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Big bazaar Big bazaar Presentation Transcript

  • RETAIL INDUSTRY ANALYSIS(BIG BAZAAR)
    Presentation By-
    LagnajitAyaskantSahoo
    SomyaRanjanPattanayak
    Priyanka Raj
    Sanat Rout
  • Plan of Presentation
    Industry Analysis
    • Industry size
    • Key Players
    • Key Drivers of change(PESTEL, Diamond Analysis)
    • Opportunity and Threat
    Organization Analysis
    • Company details
    • Stake Holder Analysis
    • Value System
    • Resource Analysis
    • Competitive Strategy
    Conclusion
  • Industry Size
    India’s top retailers are largely lifestyle, clothing and apparel stores
    This is followed by grocery stores
    Following the past trends and business models in the west retail giants such as Pantaloon, Shoppers’ Stop and Lifestyle are likely to target metros and small cities almost doubling their current number of stores
    These Walmart wannabes have the economy of scale to be low –medium cost retailers pocketing narrow margin
  • Key Players
    Pantaloon Retail (India) Limited with over 12 million sq ft of retail space spread over 1,000 stores across 71 cities in India.
    Tata Trent limited Retail sector activity: Apparel, books and music Current store formats: Hypermarket, supermarkets Future plans: New venture called
    RPG Enterprises Stores: 250 stores, including 36 large format stores across 66 cities in India Retail sector activity: Music, food and grocery, beauty products
    Landmark Group Apparel, home décor and furnishing, Current outlets: 15 Lifestyle stores and eight Home Centers
    Madura garments 82 store in India across 50 cities and five international stores Retail sector activity: Apparel
    Vishal Mega mart 180 showrooms in 100 cities, Retail area coverage of 2,990,146 sq ft
    Bata 1,250 outlets in India
    Provogue Ltd. Apparel and footwear, 124 own stores and 228 outlets in 64 cities
    Archies Ltd. Archies has 100 company-owned stores in India and 450 franchise-run outlets
  • PEST ANALYSIS
    • POLOTICAL
    • ECONOMICAL
    • Government is stable
    • Government policy towards investment is liberal(49%)
    • Labor law
    • Restriction for MNC’s
    • Economy is growing(7.2%)
    • Recovery from recession
    • Monetary policy
  • CONTD….
    • Socio-cultural
    • TECHNOLOGY
    • According to mckinsey report Indian consumer goods market is expected to reach $400 bl. By 2010
    • Rapid expansion of IT sector
    • New trends are coming
  • Key drivers of change
    Multiple drivers leading to a consumption boom:
    • Favorable demographics
    • Growth in income
    • Increasing population of women
    • Raising aspirations : Value added goods sales
    Food and apparel retailing key drivers of growth
    Organized retailing in India has been largely an urban phenomenon with affluent classes and growing number of double-income households.
    More successful in cities in the south and west of India. Reasons range from differences in consumer buying behavior to cost of real estate and taxation laws.
    Rural markets emerging as a huge opportunity for retailers reflected in the share of the rural market across most categories of consumption
    IT is a tool that has been used by retailers ranging from Amazon.com to eBay to radically change buying behavior across the globe.
  • Opportunities and threats
    THREATS
    Automatic approval is not allowed for foreign investment in retail.
    Regulations restricting real estate purchases, and cumbersome local laws.
    Taxation, which favours small retail businesses.
    Absence of developed supply chain and integrated IT management.
    Lack of trained work force.
    Low skill level for retailing management.
    Lack of Retailing Courses and study options
    Intrinsic complexity of retailing – rapid price changes, constant threat of product obsolescence and low margins.
    OPPORTUNITIES
    Retail industry in INDIA accounting 10% of the country’s GDP.
    Successive Indian government have steadily Liberalize policies related to investment, banking, trading etc.
    URBANISATION caused more concentration of middle income and high income people.
    Hypermarket is emerging as the most favorable format for the time being in India
    Increasing workforce of women
    Falling real estate prices
    Increase in disposable income and customer aspiration
    Increase in expenditure for luxury items
    Low share of organized retailing
  • Stakeholders & Big Bazaar
    Main Market/ Non Market stakeholders
    Market Stakeholders
    • The stockholders
    • The Big Bazaar Executive
    • The Employees
    • The Communities where Big Bazaars located
    • Consumers
    • Suppliers
    • Non profit Organization
    • Competitors
    Big Bazaar
    Contributions
    Inducements
    Inducements
    Contributions
    Non Market Stakeholders
    • The Labor Unions
    • The International Retail Stores
    • The Politicians
  • Value System – BIG BAZAAR
  • IN HOUSE BRANDS @ BIG BAZAARDJ & C CLEAN MATE SENSEI KORYO STAR SITARA CARE MATEFRESH & PURE RENUKA MAJITHIASARAPOLO and 40 more brands
    FEW BRANDS @ BIG BAZAAR
  • Porter’s five force model
  • Analysis
  • Resource Analysis
    Human Resource
    • Well Trained Staff
    • Appearance
    • Empowered Individual
    • Encouraged To Think Out Of The Box
    • Employ close to 10,000 people and recruit nearly 500 additional people every month
    • Use Scenario Planning as a tool for Quick Decision Making
    • Security Gaurds At All Gates
  • Financial data
  • CORE COMPETENCY OF BIG BAZAR
    Core-Competency of Big Bazaar
    • A choice of more than 20000 products
    • Delivery across more than 1500 cities covering around 16000 pin codes
    • A dedicated customer care helpline for any queries
    • Fast delivery-tie up with world leader logistic & transportation services
    • Talks of Quality and Cost
    • Special emphasis on apparels and life style products
    • Providing interesting discounts
  • Customer Segmentation
    • Big Bazaar targets higher and upper middle class customers.
    • The large and growing young working population is a preferred customer segment.
    • Big Bazaar specifically targets working women and home makers who are the primary decision makers.
  • Big Bazaar At BCG Matrix
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  • Organization value and customer value
  • Strategy
    • Focus on Rural customer?
    • 73% of population live in 6,00000 villages out of Total population 114 billion.
    • Minimum support price.
    • NREGS -100 days employment.
    • Income from farm products is Tax free.
    • Customer oriented
    • Employee oriented- high attrition rate
  • Thank You
  • References
    www.bigbazaar.com
    It Happened in India- KishoreBiyani
    www.ibef.org
    www.google.co.in
    www.economictimes.com
    futurebazaar.com