World = 2.5%
    North America
    Western Europe
    Central / Eastern Europe
    Pakistan
    Asia-Pacific
    Jordan
    South America
    Middle East & North Africa
    Ghana
    Sub-Saharan Africa
    Nigeria
    Peru
    Egypt
    Morocco
    India
    Philippines
    Mexico
    Vietnam
    Indonesia
    Costa Rica
    Turkey
    Argentina
    Iran
    South Africa
    Malaysia
    Chile
    Brazil
    United Kingdom
    Saudi Arabia
    Denmark
    United Arab Emirates
    Luxembourg
    Sweden
    Thailand
    Italy
    Sri Lanka
    Switzerland
    Austria
    Australia
    South Korea
    China
    Japan
    Netherlands
    New Zealand
    France
    Romania
    Spain
    Germany
    Latvia
    Hungary
    Belgium
    Czech Republic
    Slovakia
    Finland
    United States
    Canada
    Estonia
    Poland
    Singapore
    Slovenia
    Russia
    Hong Kong
    Real GDP 10-YR-CAGR (%)
    2000-2010
    1 Defined as change (+/-) in relationship between working age population (20-60 years old) over total population for a given country between 2010 and 2020
    Source: US Census Bureau, International Data Base (estimates updated as of December 2008); Global Insight (GDP estimates updated as of February 2009); Booz & Company analysis
  • Trend: Social Media
  • Consumers dictate
    PRE MEDIA AGE
    MASS MEDIA AGE
    SOCIAL MEDIA AGE
    Personal blog
    Comments on blogs
    Talk face to face
    Social network page
    Comments on websites
    Phone call
    Talk face to face
    Widgets
    Viral emails
    Talk to shop worker
    Phone call
    Consult a professional
    Video sharing site
    Auction websites
    Talk face to face
    Talk to shop worker
    Photo sharing site
    Wish lists
    Readers Letters
    Talk to shop worker
    Consult a professional
    Chat rooms
    Ratings on retail sites
    Phone in; TV / Radio
    Readers letters
    Message boards
    Reviews on retail sites
    SMS
    Phone in; TV / Radio
    Government, monarchy, religious institutions dictate the agenda
    Social Bookmarking
    Price comparison sites
    Email
    Professional media dictate
    Chat room
    Social shopping sites
    Instant Messenger
    Influence Revolution
    Universal McCann, When Did We Start Trusting Strangers?
  • Source: http://www.slideshare.net/scenariodna/culture-networks-2010
  • Source: http://www.kodak.com/US/images/en/corp/aboutKodak/onlineToday/Social_Media_9_8.pdf
  • COMMUNICATIONS MEDIA
    SOCIAL MEDIA
    Space defined by Media Owner
    Brand in control
    One way / Delivering a message
    Repeating the message
    Focused on the brand
    Entertaining
    Company created content
    Space defined by Consumer
    Consumer in control
    Two way / Being a part of a conversation
    Adapting the message/ beta
    Focused on the consumer / Adding value
    Influencing, involving
    User created content / Co-creation
    Source: Neil Perkin ‘What’s Next in Media
  • Source: http://www.slideshare.net/scenariodna/culture-networks-2010
  • Changing the Way We Engage and Collaborate
    Collaborative Tools
    Text
    Voice, Video
    Video Social Networking
    Many
    Social Networking
    Video on Demand
    Discussion Forums
    Unified Communications
    Wikis
    Contact
    Center
    Blogs
    Number of Stakeholders
    Email
    Conferencing
    IM
    TelePresence
    Documents
    One
    Vmail
    There are many tools out there but being able to target them and use many of them is key
  • If you want to know what technology will change the world, watch young mothers and don't watch teenage boys - young mothers have no time for any technology that isn't useful and doesn't work.
    Clay Shirky, 2005
    Dan Thornton, Bauer…http://thewayoftheweb.net/
    Pic by skeddy in NYC on Flickr (CC Licence)
  • Trend: Inclusion and Diversity as Business Driver
  • Collective mixture of differences and similarities including but not limited to race, color, religion, national origin, sex, sexual orientation, gender expression, age, physical abilities, culture, occupation, position, education, work, and behavioral styles and the perspectives of each individual shaped by his/her nation and experiences
    To be inclusive is to leverage diversity by bringing together a mix of unique individual backgrounds to collectively and more effectively meet our business objectives
    Business Architecture
    Network as the Platform
    Technology Architecture
    Inclusion:
    How we come together to meet business goals
    Diversity
    Collective mix of who we are as individuals
    Business Architecture +Technology Architecture
    Cisco 3.0
    Global Approach
    Services-ledSolutions
    • Diversity permeates every region of the world with a mosaic of races, gender, ethnicities, religions, backgrounds, lifestyles, and cultures. Did you know that …
    • China has 55 ethnic groups,
    • India has numerous religions and social castes,
    • and Brazil is home to the largest black population outside the African continent and the largest Japanese population outside of Japan?
    • While diversity is an inescapable fact in a 21st century global marketplace, inclusion is not
    • Inclusion is the act of recognizing, embracing and maximizing diversity to unleash innovation and creativity
    • Diversity of representation and a culture of inclusion must be linked: diverse representation without a culture of inclusion spells disaster while an inclusive culture without diverse representation lacks credibility
  • Inclusion and Diversity is A Key Business Driver
    • Over a ten-year period, publicly traded companies on Diversity Inc.’s 2005 list of Top 50 Companies for Diversity outperformed the Standard & Poor’s 500 by 23.5%
    • Companies with high employee engagement had a 19% increase in operating income and almost 28% growth in earnings per share
    • Fundamental to our long-term growth strategy and a business imperative for Cisco
    Inclusion is Key to Driving Innovation
    • Around 10% of the world’s population, or 650 million people, live with a disability. They are the world’s largest minority
    • 86% of Gen Y employees say they would leave an employer if corporate social responsibility values no longer reflected their own
    • Our teams must be a reflection of the diversity of our customers, partners and the communities we serve to effectively anticipate, understand and exceed their needs
    And, what's the biggest emerging market of them all? The answer isn't geographic but demographic. The answer is ... women.
  • Diversity Fuels Innovation: Innovation is Achieved in Inclusive Environments
    Twelve of the top 50 companies recognized for innovation were also among the top 50 for diversity*
    *Business Week and Diversity Inc. 2007/2008
  • A Daily Business Behavior
    “… the key to substantive improvement lies in creating an environment in which employees don't even know that they're changing.”
    — Rosbeth Moss Kanter
    http://www.flickr.com/photos/thelionsleepstonight/2108228685/