© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
How Collaboration Can Change the World...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2Source: http://www.slideshare.net/scena...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3Source: http://www.slideshare.net/scena...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Trend: Women
in Emerging
Markets
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
The Biggest Emerging Market in the His...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Companies whose social investments foc...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Trend: Generation Y
New Styles of
Work...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Veterans
Born pre-1946
Boomers
Born 19...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10Source: http://www.slideshare.net/scen...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
-12%
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-6%
-4%
-2%
0%
2%
4%
6%...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Trend:
Social
Media
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Influence Revolution
PRE MEDIA
AGE
Ta...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14Source: http://www.slideshare.net/scen...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Source: http://www.kodak.com/US/image...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
Space defined by Media Owner
Brand in...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18Source: http://www.slideshare.net/scen...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21
Changing the Way We Engage and Collab...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22Pic by skeddy in NYC on Flickr (CC Lic...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
Trend: Inclusion and Diversity as Bus...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24
Business Architecture +
Technology Ar...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25
 Diversity permeates every region of...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26
Inclusion and Diversity is A Key
Busi...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 27
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28
Diversity Fuels Innovation: Innovatio...
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 29
A Daily Business Behavior
“… the key ...
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Trends to Consider

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  • This demonstrates the power of social networking
  • We need to focus on improving interactions to achieve new gains in innovation, creativity and decision efficiency.
  • Trends to Consider

    1. 1. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1 How Collaboration Can Change the World Part II: Key Trends to Consider Ayelet Baron, Director, Emerging Markets, Cisco March 2010
    2. 2. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2Source: http://www.slideshare.net/scenariodna/culture-networks-2010
    3. 3. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3Source: http://www.slideshare.net/scenariodna/culture-networks-2010
    4. 4. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4 Trend: Women in Emerging Markets
    5. 5. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5 The Biggest Emerging Market in the History of the Planet … More than twice the size of developing markets, India and China Women’s earned income growing 8.1% vs. 5.8% for men in developing world More than 30% female legislatures in Uganda, Burundi and Macedonia Fueling Economic Growth New Growth Markets Health, Education & Employment Sources: Goldman Sachs, Boston Consulting Group, Newsweek www.newsweek.com/id/215304 Globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer spending. By 2014, women will control $15 trillion
    6. 6. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6 Companies whose social investments focus on women in developing economies help not only the recipients but also themselves  Enlarging markets  Improving the quality or size of current and potential workforce  Building strong partnerships  Maintaining or improving reputations A Business Case for Women
    7. 7. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7 Trend: Generation Y New Styles of Working
    8. 8. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8 Veterans Born pre-1946 Boomers Born 1946-1964 Gen Xers Born 1965-1980 Millennials Born 1981-2000 Career Goals Build a legacy Build a stellar career Build a portable career Build parallel careers Rewards Satisfaction of a job well done Money, title, recognition, corner office Freedom is the ultimate reward Work that has meaning for me Work-Life Balance Support me in shifting the balance Help me balance everyone else and find meaning myself Give me balance now! Not when I’m 65 Work isn’t everything. Need flexibility to balance my other activities Job Changing Carries a stigma Puts you behind Is necessary Is part of the daily routine Training I learned the hard way, you can too! Train ‘em too much and they’ll leave The more they learn, the more they’ll stay Continuous learning is a way of life Source: http://www.slideshare.net/peace4jen/generations-at-work-understanding-how-other-generations-think
    9. 9. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
    10. 10. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10Source: http://www.slideshare.net/scenariodna/culture-networks-2010 http://www.youtube.com/watch?v=jwMj3PJDxuo
    11. 11. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11 -12% -10% -8% -6% -4% -2% 0% 2% 4% 6% 8% 10% 12% 14% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% 5.5% 6.0% 6.5% 7.0% 7.5% 8.0% 8.5% 9.0% 9.5% 10.0% South Africa Nigeria Ghana United Arab Emirates Saudi Arabia Jordan Morocco Iran Egypt Peru Costa Rica Chile Brazil Argentina Vietnam Thailand South Korea Sri Lanka Singapore Philippines Pakistan New Zealand Malaysia Japan Indonesia India Hong Kong ChinaAustralia Turkey Slovenia Slovakia Romania Poland LatviaHungary Estonia Czech Republic Russia United Kingdom Switzerland Real GDP 10-YR-CAGR (%) 2000-2010 SpainBelgium Netherlands Luxembourg Italy Germany Sweden Finland Denmark Austria Mexico Canada United States France Demographic shifts are only one complexity in understanding global talent issues – see through 2020 Working Age Coefficient Change (%) 2010-2020 1 World = 2.5% 1 Defined as change (+/-) in relationship between working age population (20-60 years old) over total population for a given country between 2010 and 2020 Source: US Census Bureau, International Data Base (estimates updated as of December 2008); Global Insight (GDP estimates updated as of February 2009); Booz & Company analysis REGION Sub-Saharan Africa Middle East & North Africa South America Asia-Pacific Central / Eastern Europe Western Europe North America
    12. 12. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12 Trend: Social Media
    13. 13. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13 Influence Revolution PRE MEDIA AGE Talk face to face Talk to shop worker Government, monarchy, religious institutions dictate the agenda MASS MEDIA AGE Consult a professional Readers letters Phone in; TV / Radio Talk to shop worker Talk face to face Phone call Professional media dictate SOCIAL MEDIA AGE Personal blog Social network page Widgets Photo sharing site Chat rooms Message boards Video sharing site Comments on blogs Comments on websites Viral emails Wish lists Ratings on retail sites Reviews on retail sites Auction websites Social Bookmarking Chat room Price comparison sites Social shopping sites Consult a professional Readers Letters Phone in; TV / Radio Talk to shop worker Talk face to face Phone call SMS Email Instant Messenger Consumers dictate Universal McCann, When Did We Start Trusting Strangers?
    14. 14. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14Source: http://www.slideshare.net/scenariodna/culture-networks-2010
    15. 15. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15 Source: http://www.kodak.com/US/images/en/corp/aboutKodak/onlineToday/Social_Media_9_8.pdf
    16. 16. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
    17. 17. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17 Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the consumer / Adding value Influencing, involving User created content / Co-creation COMMUNICATIONS MEDIA SOCIAL MEDIA Source: Neil Perkin ‘What’s Next in Media
    18. 18. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18Source: http://www.slideshare.net/scenariodna/culture-networks-2010
    19. 19. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
    20. 20. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
    21. 21. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21 Changing the Way We Engage and Collaborate There are many tools out there but being able to target them and use many of them is key Text Voice, Video Collaborative Tools Documents OneMany Email IM Social Networking TelePresence Unified Communications Vmail Discussion Forums Video on Demand Wikis Blogs NumberofStakeholders Contact Center Conferencing Video Social Networking
    22. 22. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22Pic by skeddy in NYC on Flickr (CC Licence) If you want to know what technology will change the world, watch young mothers and don't watch teenage boys - young mothers have no time for any technology that isn't useful and doesn't work. Clay Shirky, 2005 Dan Thornton, Bauer…http://thewayoftheweb.net/
    23. 23. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23 Trend: Inclusion and Diversity as Business Driver
    24. 24. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24 Business Architecture + Technology Architecture Network as the Platform Technology Architecture Business Architecture Collective mixture of differences and similarities including but not limited to race, color, religion, national origin, sex, sexual orientation, gender expression, age, physical abilities, culture, occupation, position, education, work, and behavioral styles and the perspectives of each individual shaped by his/her nation and experiences Inclusion: How we come together to meet business goals Cisco 3.0 Global Approach Services-led Solutions Diversity Collective mix of who we are as individuals To be inclusive is to leverage diversity by bringing together a mix of unique individual backgrounds to collectively and more effectively meet our business objectives
    25. 25. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25  Diversity permeates every region of the world with a mosaic of races, gender, ethnicities, religions, backgrounds, lifestyles, and cultures. Did you know that …  China has 55 ethnic groups,  India has numerous religions and social castes,  and Brazil is home to the largest black population outside the African continent and the largest Japanese population outside of Japan?  While diversity is an inescapable fact in a 21st century global marketplace, inclusion is not  Inclusion is the act of recognizing, embracing and maximizing diversity to unleash innovation and creativity  Diversity of representation and a culture of inclusion must be linked: diverse representation without a culture of inclusion spells disaster while an inclusive culture without diverse representation lacks credibility
    26. 26. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26 Inclusion and Diversity is A Key Business Driver  Over a ten-year period, publicly traded companies on Diversity Inc.’s 2005 list of Top 50 Companies for Diversity outperformed the Standard & Poor’s 500 by 23.5%  Companies with high employee engagement had a 19% increase in operating income and almost 28% growth in earnings per share  Fundamental to our long-term growth strategy and a business imperative for Cisco Inclusion is Key to Driving Innovation  Around 10% of the world’s population, or 650 million people, live with a disability. They are the world’s largest minority  86% of Gen Y employees say they would leave an employer if corporate social responsibility values no longer reflected their own  Our teams must be a reflection of the diversity of our customers, partners and the communities we serve to effectively anticipate, understand and exceed their needs And, what's the biggest emerging market of them all? The answer isn't geographic but demographic. The answer is ... women.
    27. 27. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 27
    28. 28. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28 Diversity Fuels Innovation: Innovation is Achieved in Inclusive Environments *Business Week and Diversity Inc. 2007/2008 Twelve of the top 50 companies recognized for innovation were also among the top 50 for diversity*
    29. 29. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 29 A Daily Business Behavior “… the key to substantive improvement lies in creating an environment in which employees don't even know that they're changing.” — Rosbeth Moss Kanter http://www.flickr.com/photos/thelionsleepstonight/2108228685/
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