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Storytelling and Social Media

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There is a lot of hype and noise today around social media in terms of what presence you need. Do the number of” likes” you have on Facebook matter? How many followers do you have on Twitter? Should …

There is a lot of hype and noise today around social media in terms of what presence you need. Do the number of” likes” you have on Facebook matter? How many followers do you have on Twitter? Should you be using Pinterest, Quora or other tools? Learn how these tools can help your business- nonprofit partnership strategy. This session will cover how to enable your strategy by using the most relevant social media tools to meet your business needs. It will focus on how to build a community, make connections, promote your story and CSR activities. This session also looks at how to integrate your online and offline activities to build a thriving connected community.
http://www.business4better.org/conference/breakout-sessions.php?session_id=14

Published in: Business, Technology

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  • 1. h"p://infospce.ischool.syr.edu/author/chelseadebaise/  Key  trends,  challenges,  opportuni4es,  partnerships      Ayelet  Baron  [ayeletb]  Ins4gator,  Speaker,  Author,  Coach  
  • 2. About  Me  Kenya  Na4onal  Youth  Summit  
  • 3. Source:  h"p://pandasthumb.org/archives/2006/09/fun-­‐with-­‐homini-­‐1.html  …  But  people  don’t  change  as  fast  
  • 4. Pre  1990:  People  are  not  connected      1990:  Connec4ng  people  to  informa4on  2000:  Connec4ng  people  to  people  
  • 5. 2013:  Everything  is  connected  
  • 6. The  New  Consumers  are  smarter,  more    empowered,  and  more  demanding  than  previous  genera4ons    
  • 7. 92%  trust  recommenda4ons  from  friends  and  family  above  all  other  forms  of  adver4sing,  up  18%  since  2007    70%  trust    online  consumer  reviews,  up  15%  since  2008  47%  trust  television,  down  24%  since  2009  We  trust  strangers  
  • 8. We  are  the  first  genera4on  to  work  in  a  truly  networked  world  
  • 9. #1  –“Common  sense  is  not  so  common.”    –  Voltaire  
  • 10. Your  business  strategy  and  social  tools:  What  are  you  leading  with?  
  • 11. OH:  “Are  you  connected  with  us  on  every  social  pla`orm?”    
  • 12. #2  –  Going  back  to  basics  
  • 13. h"p://switchandshiB.com/wp-­‐content/uploads/2013/02/connected700x300.jpg  AgileMobileAuthenticTransparentRelationships#3  –  Social  is  two-­‐way:  The  rela4onship  is  no  longer  linear    
  • 14. Don’t  buy  into  the  self-­‐proclaimed  gurus  
  • 15. #4  –Set  your  own  rules.  Focus  on  abundance.  Break  down  the  silos.  
  • 16. Cookie  cuder  solu4ons  work  well  when  you  are  baking  
  • 17. #5  –  Live  your  purpose  and  mission:  effec4veness  is  the  gap  between  words  and  ac4ons  
  • 18. OH  at  Wisdom  2.0:  25%  of  organiza4ons  in  the  US  have  a  medita4on  room.    é Mindfulness  and  meaning  to  deal  with  ê  in  trust  
  • 19. #6  –  Greater  transparency  through  shared  experiences  “Businesses  are  no  longer  the  creator  of  a  brand;  it  is  now  co-­‐created  by  consumers  through  shared  experiences  and  defined  by  the  results  of  online  searches  and  conversa4ons  …  social  media  has  increased  the  power  of  the  consumer.”  
  • 20. #7  –  It’s  ALL  about  rela4onships  –  how  are  your  stories  connec4ng?  
  • 21. Socialize  your  culture;  not  just  your  technology  
  • 22. #8  –  Social  media  tools  enable  your  strategy  Commitment  Curve:  How  people  change  behavior  at  work  and  life  
  • 23. #9  –  We  have  yet  to  experience  the  power  of  communi4es:  The  new  consumers  feel  disconnected  and  alienated.  They  seek  a  stronger  sense  of  community  and  belonging.  How  does  your  tribe  engage?  
  • 24. What  stories  connect  your  people?  
  • 25. #10  –  If  you  have  a  device  and  connec4vity,  you  have  a  voice.  If  you  have  a  voice,  you  have  a  choice.  
  • 26. YOUTH  “Knowledge  is  beder  than  food”  
  • 27. paulisakson.com Think small
  • 28. Ayelet Baronhttp://ayeletbaron.comhttp://twitter.com/ayeletbhttp://slideshare.net/ayeletbhttp://linkedin/in/ayeletbaronayelet27@gmail.comLet’s Connect!Contributor