Technology Changes, People Don’t— Rethinking Work Ayelet Baron Chief Instigator http://ayeletbaron.com http://twitter.com/ayeletb http://slideshare.net/ayeletb http://linkedin/in/ayeletbaron email@example.com h"p://vermeire+m.com/2011/09/
§ Create a truly “social business” § Enable “future of work” § Experimenting culture/Reverse Mentoring ➥ Top 3 “Best Company to Work For” 3+ years ➥ 300 new R&D jobs in Canada; $25M grant from the Province of Ontario – and just the x start ➥ Advisor to Federal, Provincial and City Governments ➥ “Connected North” ➥ From #4 to #2 in Cisco ⇒ Global engagement a ⇒ Emerging Markets à Public-Private Partnerships ⇒ Cisco Leadership Fellowship – Social Media for Social Good ⇒ Leadership by example ⇒ Integrating Social into Business (we’ve Outcomes always been social) ⇒ Multi-generational Workforce and Social Media ⇒ Adoption
1800s: People Are Not As ConnectedOutside their Community Religious Institutions, state, monarchy dictate the agenda Face-to-Face Community
Enter The Age of Mass MediaConnecting People to Information and People
Social Media AgeEverything is Connectedh"p://blogs.cisco.com/
We Trust StrangersPRE MEDIA AGE MASS MEDIA SOCIAL MEDIA AGE AGE Consumers dictate Many-to-Many Any-to-Any Religious Institutions, state, monarchy dictate the agenda Professional media dictate Consumers inﬂuence channels
We Trust StrangersPRE MEDIA AGE MASS MEDIA SOCIAL MEDIA AGE AGE Consumers dictate Authority Declining Many-to-Many Any-to-Any Professional media dictate Consumers inﬂuence channels
We Trust StrangersPRE MEDIA AGE MASS MEDIA SOCIAL MEDIA AGE AGE Consumers dictate Authority Declining Many-to-Many Any-to-Any Consumers Professional media Ability to Publish dictate Content Consumers inﬂuence channels
THE RELATIONSHIP IS NO LONGER LINEAR Social media: Marketing and PR Transparent Social Enterprise: People and processes Agile Changing how we work and Authentic integrating tools into workﬂowhttp://www.ﬂickr.com/photos/timothyschenck/
What Mo(vates Us? give me $10,000 give me something I give me the want to do prestige of a new title
Behavior Change Model Awareness Understanding Translation Adoption Internalization Drive Ensure Provide tools Secure Becomes how awareness of understanding of and knowledge widespread shift we work/sell/integrating new what needs to of how to in behavior buildapproaches into change to integrate in day- relationships day-to-day increase sales to-day activities activities revenue
This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it donehttp://www.flickr.com/photos/pogonophobia/
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