Technology Changes, People Don't: Rethinking Work
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Technology Changes, People Don't: Rethinking Work

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Technology Changes, People Don't: Rethinking Work Technology Changes, People Don't: Rethinking Work Presentation Transcript

  • Technology Changes, People Don’t— Rethinking Work Ayelet Baron Chief Instigator http://ayeletbaron.com http://twitter.com/ayeletb http://slideshare.net/ayeletb http://linkedin/in/ayeletbaron ayelet27@gmail.com h"p://vermeire+m.com/2011/09/  
  • § Create a truly “social business” § Enable “future of work” § Experimenting culture/Reverse Mentoring ➥  Top 3 “Best Company to Work For” 3+ years ➥  300 new R&D jobs in Canada; $25M grant from the Province of Ontario – and just the x start ➥  Advisor to Federal, Provincial and City Governments ➥  “Connected North” ➥  From #4 to #2 in Cisco ⇒  Global engagement a ⇒  Emerging Markets à Public-Private Partnerships ⇒  Cisco Leadership Fellowship – Social Media for Social Good ⇒  Leadership by example ⇒  Integrating Social into Business (we’ve Outcomes always been social) ⇒  Multi-generational Workforce and Social Media ⇒  Adoption
  • 1800s: People Are Not As ConnectedOutside their Community Religious Institutions, state, monarchy dictate the agenda Face-to-Face Community View slide
  • Enter The Age of Mass MediaConnecting People to Information and People View slide
  • Social Media AgeEverything is Connectedh"p://blogs.cisco.com/  
  • We Trust StrangersPRE MEDIA AGE MASS MEDIA SOCIAL MEDIA AGE AGE Consumers dictate Many-to-Many Any-to-Any Religious Institutions, state, monarchy dictate the agenda Professional media dictate Consumers influence channels
  • We Trust StrangersPRE MEDIA AGE MASS MEDIA SOCIAL MEDIA AGE AGE Consumers dictate Authority Declining Many-to-Many Any-to-Any Professional media dictate Consumers influence channels
  • We Trust StrangersPRE MEDIA AGE MASS MEDIA SOCIAL MEDIA AGE AGE Consumers dictate Authority Declining Many-to-Many Any-to-Any Consumers Professional media Ability to Publish dictate Content Consumers influence channels
  • THE RELATIONSHIP IS NO LONGER LINEAR Social media: Marketing and PR Transparent Social Enterprise: People and processes Agile Changing how we work and Authentic integrating tools into workflowhttp://www.flickr.com/photos/timothyschenck/
  • What  Mo(vates  Us?     give me $10,000 give me something I give me the want to do prestige of a new title
  • Technology Keeps Getting Faster Source: http://www.time.com/time/interactive/ 0,31813,2048601,00.html
  • … But People Don’t Change As Fast Source: http://pandasthumb.org/archives/2006/09/fun-with-homini-1.html h"p://ncse.com/book/export/html/2201  
  • People are adopting (expensive) technology faster than an annual plan can accommodateh"p://www.slideshare.net/LuminaryLabs/the-­‐innova+on-­‐myth   h"p://www.ecns.cn/2012/10-­‐01/29165.shtml  
  • h"p://www.flickr.com/photos/hikingar+st/3000883712/sizes/m/in/photostream/  People are now the weakest link http://www.flickr.com/photos/kyra__m/4681259456/
  • We are on a collision course Image  by  Dave  Gray,  The  Connected  Company  
  • ©  Ayelet  Baron.  All  rights  reserved.   h"p://socialmediatoday.com/875521/wheres-­‐passion-­‐employee-­‐engagement-­‐and-­‐money-­‐wasted  
  • h"p://socialmediatoday.com/875521/wheres-­‐passion-­‐employee-­‐engagement-­‐and-­‐money-­‐wasted  
  • LET’S STOP MANAGING OUR INBOX Use – and misuse – of email costs organizations up to $16,000 per Executives spend two hours a employee day on e-mail per year
  • ©  Ayelet  Baron.  All  rights  reserved.  h"p://socialmediatoday.com/875521/wheres-­‐passion-­‐employee-­‐engagement-­‐and-­‐money-­‐wasted  
  • h"p://socialmediatoday.com/875521/wheres-­‐passion-­‐employee-­‐engagement-­‐and-­‐money-­‐wasted  
  • Future of Work Co-creation Relationships Hollywood model Connecting Transnational Mobile Virtual Meaning Real Time Shared Any where Purpose
  • The social era will reward organizations that understandthey can create more value with communities than they can on their own −Nilofer Merchant, 11 Rules for Creating Value in the Social Era
  • www.duarte.com
  • Strategic Adoption Framework How Will it Get Why Do It? What Done? Living it What’s the Should it Business Need? Do? Leadership Say/Do Integration Alignment Buy-In Output: Output: Output: Risk and Output: Purpose/ Value Gap Metrics Roadma Proposition Analysis p THINK ACT INTERACT DO ©Ayelet Baron. All Rights Reserved.
  • Behavior Change Model Awareness Understanding Translation Adoption Internalization Drive Ensure Provide tools Secure Becomes how awareness of understanding of and knowledge widespread shift we work/sell/integrating new what needs to of how to in behavior buildapproaches into change to integrate in day- relationships day-to-day increase sales to-day activities activities revenue
  • 6 In Summary
  • Organizations that Go Up and Down1 Hold You Back
  • 2 Break down the silos We  compartmentalize  crea(vity   Try  to  control  it,  set  targets,  apply  rules   Make  it  the  domain  of  par(cular  job  (tles   Or  box  it  into  brainstorming  sessions    
  • It’s about3 enduring Relationships
  • 4 There is no such thing as a social media strategy
  • 5
  • There is A 6 Growing Need for Simplicity and Shared Values Work ToolStrategy Another Tool More Tools Adoption
  • paulisakson.com Think small
  • Keynotes Workshops Leadership Strategy§  Ayelet Baron§  http://ayeletbaron.com http://twitter.com/ayeletb http://slideshare.net/ayeletb http://linkedin/in/ayeletbaron ayelet27@gmail.com
  • This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it donehttp://www.flickr.com/photos/pogonophobia/