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Strategic Overview
Downtown Chico




                 AxonoMetrix Partners ~ Planned Change Management
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Sheet 2 of
                                                       fourteen
Strategic Structure




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Sheet 3 of
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Strategic Structure (cont.)




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Sheet 4 of
                                                                           fourteen
Dimensions of Community



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Sheet 5 of
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Vision 2012 - Soci...
Sheet 6 of
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Vision 2012 - Civic
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Sheet 7 of
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Vision 2012 - Economi...
Sheet 8 of
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Purpose of Downtown




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Respect
                                                 Integrity
                                                 Excell...
Customers
                                                         Leadership
                                          Op...
Sheet 11 of
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Principles – Cus...
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Principles – Lea...
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Principles – O...
Sheet 14 of
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Strategy




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Strategic Overview Downtown Chico

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One man's perspective on planning for a thriving downtown.

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Transcript of "Strategic Overview Downtown Chico"

  1. 1. Strategic Overview Downtown Chico AxonoMetrix Partners ~ Planned Change Management 120 West Second Street, Chico, CA 95928 530-898-0815 www.axonometrix.com
  2. 2. Sheet 2 of fourteen Strategic Structure AxonoMetrix Partners: Planned Change Management Strategic Overview ~ Downtown Chico Vision - Aspirational Extravagant narrative Imaginative stretch goals Purpose - Directional Definitional, specific Pragmatic – product of compromise, negotiation Principles - Functional Practical priorities, not wishful thinking Reflect what is, not what should be 17-Jan-07 Date:
  3. 3. Sheet 3 of fourteen Strategic Structure (cont.) AxonoMetrix Partners: Planned Change Management Strategic Overview ~ Downtown Chico Strategy Program priorities Goals Measurable outcomes Teams Cross-functional accountability Metrics Incremental improvement 17-Jan-07 Date:
  4. 4. Sheet 4 of fourteen Dimensions of Community AxonoMetrix Partners: Planned Change Management Strategic Overview ~ Downtown Chico Interpersonal interaction Neighbor-to-neighbor Combined resources Shared experience Civic Social Public Policy City-to-citizen Combined risk Shared obligation Economic Value exchange Provider-to-user Combined rewards Shared marketplace 17-Jan-07 Date:
  5. 5. Sheet 5 of fourteen Vision 2012 - Social AxonoMetrix Partners: Planned Change Management Strategic Overview ~ Downtown Chico The Chico Art and History Museum is slated to be constructed on the corner of Fourth and Main, directly across from the City Council chamber, replacing Duffy’s, Towne Lounge, and Mr. Lucky. Distillery stocks plummet. The Chico Performing Arts Center, in the Senator Theater, opens with a gala featuring appearances by Mother Hips, Mystic Roots, Spark & Cinder, etc. The Center, a partnership between the City of Chico, Associated Students, and the Chico Theater Coalition, provides an intimate venue for music, theater, and variety programming. The Chico Social Services Network establishes operations on the southeastern edge of downtown, providing information and referrals to public, private not-for-profit, and professional agencies and support resources. This “one-stop-shop” is a partnership between the City of Chico and a coalition of social services agencies including the Jesus Center, ARC, WTC, Catalyst, Caminar, Enloe Hospital, Butte County Mental Health, etc. Children’s Playground offers a fully-staffed summer day camp program featuring athletics, arts and crafts, circus performance skills, nature study, and collaborative team-building exercises. A partnership between City of Chico and Boys & Girls Club. The Saturday Farmer’s Market is relocated in the City Plaza, encircling the 17-Jan-07 park with their exhibits, doubling the Market in size, and establishing a complementary weekly arts, crafts, and performance festival unrivaled throughout California. Date:
  6. 6. Sheet 6 of fourteen Vision 2012 - Civic AxonoMetrix Partners: Planned Change Management Strategic Overview ~ Downtown Chico In partnership with, and using the facilities of, CSU-Chico, Phoenix University, and the City of Chico, the Downtown Hospitality Association launches the Chico Convention Center, attracting conferences, workshops, seminar programs, and other large group affairs to Chico. The inaugural conference at the new CCC is an urban planning program. The cities of San Luis Obispo, Davis, and Eugene, OR, send delegates to study Chico’s success and best practices in downtown revitalization. The City of Chico breaks ground on the eastern parcel of the city hall parking lot to construct a new administrative services building that will house city, county, and CUSD offices, and integrate operations providing citizens with streamlined government services. The new parking structure on the lot at Second and Wall is officially opened. With spaces for over 500 cars, it features pay-as-you-go metering, video surveillance, solar energy collectors, and public art. The Chico Planning Commission approves a proposal to construct three new four-story multi-family residential projects at the intersections of Second and Salem, First and Main, and Fourth and Main. The structures will reflect design features of the historic buildings that had previously occupied those parcels, including the Park, Oaks, and Butte hotels. These new projects, 17-Jan-07 with the Diamond Hotel, will complete the “Four Corners” program of renovating/replicating the historic buildings that once anchored the downtown core. Date:
  7. 7. Sheet 7 of fourteen Vision 2012 - Economic AxonoMetrix Partners: Planned Change Management Strategic Overview ~ Downtown Chico Commercial occupancy is consistently at 95%, with new properties being developed to service increasing demand. New buildings are fully leased before they are even finished, and many have waiting lists. The Chico Collaboratory technology incubator is home to over a dozen early-stage emerging growth companies, and has graduated five that have operations in the greater downtown area. Tot Village, a daycare and preschool service in southwest downtown expands operations, and begins offering after-school recreational programs, tutoring services, and assisted study halls for K-8 students. The Downtown Fitness Center, a co-ed gym with cardio machines, weight training facilities, yoga and dance classes, launches a new racquet sports center. City Center Concierge, a personal services firm serving the growing downtown workforce, announces a partnership with a major dry-cleaning firm, expanding its portfolio of outsourced support services. The Upstate Wine Center, a tasting room featuring wines from the Nuovo Toscano Winegrowers and Vintners Association, celebrates the tenth winery to produce award-winning vintages in the Tri-County terroir. 17-Jan-07 Nordstrom Rack celebrates its first anniversary of operations in the old Oser’s building at Third and Main. Date:
  8. 8. Sheet 8 of fourteen Purpose of Downtown AxonoMetrix Partners: Planned Change Management Chico’s historic, cultural, and Strategic Overview ~ Downtown Chico commercial center integrates the social, civic, and economic domains to connect enterprise, the academy, and city government with the residents of the city and region. 17-Jan-07 Date:
  9. 9. Respect Integrity Excellence Communication Principles - Aspirational …from Enron’s corporate values statement! Sheet 9 of Strategic Overview ~ Downtown Chico Date: fourteen 17-Jan-07 AxonoMetrix Partners: Planned Change Management
  10. 10. Customers Leadership Operations Principles - Functional Specific, practical, comprehensive Sheet 10 of Strategic Overview ~ Downtown Chico Date: fourteen 17-Jan-07 AxonoMetrix Partners: Planned Change Management
  11. 11. Sheet 11 of fourteen Principles – Customer Expectations AxonoMetrix Partners: Planned Change Management Strategic Overview ~ Downtown Chico Downtown Chico is customer-friendly: Social Integration Shared commons (plaza, playground, etc.) Events (TNM, FNC, seasonal, etc.) Inclusion (racial, ethnic, religious, economic, ability, etc.) Civic Integration Infrastructure (streets, storm drains, lighting, sidewalks, parking, transit, bike lanes, etc.) Cultural resources (museum, art center, performance arts, public art, etc.) Civic services center (city hall, county offices, school board offices, public safety resources, etc.) Economic Integration Affordable housing, multi-family residential, live-work space, etc. Diverse community of working families, students, seniors, artists, etc. Commercial corridor (retail, food & beverage, personal and professional 17-Jan-07 services) Date:
  12. 12. Sheet 12 of fourteen Principles – Leadership AxonoMetrix Partners: Planned Change Management Strategic Overview ~ Downtown Chico Downtown Chico is a center for community leadership: Social Initiatives Programs (workshops, seminars, conferences, debates, etc.) Institutional collaboration (city, commerce, campus, churches, etc.) Adhocracy (social networks, personal relationships, one-on-one; “retail politics”) Civic Initiatives Seat of city government Media presence University involvement Economic Initiatives Central location for community action organizations (BEC, CEPCO, Chamber, CCV, DCBA, HOA, P&JC, etc.) Fundraising and awareness events Healthy and growing commercial sector 17-Jan-07 Date:
  13. 13. Sheet 13 of fourteen Principles – Operations AxonoMetrix Partners: Planned Change Management Strategic Overview ~ Downtown Chico Downtown Chico is a well-managed community resource: Social Process Access, accommodation, assistance resources available Rescue, rehabilitation, and recovery resources available Intervention and support resources available Civic Process Public safety a top priority Infrastructure development, maintenance, and improvement Pedestrian-centric, transit-concentrated, bicycle-friendly, and motorist- convenient Economic Process Strong social networks Collaboration, partnering, association, affinity Sustainable balance of interdependent commercial entities 17-Jan-07 Date:
  14. 14. Sheet 14 of fourteen Strategy AxonoMetrix Partners: Planned Change Management Strategic Overview ~ Downtown Chico Partnership Alliances between affinity-based businesses and agencies Integration and alignment of services and resources Public/private programs Policy Clear priority to support downtown Continuing expansion of city offices Construction/maintenance of infrastructure Investment New development projects Renovation, replication, restoration Multi-use; combined commercial, residential, professional 17-Jan-07 Date:
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