Your SlideShare is downloading. ×
0
Social Relationship Management
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Relationship Management

1,088

Published on

Definition od SRM

Definition od SRM

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,088
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Relationship Management Defined<br /> Social Relationship Management (SRM) - in a business context SRM, is the activity of building, maintaining, strengthening and broadening personal business relationships with relevant people. Typical goals for SRM is to improve the customer experience, strengthen the ties to a market and develop advocacy in the respective eco system. SRM is typically supported by a system to maximize the number of active relationships without loosing the quality and depth of a relationship needed to maintain a mutually valuable business conversation. SRM changes the typical social media connection behavior from a network focus to a people focus. While social networker log in a network and search for people, a SRM system users is focusing on relevant people and then select the network the user wants to engage with the selected person.<br /> As such SRM is a process or system leveraging social networks and communities to increase direct feedback, gain knowledge and influence in and from a market or market segment across all company functions including sales, marketing, support, product management, product development, logistics and other departments.<br /> SRM software maintains a database of connections and their respective networks, keeps a record of conversation initiation, as well as notes and other profile information per connection. It supports and eases the process of connecting and conversing with a large number of network nodes across the diverse social web. Typical SRM objectives may be faster access to relevant people, ability to overcome the physical limits of social connections (see Dunbar number), improved way to collect feedback from relevant connections.<br />

×