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Selling Guns to Gandhi: The Art of Content Buy-In - DMFB
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Selling Guns to Gandhi: The Art of Content Buy-In - DMFB

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Transcript

  • 1. axz.mx/gandhi-gun
  • 2. axz.mx/c-matrix
  • 3. axz.mx/m-maps
  • 4. axz.mx/c-audits
  • 5. axz.mx/persona-ux
  • 6. axz.mx/c-templates
  • 7. axz.mx/govern-it
  • 8. axz.mx/super-awesome-csw
  • 9. axz.mx/super-awesome-csw
  • 10. axz.mx/super-awesome-csw
  • 11. axz.mx/super-awesome-csw
  • 12. axz.mx/super-awesome-csw
  • 13. axz.mx/super-awesome-csw
  • 14. axz.mx/super-awesome-csw
  • 15. axz.mx/content-template
  • 16. axz.mx/omnigraffles
  • 17. axz.mx/best-tools
  • 18. axz.mx/c-experiments
  • 19. axz.mx/ga-dashboards
  • 20. axz.mx/r-tool
  • 21. axz.mx/sem-rusher
  • 22. axz.mx/c-insights
  • 23. axz.mx/scream-frog
  • 24. axz.mx/data-sets-free
  • 25. axz.mx/ru-experienced
  • 26. axz.mx/tinder-box
  • 27. axz.mx/commotion-engine
  • 28. axz.mx/bid-sketch
  • 29. SLIDE #9 - So You’ve Heard about Web Content Strategy. Now What? by Nell Kauls – Link SLIDE #10 - Web Strategies Sites Content Matrix – Link SLIDE #11 - Using Mind Maps for UX Design by Catriona Cornett – Link SLIDE #12 - Content Inventory – Degree Programs by Russ Beeson – Link SLIDE #13 - How User Personas Can Improve Your SEO Strategy by KISSMetrics – Link SLIDE #14 - Content Templates to Get Your Clients Thinking Content-First by James Deer – Link SLIDE #15 - Governance Model for SharePoint 2010 by Microsoft – Link SLIDE #54 - Academia Sucks the Soul Out of Design The Presentation Designer – Link SLIDE #57 Developing an Experience Strategy in 4 Parts by David Armano – Link *All Photos Are Property of The Respective Copyright Holder
  • 30. 1. Content Strategy: Connecting the Dots Between Business, Brand & Benefits by Rahel Anne Bailie & Noz Urbina– Link 2. Managing Enterprise Content: A Unified Content Strategy by Ann Rockley – Link 3. Selling Content Strategy by Karen McGrane – Link 4. The Business of Content by Melissa Rach – Link 5. Selling the Value of Your Content Strategy By Steve Walker – Link 6. Content Strategy: 3 Ways to Get Buy-In from the Corner Office by Ahava Leibtag – Link 7. Pitch Before You Plan: Selling Content Strategy Internally by C.L. Kennedy – Link 8. 2 Foolproof Methods for Getting Content Marketing Buy-In by Joe Pulizzi – Link 9. Why Your CEO Doesn’t Care About Content Marketing by Chris Winfield – Link 10. Selling Content to the C-suite Ahava Leibtag– Link 11. Starting Out Organized: Website Content Planning The Right Way by Kristin Wemmer– Link 12. Selling Content Strategy: A Continuous Process by Rick Allen – Link 13. Prove Content Marketing ROI to Your CEO: 4 Values to Communicate by DJ Miller – Link 14. Getting Internal Buy-In For a Content Marketing Strategy by J-P De Clerck – Link 15. Content Marketing: How To Sell Executives On The Idea & Cost Greg Shuey– Link 16. How To Get Your Breakthrough Ideas Approved by Decision Makers by Charles Purdy – Link 17. Selling to Big Companies by Jill Konrath – Link 18. The Win Without Pitching Manifesto by Jey Pandian – Link 19. Super Awesome Content Strategy Worksheet by Steve Floyd – Link
  • 31. Steve Floyd Founder / Principle at AXZM twitter: @nawlready phone: (214) 272-9109 www.axzm.com For the last decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed (even before design).