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Advantages Of Facebook And Twitter For Business
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Advantages Of Facebook And Twitter For Business


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Recent Free Webinar: Advantages of using Facebook and Twitter for Business …

Recent Free Webinar: Advantages of using Facebook and Twitter for Business

In the past, it used to be that you had to have a website in order to compete with your competition. These days, you not only need a website, but you also have to be accessible on various social websites. If you're confused about using sites like Facebook and Twitter for your business, you're not alone.

On August 4th 2009, at 7:00pm, Axsys Technology Group and the Miramar-Pembroke Pines Chamber of Commerce hosted their recent online Webinar. This webinar will teach you how to use the power of FaceBook and Twitter for business purposes.

Learn how to use and manage Facebook in 5 minutes per day. Build a business page and attrack other Facebook users to your business page. Turn then into fans, and use your fans list to send them notices, information, and events. Share your Facebook page and profile with others right from your email signature, each time you email someone.

Twitter is growing in popularity, now supporting millions of accounts. Learn to leverage Twitter in your favor. Gain an instant test group for your products or services. Bounce ideas against a large group to determine if it will work. Gain input and learn what changes you should make before you introduce your new products or services to the masses. Share information, and lead your customers right to your doorstep.

Learn how to connect Twitter and Facebook to your current blog or website. Feed your blog posts or new website pages to Facebook and Twitter automatically. Become familiar with many of the outstanding support software currently available on the market to make your experience with Facebook and Twitter easier and faster.

Don't spend hours trying to learn all of this. Join us for this FREE webinar and learn it from the experts. You'll be using Facebook and Twitter for business in no time, and you'll actually be doing it successfully and confidently.

Whether you have a simple one page website or an e-commerce website selling hundreds of products, you can't afford to miss this event. If you have questions about this event and wish to find out more, please contact us at 954-499-5594.

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  • 1. Advantages of using
    Facebook and Twitter for Business
    To participate in any of our FREE webinars, subscribe to:
  • 2. About Us
    • Website Design and Development Services
    • 3. Premium Website Hosting
    • 4. E-Marketing Services including:
    • 5. Search Engine Optimization
    • 6. Social Media Marketing
  • About Our Partners
    • Many services to local businesses and organizations, including:
    • 7. Business Education
    • 8. Community Involvement
    • 9. Committees and Member Assistance
    • 10. Local Government Representation
    • Free online meeting place
    • 11. Sharing of PPTs, PDFs, Screens, and video, over the web
    • 12. Open Source Platform
    • 13. Can be extended
  • Anyone looking for alternative ways to market their business, products, or services
    Targeted Audience Includes:
    Business Owners, CEOs, Sole Proprietors‘
    Entrepreneurs, Sales Managers and Sales People
    Marketers, Advertising and Marketing Personnel
    Anyone looking for work or a new job
    Who This Webinar Is For
  • 14. Turns you into a resource for others
    Your uploaded content provides an ongoing view of your company online
    Continuous online buzz of your products or services
    Social aspects bring out emotional connectivity between you and your audience
    Referrals and recommendation of your services/products is much more natural
    Provides branding and identity for your business
    Global market is much more accessible
    Clients and potential clients meet you and your employees before your business
    Easier to partner with other businesses and to watch your competition
    Helps you to understand who your customers are and builds trust between you and your customer
    Advantages To Using Social Sites
  • 15. Facebook and Twitter
    We’ll look at
    How to get started
    Why you should be tweeting
    How to use both sites for business
    The role these tools plays in business
    Advantages and disadvantages
    The Do’s and Don’ts of using them
    And Much more
    What Will We Cover?
  • 16. Twitter
    Build business opportunities in 140characters or less
  • 17. What Is Twitter?
    From inception: Allows you to answer the question:
    “What Are You Doing?” in 140 characters
    Today: Used to share information, comments, micro-blog, chat, and so much more
    Is It Micro-blogging or Micro-Stalking?
    Allows you to follow anyone you find interesting
    Allows others to follow you
    Very much like an in-person social gathering with no time or space boundaries
  • 18. Look for a new job
    Instant Study Groups
    Instant Feed Back
    Instant Q & A
    Instant Recommendations
    Instant Referrals
    Instant Marketing
    Find Conversations
    Find Like-Minded People
    See what others are saying about your company
    See what your competitors are doing and selling
    Possible Business Uses
  • 19. Here’s Some Examples
    Sharing News
    Support &
  • 20. Good names include: KenRamirez, KRamirez, AxsysKen, HostingKen
    Bad names include: DragonLady, Jane123, PR_Man
    Setting Up To Tweet
  • 21. Says everything about you in 160 characters
    Place for your website or blog
    Use it wisely
    Make use of a background, colors, fonts
    If time permits, use 2 profiles (one for business and one for you…each team member should have one too, and they should stay active on it
    ALWAYS USE YOUR OWN ICON or PHOTO – can even use animated GIF in the icon
    Make The Most Of Your Profile
  • 22. 140 characters to per message
    Hashtags(#) to track messages
    Use @ symbol for replies
    Use D or DM in first character, followed by account name to send direct message to someone
    Use “RT @accountname: ” followed by quote to retweet someone’s tweet
    Use Follow Accountname to follow someone
    How To Use Twitter
    Must be following you back
  • 23. Daily occurrences (things your working on)
    Your clients (projects your working on or their websites)
    Links to things you find interesting
    Things your listening to
    Things on (both yours and others)
    Things in your Facebook newsfeed
    Things from your blog or your blogroll
    Places or meetings you are currently attending
    Post jobs or ask for potential positions
    What Should You Tweet About?
  • 24. Tools exist to shrink long URLs:
    Can also be tracked using:
    Handling URLs
  • 25. If using Twitter for business, beware of the following:
    Can be very addictive
    Can cause black-outs!!! You’ll find yourself asking:
    Where Did All The Time Go Today? Answer: Twitter
    Can cause you to leak out more than you care to
    Once it’s on the Internet…it stays on the Internet
    Can destroy your reputation if used incorrectly
    Beware Of
  • 26. Do:
    What would come naturally at a social gathering
    Communicate with others as you would in person
    Respond to others random and make new connections
    Ask questions (about work, jobs, services, likes and dislikes)
    Provide help and assistance as much as possible
    Share news, information, gratitude, stories
    Be as much a human as you can be
    Suggest friends and followers to Mr.Tweet
    Here Are Some Do’s
  • 27. Don’t:
    Just talk about yourself or your services
    Tweet about your products or services all the time. Use an 80/20 rule
    Be unsocial/introverted/non-spoken
    Send DMs to people that look like an advertisement (unless they ask a question about your products or services)
    Be rude, unless someone had it coming
    Here Are Some Don’ts
  • 28. Follow us: @AxsysTechGroup
    Follow me: @KenRamirez
    Follow @Hashtags to get stats on your hashes
    Follow @MrTweet and use their website (
    Follow @GuestBook and send them DMs
    Use,, and to find compatible people or companies to follow
    Matches between Twitter and your Contacts list
    Who Should You Initially Follow
  • 29. Follow People Being Followed by Those Your Following
    Follow Thought Leaders and Bloggers
    Follow People You’ve Seen At Events
    Don’t Follow Too Many At Once
    Don’t Start Removing Immediately If They Don’t Follow You Back
    More Thoughts On Who To Follow
  • 30. Drive traffic to your site or blog
    Monitor your brand using
    “Favorite” company testimonials on Twitter
    Promote events and add a Hashtag
    Put AddThis or TwitThis to your site or blog
    Create “Top” lists and tweet them
    Become the thought leader in your industry
    Twitter For Marketing
  • 31. Seek out reporters, bloggers, media personnel
    Watch for promotional opportunities
    Send a DM instead of email
    Feel out the PR person’s mood before contact
    Build Your Public Relations
  • 32. Respond to concerns
    Update customers with downtime or problems
    Follow whoever follows customer support
    Provide Customer Support
  • 33. TweetDeck – desktop version of Twitter for you for your blog or website visitors or for managing multiple accounts
    TwitterBerry (on for Blackberry users for iPhone users – find people with similar interest – tools for busy tweeples (includes digests) for auto-unfollow and auto-initial-dm to new followers (also includes digests) to track hashtag statistics
    Twitter Tools
  • 34. List each employee with a Twitter account on your Website
    Create A Twitter Page
  • 35. Don’t Forget To Add Twitter
    To Your Blog
  • 36. Create a personal Twitter account
    Create a business Twitter account
    Setup Twitter bios
    Create backgrounds and color schemes
    Create photo/icon and upload to accounts
    Setup TweetLater account and setup auto-follow responses
    Setup Twollo in order to find Tweeple with similar interests
    Connect blog to TwitterFeed for new posts
    Follow Mr.Tweet to get relevant followers and become recommended
    Create Twitter badge for website/blog
    Provide Twitter Training
    Our Twitter Setup Process
    Learn to Track and Analyze Your Campaigns
  • 37. Using Facebook for Business
  • 38. Allows you to put your best face forward
    Provides a way for your potential clients to get to know your company through you and the people that work for you
    Facebook allows you to show your:
    Family, friends, associates, photos, links, events, blog posts, and much more
    Within top 5% of all Google searches
    More than 250M active users
    What Is FaceBook?
  • 39. Be discovered by people looking for products and services similar to yours
    Socialize with current and future customers
    Wrap a social community around your company
    Show off your content, webinars, blog posts, and event photos/videos
    Shared content is shown on your wall and the news feeds (both yours and your friends)
    Why Use Facebook for Business?
  • 40. Profiles are for people and Pages are for businesses
    You MUST create a Profile before you can create a Page
    You can have multiple pages to one profile
    About Facebook Profiles
  • 41. Can have an associated username, like:
    Personal profiles should NOT be used for a business
    Require acceptance before others can see private parts of your profile
    Personal Profiles
  • 42. Can have multiple administrators
    Are public by default and receive ranking
    Are categorized by type (business, brand, etc)
    Anyone can become a fan
    Business Pages
  • 43. Get To Know Your Home Page
  • 44. The Newsfeed Is Your Life Line
    Appears on your friends’ feeds
  • 45. Ask people you know to suggest you to others
    Compare against your contacts or leads list
    Export/Import from other social sites (like Plaxo)
    Join networks
    How To Connect With Others
  • 46. Create A Business FaceBook Page
    “Only have one chance to create your name, so make it a good one”
    As an example, view ours at:
  • 47. Immediately tell your friends, family, and employees to become fans
    Whenever you connect with someone new, send them to your page and ask them to become a fan
    Make your pages interactive and allow your fans to interact with each other
    Tell Friends About Your Page
  • 48. Take Advantages of Facebook
    Send updates to your fans
    Invite friends and fans to your events
    Ask friends and fans to participate in your conversations
    Ask friends and fans to join your groups
    Create multiple pages
    Advertise your pages and events using ads
    Feed your blog/rssfeeds to your profile and/or page
    Post your images, videos, slides, podcasts, etc.
    Use FBML to post links back to your site!!!
  • 49. Enhanced Wall – acts like a news feed now
    Now supports a Tabbed layout – easy navigation for users
    Landing pages with unique URLs for tabs – promote different tabs from ads
    Statistic data was improved – track video views, comments posted, news feeds views, and metric information
    Recent Changes to Business Pages
  • 50. Groups versus Pages
    • Group is for a community of people with common interest
    • 51. Page represents a brand or entity, for which there are fans
    • 52. Examples:
    • 53. Global Social Marketing
    • 54. Business & Social Networks
    • 55. PHP User Group
    • 56. Website Designers
    • 57. Twitter Group
    Groups also allow participation
    Groups are less interactive, but provide better way to categorize specific types of users
    Some companies or marketers support both
  • 58. Take Advantage of Apps
  • 59. Control What Others Can See
  • 60. Create a facebook badge for either your profile, your page, or both
    Include your facebook URLs in your email and support group signatures
    Place your facebook badges on your website and your blog
    Add your other social badges to your facebookprofile
    Must-Haves In FaceBook
  • 61. Tips provided by Mari Smith (
    Update Your Status
    Review News Feed and Provide Comments
    Acknowledge Birthdays
    Review Requests (friend, app and group invites)
    Review Notifications
    Review Your Profile
    Check/answer private messages
    You can also take time to do other things, but those are up to you
    Facebook In Five Minutes
  • 62. Personal Account Setup with Username
    Business Page Setup
    Setup Privacy Settings
    Add important Facebook apps to profile/pages
    Setup default tab and other tab related tasks
    Add blog feed to Facebook
    Add twitter feed to Facebook
    Add relevant social badges to Facebook
    Provide Facebook Training
    Our Facebook Setup Process
  • 63. Did you enjoy this webinar?
    If you feel you got something from this webinar, here’s your homework:
    Join Twitter and Facebook
    Follow us on Twitter:
    Connect with us on Facebook
    Add me to your friend list:
    Become a fan of Axsys:
    Add both your Business Page and your Twitter profiles to our Facebook business page in Discussion tab
    Follow the story for this webinar on Search for #ftw01
  • 64. Chat With Us Live At:
    Read Our Blog At:
    Follow Us On Twitter:
    Become A Fan On Facebook:
    Digg With Us At:
    Still Have Questions?