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Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
Using social media marketing for business
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Using social media marketing for business

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  • 1. UsingSocial Media Marketing<br />For Business<br />For further help, contact us at:<br />http://www.axsystechgroup.com<br />
  • 2. About Us<br />Provides:<br /><ul><li>Website Design and Development Services
  • 3. Premium Website Hosting
  • 4. E-Marketing Services (including SEO and SMM)</li></li></ul><li>Anyone with an:<br />Information website<br />Online store<br />Blog<br />Looking to bringmore traffic to it<br />Who This Presentation Is For<br />
  • 5. Why Do We Need Social Media Marketing?<br />Traditional<br />Blocker<br />People Don’t Want To Be Bothered!<br />
  • 6. Advantages To Inbound Marketing<br />Potential clients meet you and your employees before your business<br />Create Online buzz of your products or services<br />Customers come to you because you’re the expert<br />Brand your business via your content, 365 days per year<br />Referrals and recommendation of your services/products is much more natural<br />Sell to Global markets<br />Create Global Alliances<br />Watch your competition<br />
  • 7. Sprinkle The Internet<br />Which social websites should you use?<br />YouTube.com and Blip.tv for Video<br />SlideShare.net for sharing presentations<br />iTunes for sharing podcasts<br />Flickr for sharing images or photos<br />
  • 8. Customers find you<br />You no longer have to do as much traditional marketing anymore<br />Adds to your SEO ranking<br />Presents your branding, ideas, information, without any direct marketing<br />Customers get to know you and your products before even seeing your website<br />Why Should I Spread My Content Around?<br />
  • 9. YouTube Example – PET CT<br />
  • 10. How Do You Include Content?<br />
  • 11. Very professional place to gain visibility for your professional achievements and connect with other professionals<br />Great place to scope out the competition<br />On the opposite side of the social spectrum<br />What Is Linked In?<br />
  • 12. Complete your profile<br />If you want others to connect, provide your email address<br />Become TopLinked and a LION<br />List all of your past career history and accomplishments<br />List your affiliations and accreditations<br />Use Public Profile with specific username<br />Getting Started With LinkedIn<br />
  • 13. List Your Websites Wisely<br />Keywords help with SEO<br />
  • 14. Get TopLinked and Become a LION<br />TopLinked.com helps you:<br />Build up your connections fast<br />Send you new connections every few weeks<br />Become a LinkedIn Open Networker (LION)<br />Signals that you are open to new connections<br />Signals that you will not report anyone using “I don’t know this user”<br />
  • 15. Export your connections to your Newsletter, CRM, Outlook Contacts, and Spreadsheets for Mailings and Marketing<br />Why So Many Connections?<br />
  • 16. Some are great for connecting with others and some are not<br />Chances are, you will find several for your industry<br />Use them to bounce ideas, connect with others, ask questions, or provide links to your blog postings or events<br />Don’t promote yourself, services, or business<br />Join and Utilize Groups<br />
  • 17. Allows you to put your best face forward<br />Provides a way for your potential clients to get to know your company through you and the people that work for you<br />Facebook allows you to show your:<br />Family, friends, photos, links, events<br />Within top 5% of all Google searches<br />What Is FaceBook?<br />
  • 18. The Newsfeed Is Your Life Line<br />Appears on your friends’ feeds<br />
  • 19. Create A Business FaceBook Page<br />1.<br />2.<br />3.<br />“Only have one chance to create your name, so make it a good one”<br />4.<br />As an example, view ours at:<br />http://facebook.axsystechgroup.com<br />
  • 20. Immediately tell your friends, family, and employees to like your page<br />Whenever you connect with someone new, send them to your page and ask them to like the page<br />Make your pages interactive and allow your fans to interact with each other<br />Tell Friends About Your Page<br />
  • 21. Many Advantages<br />Can send updates to fans<br />Can invite friends and fans to your events<br />Can ask friends and fans to participate in your conversations<br />Can ask friends and fans to join your groups<br />Can create multiple pages<br />Can advertise your pages using other means<br />Feed your blog or rss feeds to your profile and/or page<br />Post your images, videos, slides, podcasts, etc.<br />
  • 22. Groups also allow participation<br />Groups are less interactive, but provide better way to categorize specific types of users<br />Most companies support both<br />Examples:<br />Global Social Marketing<br />Business & Social Networks<br />PHP User Group<br />Website Designers<br />Twitter Group<br />Groups versus Pages<br />
  • 23. Create a facebook badge for either your profile, your page, or both<br />Include your facebook URLs in your email and support group signatures<br />Place your facebook badges on your website and your blog<br />Add your other social badges to your facebook profile<br />Must-Haves In FaceBook<br />
  • 24. Tips provided by Mari Smith (WhyFaceBook.com)<br />Update Your Status<br />Review News Feed and Provide Comments<br />Optionally, Acknowledge Birthdays<br />Review Requests<br />Review Notifications<br />Review Your Profile<br />Check emails<br />You can also take time to do other things, but those are up to you<br />Facebook In Five Minutes<br />
  • 25. In a Nutshell: Allows you to answer the question:<br />“What Are You Doing?”<br />Is It Micro-blogging or Micro-Stalking?<br />Allows you to follow anyone you find interesting<br />Allows others to follow you<br />Very much like an in-person social gathering with no time or space boundaries<br />What Is Twitter?<br />
  • 26. Says everything about youin 140 characters<br />Place for your website or blog<br />Use it wisely<br />Make use of a background,colors, fonts<br />ALWAYS USE YOUR OWN ICON or PHOTO – can even use animated GIF in the icon<br />Make The Most Of Your Profile<br />
  • 27. Use 140 Characters<br />Use hash (#) for tracking<br />Use @ symbol to replyto someone<br />Use D or DM in first character, followed by account name to send direct message to someone<br />Use “RT @accountname: ” followed by quote to retweet someone’s tweet<br />How To Use Twitter<br />
  • 28. What Should You Tweet About?<br />Jobs<br />Sharing News<br />Suggestions<br />Customer<br />Support &<br />Praise<br />Education<br />
  • 29. Tools exist to shrink long URLs:<br />Ow.ly<br />Tinyurl.com<br />Can also be tracked using:<br />Hootsuite.com<br />TwitPwr.com<br />Handling URLs<br />
  • 30. Don’t Forget To Add Twitter<br />To Your Blog or Website<br />
  • 31. Tie It All Together<br />Sprinkle your content across the Internet<br />Link to it from your website pages or blog<br />Blog about your content<br />Connect with others on LinkedIn<br />Send them to your other social networks<br />Share your content, digg it, and bookmark it<br />Tweet about it and get others to digg it too<br />Lastly, use Ping.fm or Hootsuite.com to update all of your social networks with one message<br />Above All, Don’t Go Down The Rabbit Holes<br />
  • 32. Questions?<br />Chat With Us Live At:<br />www.AxsysTechGroup.com<br />Read Our Blog At:<br />Blog.AxsysTechGroup.com<br />Follow Us On Twitter:<br />Twitter.com/AxsysTechGroup<br />Become A Fan On Facebook:<br />Facebook.AxsysTechGroup.com<br />Digg With Us At:<br />Digg.com/users/axsystechgroup<br />Call Us At:<br />954-499-5594<br />

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