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How to create a Website to sell your products and/or services
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How to create a Website to sell your products and/or services

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Topic Included:

1. The basics of domain names. What they are. How to acquire one. How to choose the right name.
2. The basics of hosting. What is a hosting account. What is normally included. How to pick a hosting company. What do the different packages mean.
3. How to decide on your branding and your logo. The difference between Raster and Vector graphics in designing your logo.
4. How to pick a slogan that will stick.
5. How to start a website. Doing it yourself vs. letting a professional do it for you.
6. Major mistakes your first time out. How to avoid them.
7. Template based websites vs. custom websites. What's the difference?
8. Static websites vs. Dynamic websites? What the difference?
9. How do you sell products online? What pieces do you need to get started?
10. How do you submit your website to the search engines? What's involved?

Whether you already have a website or you need a new website, you will want to view these slides. We have answers to some of the questions you've probably been holding onto, but didn't know who to ask.

If you have questions, please contact us at 954-499-5594.

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How to create a Website to sell your products and/or services How to create a Website to sell your products and/or services Presentation Transcript

  • Catch More Customers With A Website Create A Website To Sell Your Products and/or Services
  • Provides: •Website Design and Development Services •Reliable Linux and Windows Website Hosting •E-Marketing Services Why Are We Doing This? An Educated Customer Is The Best Type Of Customer Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  New business owners going directly to web  Existing owners with store-front business  Trying to start a new online business to sell products or services  Would like to sell products 24 hours 7 days per week 365 days per year  PLEASE SEND QUESTIONS VIA CHAT WINDOW Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  The basics of domain names. What they are. How to acquire one. How to choose the right name.  The basics of hosting. What is a hosting account. What is normally included. How to pick a hosting company. What do the different packages mean.  How to decide on your branding and your logo. The difference between Raster and Vector graphics in designing your logo.  How to pick a slogan that will stick.  How to start a website. Doing it yourself vs. letting a professional do it for you.  Major mistakes your first time out. How to avoid them.  Template based websites vs. custom websites. What's the difference?  Static websites vs. Dynamic websites? What the difference?  How do you sell products online? What pieces do you need to get started?  How do you submit your website to the search engines? What's involved? Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  • (1) You type in an address (2) Go Find It 69.16.216.193 (3) Return HTML Page To Browser Server On The Internet index.html Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  • Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Depends on Top-Level Domain (TLD) Name  Prices range from about $2.99 for teaser rates, up to $20 or $30 for special TLD like .TV  Popular TLDs include .biz, .com, .info, .org, .net, .name  Most countries add country code to end of name, such as http://www.mydomain.ca  Some companies also charge ridiculous amounts for privacy protection  Shop around and know what you are getting  Price is annually charged Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  I purchased my domain name, now what?  Now You Need A Hosting Account  You Need To Point Your Domain Name’s [Name Server Entries] To It (most support 2, but could be as much as 4 or more)  Setup Your Domain Name Contacts  Setup Privacy Protection If Available Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Registrar Will Send Traffic To These Servers When The Domain Name Is Requested By Browsers  Usually 2 Names, but could be 4 or more  Typically have a name similar to: ◦ ns1.axsyshosting.com ◦ ns2.axsyshosting.com Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Contacts Include: ◦ Domain Name Owner – owns the domain name ◦ Administrative Contact – Typically Network Person (domain name changes and requests are reported to this person) ◦ Technical Contact – Typically Webmaster (website issues are reported to this person) ◦ Billing Contact – receives bills for renewals Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Did you know that part of your Search Engine Optimization strategy should account for domain name? ◦ Domain Name Should Include Something About What You Do. Example: AxsysHosting.com, BuildMySiteTonight.com ◦ Expiration Date Is Checked By Some Search Engines  You’re listed on WhoIs.net if no privacy is chosen Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  • Domain Parking Domain Subs SSH Shared Hosting FTP Dedicated Hosting Support Virtual Private Server Hosting E-Mail Hosting Windows Or Linux Web Based Email PERL FrontPage Extensions Bandwidth .NET cPanel PHP CGI Website Builder Fantastico Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Selection of OS (typically Linux or Windows)  Webspace  Email Space (Pop3 or IMAP)  Bandwidth  E-Mail Responders, Forwarders, Lists  Spam Control and Virus Detection  FTP/SSH  Databases (such as MySQL)  Language Support (such as PHP or .NET) Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  • If it sounds too good to be true, it usually is Nothing is ever unlimited…there are always limits. Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Not all hosting is the same  When comparing companies, leave pricing for last thing on your comparison list  Think about how you would setup UNLIMITED space on your own computer…is it possible?  Think about how you would setup UNLIMITED bandwidth from your own home out to the Internet…is it possible? Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  How important is it to you that your support is handled in your own region of the world?  How important is it that the person on the other side of the phone speaks your own language fluently?  How important is it that the person on the other side of the phone is intimately familiar with you and your account, no matter how big or small your company is? Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Which is the better OS: Windows 2003 or 2008, Linux, or Unix  Should you get one with Web Based Mail and a Control Panel?  What about a Website Builder…are they any good?  How do I know what size account to choose? Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Are you going to be hosting media (such as photos, music, or video)?  Do you have permission to host the media?  Are you going to run an adult website?  How many initial visitors are you expecting to hit your website each month?  When is it the right time to upgrade to your own server? Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  In today’s online and technology driven age, first impression matters  Customers expect that your website and branding is the best it can possibly be  You are judged first by what your website looks like  If your website is not pleasing and easy to navigate, customers will move onto the next Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Try to pick something that has to do with your services or industry  If not possible, choose something that will stick in customers minds  Use your branding and logo on everything from your websites to your business cards Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Raster logos are bitmaps made up of dots  Vector logos are made up of mathematical information Resizing Rasters Resizing Vectors Vectors help make a logo crisp and sharp when used on a website Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  It may not come immediately to you  Be patient or hire someone to help you  Again, this is something that customers will remember  You want to distinguish yourself from your competition  Choose something that states: WHY YOU ARE DIFFERENT FROM YOUR COMPETITORS Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  • Online Websites – Where Do You Begin •Will you be using someone to do it for you or will you do it yourself? •If doing it yourself, some hosts offer easy-to-use programs like SohoLaunch or Templates •Templates still require that you know HTML, CSS, and Image Editor Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  HTML Websites  Flash Websites  Online Stores (sometimes referred to as E- Commerce) Websites  Any one of these can be custom or template Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  I Changed My Website Page Directly and Uploaded It To The Website…is this Static or Dynamic?  I Changed Some Data In My Database and Now My Website Is Showing The New Data…is this Static or Dynamic? Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Most web development companies use: ◦ Adobe Illustrator for logo design ◦ Adobe Photoshop for website design/slicing ◦ Adobe Dreamweaver for website design/development/file transfer ◦ Adobe Flash for Flash websites or pieces ◦ Optionally, FTP client may be used to transfer files Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  • Are You Comfortable With This? Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  • This demonstrates using rulers and slicing to create the needed pieces for the website. Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  • Dreamweaver is then used to pull the pieces together into your website’s page. Familiarity with CSS can also prove to be useful. Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  SohoLaunch is popular for allowing non-tech people to create their own websites  They also support creation of online stores  Uses Templates  There are other tools too Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Still May Require Skills In: ◦ HTML/CSS Skills ◦ Photoshop (which costs hundreds) ◦ Optionally, an editor, such as Dreamweaver Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  There are many e- commerce templates too  Easy to manage  No modifications are necessary, but they are suggested for logo/branding placement  Some even provide backend admin to manage the store and its products Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Basic functionality is common  Some include extensions such as coupons, discounts, shipping, credit card, and newsletters Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Online Store Website with Dynamic Products Catalog  SSL Certificate for collecting information  Merchant Account, Paypal Account, or Google Checkout Account for processing payments Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Create a file using SiteMap protocol: ◦ Describes files in your site you wish to list on SE ◦ Provides location, last modification date, frequency, and priority for each file  Validate your sitemap file  Submit your sitemap file (most SEs accept the same file format) http://www.google.com/support/webmasters/bin/answer.py?answer=34609 https://www.google.com/webmasters /tools/docs/en/protocol.html http://code.google.com/p/sitemap- generators/ Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Building Websites In Detail  Building Online Stores In Detail  Marketing Your Website Using E-Marketing Strategies  Please Keep Up-To-Date On Our Blog As We Will Be Introducing These In Coming Months Blog.AxsysTechGroup.com Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  •  Read Our Blog At: ◦ Blog.AxsysTechGroup.com  Become A Fan On FaceBook: ◦ FaceBook.AxsysTechGroup.com  Follow Us On Twitter: ◦ Twitter.com/AxsysTechGroup  Chat With Us Live At: ◦ www.AxsysTechGroup.com  Call Us At: ◦ +1-954-499-5594 Every Week We’re Picking A Commenter To Spotlight On Our Blog Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com