UsingSocial Media Marketing<br />For Business<br />For further help, contact us at:<br />http://www.axsystechgroup.com<br />
About Us<br />Provides:<br /><ul><li>Website Design and Development Services
Premium Website Hosting
E-Marketing Services (including SEO and SMM)</li></li></ul><li>Anyone with an:<br />Information website<br />Online store<...
Why Do We Need Social Media Marketing?<br />Traditional<br />Blocker<br />People Don’t Want To Be Bothered!<br />
Advantages To Inbound Marketing<br />Potential clients meet you and your employees before your business<br />Create Online...
Sprinkle The Internet<br />Which social websites should you use?<br />YouTube.com and Blip.tv for Video<br />SlideShare.ne...
Customers find you<br />You no longer have to do as much traditional marketing anymore<br />Adds to your SEO ranking<br />...
YouTube Example – PET CT<br />
How Do You Include Content?<br />
Very professional place to gain visibility for your professional achievements and connect with other professionals<br />Gr...
Complete your profile<br />If you want others to connect, provide your email address<br />Become TopLinked and a LION<br /...
List Your Websites Wisely<br />Keywords help with SEO<br />
Get TopLinked and Become a LION<br />TopLinked.com helps you:<br />Build up your connections fast<br />Send you new connec...
Export your connections to your Newsletter, CRM, Outlook Contacts, and Spreadsheets for Mailings and Marketing<br />Why So...
Some are great for connecting with others and some are not<br />Chances are, you will find several for your industry<br />...
Allows you to put your best face forward<br />Provides a way for your potential clients to get to know your company throug...
The Newsfeed Is Your Life Line<br />Appears on your friends’ feeds<br />
Create A Business FaceBook Page<br />1.<br />2.<br />3.<br />“Only have one chance to create your name, so make it a good ...
Immediately tell your friends, family, and employees to like your page<br />Whenever you connect with someone new, send th...
Many Advantages<br />Can send updates to fans<br />Can invite friends and fans to your events<br />Can ask friends and fan...
Groups also allow participation<br />Groups are less interactive, but provide better way to categorize specific types of u...
Create a facebook badge for either your profile, your page, or both<br />Include your facebook URLs in your email and supp...
Tips provided by Mari Smith (WhyFaceBook.com)<br />Update Your Status<br />Review News Feed and Provide Comments<br />Opti...
In a Nutshell: Allows you to answer the question:<br />“What Are You Doing?”<br />Is It Micro-blogging or Micro-Stalking?<...
Says everything about youin 140 characters<br />Place for your website or blog<br />Use it wisely<br />Make use of a backg...
Use 140 Characters<br />Use hash (#) for tracking<br />Use @ symbol to replyto someone<br />Use D or DM in first character...
What Should You Tweet About?<br />Jobs<br />Sharing News<br />Suggestions<br />Customer<br />Support &<br />Praise<br />Ed...
Tools exist to shrink long URLs:<br />Ow.ly<br />Tinyurl.com<br />Can also be tracked using:<br />Hootsuite.com<br />TwitP...
Don’t Forget To Add Twitter<br />To Your Blog or Website<br />
Tie It All Together<br />Sprinkle your content across the Internet<br />Link to it from your website pages or blog<br />Bl...
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Using social media marketing for business

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Using social media marketing for business

  1. 1. UsingSocial Media Marketing<br />For Business<br />For further help, contact us at:<br />http://www.axsystechgroup.com<br />
  2. 2. About Us<br />Provides:<br /><ul><li>Website Design and Development Services
  3. 3. Premium Website Hosting
  4. 4. E-Marketing Services (including SEO and SMM)</li></li></ul><li>Anyone with an:<br />Information website<br />Online store<br />Blog<br />Looking to bringmore traffic to it<br />Who This Presentation Is For<br />
  5. 5. Why Do We Need Social Media Marketing?<br />Traditional<br />Blocker<br />People Don’t Want To Be Bothered!<br />
  6. 6. Advantages To Inbound Marketing<br />Potential clients meet you and your employees before your business<br />Create Online buzz of your products or services<br />Customers come to you because you’re the expert<br />Brand your business via your content, 365 days per year<br />Referrals and recommendation of your services/products is much more natural<br />Sell to Global markets<br />Create Global Alliances<br />Watch your competition<br />
  7. 7. Sprinkle The Internet<br />Which social websites should you use?<br />YouTube.com and Blip.tv for Video<br />SlideShare.net for sharing presentations<br />iTunes for sharing podcasts<br />Flickr for sharing images or photos<br />
  8. 8. Customers find you<br />You no longer have to do as much traditional marketing anymore<br />Adds to your SEO ranking<br />Presents your branding, ideas, information, without any direct marketing<br />Customers get to know you and your products before even seeing your website<br />Why Should I Spread My Content Around?<br />
  9. 9. YouTube Example – PET CT<br />
  10. 10. How Do You Include Content?<br />
  11. 11. Very professional place to gain visibility for your professional achievements and connect with other professionals<br />Great place to scope out the competition<br />On the opposite side of the social spectrum<br />What Is Linked In?<br />
  12. 12. Complete your profile<br />If you want others to connect, provide your email address<br />Become TopLinked and a LION<br />List all of your past career history and accomplishments<br />List your affiliations and accreditations<br />Use Public Profile with specific username<br />Getting Started With LinkedIn<br />
  13. 13. List Your Websites Wisely<br />Keywords help with SEO<br />
  14. 14. Get TopLinked and Become a LION<br />TopLinked.com helps you:<br />Build up your connections fast<br />Send you new connections every few weeks<br />Become a LinkedIn Open Networker (LION)<br />Signals that you are open to new connections<br />Signals that you will not report anyone using “I don’t know this user”<br />
  15. 15. Export your connections to your Newsletter, CRM, Outlook Contacts, and Spreadsheets for Mailings and Marketing<br />Why So Many Connections?<br />
  16. 16. Some are great for connecting with others and some are not<br />Chances are, you will find several for your industry<br />Use them to bounce ideas, connect with others, ask questions, or provide links to your blog postings or events<br />Don’t promote yourself, services, or business<br />Join and Utilize Groups<br />
  17. 17. Allows you to put your best face forward<br />Provides a way for your potential clients to get to know your company through you and the people that work for you<br />Facebook allows you to show your:<br />Family, friends, photos, links, events<br />Within top 5% of all Google searches<br />What Is FaceBook?<br />
  18. 18. The Newsfeed Is Your Life Line<br />Appears on your friends’ feeds<br />
  19. 19. Create A Business FaceBook Page<br />1.<br />2.<br />3.<br />“Only have one chance to create your name, so make it a good one”<br />4.<br />As an example, view ours at:<br />http://facebook.axsystechgroup.com<br />
  20. 20. Immediately tell your friends, family, and employees to like your page<br />Whenever you connect with someone new, send them to your page and ask them to like the page<br />Make your pages interactive and allow your fans to interact with each other<br />Tell Friends About Your Page<br />
  21. 21. Many Advantages<br />Can send updates to fans<br />Can invite friends and fans to your events<br />Can ask friends and fans to participate in your conversations<br />Can ask friends and fans to join your groups<br />Can create multiple pages<br />Can advertise your pages using other means<br />Feed your blog or rss feeds to your profile and/or page<br />Post your images, videos, slides, podcasts, etc.<br />
  22. 22. Groups also allow participation<br />Groups are less interactive, but provide better way to categorize specific types of users<br />Most companies support both<br />Examples:<br />Global Social Marketing<br />Business & Social Networks<br />PHP User Group<br />Website Designers<br />Twitter Group<br />Groups versus Pages<br />
  23. 23. Create a facebook badge for either your profile, your page, or both<br />Include your facebook URLs in your email and support group signatures<br />Place your facebook badges on your website and your blog<br />Add your other social badges to your facebook profile<br />Must-Haves In FaceBook<br />
  24. 24. Tips provided by Mari Smith (WhyFaceBook.com)<br />Update Your Status<br />Review News Feed and Provide Comments<br />Optionally, Acknowledge Birthdays<br />Review Requests<br />Review Notifications<br />Review Your Profile<br />Check emails<br />You can also take time to do other things, but those are up to you<br />Facebook In Five Minutes<br />
  25. 25. In a Nutshell: Allows you to answer the question:<br />“What Are You Doing?”<br />Is It Micro-blogging or Micro-Stalking?<br />Allows you to follow anyone you find interesting<br />Allows others to follow you<br />Very much like an in-person social gathering with no time or space boundaries<br />What Is Twitter?<br />
  26. 26. Says everything about youin 140 characters<br />Place for your website or blog<br />Use it wisely<br />Make use of a background,colors, fonts<br />ALWAYS USE YOUR OWN ICON or PHOTO – can even use animated GIF in the icon<br />Make The Most Of Your Profile<br />
  27. 27. Use 140 Characters<br />Use hash (#) for tracking<br />Use @ symbol to replyto someone<br />Use D or DM in first character, followed by account name to send direct message to someone<br />Use “RT @accountname: ” followed by quote to retweet someone’s tweet<br />How To Use Twitter<br />
  28. 28. What Should You Tweet About?<br />Jobs<br />Sharing News<br />Suggestions<br />Customer<br />Support &<br />Praise<br />Education<br />
  29. 29. Tools exist to shrink long URLs:<br />Ow.ly<br />Tinyurl.com<br />Can also be tracked using:<br />Hootsuite.com<br />TwitPwr.com<br />Handling URLs<br />
  30. 30. Don’t Forget To Add Twitter<br />To Your Blog or Website<br />
  31. 31. Tie It All Together<br />Sprinkle your content across the Internet<br />Link to it from your website pages or blog<br />Blog about your content<br />Connect with others on LinkedIn<br />Send them to your other social networks<br />Share your content, digg it, and bookmark it<br />Tweet about it and get others to digg it too<br />Lastly, use Ping.fm or Hootsuite.com to update all of your social networks with one message<br />Above All, Don’t Go Down The Rabbit Holes<br />
  32. 32. Questions?<br />Chat With Us Live At:<br />www.AxsysTechGroup.com<br />Read Our Blog At:<br />Blog.AxsysTechGroup.com<br />Follow Us On Twitter:<br />Twitter.com/AxsysTechGroup<br />Become A Fan On Facebook:<br />Facebook.AxsysTechGroup.com<br />Digg With Us At:<br />Digg.com/users/axsystechgroup<br />Call Us At:<br />954-499-5594<br />
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