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The five graphs of telecommunications may 22 2013 webinar final
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The five graphs of telecommunications may 22 2013 webinar final

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  • 1. Innovate. Share. Connect.Boston June 10-11Chicago June 12-13www.graphconnect.comgraphs are everywhereWednesday, May 22, 13
  • 2. Neo Technology, Inc ConfidentialThe Five Graphs ofTelecommunicationsPhilip Rathle, Sr Dir ProductsNeo Technology (Neo4j)philip@neotechnology.comCell: +1.650.918.9595http://twitter.com/prathleSustainable Competitive Advantage from Graphs, using a Graph DatabaseWednesday, May 22, 13
  • 3. Neo Technology, Inc ConfidentialAgenda1. Graphs in Parallel IndustriesGartner’s “5 Graphs” for Consumer Web2. The 5 Graphs of Telecommunications &Real-World Examples3. Technologies for Deriving SustainableCompetitive Advantage from one’s Graphs4. Who’s Using Them and Why5. Q&AWednesday, May 22, 13
  • 4. Neo Technology, Inc ConfidentialLet’s Consider...Wednesday, May 22, 13
  • 5. Neo Technology, Inc ConfidentialConsumer Web Giants Depends on Five GraphsGartner’s “5 Graphs”Social GraphRef: http://www.gartner.com/id=2081316Interest GraphPayment GraphIntent GraphMobile GraphWednesday, May 22, 13
  • 6. Neo Technology, Inc ConfidentialThe 5 Graphs ofTelecommunicationsWednesday, May 22, 13
  • 7. Neo Technology, Inc Confidential#1:The Network GraphGraphs in CommunicationsRouterServiceDEPENDS_ONSwitch SwitchRouterFiber LinkFiber LinkFiber LinkOceanfloorCableDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONLINKEDLINKEDLINKEDDEPENDS_ONNetwork Inventory,Cost AccountingWednesday, May 22, 13
  • 8. Neo Technology, Inc Confidential#1:The Network GraphGraphs in CommunicationsRouterServiceDEPENDS_ONSwitch SwitchRouterFiber LinkFiber LinkFiber LinkOceanfloorCableDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONLINKEDLINKEDLINKEDDEPENDS_ONNetwork Inventory,Cost AccountingImpact Analysis,Failure Analysis,Alarm CorrelationWednesday, May 22, 13
  • 9. Neo Technology, Inc Confidential#1:The Network GraphGraphs in CommunicationsCell Signal AnalysisRouterServiceDEPENDS_ONSwitch SwitchRouterFiber LinkFiber LinkFiber LinkOceanfloorCableDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONDEPENDS_ONLINKEDLINKEDLINKEDDEPENDS_ONNetwork Inventory,Cost AccountingImpact Analysis,Failure Analysis,Alarm CorrelationWednesday, May 22, 13
  • 10. Neo Technology, Inc ConfidentialUse in modeling of physical and logical networks‣ impact analysis, configuration management, network inventory#1:The Network GraphGraphs in CommunicationsWednesday, May 22, 13
  • 11. Neo Technology, Inc ConfidentialNetwork Signal AnalysisWednesday, May 22, 13
  • 12. Neo Technology, Inc ConfidentialNetwork Signal AnalysisWednesday, May 22, 13
  • 13. Neo Technology, Inc ConfidentialNetwork Signal AnalysisReference: http://www.slideshare.net/craigtaverner/playing-on-the-edgeWednesday, May 22, 13
  • 14. Service Assurance& Network Failure Analysis*These specific visualizations built using Tom Sawyer SoftwareWednesday, May 22, 13
  • 15. Neo Technology, Inc Confidential#2:The Customer GraphGraphs in CommunicationsMobile apps,Collaboration,Social Recommendations,Location based services,and more...Wednesday, May 22, 13
  • 16. Neo Technology, Inc ConfidentialReference: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenorGraphs in Communications#2:The Customer GraphWednesday, May 22, 13
  • 17. Neo Technology, Inc ConfidentialReference: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenorGraphs in Communications#2:The Customer GraphWednesday, May 22, 13
  • 18. Neo Technology, Inc ConfidentialReference: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenorGraphs in Communications#2:The Customer GraphWednesday, May 22, 13
  • 19. Neo Technology, Inc ConfidentialReference: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenorGraphs in Communications#2:The Customer GraphWednesday, May 22, 13
  • 20. Neo Technology, Inc ConfidentialGraphs in Communications#2:The Customer GraphSocial-Mobile ExamplesWednesday, May 22, 13
  • 21. Neo Technology, Inc Confidential#3:The Call GraphGraphs in CommunicationsPlan & Feature Recommendations,Assess Churn Risk.Aggregated CDRs to construct inferred social graph.Wednesday, May 22, 13
  • 22. Neo Technology, Inc Confidential#4: Master Data GraphGraphs in CommunicationsOrganizational “Hierarchy”,Product “Hierarchy”Wednesday, May 22, 13
  • 23. Neo Technology, Inc Confidential#4: Master Data GraphGraphs in CommunicationsOrganizational “Hierarchy”,Product “Hierarchy”Resource Authorization(Product & Customer Graphs)Ref: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenorWednesday, May 22, 13
  • 24. Neo Technology, Inc Confidential#5:The Help Desk GraphGraphs in CommunicationsOnline Recommendationsfor Case AvoidanceWednesday, May 22, 13
  • 25. Neo Technology, Inc ConfidentialTechnologies to Leverage The 5 GraphsWednesday, May 22, 13
  • 26. Neo Technology, Inc Confidential• Growing market. Neo4j is the leadinggraph database in the world today• Open Source & Commercial Model• 500,000+ downloads• Community Ecosystem: activeforums, code contributions, etc.• Product under development since 2000.In 24x7 production since 2003The Graph DatabaseWednesday, May 22, 13
  • 27. The Zone of SQL AdequacyConnectedness of Data SetPerformanceSQL databaseRequirement of applicationWednesday, May 22, 13
  • 28. The Zone of SQL AdequacyConnectedness of Data SetPerformanceSQL databaseRequirement of applicationWednesday, May 22, 13
  • 29. The Zone of SQL AdequacyConnectedness of Data SetPerformanceSQL databaseRequirement of applicationSalary ListERPCRMWednesday, May 22, 13
  • 30. The Zone of SQL AdequacyConnectedness of Data SetPerformanceSQL databaseRequirement of applicationSalary ListERPCRMNetwork / Data CenterManagementSocialMaster DataManagementGeoWednesday, May 22, 13
  • 31. The Zone of SQL AdequacyConnectedness of Data SetPerformanceSQL databaseRequirement of applicationSalary ListERPCRMNetwork / Data CenterManagementSocialMaster DataManagementGeoGraph DatabaseOptimal Comfort ZoneWednesday, May 22, 13
  • 32. LIVES WITHLOVESOWNSDRIVESLOVESname:“James”age: 32twitter:“@spam”name:“Mary”age: 35property type:“car”Graph data modelbrand:“Volvo”model:“V70”Wednesday, May 22, 13
  • 33. Neo Technology, Inc ConfidentialAUTHENTICATESTRANSMITS_DATAASSIGNED_TOCONNECTS_TOAUTHORIZEStype:“Mobile”model:“iPhone 5”IMEI: 99 000107 765315 1type:“BTS”Height_m: 9.8Power: 400ABackup_Generator:”Y”device type:“Test”type:“Trunk”mbps_capacity:5000type:“Central Office”CLLI Code:“PTLEORTEDS0”Graph data modelWednesday, May 22, 13
  • 34. Neo Technology, Inc ConfidentialWhy Telcos Chose Graph DatabasesWednesday, May 22, 13
  • 35. Neo Technology, Inc ConfidentialWhy Telcos Chose Graph Databases1. Order-of-magnitude improvements in queryperformance for complex, connected dataWednesday, May 22, 13
  • 36. Neo Technology, Inc ConfidentialWhy Telcos Chose Graph Databases1. Order-of-magnitude improvements in queryperformance for complex, connected data2. Drastically accelerated application developmentcyclesWednesday, May 22, 13
  • 37. Neo Technology, Inc ConfidentialWhy Telcos Chose Graph Databases1. Order-of-magnitude improvements in queryperformance for complex, connected data2. Drastically accelerated application developmentcycles• Direct match between the business domain andthe storage layerWednesday, May 22, 13
  • 38. Neo Technology, Inc ConfidentialWhy Telcos Chose Graph Databases1. Order-of-magnitude improvements in queryperformance for complex, connected data2. Drastically accelerated application developmentcycles• Direct match between the business domain andthe storage layer3. Maintainability and extensibility of the datamodelWednesday, May 22, 13
  • 39. Neo Technology, Inc ConfidentialWhy Telcos Chose Graph Databases1. Order-of-magnitude improvements in queryperformance for complex, connected data2. Drastically accelerated application developmentcycles• Direct match between the business domain andthe storage layer3. Maintainability and extensibility of the datamodel• No need to fit everything into one box, orpredict what the data will look likeWednesday, May 22, 13
  • 40. Neo Technology, Inc ConfidentialWhy Telcos Chose Graph Databases1. Order-of-magnitude improvements in queryperformance for complex, connected data2. Drastically accelerated application developmentcycles• Direct match between the business domain andthe storage layer3. Maintainability and extensibility of the datamodel• No need to fit everything into one box, orpredict what the data will look like4. Carrier-grade reliability of the productWednesday, May 22, 13
  • 41. Neo Technology, Inc ConfidentialThe Network GraphWednesday, May 22, 13
  • 42. Neo Technology, Inc ConfidentialThe Network Graph The Customer GraphWednesday, May 22, 13
  • 43. Neo Technology, Inc ConfidentialThe Network GraphThe Master Data GraphThe Customer GraphWednesday, May 22, 13
  • 44. Neo Technology, Inc ConfidentialThe Network GraphThe Master Data Graph The Help Desk GraphThe Customer GraphWednesday, May 22, 13
  • 45. Neo Technology, Inc ConfidentialThe Network GraphThe Master Data Graph The Help Desk GraphThe Customer Graph(Along with some others...)Wednesday, May 22, 13
  • 46. Neo Technology, Inc ConfidentialWho’s Using Graph Databases Today?CommunicationsWednesday, May 22, 13
  • 47. Neo Technology, Inc ConfidentialWho’s Using Graph Databases Today?AccentureCommunicationsWednesday, May 22, 13
  • 48. Neo Technology, Inc ConfidentialThank you!Stay Connected!Wednesday, May 22, 13
  • 49. Innovate. Share. Connect.Boston June 10-11Chicago June 12-13www.graphconnect.comgraphs are everywhereWednesday, May 22, 13
  • 50. Wednesday, May 22, 13