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Passion for building relationships andconnecting peopleSocial is a way of lifeFailure means not tryingPeople want to help ...
.......   1   Common language.......   2   Your roadmap.......   3   Communities.......   4   Relationships.......   5   H...
© The Community Roundtable, 2012 All Rights Reserved
Strong relationships are a key differentiator for anyone                   Social media tools facilitate relationship buil...
Pre 1990: People are not connected1990: Connecting people to information2000: Connecting people to people       2012: Ever...
Three years ago there were                                 No Smartphones                                                 ...
SOCIAL MEDIA      PRE MEDIA AGE                          MASS MEDIA AGE                              AGE                  ...
But Adoption Creates Congestion                  http://www.flickr.com/photos/intherough/3573333256/
@rhappe #e2confhttp://www.technologyreview.com/business/24562/page2/
@rhappe #e2conf
Choices          http://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-c...
http://www.flickr.com/photos/merinocroos/2183126257/
Content     ConversationsSocial Engagements
http://www.topnews.in/files/lindsay-lohan111.jpg
A Real Hero … Changing Lives
http://rayzzo.posterous.com/
Communities Provides Human Scale &Humane Scalability                 http://www.flickr.com/photos/gibsonsgolfer/5604698336/
Awareness                      Awareness                        Understanding of                Contextual Trust          ...
@rhappe #e2conf
• What can                                                What are your key  enable your                                  ...
by leading the way anddoing things differently ...                               32
Tell us how you  personally want to ignite change in the       world ...Twitter @powernoodleFB Page: powernoodleAnd we wil...
The most profound technologies are those that disappear. Theyweave themselves into the fabric of everyday life until they ...
This presentation was created not by one                person, but by many. It’s a presentation                about the ...
Mission: Advancing the Business of Community Services      Champion.: Advocate for the needs of community              T...
How to Build Relationships with Social Media
How to Build Relationships with Social Media
How to Build Relationships with Social Media
How to Build Relationships with Social Media
How to Build Relationships with Social Media
How to Build Relationships with Social Media
How to Build Relationships with Social Media
How to Build Relationships with Social Media
How to Build Relationships with Social Media
How to Build Relationships with Social Media
How to Build Relationships with Social Media
How to Build Relationships with Social Media
How to Build Relationships with Social Media
How to Build Relationships with Social Media
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How to Build Relationships with Social Media

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Usher New Look Foundation presentation at the World Leadership Conference, June 2012

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Transcript of "How to Build Relationships with Social Media"

  1. 1. Passion for building relationships andconnecting peopleSocial is a way of lifeFailure means not tryingPeople want to help themselves; theywant tools and skills
  2. 2. ....... 1 Common language....... 2 Your roadmap....... 3 Communities....... 4 Relationships....... 5 How to Integrate Social
  3. 3. © The Community Roundtable, 2012 All Rights Reserved
  4. 4. Strong relationships are a key differentiator for anyone Social media tools facilitate relationship building People and organizations fostering meaningful relationships will succeed Integrating social tools and online communities into your strategy increases your success© The Community Roundtable, 2012 All Rights Reserved
  5. 5. Pre 1990: People are not connected1990: Connecting people to information2000: Connecting people to people 2012: Everything is Connected http://www.softwaremag.com/default/assets//Image/PeoplePowered.jpeg
  6. 6. Three years ago there were No Smartphones [as we know them today]Years to Reach 50 millions Users:Radio: 38 YearsTV: 13 YearsInternet: 4 YearsFacebook: added 100 million users in less than9 monthsiPhone applications: 1 billion in 9 months http://mi9.com/uploads/landscape/4154/desert-sand_422_71936.jpg
  7. 7. SOCIAL MEDIA PRE MEDIA AGE MASS MEDIA AGE AGE Consumers dictate Talk face to face Talk face to face Talk to shop worker Phone call Talk to shop worker Consult a professional Readers letters Phone in; TV / RadioReligious Institutions, state,monarchy dictate the agenda Professional media dictate http://blogs.cisco.com/ Consumer influence channels
  8. 8. But Adoption Creates Congestion http://www.flickr.com/photos/intherough/3573333256/
  9. 9. @rhappe #e2confhttp://www.technologyreview.com/business/24562/page2/
  10. 10. @rhappe #e2conf
  11. 11. Choices http://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can- 11.jpg&imgrefurl=http://www.furniturehomedesign.com/eco-design/green-planet- paints/&usg=__vT8Gv0VoZ3_kl5T9TWoeg5yZokY=&h=600&w=800&sz=103&hl=en&start=0&sig2=G40pJ8tnPLL6- 9VRQiLPyg&zoom=1&tbnid=gV6QfjB4ZtNGiM:&tbnh=117&tbnw=156&ei=gZfaTd_QNoPksQOiiY2ODA&prev=/search%3Fq%3Dpaint%26hl%3 Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbm%3Disch&itbs=1&iact=hc&vpx=117&vpy=383&dur=14&hovh=194&hovw=259&tx=16 0&ty=71&sqi=2&page=1&ndsp=28&ved=1t:429,r:14,s:0
  12. 12. http://www.flickr.com/photos/merinocroos/2183126257/
  13. 13. Content ConversationsSocial Engagements
  14. 14. http://www.topnews.in/files/lindsay-lohan111.jpg
  15. 15. A Real Hero … Changing Lives
  16. 16. http://rayzzo.posterous.com/
  17. 17. Communities Provides Human Scale &Humane Scalability http://www.flickr.com/photos/gibsonsgolfer/5604698336/
  18. 18. Awareness Awareness Understanding of Contextual Trust Forgiveness DevelopmentEncounter Intimacy Recognition Friendship Resonance compatibility Contextual Loyalty Advocacy & Defense Piqued interest Contextual Universal Trust Acknowledgement Advocacy Universal Loyalty of relationship Social Media (Content-Based) Engagement Cheap & Fast Community (Relationship-Based) Engagement Cost Effective & Faster (trust-based) Direct Engagement Expensive & Slow @rhappe #e2conf
  19. 19. @rhappe #e2conf
  20. 20. • What can What are your key enable your required relationships? strategy and Where do you want plan? them to be and can• Where are your these tools help? stakeholders? Integration Relationships Return on Goals Investment If you invest resources• What do you want to (time and money), accomplish beyond what is your expected presence and return? broadcasting? What’s your dashboard? Relationships Listening and Two-way Communication
  21. 21. by leading the way anddoing things differently ... 32
  22. 22. Tell us how you personally want to ignite change in the world ...Twitter @powernoodleFB Page: powernoodleAnd we will invite you to a free webinar to teach you howPowernoodle can help! 33
  23. 23. The most profound technologies are those that disappear. Theyweave themselves into the fabric of everyday life until they are indistinguishable from it "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but its not.“ Seth Godin
  24. 24. This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it donehttp://www.flickr.com/photos/pogonophobia/
  25. 25. Mission: Advancing the Business of Community Services  Champion.: Advocate for the needs of community  TheCR Network business owners  TheCR Focus  Educate: Provide support and resources for community  TheCR Advisory and social business leaders  TheCR Research  Curate: Aggregate, document, and share community  Community Management Training management best practices Member Organizations Leadership Team Rachel Happe Principal and Co-Founder @rhappe Jim Storer Principal and Co-Founder @jimstorer Ayelet Baron Principal @ayeletb© The Community Roundtable, 2012 All Rights Reserved
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