The document discusses how telecommunications companies can leverage graph databases to derive value from five key "graphs": the network graph, customer graph, call graph, master data graph, and help desk graph. It provides examples of how companies are using graph databases to improve network management, customer analytics, and other tasks. Reasons for adopting graph databases include faster querying of connected data, better matching of the data model to business domains, and improved maintainability. The presentation encourages attendees to connect at upcoming GraphConnect conferences to learn more.

1. Innovate. Share. Connect.
Boston June 10-11
Chicago June 12-13
www.graphconnect.com
graphs are everywhere
Wednesday, May 22, 13

2. Neo Technology, Inc Confidential
The Five Graphs of
Telecommunications
Philip Rathle, Sr Dir Products
Neo Technology (Neo4j)
philip@neotechnology.com
Cell: +1.650.918.9595
http://twitter.com/prathle
Sustainable Competitive Advantage from Graphs, using a Graph Database
Wednesday, May 22, 13

3. Neo Technology, Inc Confidential
Agenda
1. Graphs in Parallel Industries
Gartner’s “5 Graphs” for Consumer Web
2. The 5 Graphs of Telecommunications &
Real-World Examples
3. Technologies for Deriving Sustainable
Competitive Advantage from one’s Graphs
4. Who’s Using Them and Why
5. Q&A
Wednesday, May 22, 13

4. Neo Technology, Inc Confidential
Let’s Consider...
Wednesday, May 22, 13

5. Neo Technology, Inc Confidential
Consumer Web Giants Depends on Five Graphs
Gartner’s “5 Graphs”
Social Graph
Ref: http://www.gartner.com/id=2081316
Interest Graph
Payment Graph
Intent Graph
Mobile Graph
Wednesday, May 22, 13

6. Neo Technology, Inc Confidential
The 5 Graphs of
Telecommunications
Wednesday, May 22, 13

7. Neo Technology, Inc Confidential
#1:The Network Graph
Graphs in Communications
Router
Service
DEPENDS_O
N
Switch Switch
Router
Fiber Link
Fiber Link
Fiber Link
Oceanfloor
Cable
DEPENDS_ON
DEPENDS_ON
DEPEN
DS_O
N
DEPENDS_ON
DEPENDS_ON
DEPENDS_ON
DEPENDS_ON
DEPENDS_ON
DEPENDS_ON
LINKED
LINKED
LIN
KED
DEPENDS_ON
Network Inventory,
Cost Accounting
Wednesday, May 22, 13

8. Neo Technology, Inc Confidential
#1:The Network Graph
Graphs in Communications
Router
Service
DEPENDS_O
N
Switch Switch
Router
Fiber Link
Fiber Link
Fiber Link
Oceanfloor
Cable
DEPENDS_ON
DEPENDS_ON
DEPEN
DS_O
N
DEPENDS_ON
DEPENDS_ON
DEPENDS_ON
DEPENDS_ON
DEPENDS_ON
DEPENDS_ON
LINKED
LINKED
LIN
KED
DEPENDS_ON
Network Inventory,
Cost Accounting
Impact Analysis,
Failure Analysis,
Alarm Correlation
Wednesday, May 22, 13

9. Neo Technology, Inc Confidential
#1:The Network Graph
Graphs in Communications
Cell Signal Analysis
Router
Service
DEPENDS_O
N
Switch Switch
Router
Fiber Link
Fiber Link
Fiber Link
Oceanfloor
Cable
DEPENDS_ON
DEPENDS_ON
DEPEN
DS_O
N
DEPENDS_ON
DEPENDS_ON
DEPENDS_ON
DEPENDS_ON
DEPENDS_ON
DEPENDS_ON
LINKED
LINKED
LIN
KED
DEPENDS_ON
Network Inventory,
Cost Accounting
Impact Analysis,
Failure Analysis,
Alarm Correlation
Wednesday, May 22, 13

10. Neo Technology, Inc Confidential
Use in modeling of physical and logical networks
‣ impact analysis, configuration management, network inventory
#1:The Network Graph
Graphs in Communications
Wednesday, May 22, 13

11. Neo Technology, Inc Confidential
Network Signal Analysis
Wednesday, May 22, 13

12. Neo Technology, Inc Confidential
Network Signal Analysis
Wednesday, May 22, 13

13. Neo Technology, Inc Confidential
Network Signal Analysis
Reference: http://www.slideshare.net/craigtaverner/playing-on-the-edge
Wednesday, May 22, 13

14. Service Assurance
& Network Failure Analysis
*These specific visualizations built using Tom Sawyer Software
Wednesday, May 22, 13

15. Neo Technology, Inc Confidential
#2:The Customer Graph
Graphs in Communications
Mobile apps,
Collaboration,
Social Recommendations,
Location based services,
and more...
Wednesday, May 22, 13

16. Neo Technology, Inc Confidential
Reference: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenor
Graphs in Communications
#2:The Customer Graph
Wednesday, May 22, 13

17. Neo Technology, Inc Confidential
Reference: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenor
Graphs in Communications
#2:The Customer Graph
Wednesday, May 22, 13

18. Neo Technology, Inc Confidential
Reference: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenor
Graphs in Communications
#2:The Customer Graph
Wednesday, May 22, 13

19. Neo Technology, Inc Confidential
Reference: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenor
Graphs in Communications
#2:The Customer Graph
Wednesday, May 22, 13

20. Neo Technology, Inc Confidential
Graphs in Communications
#2:The Customer Graph
Social-Mobile Examples
Wednesday, May 22, 13

21. Neo Technology, Inc Confidential
#3:The Call Graph
Graphs in Communications
Plan & Feature Recommendations,Assess Churn Risk.
Aggregated CDRs to construct inferred social graph.
Wednesday, May 22, 13

22. Neo Technology, Inc Confidential
#4: Master Data Graph
Graphs in Communications
Organizational “Hierarchy”,
Product “Hierarchy”
Wednesday, May 22, 13

23. Neo Technology, Inc Confidential
#4: Master Data Graph
Graphs in Communications
Organizational “Hierarchy”,
Product “Hierarchy”
Resource Authorization
(Product & Customer Graphs)
Ref: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenor
Wednesday, May 22, 13

24. Neo Technology, Inc Confidential
#5:The Help Desk Graph
Graphs in Communications
Online Recommendations
for Case Avoidance
Wednesday, May 22, 13

25. Neo Technology, Inc Confidential
Technologies to Leverage The 5 Graphs
Wednesday, May 22, 13

26. Neo Technology, Inc Confidential
• Growing market. Neo4j is the leading
graph database in the world today
• Open Source & Commercial Model
• 500,000+ downloads
• Community Ecosystem: active
forums, code contributions, etc.
• Product under development since 2000.
In 24x7 production since 2003
The Graph Database
Wednesday, May 22, 13

27. The Zone of SQL Adequacy
Connectedness of Data Set
Performance
SQL database
Requirement of application
Wednesday, May 22, 13

28. The Zone of SQL Adequacy
Connectedness of Data Set
Performance
SQL database
Requirement of application
Wednesday, May 22, 13

29. The Zone of SQL Adequacy
Connectedness of Data Set
Performance
SQL database
Requirement of application
Salary List
ERP
CRM
Wednesday, May 22, 13

30. The Zone of SQL Adequacy
Connectedness of Data Set
Performance
SQL database
Requirement of application
Salary List
ERP
CRM
Network / Data Center
Management
Social
Master Data
Management
Geo
Wednesday, May 22, 13

31. The Zone of SQL Adequacy
Connectedness of Data Set
Performance
SQL database
Requirement of application
Salary List
ERP
CRM
Network / Data Center
Management
Social
Master Data
Management
Geo
Graph Database
Optimal Comfort Zone
Wednesday, May 22, 13

32. LIVES WITH
LOVES
OWNS
DRIVES
LOVES
name:“James”
age: 32
twitter:“@spam”
name:“Mary”
age: 35
property type:“car”
Graph data model
brand:“Volvo”
model:“V70”
Wednesday, May 22, 13

33. Neo Technology, Inc Confidential
AUTHENTICATES
TRANSMITS_DATA
ASSIGNED_TO
CONNECTS_TO
AUTHORIZES
type:“Mobile”
model:“iPhone 5”
IMEI: 99 000107 765315 1
type:“BTS”
Height_m: 9.8
Power: 400A
Backup_Generator:”Y”
device type:“Test”
type:“Trunk”
mbps_capacity:5000
type:“Central Office”
CLLI Code:“PTLEORTEDS0”
Graph data model
Wednesday, May 22, 13

34. Neo Technology, Inc Confidential
Why Telcos Chose Graph Databases
Wednesday, May 22, 13

35. Neo Technology, Inc Confidential
Why Telcos Chose Graph Databases
1. Order-of-magnitude improvements in query
performance for complex, connected data
Wednesday, May 22, 13

36. Neo Technology, Inc Confidential
Why Telcos Chose Graph Databases
1. Order-of-magnitude improvements in query
performance for complex, connected data
2. Drastically accelerated application development
cycles
Wednesday, May 22, 13

37. Neo Technology, Inc Confidential
Why Telcos Chose Graph Databases
1. Order-of-magnitude improvements in query
performance for complex, connected data
2. Drastically accelerated application development
cycles
• Direct match between the business domain and
the storage layer
Wednesday, May 22, 13

38. Neo Technology, Inc Confidential
Why Telcos Chose Graph Databases
1. Order-of-magnitude improvements in query
performance for complex, connected data
2. Drastically accelerated application development
cycles
• Direct match between the business domain and
the storage layer
3. Maintainability and extensibility of the data
model
Wednesday, May 22, 13

39. Neo Technology, Inc Confidential
Why Telcos Chose Graph Databases
1. Order-of-magnitude improvements in query
performance for complex, connected data
2. Drastically accelerated application development
cycles
• Direct match between the business domain and
the storage layer
3. Maintainability and extensibility of the data
model
• No need to fit everything into one box, or
predict what the data will look like
Wednesday, May 22, 13

40. Neo Technology, Inc Confidential
Why Telcos Chose Graph Databases
1. Order-of-magnitude improvements in query
performance for complex, connected data
2. Drastically accelerated application development
cycles
• Direct match between the business domain and
the storage layer
3. Maintainability and extensibility of the data
model
• No need to fit everything into one box, or
predict what the data will look like
4. Carrier-grade reliability of the product
Wednesday, May 22, 13

41. Neo Technology, Inc Confidential
The Network Graph
Wednesday, May 22, 13

42. Neo Technology, Inc Confidential
The Network Graph The Customer Graph
Wednesday, May 22, 13

43. Neo Technology, Inc Confidential
The Network Graph
The Master Data Graph
The Customer Graph
Wednesday, May 22, 13

44. Neo Technology, Inc Confidential
The Network Graph
The Master Data Graph The Help Desk Graph
The Customer Graph
Wednesday, May 22, 13

45. Neo Technology, Inc Confidential
The Network Graph
The Master Data Graph The Help Desk Graph
The Customer Graph
(Along with some others...)
Wednesday, May 22, 13

46. Neo Technology, Inc Confidential
Who’s Using Graph Databases Today?
Communications
Wednesday, May 22, 13

47. Neo Technology, Inc Confidential
Who’s Using Graph Databases Today?
Accenture
Communications
Wednesday, May 22, 13

48. Neo Technology, Inc Confidential
Thank you!
Stay Connected!
Wednesday, May 22, 13

49. Innovate. Share. Connect.
Boston June 10-11
Chicago June 12-13
www.graphconnect.com
graphs are everywhere
Wednesday, May 22, 13

50. Wednesday, May 22, 13