Creating, managing and distributing useful, usable content on a regular basis is hard enough, but have you ever tried to sell it?
Agencies and in-house teams alike are having a hard time getting buy-in for meaningful content initiatives that provide tangible value for their target audience. All too often decision makers tie our hands, focusing too heavily on what competitors are doing instead of highlighting their unique value in a way that resonates with the people that matter most: Customers.
This presentation was presented at Big Design Conference 2013
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