Union League Club Entrepreneur Group

      Social Media Discussion
Agenda
•Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Me...
•Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•St...
Social media is media designed to be disseminated through social
interaction, created using highly accessible and scalable...
•Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•St...
Various way to drive traffic to your site
                                                                   (AKA Acquisit...
Social Media

               Organic Search
                                            Email


                          ...
•Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•St...
Word of Mouth, Viral
Social Media




                                      Types of Social Media
Types of Social Media
Types of Social Media
•Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•St...
According to a global Nielsen survey of 26,486 Internet users in
47 markets, consumer recommendations are the most credib...
Do You Agree or Disagree That Social Media Will…




                            Business Drivers for Social Media
Business Drivers for Social Media
•Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•St...
Starting the Social Media Process
Set Baseline Metrics
       (Analytics)




                     Starting the Social Media Process
To Do-It-Yourself
       or
      Hire

     … it depends




                    Starting the Social Media Process
http://mashable.com/2009/12/27/social-media-experts-twitter/


Starting the Social Media Process
Peter Steiner's Cartoon




Starting the Social Media Process
Listen
     Listen
          Listen
Conduct a Listening Study


               Starting the Social Media Process
Starting the Social Media Process
Know your customers

Know your competitors




            Starting the Social Media Process
•Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•St...
1

    What are we trying to accomplish?




                                                  ClickZ Dec 2009

          ...
2
    Why social media?




      Starting the Social Media Process - Best Practices
3

What kind of social media will help us best
           achieve our goals?




                                         ...
4

 Are we prepared to let go of control of
our brand, at least a little? Transparent?
        Ready to be yourself?




 ...
5

    What will we do to encourage
           participation?




                                                ClickZ D...
6

    Who will maintain our social media
               presence?




               Starting the Social Media Process - ...
7

Do we have the resources to keep this
 up, or will this be a short campaign?




                                      ...
8
How does engaging users via social
  media integrate into our overall
marketing/communications strategy?




           ...
9


How do we measure success? What
       constitutes failure?




          Starting the Social Media Process - Best Pra...
10


   What will we do less of if we're
spending resources on social media?




            Starting the Social Media Pro...
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•Starting the Social Media Proc...
Search Engine Optimization (SEO)
Drive traffic
Gain brand awareness
The world is your playground
Being Nimble
Measur...
•Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•St...
Time commitment
Staying on top of the situation
Lack of anonymity
Scams
Risk of not being present
Still learning
Ev...
Downfalls of Social Media
•Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•St...
Examples of Social Media
Examples of Social Media
Major Online Travel




Proprietary & Confidential                    Examples of Social Media
Major Commercial Property Owner




Proprietary & Confidential             Examples of Social Media
Proprietary & Confidential   Examples of Social Media
•Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•St...
Questions
•Introduction
             •Social Media
             •Social Media Acquisition Medium
             •Types of Social Media...
Volunteers
Thank you

laurie@axyjam.com
“…after Internet training at home, participants with minimal online experience
  displayed brain activation patterns very ...
Social Media Presentation Ulc Jan 12 2010
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Social Media Presentation Ulc Jan 12 2010

  1. 1. Union League Club Entrepreneur Group Social Media Discussion
  2. 2. Agenda •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  3. 3. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  4. 4. Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Social media can be said to have three components; *Concept (art, information, or meme). *Media (physical, electronic, or verbal). *Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print). http://en.wikipedia.org/wiki/Social_media Social Media
  5. 5. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  6. 6. Various way to drive traffic to your site (AKA Acquisition Strategy) Organic Search Email website Paid Search Social Media Mobile Affiliate Banner Proprietary & Confidential Do not distribute Social Media Acquisition Medium
  7. 7. Social Media Organic Search Email website Paid Search Social Media Mobile Affiliate Banner Social Media Acquisition Medium
  8. 8. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  9. 9. Word of Mouth, Viral Social Media Types of Social Media
  10. 10. Types of Social Media
  11. 11. Types of Social Media
  12. 12. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  13. 13. According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising There were nearly 116 million US user-generated content consumers in 2008, along with 82.5 million content creators. Both numbers are set to climb significantly by 2013 (eMarketer, February 2009) 81% of online holiday shoppers read online customer reviews (Nielson Online, July 2009) Nearly 54 million professionals across different industries use LinkedIn to their competitive advantage Mobile user-generated content will generate $5.7 billion worldwide in 2012, up from $576 million in 2007. (“Mobile Social Networking: Opportunities & Forecasts 2008-2013,” Juniper Research, October 2008) Business Drivers for Social Media
  14. 14. Do You Agree or Disagree That Social Media Will… Business Drivers for Social Media
  15. 15. Business Drivers for Social Media
  16. 16. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  17. 17. Starting the Social Media Process
  18. 18. Set Baseline Metrics (Analytics) Starting the Social Media Process
  19. 19. To Do-It-Yourself or Hire … it depends Starting the Social Media Process
  20. 20. http://mashable.com/2009/12/27/social-media-experts-twitter/ Starting the Social Media Process
  21. 21. Peter Steiner's Cartoon Starting the Social Media Process
  22. 22. Listen Listen Listen Conduct a Listening Study Starting the Social Media Process
  23. 23. Starting the Social Media Process
  24. 24. Know your customers Know your competitors Starting the Social Media Process
  25. 25. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process • Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  26. 26. 1 What are we trying to accomplish? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
  27. 27. 2 Why social media? Starting the Social Media Process - Best Practices
  28. 28. 3 What kind of social media will help us best achieve our goals? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
  29. 29. 4 Are we prepared to let go of control of our brand, at least a little? Transparent? Ready to be yourself? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
  30. 30. 5 What will we do to encourage participation? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
  31. 31. 6 Who will maintain our social media presence? Starting the Social Media Process - Best Practices
  32. 32. 7 Do we have the resources to keep this up, or will this be a short campaign? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
  33. 33. 8 How does engaging users via social media integrate into our overall marketing/communications strategy? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
  34. 34. 9 How do we measure success? What constitutes failure? Starting the Social Media Process - Best Practices
  35. 35. 10 What will we do less of if we're spending resources on social media? Starting the Social Media Process - Best Practices
  36. 36. •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  37. 37. Search Engine Optimization (SEO) Drive traffic Gain brand awareness The world is your playground Being Nimble Measureable “Relatively” inexpensive Benefits of Social Media
  38. 38. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  39. 39. Time commitment Staying on top of the situation Lack of anonymity Scams Risk of not being present Still learning Everyone is an expert Downfalls of Social Media
  40. 40. Downfalls of Social Media
  41. 41. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  42. 42. Examples of Social Media
  43. 43. Examples of Social Media
  44. 44. Major Online Travel Proprietary & Confidential Examples of Social Media
  45. 45. Major Commercial Property Owner Proprietary & Confidential Examples of Social Media
  46. 46. Proprietary & Confidential Examples of Social Media
  47. 47. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  48. 48. Questions
  49. 49. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples Of Social Media •Questions •Volunteers Proprietary & Confidential
  50. 50. Volunteers
  51. 51. Thank you laurie@axyjam.com
  52. 52. “…after Internet training at home, participants with minimal online experience displayed brain activation patterns very similar to those seen in the group of savvy Internet users.” UCLA study on internet behavior and brain activity presented at the Society for Neuroscience in Chicago.
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