Technology Changes,   People Don’t—  Rethinking Work     Ayelet Baron     Chief Instigator    http://ayeletbaron.com      ...
§ Create a truly “social business”             § Enable “future of work”             § Experimenting culture/Reverse Me...
1800s: People Are Not As ConnectedOutside their Community                    Religious Institutions,                    st...
Enter The Age of Mass MediaConnecting People to Information and People
Social Media AgeEverything is Connectedh"p://blogs.cisco.com/	  
We Trust StrangersPRE MEDIA AGE                     MASS MEDIA             SOCIAL MEDIA AGE                               ...
We Trust StrangersPRE MEDIA AGE       MASS MEDIA             SOCIAL MEDIA AGE                        AGE                  ...
We Trust StrangersPRE MEDIA AGE       MASS MEDIA              SOCIAL MEDIA AGE                        AGE                 ...
THE RELATIONSHIP IS NO LONGER LINEAR                                                            Social media: Marketing an...
What	  Mo(vates	  Us?	  	                                           give me                                         $10,00...
Technology Keeps Getting Faster           Source: http://www.time.com/time/interactive/           0,31813,2048601,00.html
… But People Don’t Change As Fast                                               Source: http://pandasthumb.org/archives/20...
People are adopting (expensive) technology      faster than an annual plan can accommodateh"p://www.slideshare.net/Luminar...
h"p://www.flickr.com/photos/hikingar+st/3000883712/sizes/m/in/photostream/	  People are now the weakest link               ...
We are on a collision course                     Image	  by	  Dave	  Gray,	  The	  Connected	  Company	  
©	  Ayelet	  Baron.	  All	  rights	  reserved.	     h"p://socialmediatoday.com/875521/wheres-­‐passion-­‐employee-­‐engage...
h"p://socialmediatoday.com/875521/wheres-­‐passion-­‐employee-­‐engagement-­‐and-­‐money-­‐wasted	  
LET’S STOP MANAGING OUR INBOX                    Use – and misuse – of                    email costs                    o...
©	  Ayelet	  Baron.	  All	  rights	  reserved.	  h"p://socialmediatoday.com/875521/wheres-­‐passion-­‐employee-­‐engagemen...
h"p://socialmediatoday.com/875521/wheres-­‐passion-­‐employee-­‐engagement-­‐and-­‐money-­‐wasted	  
Future of Work                            Co-creation      Relationships                                                 H...
The social era will reward organizations that understandthey can create more value with communities than they can         ...
www.duarte.com
Strategic Adoption Framework                                                                      How                     ...
Behavior Change Model Awareness Understanding Translation                 Adoption       Internalization     Drive        ...
6 In  Summary
Organizations that     Go Up and Down1     Hold You Back
2   Break down the silos     We	  compartmentalize	  crea(vity	       Try	  to	  control	  it,	  set	  targets,	  apply	  ...
It’s about3   enduring    Relationships
4   There is no     such thing as a     social media     strategy
5
There is A            6    Growing Need for                  Simplicity and                  Shared Values Work           ...
paulisakson.com Think small
Keynotes  Workshops  Leadership  Strategy§  Ayelet Baron§  http://ayeletbaron.com        http://twitter.com/ayeletb     ...
This presentation was created not by one                person, but by many. It’s a presentation                about the ...
Technology Changes, People Don't: Rethinking Work
Technology Changes, People Don't: Rethinking Work
Technology Changes, People Don't: Rethinking Work
Technology Changes, People Don't: Rethinking Work
Technology Changes, People Don't: Rethinking Work
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Technology Changes, People Don't: Rethinking Work

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Technology Changes, People Don't: Rethinking Work

  1. 1. Technology Changes, People Don’t— Rethinking Work Ayelet Baron Chief Instigator http://ayeletbaron.com http://twitter.com/ayeletb http://slideshare.net/ayeletb http://linkedin/in/ayeletbaron ayelet27@gmail.com h"p://vermeire+m.com/2011/09/  
  2. 2. § Create a truly “social business” § Enable “future of work” § Experimenting culture/Reverse Mentoring ➥  Top 3 “Best Company to Work For” 3+ years ➥  300 new R&D jobs in Canada; $25M grant from the Province of Ontario – and just the x start ➥  Advisor to Federal, Provincial and City Governments ➥  “Connected North” ➥  From #4 to #2 in Cisco ⇒  Global engagement a ⇒  Emerging Markets à Public-Private Partnerships ⇒  Cisco Leadership Fellowship – Social Media for Social Good ⇒  Leadership by example ⇒  Integrating Social into Business (we’ve Outcomes always been social) ⇒  Multi-generational Workforce and Social Media ⇒  Adoption
  3. 3. 1800s: People Are Not As ConnectedOutside their Community Religious Institutions, state, monarchy dictate the agenda Face-to-Face Community
  4. 4. Enter The Age of Mass MediaConnecting People to Information and People
  5. 5. Social Media AgeEverything is Connectedh"p://blogs.cisco.com/  
  6. 6. We Trust StrangersPRE MEDIA AGE MASS MEDIA SOCIAL MEDIA AGE AGE Consumers dictate Many-to-Many Any-to-Any Religious Institutions, state, monarchy dictate the agenda Professional media dictate Consumers influence channels
  7. 7. We Trust StrangersPRE MEDIA AGE MASS MEDIA SOCIAL MEDIA AGE AGE Consumers dictate Authority Declining Many-to-Many Any-to-Any Professional media dictate Consumers influence channels
  8. 8. We Trust StrangersPRE MEDIA AGE MASS MEDIA SOCIAL MEDIA AGE AGE Consumers dictate Authority Declining Many-to-Many Any-to-Any Consumers Professional media Ability to Publish dictate Content Consumers influence channels
  9. 9. THE RELATIONSHIP IS NO LONGER LINEAR Social media: Marketing and PR Transparent Social Enterprise: People and processes Agile Changing how we work and Authentic integrating tools into workflowhttp://www.flickr.com/photos/timothyschenck/
  10. 10. What  Mo(vates  Us?     give me $10,000 give me something I give me the want to do prestige of a new title
  11. 11. Technology Keeps Getting Faster Source: http://www.time.com/time/interactive/ 0,31813,2048601,00.html
  12. 12. … But People Don’t Change As Fast Source: http://pandasthumb.org/archives/2006/09/fun-with-homini-1.html h"p://ncse.com/book/export/html/2201  
  13. 13. People are adopting (expensive) technology faster than an annual plan can accommodateh"p://www.slideshare.net/LuminaryLabs/the-­‐innova+on-­‐myth   h"p://www.ecns.cn/2012/10-­‐01/29165.shtml  
  14. 14. h"p://www.flickr.com/photos/hikingar+st/3000883712/sizes/m/in/photostream/  People are now the weakest link http://www.flickr.com/photos/kyra__m/4681259456/
  15. 15. We are on a collision course Image  by  Dave  Gray,  The  Connected  Company  
  16. 16. ©  Ayelet  Baron.  All  rights  reserved.   h"p://socialmediatoday.com/875521/wheres-­‐passion-­‐employee-­‐engagement-­‐and-­‐money-­‐wasted  
  17. 17. h"p://socialmediatoday.com/875521/wheres-­‐passion-­‐employee-­‐engagement-­‐and-­‐money-­‐wasted  
  18. 18. LET’S STOP MANAGING OUR INBOX Use – and misuse – of email costs organizations up to $16,000 per Executives spend two hours a employee day on e-mail per year
  19. 19. ©  Ayelet  Baron.  All  rights  reserved.  h"p://socialmediatoday.com/875521/wheres-­‐passion-­‐employee-­‐engagement-­‐and-­‐money-­‐wasted  
  20. 20. h"p://socialmediatoday.com/875521/wheres-­‐passion-­‐employee-­‐engagement-­‐and-­‐money-­‐wasted  
  21. 21. Future of Work Co-creation Relationships Hollywood model Connecting Transnational Mobile Virtual Meaning Real Time Shared Any where Purpose
  22. 22. The social era will reward organizations that understandthey can create more value with communities than they can on their own −Nilofer Merchant, 11 Rules for Creating Value in the Social Era
  23. 23. www.duarte.com
  24. 24. Strategic Adoption Framework How Will it Get Why Do It? What Done? Living it What’s the Should it Business Need? Do? Leadership Say/Do Integration Alignment Buy-In Output: Output: Output: Risk and Output: Purpose/ Value Gap Metrics Roadma Proposition Analysis p THINK ACT INTERACT DO ©Ayelet Baron. All Rights Reserved.
  25. 25. Behavior Change Model Awareness Understanding Translation Adoption Internalization Drive Ensure Provide tools Secure Becomes how awareness of understanding of and knowledge widespread shift we work/sell/integrating new what needs to of how to in behavior buildapproaches into change to integrate in day- relationships day-to-day increase sales to-day activities activities revenue
  26. 26. 6 In Summary
  27. 27. Organizations that Go Up and Down1 Hold You Back
  28. 28. 2 Break down the silos We  compartmentalize  crea(vity   Try  to  control  it,  set  targets,  apply  rules   Make  it  the  domain  of  par(cular  job  (tles   Or  box  it  into  brainstorming  sessions    
  29. 29. It’s about3 enduring Relationships
  30. 30. 4 There is no such thing as a social media strategy
  31. 31. 5
  32. 32. There is A 6 Growing Need for Simplicity and Shared Values Work ToolStrategy Another Tool More Tools Adoption
  33. 33. paulisakson.com Think small
  34. 34. Keynotes Workshops Leadership Strategy§  Ayelet Baron§  http://ayeletbaron.com http://twitter.com/ayeletb http://slideshare.net/ayeletb http://linkedin/in/ayeletbaron ayelet27@gmail.com
  35. 35. This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it donehttp://www.flickr.com/photos/pogonophobia/
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