h"p://infospce.ischool.syr.edu/author/chelseadebaise/	  Key	  trends,	  challenges,	  opportuni4es,	  partnerships	  	  	 ...
About	  Me	  Kenya	  Na4onal	  Youth	  Summit	  
Source:	  h"p://pandasthumb.org/archives/2006/09/fun-­‐with-­‐homini-­‐1.html	  …	  But	  people	  don’t	  change	  as	  f...
Pre	  1990:	  People	  are	  not	  connected	  	  	  1990:	  Connec4ng	  people	  to	  informa4on	  2000:	  Connec4ng	  pe...
2013:	  Everything	  is	  connected	  
The	  New	  Consumers	  are	  smarter,	  more	  	  empowered,	  and	  more	  demanding	  than	  previous	  genera4ons	  	  
92%	  trust	  recommenda4ons	  from	  friends	  and	  family	  above	  all	  other	  forms	  of	  adver4sing,	  up	  18%	 ...
We	  are	  the	  first	  genera4on	  to	  work	  in	  a	  truly	  networked	  world	  
#1	  –“Common	  sense	  is	  not	  so	  common.”	  	  –	  Voltaire	  
Your	  business	  strategy	  and	  social	  tools:	  What	  are	  you	  leading	  with?	  
OH:	  “Are	  you	  connected	  with	  us	  on	  every	  social	  pla`orm?”	  	  
#2	  –	  Going	  back	  to	  basics	  
h"p://switchandshiB.com/wp-­‐content/uploads/2013/02/connected700x300.jpg	  AgileMobileAuthenticTransparentRelationships#3...
Don’t	  buy	  into	  the	  self-­‐proclaimed	  gurus	  
#4	  –Set	  your	  own	  rules.	  Focus	  on	  abundance.	  Break	  down	  the	  silos.	  
Cookie	  cuder	  solu4ons	  work	  well	  when	  you	  are	  baking	  
#5	  –	  Live	  your	  purpose	  and	  mission:	  effec4veness	  is	  the	  gap	  between	  words	  and	  ac4ons	  
OH	  at	  Wisdom	  2.0:	  25%	  of	  organiza4ons	  in	  the	  US	  have	  a	  medita4on	  room.	  	  é Mindfulness	  and...
#6	  –	  Greater	  transparency	  through	  shared	  experiences	  “Businesses	  are	  no	  longer	  the	  creator	  of	  ...
#7	  –	  It’s	  ALL	  about	  rela4onships	  –	  how	  are	  your	  stories	  connec4ng?	  
Socialize	  your	  culture;	  not	  just	  your	  technology	  
#8	  –	  Social	  media	  tools	  enable	  your	  strategy	  Commitment	  Curve:	  How	  people	  change	  behavior	  at	 ...
#9	  –	  We	  have	  yet	  to	  experience	  the	  power	  of	  communi4es:	  The	  new	  consumers	  feel	  disconnected	...
What	  stories	  connect	  your	  people?	  
#10	  –	  If	  you	  have	  a	  device	  and	  connec4vity,	  you	  have	  a	  voice.	  If	  you	  have	  a	  voice,	  you...
YOUTH	  “Knowledge	  is	  beder	  than	  food”	  
paulisakson.com Think small
Ayelet Baronhttp://ayeletbaron.comhttp://twitter.com/ayeletbhttp://slideshare.net/ayeletbhttp://linkedin/in/ayeletbaronaye...
Storytelling and Social Media
Storytelling and Social Media
Storytelling and Social Media
Storytelling and Social Media
Storytelling and Social Media
Storytelling and Social Media
Storytelling and Social Media
Storytelling and Social Media
Storytelling and Social Media
Storytelling and Social Media
Storytelling and Social Media
Storytelling and Social Media
Storytelling and Social Media
Storytelling and Social Media
Storytelling and Social Media
Storytelling and Social Media
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Storytelling and Social Media

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There is a lot of hype and noise today around social media in terms of what presence you need. Do the number of” likes” you have on Facebook matter? How many followers do you have on Twitter? Should you be using Pinterest, Quora or other tools? Learn how these tools can help your business- nonprofit partnership strategy. This session will cover how to enable your strategy by using the most relevant social media tools to meet your business needs. It will focus on how to build a community, make connections, promote your story and CSR activities. This session also looks at how to integrate your online and offline activities to build a thriving connected community.
http://www.business4better.org/conference/breakout-sessions.php?session_id=14

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Storytelling and Social Media

  1. 1. h"p://infospce.ischool.syr.edu/author/chelseadebaise/  Key  trends,  challenges,  opportuni4es,  partnerships      Ayelet  Baron  [ayeletb]  Ins4gator,  Speaker,  Author,  Coach  
  2. 2. About  Me  Kenya  Na4onal  Youth  Summit  
  3. 3. Source:  h"p://pandasthumb.org/archives/2006/09/fun-­‐with-­‐homini-­‐1.html  …  But  people  don’t  change  as  fast  
  4. 4. Pre  1990:  People  are  not  connected      1990:  Connec4ng  people  to  informa4on  2000:  Connec4ng  people  to  people  
  5. 5. 2013:  Everything  is  connected  
  6. 6. The  New  Consumers  are  smarter,  more    empowered,  and  more  demanding  than  previous  genera4ons    
  7. 7. 92%  trust  recommenda4ons  from  friends  and  family  above  all  other  forms  of  adver4sing,  up  18%  since  2007    70%  trust    online  consumer  reviews,  up  15%  since  2008  47%  trust  television,  down  24%  since  2009  We  trust  strangers  
  8. 8. We  are  the  first  genera4on  to  work  in  a  truly  networked  world  
  9. 9. #1  –“Common  sense  is  not  so  common.”    –  Voltaire  
  10. 10. Your  business  strategy  and  social  tools:  What  are  you  leading  with?  
  11. 11. OH:  “Are  you  connected  with  us  on  every  social  pla`orm?”    
  12. 12. #2  –  Going  back  to  basics  
  13. 13. h"p://switchandshiB.com/wp-­‐content/uploads/2013/02/connected700x300.jpg  AgileMobileAuthenticTransparentRelationships#3  –  Social  is  two-­‐way:  The  rela4onship  is  no  longer  linear    
  14. 14. Don’t  buy  into  the  self-­‐proclaimed  gurus  
  15. 15. #4  –Set  your  own  rules.  Focus  on  abundance.  Break  down  the  silos.  
  16. 16. Cookie  cuder  solu4ons  work  well  when  you  are  baking  
  17. 17. #5  –  Live  your  purpose  and  mission:  effec4veness  is  the  gap  between  words  and  ac4ons  
  18. 18. OH  at  Wisdom  2.0:  25%  of  organiza4ons  in  the  US  have  a  medita4on  room.    é Mindfulness  and  meaning  to  deal  with  ê  in  trust  
  19. 19. #6  –  Greater  transparency  through  shared  experiences  “Businesses  are  no  longer  the  creator  of  a  brand;  it  is  now  co-­‐created  by  consumers  through  shared  experiences  and  defined  by  the  results  of  online  searches  and  conversa4ons  …  social  media  has  increased  the  power  of  the  consumer.”  
  20. 20. #7  –  It’s  ALL  about  rela4onships  –  how  are  your  stories  connec4ng?  
  21. 21. Socialize  your  culture;  not  just  your  technology  
  22. 22. #8  –  Social  media  tools  enable  your  strategy  Commitment  Curve:  How  people  change  behavior  at  work  and  life  
  23. 23. #9  –  We  have  yet  to  experience  the  power  of  communi4es:  The  new  consumers  feel  disconnected  and  alienated.  They  seek  a  stronger  sense  of  community  and  belonging.  How  does  your  tribe  engage?  
  24. 24. What  stories  connect  your  people?  
  25. 25. #10  –  If  you  have  a  device  and  connec4vity,  you  have  a  voice.  If  you  have  a  voice,  you  have  a  choice.  
  26. 26. YOUTH  “Knowledge  is  beder  than  food”  
  27. 27. paulisakson.com Think small
  28. 28. Ayelet Baronhttp://ayeletbaron.comhttp://twitter.com/ayeletbhttp://slideshare.net/ayeletbhttp://linkedin/in/ayeletbaronayelet27@gmail.comLet’s Connect!Contributor
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