Ayelet Baron Cisco Leadership Fellow, NetHope Director, Business Development, Emerging Markets, Cisco Http://twitter.com/ayeletb October 2008 Social Networking

Social media is people sharing information, having conversations and connecting online

11,200,000+ articles

55% Uploaded photos

200,000,000 blogs 73% of active online users have read a blog 45% have started their own blog Universal McCann Comparative Study on Social Media Trends April 2008

Twitter (microblogging): users publish update under 140-character limit 1,000,000 users per month 200,000 users posting about 3 million messages per day

57% Joined a social networking site

Creating Unique Global Insight 29 markets 17,000 respondents Social Media adoption over time (waves 1 – 3) Global Average. Source: Universal McCann Social Media Tracker Power to the People Australia China Singapore Philippines Taiwan South Korea USA Mexico Brazil Japan India Pakistan Hong Kong Canada Turkey UK Denmark Greece Russia Romania France Spain Italy Germany Poland Czech Republic Hungary Netherlands Switzerland Austria

Continual Rise of Social Media: Content Creation Is Mainstream Social Media adoption over time (waves 1 – 3) Global Average. Source: Universal McCann Social Media Tracker Power to the People NetHope - Collaborating for Results

Influence Revolution PRE MEDIA AGE Talk face to face Talk to shop worker Government, monarchy, religious institutions dictate the agenda MASS MEDIA AGE Consult a professional Readers letters Phone in; TV / Radio Talk to shop worker Talk face to face Phone call Professional media dictate SOCIAL MEDIA AGE Personal blog Social network page Widgets Photo sharing site Chat rooms Message boards Video sharing site Comments on blogs Comments on websites Viral emails Wish lists Ratings on retail sites Reviews on retail sites Auction websites Social Bookmarking Chat room Price comparison sites Social shopping sites Consult a professional Readers Letters Phone in; TV / Radio Talk to shop worker Talk face to face Phone call SMS Email Instant Messenger Consumers dictate

Emerging Markets Lead The Super Influencers Super Influencers by country, share of active users

The Power of Social Networking

Imagine the Base of the Pyramid Using Social Networks

What Not to Do

University of Mary Washington Faculty Academy 2007 CogLogDog Blog 2007

Twitter is a Bridge for Online Networking But it works best if you’re referenceable in the Social Media Blog You need more than 140 characters Tweets to fully describe and market yourself

The Power of Collaboration

There are so many ways to give back by using social media tools – sharing information, having a conversation and creating a network

Are Twitter Users More Generous than Facebook? Dollars per Click Through Twitter: $4.50 Facebook: $0.29 Twitting for Charity: Twitter co-founder Biz Stone launched a campaign asking those with Sept. birthdays to accept online donations in leui of gifts this year Donations for Charity:Water, which builds wells in Ethiopia. Many did: the site claims to have raised $393,000 since the end of August.

Twitting for Charity:

Twitter co-founder Biz Stone launched a campaign asking those with Sept. birthdays to accept online donations in leui of gifts this year

Donations for Charity:Water, which builds wells in Ethiopia.

Many did: the site claims to have raised $393,000 since the end of August.

Beth Kanter Raised $200,000

The Power of Social Networking at Cisco

Four Trends Driving Collaboration Technology Mobility Content Continuous Connectivity Virtualization Service-oriented Architecture Web 2.0 Globalization Scale  Speed Empowered Employees Consumer Green Business Employees Increasingly Mobile Easily Accessible Content Required Multiple Methods of Reaching People Devices/Apps are proliferating Current Content Email, documents New Content Wikis, blogs, forums Video

Continuous Connectivity

Virtualization

Service-oriented Architecture

Web 2.0

Globalization

Scale  Speed

Empowered

Employees

Consumer

Green

Employees Increasingly Mobile

Easily Accessible Content Required

Multiple Methods of Reaching People

Devices/Apps are proliferating

Current Content

Email, documents

New Content

Wikis, blogs, forums

Video

And its All Happening Now! Technology Mobility Content Business Organizations Are Facing Tremendous Challenges Enterprise Organization

Enterprises Challenged to Keep Pace Users Taking Matters into Their Own Hands Office Technology Organization Employee

The Role of IT: Synchronization Chaos Lead and Win Lead and Win Embrace or Fail Embrace or Fail Control Control Chaos Chaos

The Communication & Collaboration Story Web 2.0 Workforce Experience Goal is to drive productivity, growth and innovation Communicate more effectively and efficiently Collaborate Internally and externally Learn from all the right people, resources, and content at the right time Connect

Essential Elements of the Cisco Workforce Experience Web 2.0 Workforce Experience Result is an integrated, personalized, relevant workspace Web 2.0 Tools & Technologies Blogs RSS Wikis Content & Workforce Data Search Content Workforce Data ID Mgmt Cisco Technology TelePresence UC & Meeting Place Applications & Services HR Apps - Sample Services - Pricing Employee Directory

Roadmap Framework and Technology Personalized and Relevant Functional Business Process Wikis Blogs Discussion Forums RSS Reader C-Vision Directory 3.0 Ciscopedia Tagging WebEx for Sales / CA WebEx Connect Beta WebEx / MP Integration WebEx Connect Production UC Client Launch UC / WebEx Integration Workforce data Search Enterprise Content Management Identity Management Enterprise Single Sign-on and security Applications & Services Live Live Content & Workforce Data Applications & Services Web 2.0 Tools & Technologies Cisco Technology

Wikis

Blogs

Discussion Forums

RSS Reader

C-Vision

Directory 3.0

Ciscopedia

Tagging

WebEx for Sales / CA

WebEx Connect Beta

WebEx / MP Integration

WebEx Connect Production

UC Client Launch

UC / WebEx Integration

Workforce data

Search

Enterprise Content Management

Identity Management

Enterprise Single Sign-on and security

So What Does All This Mean? NetHope - Collaborating for Results

Publishing Billions of Thoughts 15M REVIEWS 14 HOURS OF VIDEO UPLOADED EVERY MINUTE 6.6M PHOTOS UPLOADED EVERY DAY

The New Landscape Content Creators Network of Networks Trusting Strangers Hundreds of millions of us are content creators with billions of opinions online World’s collective thinking is online and published, a first in history Web expanded our networks to include people we don’t know and people we used to know Digital channels encourage more frequent interaction and make it easier to share influence Wealth of channels New form of casual influence Trust recommendation from strangers Trust in social media channels more than paid-for communications NetHope - Collaborating for Results

Hundreds of millions of us are content creators with billions of opinions online

World’s collective thinking is online and published, a first in history

Web expanded our networks to include people we don’t know and people we used to know

Digital channels encourage more frequent interaction and make it easier to share influence

Wealth of channels

New form of casual influence

Trust recommendation from strangers

Trust in social media channels more than paid-for communications

Social Media Will be the Rule, Not the Exception Millennials will outnumber Boomers and Gen Xers by 2010 80% of Millennials are using social networking sites They trust their peers more than the ‘establishment’

Millennials will outnumber Boomers and Gen Xers by 2010

80% of Millennials are using social networking sites

They trust their peers more than the ‘establishment’

The Tools Are Out There … It’s What We Do With Them

Getting Involved: Develop An Online Presence and Identity Using Multiple Tools Immerse yourself in conversations with your community Interact with active communities online Create dialogues and exchanges – enable, inspire and engage Be open, authentic and people driven NetHope - Collaborating for Results

This presentation was created thanks to my social network Beth’s Blog: How Nonprofits Can Use Social Media http:// beth.typepad.com/ Using Online Social Networks to Build Buzz, Community & Support for Your Cause, Jonathan Colman, The Nature Conservatory Universal McCann, When Did We Start Trusting Strangers? Sept. 2008 Marta Z. Kagan, What the F is Social Media? http://bonafidemarketinggenius.com/ Http://Slideshare.net Http://twitter.com Http://facebook.com Http://yammer.com etc.

Beth’s Blog: How Nonprofits Can Use Social Media http:// beth.typepad.com/

Using Online Social Networks to Build Buzz, Community & Support for Your Cause, Jonathan Colman, The Nature Conservatory

Universal McCann, When Did We Start Trusting Strangers? Sept. 2008

Marta Z. Kagan, What the F is Social Media? http://bonafidemarketinggenius.com/

Http://Slideshare.net

Http://twitter.com

Http://facebook.com

Http://yammer.com

etc.

"In 2008, if you're not on a social networking site, you're not on the Internet." Interactive Advertising Bureau Platform Status Report, April 2008

Social Networking Initiative at NetHope Goals Research and identify specific tools that can be used in the NGO community Meet and interview key stakeholders in NGO environment, social media experts and key corporate partners like Google, Microsoft, etc. to identify best practices and case studies Create a strategy for NetHope to improve information sharing and community building by leveraging existing tools and introducing new solutions Provide members with options of tools they can use in different scenarios and a proposed implementation plan Expected Outcomes Case studies and best practices members can use Recommendations for a social networking strategy for NetHope Social networking strategy for member organizations with scenarios Playbooks on 3 common areas Need collaborators!

Goals

Research and identify specific tools that can be used in the NGO community

Meet and interview key stakeholders in NGO environment, social media experts and key corporate partners like Google, Microsoft, etc. to identify best practices and case studies

Create a strategy for NetHope to improve information sharing and community building by leveraging existing tools and introducing new solutions

Provide members with options of tools they can use in different scenarios and a proposed implementation plan

Expected Outcomes

Case studies and best practices members can use

Recommendations for a social networking strategy for NetHope

Social networking strategy for member organizations with scenarios

Playbooks on 3 common areas