Your SlideShare is downloading. ×
Enabling Business with Social Media Tools at Cisco
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Enabling Business with Social Media Tools at Cisco

1,961
views

Published on

There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another …

There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.

Published in: Business

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,961
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
38
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Image: http://www.time.com/time/magazine/article/0,9171,1569514,00.html
  • http://blogs.cisco.com/emerging/enabling_kenyan_and_us_connections_across_the_human_network_with_telepresen/
  • Image: http://www.tamaleaver.net/2010/08/10/2010-social-networking-map/
  • Images: http://www.google.com/images?hl=en&source=hp&biw=1280&bih=709&q=social+media+globe&gbv=2&aq=f&aqi=&aql=&oq=
  • Contact: Tod Famous, Cisco SocialMiner, CCBU [Flip contact?]
  • Transcript

    • 1. Ayelet Baron
      VP, Strategy and TransformationCisco Systems Canada, Inc.
      March 21, 2011
      Enabling Business with Social Media Tools at Cisco
    • 2. For Boomers, this is RadicalFor Generation Y, this is Business As Usual
      Today’s Reality
      Consumers increasingly trust strangers for movie, book, travel and restaurant recommendations
      We expect instant, transparent and authentic information
      We want to be part of the conversation; we don’t want to be marketed at
      We feel overwhelmed by information because we don’t always know how to filter information
      Word of mouth and trusted sources are more important than ever
    • 3. What Social Media is…
      • A way to connect people online to have conversations and exchange information
      • 4. A way for consumers to communicate directly and connect with brands and people
      • 5. A way for brands to strengthen communities
      • 6. Viral, via mobile and web based platforms
      What Social Media is Not …
      • Social media is not FREE. Takes time investment and engagement
      • 7. A strategy
      • 8. Broadcasting
      • 9. The are no real experts or gurus
      • 10. Driven by tools but people
      http://linasrivastava.com
      http://riptideonline.com
      Social Media Basic Training
    • 11.
    • 12. It’s About Enabling Your Business Strategy; Not the Social Media Tools
    • 13. The World in 2011
      Viral/Organic
      (Not Paid, Capturing Minds, Reviews, Integration)
      Two Way Communication
      (Conversation, Listening, Responding)
      Relationship Building
      (Connecting, Conversations, Two-Way Communication)
      Conversations
      (Across Domains, Relationships, Open Leadership, Communities)
    • 14. Enabling Business Strategy with Social Media:5 Key Steps
    • 15. Cisco’s Social Media JourneyAddress Business Needs, Uncover opportunities
      Engage Customers
      Reduce Costs
      Extend Reach
    • 16.
    • 17.
    • 18.
    • 19.
    • 20.
    • 21.
    • 22.
    • 23.
    • 24.
    • 25.
    • 26.
    • 27.
    • 28. Cisco Flip Case Study
    • 29. Flip Team Uses Cisco SocialMinerhttp://www.cisco.com/en/US/products/ps11349/index.html
      Effectively monitor Twitter conversations at faster rate,increasing ability to interact with fans and consumers.
      One FTE social media resource:
      Monitors Twitter—scanned hundreds, if not thousands of posts. Get 10-20 posts per hours and as many as 50 per hour on Twitter, many with direct questions.
      On Facebook—get 10-20 posts a day even if they don’t post anything. Replies to posts can range anywhere from 20-300+ per post over the course of a day.
      Quickly scan posts and focus on important ones such as interacting with a consumer to influence their purchase decision. Consumer then often becomes an advocate and speaks about their experience publicly.
      Address comments on service that the user deemed unsatisfactory or unhelpful (e.g. the time it takes to process returns and receive a new camera). Enables operational improvements.
      Capture celebrity comments and share/repost them.
    • 30. Helping with Purchase Decisions and Encouraging Conversation
    • 31. Providing Expert Advice & Product Support