Using social media marketing for business
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Using social media marketing for business

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    Using social media marketing for business Using social media marketing for business Presentation Transcript

    • UsingSocial Media Marketing
      For Business
      For further help, contact us at:
      http://www.axsystechgroup.com
    • About Us
      Provides:
      • Website Design and Development Services
      • Premium Website Hosting
      • E-Marketing Services (including SEO and SMM)
    • Anyone with an:
      Information website
      Online store
      Blog
      Looking to bringmore traffic to it
      Who This Presentation Is For
    • Why Do We Need Social Media Marketing?
      Traditional
      Blocker
      People Don’t Want To Be Bothered!
    • Advantages To Inbound Marketing
      Potential clients meet you and your employees before your business
      Create Online buzz of your products or services
      Customers come to you because you’re the expert
      Brand your business via your content, 365 days per year
      Referrals and recommendation of your services/products is much more natural
      Sell to Global markets
      Create Global Alliances
      Watch your competition
    • Sprinkle The Internet
      Which social websites should you use?
      YouTube.com and Blip.tv for Video
      SlideShare.net for sharing presentations
      iTunes for sharing podcasts
      Flickr for sharing images or photos
    • Customers find you
      You no longer have to do as much traditional marketing anymore
      Adds to your SEO ranking
      Presents your branding, ideas, information, without any direct marketing
      Customers get to know you and your products before even seeing your website
      Why Should I Spread My Content Around?
    • YouTube Example – PET CT
    • How Do You Include Content?
    • Very professional place to gain visibility for your professional achievements and connect with other professionals
      Great place to scope out the competition
      On the opposite side of the social spectrum
      What Is Linked In?
    • Complete your profile
      If you want others to connect, provide your email address
      Become TopLinked and a LION
      List all of your past career history and accomplishments
      List your affiliations and accreditations
      Use Public Profile with specific username
      Getting Started With LinkedIn
    • List Your Websites Wisely
      Keywords help with SEO
    • Get TopLinked and Become a LION
      TopLinked.com helps you:
      Build up your connections fast
      Send you new connections every few weeks
      Become a LinkedIn Open Networker (LION)
      Signals that you are open to new connections
      Signals that you will not report anyone using “I don’t know this user”
    • Export your connections to your Newsletter, CRM, Outlook Contacts, and Spreadsheets for Mailings and Marketing
      Why So Many Connections?
    • Some are great for connecting with others and some are not
      Chances are, you will find several for your industry
      Use them to bounce ideas, connect with others, ask questions, or provide links to your blog postings or events
      Don’t promote yourself, services, or business
      Join and Utilize Groups
    • Allows you to put your best face forward
      Provides a way for your potential clients to get to know your company through you and the people that work for you
      Facebook allows you to show your:
      Family, friends, photos, links, events
      Within top 5% of all Google searches
      What Is FaceBook?
    • The Newsfeed Is Your Life Line
      Appears on your friends’ feeds
    • Create A Business FaceBook Page
      1.
      2.
      3.
      “Only have one chance to create your name, so make it a good one”
      4.
      As an example, view ours at:
      http://facebook.axsystechgroup.com
    • Immediately tell your friends, family, and employees to like your page
      Whenever you connect with someone new, send them to your page and ask them to like the page
      Make your pages interactive and allow your fans to interact with each other
      Tell Friends About Your Page
    • Many Advantages
      Can send updates to fans
      Can invite friends and fans to your events
      Can ask friends and fans to participate in your conversations
      Can ask friends and fans to join your groups
      Can create multiple pages
      Can advertise your pages using other means
      Feed your blog or rss feeds to your profile and/or page
      Post your images, videos, slides, podcasts, etc.
    • Groups also allow participation
      Groups are less interactive, but provide better way to categorize specific types of users
      Most companies support both
      Examples:
      Global Social Marketing
      Business & Social Networks
      PHP User Group
      Website Designers
      Twitter Group
      Groups versus Pages
    • Create a facebook badge for either your profile, your page, or both
      Include your facebook URLs in your email and support group signatures
      Place your facebook badges on your website and your blog
      Add your other social badges to your facebook profile
      Must-Haves In FaceBook
    • Tips provided by Mari Smith (WhyFaceBook.com)
      Update Your Status
      Review News Feed and Provide Comments
      Optionally, Acknowledge Birthdays
      Review Requests
      Review Notifications
      Review Your Profile
      Check emails
      You can also take time to do other things, but those are up to you
      Facebook In Five Minutes
    • In a Nutshell: Allows you to answer the question:
      “What Are You Doing?”
      Is It Micro-blogging or Micro-Stalking?
      Allows you to follow anyone you find interesting
      Allows others to follow you
      Very much like an in-person social gathering with no time or space boundaries
      What Is Twitter?
    • Says everything about youin 140 characters
      Place for your website or blog
      Use it wisely
      Make use of a background,colors, fonts
      ALWAYS USE YOUR OWN ICON or PHOTO – can even use animated GIF in the icon
      Make The Most Of Your Profile
    • Use 140 Characters
      Use hash (#) for tracking
      Use @ symbol to replyto someone
      Use D or DM in first character, followed by account name to send direct message to someone
      Use “RT @accountname: ” followed by quote to retweet someone’s tweet
      How To Use Twitter
    • What Should You Tweet About?
      Jobs
      Sharing News
      Suggestions
      Customer
      Support &
      Praise
      Education
    • Tools exist to shrink long URLs:
      Ow.ly
      Tinyurl.com
      Can also be tracked using:
      Hootsuite.com
      TwitPwr.com
      Handling URLs
    • Don’t Forget To Add Twitter
      To Your Blog or Website
    • Tie It All Together
      Sprinkle your content across the Internet
      Link to it from your website pages or blog
      Blog about your content
      Connect with others on LinkedIn
      Send them to your other social networks
      Share your content, digg it, and bookmark it
      Tweet about it and get others to digg it too
      Lastly, use Ping.fm or Hootsuite.com to update all of your social networks with one message
      Above All, Don’t Go Down The Rabbit Holes
    • Questions?
      Chat With Us Live At:
      www.AxsysTechGroup.com
      Read Our Blog At:
      Blog.AxsysTechGroup.com
      Follow Us On Twitter:
      Twitter.com/AxsysTechGroup
      Become A Fan On Facebook:
      Facebook.AxsysTechGroup.com
      Digg With Us At:
      Digg.com/users/axsystechgroup
      Call Us At:
      954-499-5594