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Smacad cep-short np

Smacad cep-short np






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    Smacad cep-short np Smacad cep-short np Presentation Transcript

    • Channel Empowerment
      Motivating partners to agility
    • The state of the union
      It’s initially the why – then the how
    • Today, the educated purchase decision starts here
      Just 5 years ago the result would have been ZERO
    • An estimated 100 Million Answers, Recommendations…
      Social media is where customers meet others, sharing experience, skill development, failure prevention…
      We are teaching your partners to be part of it
    • Channel partners must be where the customers are
      Corporate Content
      User Generated Content
    • Channel EmpowermentProgram
    • CE Training Program:
      On-demand eLearning program
      6 Lessons, 45 min each
      Plus exercises to gain hands on experience
      License to train ALL your partners
      On any eLearning system – or we provide one
      Channel Empowerment Training
    • Lesson 1 - 3
      Lesson 4 - 6
      Leveraging Social Media In Sales And Customer Acquisition
      The social customer engagement model
      Reference selling in the social web
      Success factors, goals, objectives, measurements, and reporting
      The Changing Face Of Marketing And Lead Generation
      Leveraging vendors’ online presence
      Developing a social media marketing plan with lead generation and new business creation.
      The Evolving Customer Ecosystem
      Online community building
      Network effectiveness andincreasing customer advocacy
      ROI and reporting
      General Introduction To Social Media In B2B
      Taking existing relationships to a new level
      Understanding the shift to a new "Educated Purchase Decision”
      Assessment & Strategy Development
      Assessing your market from a social media point of view
      Create a strategy based on the findings
      Social Media Tools, Places And Spaces
      Presence development, not profile management
      Introduction to tools that make social media more useful
      Social media time management
      Education Content - 6 Lessons
    • Example, what we did for SAP
    • Presence building support
    • When the rubber meets the road
      Now we understand
      Help us build a presence
      We don’t have the resources
      We need to get your content
      We need assistance with “get going”
      As a channel manager you will want to see traction
      Who is engaging
      Who is performing
      What was achieved
    • Social Media Presence Development Service
      MDF Eligible
    • Leveraging social media monitoring tools
      • Who of your partners is actively engaged
      • Who is contributing to your brand conversation
      • How is your channel evolving in the new world
    • Program implementation
      We: Provide you with the complete class material for your entire channel
      We: Webinars for your partner managers
      You: Introducing the program to partners
      Partner: Access to the program…
      We: Presence building
      We: Social media hotline for partners
      We: Provide monthly reports
      Class Material:
      You get an unlimited license
      We need:- PPT template
      • 3 weeks production
      You get
      • 6 Lessons
      • 155 Slides
      • All with voice over
      in English
      - Full speaker text
      • 6 complete videos
      • Webinar for CAM
      • Partner invite template
      • Best practice checklist
      Additional Presence support
      Additional moderation support
      Additional monitoring service
    • We cover all aspects from start to finish to support
      It’s a one time license fee for the training program, unlimited number of your partners.
      We provide up to three 90 minute webinars for your channel managers so they know all about the program
      We provide the social presence development services as well as moderation and support for your partners – as well as social media monitoring. We operate globally.
      We are open to support you in almost any constellation of MDF funds management
    • Q + A
    • Keep rocking
      +1 (650) 384 0057