Social Communities for Corporations …it’s a business style

Social Media Evolution (3 generation model) The Early Internet (phase 1) People, world wide, could share their websites with everybody But this was just a “view generation”. Information was pushed by 1 to Many Web 2.0 (gadgets, maps of connections) Find all kinds of gadgets to customize your presence Blogs and other user generated content Social networks (a map of your connections and friends) To Social Web Social interaction through all kinds of tools (Twitter, Facebook, Xeequa Business collaboration across company boundaries Co-creation of products and services Analytics and network value reports

The Early Internet (phase 1)

People, world wide, could share their websites with everybody

But this was just a “view generation”.

Information was pushed by 1 to Many

Web 2.0 (gadgets, maps of connections)

Find all kinds of gadgets to customize your presence

Blogs and other user generated content

Social networks (a map of your connections and friends)

To Social Web

Social interaction through all kinds of tools (Twitter, Facebook, Xeequa

Business collaboration across company boundaries

Co-creation of products and services

Analytics and network value reports

Approximately 30% of the one Billion Internet users are part of a social network (2008) Social Technology Phenomenon

Approximately 30% of the one Billion Internet users are part of a social network (2008)

Social Technology Phenomenon Social media is the fastest growing technology ever

Social media is the fastest growing technology ever

Social Technology Phenomenon It grew with zero advertising – zero sales zero cold calls In 5 years to 250+ Million users

It grew with zero advertising – zero sales zero cold calls

In 5 years to 250+ Million users

Social Technology Phenomenon How can it help - YOU - IN YOUR BUSINESS - TODAY?

How can it help - YOU - IN YOUR BUSINESS - TODAY?

How do YOU buy today You first check the Internet for meaningful comments You check forums and get interesting opinions You read blogs You discuss with peers or experts You explore with friends or colleagues When you are “ready to buy” the decision is pretty much set in stone You mostly ignore advertising You hate cold calls You through the junk mail in the waste basket You have spam filters You have popup stopper

You first check the Internet for meaningful comments

You check forums and get interesting opinions

You read blogs

You discuss with peers or experts

You explore with friends or colleagues

When you are “ready to buy” the decision is pretty much set in stone

You mostly ignore advertising

You hate cold calls

You through the junk mail in the waste basket

You have spam filters

You have popup stopper

How do most companies sell today Buy contact lists Do mail shots From small Google ads to bill boards Follow up with cold calls Engage call centers Identify “readiness to buy” Qualify the yield Call and try to get an appointment Start a sales process Hope for the best

Buy contact lists

Do mail shots

From small Google ads to bill boards

Follow up with cold calls

Engage call centers

Identify “readiness to buy”

Qualify the yield

Call and try to get an appointment

Start a sales process

Hope for the best

Buying and sales cycle disconnect Check how you buy (2 slides ago) and how you sell (1 slide ago) Sales processes and buying behavior are worlds apart Purchase decisions are made - before a sales process even started The needs analysis and identification process happened in a social network. In most cases sales is not even aware of it. RESULT The lead qualities of all sources are worst than ever Business is extremely tough Sales results suck

Check how you buy (2 slides ago) and how you sell (1 slide ago)

Sales processes and buying behavior are worlds apart

Purchase decisions are made - before a sales process even started

The needs analysis and identification process happened in a social network. In most cases sales is not even aware of it.

RESULT

The lead qualities of all sources are worst than ever

Business is extremely tough

Sales results suck

We need alternatives Growing market share through your community 87%(*) of purchase decisions are based on recommendations Wouldn’t it be nice to get your prospects connected with your customers to develop trust early on? Accelerate the conversation amongst customers, prospects, their peer groups 90%+ of purchased decisions are based on choice: “Select, Compare, Decide model” let your customers talk about it. Become a market leader through community Market leadership is determined by your community Make your customers to advocates, your channels to your alliances and your suppliers to partners * Jupiter Research

Growing market share through your community

87%(*) of purchase decisions are based on recommendations

Wouldn’t it be nice to get your prospects connected with your customers to develop trust early on?

Accelerate the conversation amongst customers, prospects, their peer groups

90%+ of purchased decisions are based on choice: “Select, Compare, Decide model” let your customers talk about it.

Become a market leader through community

Market leadership is determined by your community

Make your customers to advocates, your channels to your alliances and your suppliers to partners

How can it help YOU – TODAY? Yahoo alone has several thousand groups organized around brands such as 3Com, Cisco, Mitel, Nortel, Polycom, Siemens… “ Hi, We have an urgent requirement for Telecom Analyst. Location: Waukegan, IL. Duration: …” “ We plan to moving to an all VoIP infrastructure, 800 stations, any inputs…” Here is what you can do:

Yahoo alone has several thousand groups organized around brands such as 3Com, Cisco, Mitel, Nortel, Polycom, Siemens…

“ Hi, We have an urgent requirement for Telecom Analyst. Location: Waukegan, IL. Duration: …”

“ We plan to moving to an all VoIP infrastructure, 800 stations, any inputs…”

Here is what you can do:

Build your own community Provide a space for your customers to communicate not only with you but amongst each other Bring prospects into that community Have your business partner help boost the community Bring your product and service teams into the community Provide Forums and Q+A functionality for your community Make this community your social business network Collaborate and share opportunities with selected members of your network Strengthen the relationship with all constituencies of your ecosystem

Provide a space for your customers to communicate not only with you but amongst each other

Bring prospects into that community

Have your business partner help boost the community

Bring your product and service teams into the community

Provide Forums and Q+A functionality for your community

Make this community your social business network

Collaborate and share opportunities with selected members of your network

Strengthen the relationship with all constituencies of your ecosystem

Social Technology for Business The Point That Matters The ability to create and grow a trustful and loyal business community for a better business experience, resulting in more market acceptance and eventually market leadership.

The core philosophy This is NOT your fathers business networking method: Networking to get a new contact through one connection you have to get to a new prospect. What a slow and painful process, no leverage, vague success. This is all about highly effective LEVERAGE Your business ecosystem of customers, prospects and partners together are far more powerful than any individual relation to an individual person. Make your customers talk to prospects Make your partners missionaries of your vision Let your alliances speak for you Let your suppliers help you

This is NOT your fathers business networking method: Networking to get a new contact through one connection you have to get to a new prospect. What a slow and painful process, no leverage, vague success.

This is all about highly effective LEVERAGE

Your business ecosystem of customers, prospects and partners together are far more powerful than any individual relation to an individual person.

Make your customers talk to prospects

Make your partners missionaries of your vision

Let your alliances speak for you

Let your suppliers help you

Options You can use the hundreds or thousands of tools and vendors to build your community: LinkedIn, Facebook, MySpace, Flicker, Twitter, Hi5, Blogger, Wordpress… The challenge is to direct your business ecosystem, meaning your customers, prospects and partners to all those places and keep track of your brand attitude Or you build your own branded community where you invite all your market constituencies to your place. At the end you will need to be present at all places. But if you have your own presence in the social web, it is easier for your community to get together at one place, while they still hangout at others too.

You can use the hundreds or thousands of tools and vendors to build your community: LinkedIn, Facebook, MySpace, Flicker, Twitter, Hi5, Blogger, Wordpress…

The challenge is to direct your business ecosystem, meaning your customers, prospects and partners to all those places and keep track of your brand attitude

Or you build your own branded community where you invite all your market constituencies to your place.

At the end you will need to be present at all places. But if you have your own presence in the social web, it is easier for your community to get together at one place, while they still hangout at others too.

Branded Community System

Network and community People network of trusted business connections Alliance network of confirmed partnerships Peer-to-peer networks of channels and partners Customer to customer connections

People network of trusted business connections

Alliance network of confirmed partnerships

Peer-to-peer networks of channels and partners

Customer to customer connections

Dialogue and interaction Blogs Business forums to fuel the conversation and recommendations Event tracking with event meeting calendar Groups (open, closed, hidden)

Blogs

Business forums to fuel the conversation and recommendations

Event tracking with event meeting calendar

Groups (open, closed, hidden)

Collaboration Virtual business introductions with tracking Opportunity based collaboration – explicit sharing Opportunity tracking and follow up Peer-to-peer collaboration

Virtual business introductions with tracking

Opportunity based collaboration – explicit sharing

Opportunity tracking and follow up

Peer-to-peer collaboration

A recent IDC report stated: “IDC believes that Xeequa is a sign of things to come. As firms mature in their approach to managing ecosystems, network thinking is becoming more prevalent and alliance executives will need a revised toolkit to deliver the results expected by their respective organizations.“

A recent IDC report stated: “IDC believes that Xeequa is a sign of things to come. As firms mature in their approach to managing ecosystems, network thinking is becoming more prevalent and alliance executives will need a revised toolkit to deliver the results expected by their respective organizations.“

Xeequa’s representation We established strategic alliances around the world – helping companies to build professional social business communities.

We established strategic alliances around the world – helping companies to build professional social business communities.

Thank You © 2007, 2008 Xeequa Corp. All rights reserved. Xeequa™, Xeelets™ and the Xeequa logo are either trademarks or registered trademarks of Xeequa Corp. All other company names and product names may be trademarks or registered trademarks of their respective companies or owners. All materials contained herein are the property of each respective company identified on such materials, and may only be used, copied or distributed with the express written permission of each respective company. Xeequa Corp. | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 | [email_address] | www.xeequa.com (650) 384-0057 [email_address]

About Xeequa is an online social business software provider. The company’s “Social Business Suite” helps corporations strategically develop a more trustful and loyal business ecosystem including their customers, prospects, alliances, channels and suppliers for a better business experience resulting in incremental market share. Xeequa’s Social Business Suite is designed especially for corporations or industry associations and includes social networking, alliance networking, forums, blogs, event tracking and online collaboration such as opportunity or project collaboration. The solution supports corporate organization structures and provides an extended level of privacy rules created for corporate use. The advertising free “software as a service” is subscription based and scales from small businesses to global enterprises. More info on www.xeequa.com or 1-888-xeequa1

Xeequa is an online social business software provider. The company’s “Social Business Suite” helps corporations strategically develop a more trustful and loyal business ecosystem including their customers, prospects, alliances, channels and suppliers for a better business experience resulting in incremental market share.

Xeequa’s Social Business Suite is designed especially for corporations or industry associations and includes social networking, alliance networking, forums, blogs, event tracking and online collaboration such as opportunity or project collaboration. The solution supports corporate organization structures and provides an extended level of privacy rules created for corporate use.

The advertising free “software as a service” is subscription based and scales from small businesses to global enterprises. More info on www.xeequa.com or 1-888-xeequa1