Monetizing Digg Traffic: A Case Study

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Slides from my Pubcon 2008 presentation on monetizing social media traffic.

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  • Hi, my name is Alexander Barbara, and I am the developer of EasyTweets.
  • Monetizing Digg Traffic: A Case Study

    1. 1. Monetizing Digg Traffic: A Case Study Alexander Barbara ReidBrown Enterprises, Inc. twitter.com/ayb twitter.com/easytweets
    2. 2. EasyTweets.com “ an Almost Perfect Web Based Twitter Management Tool.” -- Mashable.com
    3. 3. Scenario <ul><li>New Site </li></ul><ul><li>Not Typical Digg </li></ul><ul><li>Targeted Campaign </li></ul>
    4. 4. The Digg Effect 13,876 (Day 1) 28,661 (5 Days) 12,316 (Day 1) 19,461 (5 Days)
    5. 5. Can You Handle It?
    6. 6. Redirecting <ul><li>Static Pages </li></ul><ul><li>Google Cache </li></ul><ul><li>Coral Cache - http://example.com.nyud.net/page/ </li></ul><ul><li>WP “Super Cache” Plugin </li></ul>
    7. 7. Leveraging Other Resources <ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Amazon S3 </li></ul>
    8. 8. Digg Users Hate Adsense
    9. 9. RSS Subscribers
    10. 10. Strategize <ul><li>Direct: </li></ul><ul><li>Targeted Offers, Adsense, CPM Ads </li></ul><ul><li>Indirect: </li></ul><ul><li>Subscribers, Links, Branding </li></ul>
    11. 11. Traffic Quality Varies <ul><li>Digg </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Niche Sites (Hugg, etc.) </li></ul><ul><li>Twitter </li></ul>
    12. 12. What We Learned <ul><li>Understand Your Audiences </li></ul><ul><li>Choose Wisely </li></ul><ul><li>Be Prepared (For The Traffic) </li></ul>
    13. 13. Thank You “ an Almost Perfect Web Based Twitter Management Tool.” -- Mashable.com twitter.com/ayb twitter.com/easytweets

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