Monetizing Digg Traffic: A Case Study

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Hi, my name is Alexander Barbara, and I am the developer of EasyTweets.

Monetizing Digg Traffic: A Case Study Alexander Barbara ReidBrown Enterprises, Inc. twitter.com/ayb twitter.com/easytweets
EasyTweets.com “ an Almost Perfect Web Based Twitter Management Tool.” -- Mashable.com
Scenario
- New Site
- Not Typical Digg
- Targeted Campaign
The Digg Effect 13,876 (Day 1) 28,661 (5 Days) 12,316 (Day 1) 19,461 (5 Days)
Can You Handle It?
Redirecting
- Static Pages
- Google Cache
- Coral Cache - http://example.com.nyud.net/page/
- WP “Super Cache” Plugin
Leveraging Other Resources
- Flickr
- YouTube
- Amazon S3
Digg Users Hate Adsense
RSS Subscribers
Strategize
- Direct:
- Targeted Offers, Adsense, CPM Ads
- Indirect:
- Subscribers, Links, Branding
Traffic Quality Varies
- Digg
- StumbleUpon
- Niche Sites (Hugg, etc.)
- Twitter
What We Learned
- Understand Your Audiences
- Choose Wisely
- Be Prepared (For The Traffic)
Thank You “ an Almost Perfect Web Based Twitter Management Tool.” -- Mashable.com twitter.com/ayb twitter.com/easytweets