Advantages Of Facebook And Twitter For Business

Advantages of using
Facebook and Twitter for Business
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Anyone looking for alternative ways to market their business, products, or services
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Who This Webinar Is For

Turns you into a resource for others
Your uploaded content provides an ongoing view of your company online
Continuous online buzz of your products or services
Social aspects bring out emotional connectivity between you and your audience
Referrals and recommendation of your services/products is much more natural
Provides branding and identity for your business
Global market is much more accessible
Clients and potential clients meet you and your employees before your business
Easier to partner with other businesses and to watch your competition
Helps you to understand who your customers are and builds trust between you and your customer
Advantages To Using Social Sites

Facebook and Twitter
We’ll look at
How to get started
Why you should be tweeting
How to use both sites for business
The role these tools plays in business
Advantages and disadvantages
The Do’s and Don’ts of using them
And Much more
What Will We Cover?

Twitter
Build business opportunities in 140characters or less

What Is Twitter?
From inception: Allows you to answer the question:
“What Are You Doing?” in 140 characters
Today: Used to share information, comments, micro-blog, chat, and so much more
Is It Micro-blogging or Micro-Stalking?
Allows you to follow anyone you find interesting
Allows others to follow you
Very much like an in-person social gathering with no time or space boundaries

Look for a new job
Instant Study Groups
Instant Feed Back
Instant Q & A
Instant Recommendations
Instant Referrals
Instant Marketing
Find Conversations
Find Like-Minded People
See what others are saying about your company
See what your competitors are doing and selling
Possible Business Uses

Here’s Some Examples
Jobs
Sharing News
Suggestions
Customer
Support &
Praise
Education

Good names include: KenRamirez, KRamirez, AxsysKen, HostingKen
Bad names include: DragonLady, Jane123, PR_Man
Setting Up To Tweet

Says everything about you in 160 characters
Place for your website or blog
Use it wisely
Make use of a background, colors, fonts
If time permits, use 2 profiles (one for business and one for you…each team member should have one too, and they should stay active on it
ALWAYS USE YOUR OWN ICON or PHOTO – can even use animated GIF in the icon
Make The Most Of Your Profile

140 characters to per message
Hashtags(#) to track messages
Use @ symbol for replies
Use D or DM in first character, followed by account name to send direct message to someone
Use “RT @accountname: ” followed by quote to retweet someone’s tweet
Use Follow Accountname to follow someone
How To Use Twitter
Must be following you back

Daily occurrences (things your working on)
Your clients (projects your working on or their websites)
Links to things you find interesting
Things your listening to
Things on Digg.com (both yours and others)
Things in your Facebook newsfeed
Things from your blog or your blogroll
Places or meetings you are currently attending
Post jobs or ask for potential positions
What Should You Tweet About?

Tools exist to shrink long URLs:
Ow.ly
Tinyurl.com
Can also be tracked using:
Hootsuite.com
TwitPwr.com
Handling URLs

If using Twitter for business, beware of the following:
Can be very addictive
Can cause black-outs!!! You’ll find yourself asking:
Where Did All The Time Go Today? Answer: Twitter
Can cause you to leak out more than you care to
Once it’s on the Internet…it stays on the Internet
Can destroy your reputation if used incorrectly
Beware Of

Do:
What would come naturally at a social gathering
Communicate with others as you would in person
Respond to others random and make new connections
Ask questions (about work, jobs, services, likes and dislikes)
Provide help and assistance as much as possible
Share news, information, gratitude, stories
Be as much a human as you can be
Suggest friends and followers to Mr.Tweet
Here Are Some Do’s

Don’t:
Just talk about yourself or your services
Tweet about your products or services all the time. Use an 80/20 rule
Be unsocial/introverted/non-spoken
Send DMs to people that look like an advertisement (unless they ask a question about your products or services)
Be rude, unless someone had it coming
Here Are Some Don’ts

Follow us: @AxsysTechGroup
Follow me: @KenRamirez
Follow @Hashtags to get stats on your hashes
Follow @MrTweet and use their website (MrTweet.net)
Follow @GuestBook and send them DMs
Use Twollo.com, WhoShouldIFollow.com, and Search.Twitter.com to find compatible people or companies to follow
Matches between Twitter and your Contacts list
Who Should You Initially Follow

Follow People Being Followed by Those Your Following
Follow Thought Leaders and Bloggers
Follow People You’ve Seen At Events
Don’t Follow Too Many At Once
Don’t Start Removing Immediately If They Don’t Follow You Back
More Thoughts On Who To Follow

Drive traffic to your site or blog
Monitor your brand using Search.Twitter.com
“Favorite” company testimonials on Twitter
Promote events and add a Hashtag
Put AddThis or TwitThis to your site or blog
Create “Top” lists and tweet them
Become the thought leader in your industry
Twitter For Marketing

Seek out reporters, bloggers, media personnel
Watch for promotional opportunities
Send a DM instead of email
Feel out the PR person’s mood before contact
Build Your Public Relations

Respond to concerns
Update customers with downtime or problems
Follow whoever follows customer support
Provide Customer Support

TweetDeck – desktop version of Twitter
TwitThat.com for you
TwitThis.com for your blog or website visitors
Hootsuite.com or Splitweet.com for managing multiple accounts
TwitterBerry (on orangatame.com) for Blackberry users
Twitterforiphone.com for iPhone users
Twollo.com – find people with similar interest
Tweetlater.com – tools for busy tweeples (includes digests)
Socialtoo.com for auto-unfollow and auto-initial-dm to new followers (also includes digests)
HashTags.org to track hashtag statistics
Twitter Tools

List each employee with a Twitter account on your Website
Create A Twitter Page

Don’t Forget To Add Twitter
To Your Blog

Create a personal Twitter account
Create a business Twitter account
Setup Twitter bios
Create backgrounds and color schemes
Create photo/icon and upload to accounts
Setup TweetLater account and setup auto-follow responses
Setup Twollo in order to find Tweeple with similar interests
Connect blog to TwitterFeed for new posts
Follow Mr.Tweet to get relevant followers and become recommended
Create Twitter badge for website/blog
Provide Twitter Training
Our Twitter Setup Process
Learn to Track and Analyze Your Campaigns

Using Facebook for Business

Allows you to put your best face forward
Provides a way for your potential clients to get to know your company through you and the people that work for you
Facebook allows you to show your:
Family, friends, associates, photos, links, events, blog posts, and much more
Within top 5% of all Google searches
More than 250M active users
What Is FaceBook?

Be discovered by people looking for products and services similar to yours
Socialize with current and future customers
Wrap a social community around your company
Show off your content, webinars, blog posts, and event photos/videos
Shared content is shown on your wall and the news feeds (both yours and your friends)
Why Use Facebook for Business?

Profiles are for people and Pages are for businesses
You MUST create a Profile before you can create a Page
You can have multiple pages to one profile
About Facebook Profiles

Can have an associated username, like:http://www.facebook.com/ken.ramirez
Personal profiles should NOT be used for a business
Require acceptance before others can see private parts of your profile
Personal Profiles

Can have multiple administrators
Are public by default and receive ranking
Are categorized by type (business, brand, etc)
Anyone can become a fan
Business Pages

Get To Know Your Home Page

The Newsfeed Is Your Life Line
Appears on your friends’ feeds

Ask people you know to suggest you to others
Compare against your contacts or leads list
Export/Import from other social sites (like Plaxo)
Join networks
How To Connect With Others

Create A Business FaceBook Page
1.
2.
3.
“Only have one chance to create your name, so make it a good one”
4.
As an example, view ours at:
http://facebook.axsystechgroup.com

Immediately tell your friends, family, and employees to become fans
Whenever you connect with someone new, send them to your page and ask them to become a fan
Make your pages interactive and allow your fans to interact with each other
Tell Friends About Your Page

Take Advantages of Facebook
Send updates to your fans
Invite friends and fans to your events
Ask friends and fans to participate in your conversations
Ask friends and fans to join your groups
Create multiple pages
Advertise your pages and events using ads
Feed your blog/rssfeeds to your profile and/or page
Post your images, videos, slides, podcasts, etc.
Use FBML to post links back to your site!!!

Enhanced Wall – acts like a news feed now
Now supports a Tabbed layout – easy navigation for users
Landing pages with unique URLs for tabs – promote different tabs from ads
Statistic data was improved – track video views, comments posted, news feeds views, and metric information
Recent Changes to Business Pages

Groups versus Pages
Group is for a community of people with common interest
Page represents a brand or entity, for which there are fans
Examples:
Global Social Marketing
Business & Social Networks
PHP User Group
Website Designers
Twitter Group
Groups also allow participation
Groups are less interactive, but provide better way to categorize specific types of users
Some companies or marketers support both

Take Advantage of Apps

Control What Others Can See

Create a facebook badge for either your profile, your page, or both
Include your facebook URLs in your email and support group signatures
Place your facebook badges on your website and your blog
Add your other social badges to your facebookprofile
Must-Haves In FaceBook

Tips provided by Mari Smith (WhyFaceBook.com)
Update Your Status
Review News Feed and Provide Comments
Acknowledge Birthdays
Review Requests (friend, app and group invites)
Review Notifications
Review Your Profile
Check/answer private messages
You can also take time to do other things, but those are up to you
Facebook In Five Minutes

Personal Account Setup with Username
Business Page Setup
Setup Privacy Settings
Add important Facebook apps to profile/pages
Setup default tab and other tab related tasks
Add blog feed to Facebook
Add twitter feed to Facebook
Add relevant social badges to Facebook
Provide Facebook Training
Our Facebook Setup Process

Did you enjoy this webinar?
If you feel you got something from this webinar, here’s your homework:
Join Twitter and Facebook
Follow us on Twitter:
http://twitter.com/AxsysTechGroup
http://twitter.com/KenRamirez
Connect with us on Facebook
Add me to your friend list: http://facebook.com/ken.ramirez
Become a fan of Axsys: http://facebook.axsystechgroup.com
Add both your Business Page and your Twitter profiles to our Facebook business page in Discussion tab
Follow the story for this webinar on Twitter.com: Search for #ftw01

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Advantages Of Facebook And Twitter For Business

by Axsys Technology Group on Aug 07, 2009

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