Social Business: Hype or Reality?

Social Business Hype or Reality? Ayelet Baron VP, Strategy and Transformation, Cisco Canada October 2011 Twitter: @ayeletb Slideshare.net: ayeletb© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Value of Social Business 15% …. Marketing & Sales Increased revenue 20% …. R&D Increased time to market and successful innovation 30% … Talent Management. Increased speed to knowledge and experts The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010Sandy Carter, Get Bold, IBM Cisco Confidential © 2011 Cisco and/or its affiliates. All rights reserved.

A massive opportunity to have a different relationship with your customers, partners and employees Co-creation, crowdsourcing, crowdfunding© 2011 Cisco and/or its affiliates. All rights reserved. neilperkin.typepad.com/ Cisco Confidential

In the old days, hierarchy was the network http://www.slideshare.net/eskimon Charles Frith, Punk Planning, Bangkok…http://www.charlesfrith.com/ © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidentialhttp://www.flickr.com/photos/splorp/

THE RELATIONSHIP IS NO LONGER LINEAR Transparent Social media: Marketing and PR Relationship Social business: People and Agile business processes Authentic © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidentialhttp://www.flickr.com/photos/timothyschenck/

http://www.slideshare.net/eskimon http://www.slideshare.net/eskimon http://www.slideshare.net/eskimon Jason Oke, Director, Strategic Planning, Juniper Park, Canada…http://jasonoke.wordpress.com/ © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidentialhttp://www.flickr.com/photos/differentperspective/114394347/

Three years ago there were No Smartphones [as we know them today] Years to Reach 50 millions Users: Radio: 38 Years TV: 13 Years Internet: 4 Years Facebook: added 100 million users in less than 9 months iPhone applications: 1 billion in 9 months© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential http://mi9.com/uploads/landscape/4154/desert-sand_422_71936.jpg

We Trust Strangers SOCIAL MEDIA PRE MEDIA AGE MASS MEDIA AGE AGE Consumers dictate Talk face to face Talk face to face Talk to shop worker Phone call Talk to shop worker Consult a professional Readers letters Phone in; TV / Radio Religious Institutions, state, monarchy http://blogs.cisco.com/ dictate the agenda Professional media dictate Consumer influence channels© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

“Businesses are no longer the sole creator of a brand; it is now co-created by consumers through shared experiences and defined by the results of online searches and conversations… social media has increased the power of the consumer” Brian Solis© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Choices http://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can- 11.jpg&imgrefurl=http://www.furniturehomedesign.com/eco-design/green-planet- paints/&usg=__vT8Gv0VoZ3_kl5T9TWoeg5yZokY=&h=600&w=800&sz=103&hl=en&start=0&sig2=G40pJ8tnPLL6- 9VRQiLPyg&zoom=1&tbnid=gV6QfjB4ZtNGiM:&tbnh=117&tbnw=156&ei=gZfaTd_QNoPksQOiiY2ODA&prev=/search%3Fq%3Dpaint %26hl%3Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbm%3Disch&itbs=1&iact=hc&vpx=117&vpy=383&dur=14&hovh=1 94&hovw=259&tx=160&ty=71&sqi=2&page=1&ndsp=28&ved=1t:429,r:14,s:0© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Connecting and Collaborating in Business Connect Attract and Retain Employees, Customers Talent and Partners Any Device Share, Learn and Mobility Innovate Multi-Generational© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

New Collaboration Experiences at CiscoCanada TelePresence Dialogue Café Reverse Mentoring Interns/Co-op Students Early in Career Network Communities powered by Quad Social Media Policies and Tools Focus on Value© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

 The power to draw resources and people when we need them to solve problems and meet challenges  Relationships, not transactions. Surfing a set of flows usually requires deep, enduring, trusted relationships — because flows are like always-on sets of transactions that happen in continuous time, embedded in a social and cultural matrix  Emergence, not planning. Access — the relationships that power flows — cant be engineered, planned, or forced.  Serendipity, not determinism. "Unexpected encounters that surprise and delight" — thats how the authors describe serendipity, the upside of getting all the above right  Potential, not "product." When serendipity happens, your potential — your capabilities and capacities — grow© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

The Networked Enterprise A new class of company is emerging—one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

No silos We compartmentalize creativity Try to control it, set targets, apply rules Make it the domain of particular job titles Or box it into brainstorming sessions“The longer you work, the more people want to put you in a silo so they can define who you are on their terms – our job is to never let anyone determine who we are by their terms” John Jay © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Cisco Cius Collaboration will be all about the USER EXPERIENCE any Media… any Application… any Device, Client, Platform… any Time, Anywhere… any Consumption Model…© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Collaboration Ties to Performance 72 percent of companies that deployed Collaboration tools reported better performance* Positive impact to:  Innovation: 68 percent improvement  Sales growth: 76 percent improvement  Profit growth: 71 percent improvement * Frost and Sullivan study 2009© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

The most profound technologies are those that disappear.They weave themselves into the fabric of everyday life until they are indistinguishable from it "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but its not.“ Seth Godin© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Thank you.ayeletbhttp://www.linkedin.com/in/ayeletbaron

• Booz & Company / Buddy Media Campaigns to Capabilities Social Media & Marketing 2011 Survey results • Sandy Carter, Get Bold, IBM -- http://www.slideshare.net/IBM_Lotus • Rachel Happe, http://community-roundtable.com/ • SIMON KEMP • we are social • RETAIL ASIA ROUNDTABLE, SINGAPORE, 13 OCTOBER 2011, http://www.slideshare.net/eskimon • The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010 • Neil Perkin, A Presentation About Community, By The Community and Agile planning -- http://www.slideshare.net/neilperkin • http://www.mediabistro.com/alltwitter/how-to-use-twitter-infographic_b10487 • http://socialtimes.com/recruit-through-social-media-infographic_b71156 • http://mashable.com/2011/08/28/social-media-recruiting-infographic/ • http://ansonalex.com/infographics/text-messaging-statistics-global-infographic/ • http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

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Social Business: Hype or Reality?

by Ayelet Baron on Oct 29, 2011

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