Social Community 2008

Social Communities for Corporations …it’s a business style

Social Media Evolution (3 generation model)
The Early Internet (phase 1)
People, world wide, could share their websites with everybody
But this was just a “view generation”.
Information was pushed by 1 to Many
Web 2.0 (gadgets, maps of connections)
Find all kinds of gadgets to customize your presence
Blogs and other user generated content
Social networks (a map of your connections and friends)
To Social Web
Social interaction through all kinds of tools (Twitter, Facebook, Xeequa
Business collaboration across company boundaries
Co-creation of products and services
Analytics and network value reports

Approximately 30% of the one Billion Internet users are part of a social network (2008)
Social Technology Phenomenon

Social media is the fastest growing technology ever

It grew with zero advertising – zero sales zero cold calls
In 5 years to 250+ Million users

How can it help - YOU - IN YOUR BUSINESS - TODAY?

How do YOU buy today
You first check the Internet for meaningful comments
You check forums and get interesting opinions
You read blogs
You discuss with peers or experts
You explore with friends or colleagues
When you are “ready to buy” the decision is pretty much set in stone
You mostly ignore advertising
You hate cold calls
You through the junk mail in the waste basket
You have spam filters
You have popup stopper

How do most companies sell today
Buy contact lists
Do mail shots
From small Google ads to bill boards
Follow up with cold calls
Engage call centers
Identify “readiness to buy”
Qualify the yield
Call and try to get an appointment
Start a sales process
Hope for the best

Buying and sales cycle disconnect
Check how you buy (2 slides ago) and how you sell (1 slide ago)
Sales processes and buying behavior are worlds apart
Purchase decisions are made - before a sales process even started
The needs analysis and identification process happened in a social network. In most cases sales is not even aware of it.
RESULT
The lead qualities of all sources are worst than ever
Business is extremely tough
Sales results suck

We need alternatives
Growing market share through your community
87%(*) of purchase decisions are based on recommendations
Wouldn’t it be nice to get your prospects connected with your customers to develop trust early on?
Accelerate the conversation amongst customers, prospects, their peer groups
90%+ of purchased decisions are based on choice: “Select, Compare, Decide model” let your customers talk about it.
Become a market leader through community
Market leadership is determined by your community
Make your customers to advocates, your channels to your alliances and your suppliers to partners
* Jupiter Research

How can it help YOU – TODAY?
Yahoo alone has several thousand groups organized around brands such as 3Com, Cisco, Mitel, Nortel, Polycom, Siemens…
“ Hi, We have an urgent requirement for Telecom Analyst. Location: Waukegan, IL. Duration: …”
“ We plan to moving to an all VoIP infrastructure, 800 stations, any inputs…”
Here is what you can do:

Build your own community
Provide a space for your customers to communicate not only with you but amongst each other
Bring prospects into that community
Have your business partner help boost the community
Bring your product and service teams into the community
Provide Forums and Q+A functionality for your community
Make this community your social business network
Collaborate and share opportunities with selected members of your network
Strengthen the relationship with all constituencies of your ecosystem

Social Technology for Business The Point That Matters The ability to create and grow a trustful and loyal business community for a better business experience, resulting in more market acceptance and eventually market leadership.

The core philosophy
This is NOT your fathers business networking method: Networking to get a new contact through one connection you have to get to a new prospect. What a slow and painful process, no leverage, vague success.
This is all about highly effective LEVERAGE
Your business ecosystem of customers, prospects and partners together are far more powerful than any individual relation to an individual person.
Make your customers talk to prospects
Make your partners missionaries of your vision
Let your alliances speak for you
Let your suppliers help you

Options
You can use the hundreds or thousands of tools and vendors to build your community: LinkedIn, Facebook, MySpace, Flicker, Twitter, Hi5, Blogger, Wordpress…
The challenge is to direct your business ecosystem, meaning your customers, prospects and partners to all those places and keep track of your brand attitude
Or you build your own branded community where you invite all your market constituencies to your place.
At the end you will need to be present at all places. But if you have your own presence in the social web, it is easier for your community to get together at one place, while they still hangout at others too.

Branded Community System

Network and community
People network of trusted business connections
Alliance network of confirmed partnerships
Peer-to-peer networks of channels and partners
Customer to customer connections

Dialogue and interaction
Blogs
Business forums to fuel the conversation and recommendations
Event tracking with event meeting calendar
Groups (open, closed, hidden)

Collaboration
Virtual business introductions with tracking
Opportunity based collaboration – explicit sharing
Opportunity tracking and follow up
Peer-to-peer collaboration

A recent IDC report stated: “IDC believes that Xeequa is a sign of things to come. As firms mature in their approach to managing ecosystems, network thinking is becoming more prevalent and alliance executives will need a revised toolkit to deliver the results expected by their respective organizations.“

Xeequa’s representation
We established strategic alliances around the world – helping companies to build professional social business communities.

Thank You © 2007, 2008 Xeequa Corp. All rights reserved. Xeequa™, Xeelets™ and the Xeequa logo are either trademarks or registered trademarks of Xeequa Corp. All other company names and product names may be trademarks or registered trademarks of their respective companies or owners. All materials contained herein are the property of each respective company identified on such materials, and may only be used, copied or distributed with the express written permission of each respective company. Xeequa Corp. | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 | [email_address] | www.xeequa.com (650) 384-0057 [email_address]

About
Xeequa is an online social business software provider. The company’s “Social Business Suite” helps corporations strategically develop a more trustful and loyal business ecosystem including their customers, prospects, alliances, channels and suppliers for a better business experience resulting in incremental market share.

Xeequa’s Social Business Suite is designed especially for corporations or industry associations and includes social networking, alliance networking, forums, blogs, event tracking and online collaboration such as opportunity or project collaboration. The solution supports corporate organization structures and provides an extended level of privacy rules created for corporate use.
The advertising free “software as a service” is subscription based and scales from small businesses to global enterprises. More info on www.xeequa.com or 1-888-xeequa1

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Social Community 2008

by Axel Schultze on Sep 24, 2008

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Social Community 2008 — Presentation Transcript