Anyone with an: Information website Online store Blog Looking to bringmore traffic to it Who This Presentation Is For
Why Do We Need Social Media Marketing? Traditional Blocker People Don’t Want To Be Bothered!
Advantages To Inbound Marketing Potential clients meet you and your employees before your business Create Online buzz of your products or services Customers come to you because you’re the expert Brand your business via your content, 365 days per year Referrals and recommendation of your services/products is much more natural Sell to Global markets Create Global Alliances Watch your competition
Sprinkle The Internet Which social websites should you use? YouTube.com and Blip.tv for Video SlideShare.net for sharing presentations iTunes for sharing podcasts Flickr for sharing images or photos
Customers find you You no longer have to do as much traditional marketing anymore Adds to your SEO ranking Presents your branding, ideas, information, without any direct marketing Customers get to know you and your products before even seeing your website Why Should I Spread My Content Around?
YouTube Example – PET CT
How Do You Include Content?
Very professional place to gain visibility for your professional achievements and connect with other professionals Great place to scope out the competition On the opposite side of the social spectrum What Is Linked In?
Complete your profile If you want others to connect, provide your email address Become TopLinked and a LION List all of your past career history and accomplishments List your affiliations and accreditations Use Public Profile with specific username Getting Started With LinkedIn
List Your Websites Wisely Keywords help with SEO
Get TopLinked and Become a LION TopLinked.com helps you: Build up your connections fast Send you new connections every few weeks Become a LinkedIn Open Networker (LION) Signals that you are open to new connections Signals that you will not report anyone using “I don’t know this user”
Export your connections to your Newsletter, CRM, Outlook Contacts, and Spreadsheets for Mailings and Marketing Why So Many Connections?
Some are great for connecting with others and some are not Chances are, you will find several for your industry Use them to bounce ideas, connect with others, ask questions, or provide links to your blog postings or events Don’t promote yourself, services, or business Join and Utilize Groups
Allows you to put your best face forward Provides a way for your potential clients to get to know your company through you and the people that work for you Facebook allows you to show your: Family, friends, photos, links, events Within top 5% of all Google searches What Is FaceBook?
The Newsfeed Is Your Life Line Appears on your friends’ feeds
Create A Business FaceBook Page 1. 2. 3. “Only have one chance to create your name, so make it a good one” 4. As an example, view ours at: http://facebook.axsystechgroup.com
Immediately tell your friends, family, and employees to like your page Whenever you connect with someone new, send them to your page and ask them to like the page Make your pages interactive and allow your fans to interact with each other Tell Friends About Your Page
Many Advantages Can send updates to fans Can invite friends and fans to your events Can ask friends and fans to participate in your conversations Can ask friends and fans to join your groups Can create multiple pages Can advertise your pages using other means Feed your blog or rss feeds to your profile and/or page Post your images, videos, slides, podcasts, etc.
Groups also allow participation Groups are less interactive, but provide better way to categorize specific types of users Most companies support both Examples: Global Social Marketing Business & Social Networks PHP User Group Website Designers Twitter Group Groups versus Pages
Create a facebook badge for either your profile, your page, or both Include your facebook URLs in your email and support group signatures Place your facebook badges on your website and your blog Add your other social badges to your facebook profile Must-Haves In FaceBook
Tips provided by Mari Smith (WhyFaceBook.com) Update Your Status Review News Feed and Provide Comments Optionally, Acknowledge Birthdays Review Requests Review Notifications Review Your Profile Check emails You can also take time to do other things, but those are up to you Facebook In Five Minutes
In a Nutshell: Allows you to answer the question: “What Are You Doing?” Is It Micro-blogging or Micro-Stalking? Allows you to follow anyone you find interesting Allows others to follow you Very much like an in-person social gathering with no time or space boundaries What Is Twitter?
Says everything about youin 140 characters Place for your website or blog Use it wisely Make use of a background,colors, fonts ALWAYS USE YOUR OWN ICON or PHOTO – can even use animated GIF in the icon Make The Most Of Your Profile
Use 140 Characters Use hash (#) for tracking Use @ symbol to replyto someone Use D or DM in first character, followed by account name to send direct message to someone Use “RT @accountname: ” followed by quote to retweet someone’s tweet How To Use Twitter
What Should You Tweet About? Jobs Sharing News Suggestions Customer Support & Praise Education
Tools exist to shrink long URLs: Ow.ly Tinyurl.com Can also be tracked using: Hootsuite.com TwitPwr.com Handling URLs
Don’t Forget To Add Twitter To Your Blog or Website
Tie It All Together Sprinkle your content across the Internet Link to it from your website pages or blog Blog about your content Connect with others on LinkedIn Send them to your other social networks Share your content, digg it, and bookmark it Tweet about it and get others to digg it too Lastly, use Ping.fm or Hootsuite.com to update all of your social networks with one message Above All, Don’t Go Down The Rabbit Holes
Questions? Chat With Us Live At: www.AxsysTechGroup.com Read Our Blog At: Blog.AxsysTechGroup.com Follow Us On Twitter: Twitter.com/AxsysTechGroup Become A Fan On Facebook: Facebook.AxsysTechGroup.com Digg With Us At: Digg.com/users/axsystechgroup Call Us At: 954-499-5594