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Smacad cep-short np
Smacad cep-short np
Smacad cep-short np
Smacad cep-short np
Smacad cep-short np
Smacad cep-short np
Smacad cep-short np
Smacad cep-short np
Smacad cep-short np
Smacad cep-short np
Smacad cep-short np
Smacad cep-short np
Smacad cep-short np
Smacad cep-short np
Smacad cep-short np
Smacad cep-short np
Smacad cep-short np
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Smacad cep-short np

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Transcript

  • 1. Channel Empowerment
    Program
    Motivating partners to agility
  • 2. The state of the union
    It’s initially the why – then the how
  • 3. Today, the educated purchase decision starts here
    Just 5 years ago the result would have been ZERO
  • 4. An estimated 100 Million Answers, Recommendations…
    Social media is where customers meet others, sharing experience, skill development, failure prevention…
    We are teaching your partners to be part of it
  • 5. Channel partners must be where the customers are
    Corporate Content
    Customer
    YOURPartner
    User Generated Content
  • 6. Channel EmpowermentProgram
  • 7. CE Training Program:
    On-demand eLearning program
    6 Lessons, 45 min each
    Plus exercises to gain hands on experience
    License to train ALL your partners
    On any eLearning system – or we provide one
    Channel Empowerment Training
  • 8. Lesson 1 - 3
    Lesson 4 - 6
    Leveraging Social Media In Sales And Customer Acquisition
    The social customer engagement model
    Reference selling in the social web
    Success factors, goals, objectives, measurements, and reporting
    The Changing Face Of Marketing And Lead Generation
    Leveraging vendors’ online presence
    Developing a social media marketing plan with lead generation and new business creation.
    The Evolving Customer Ecosystem
    Online community building
    Network effectiveness andincreasing customer advocacy
    ROI and reporting
    General Introduction To Social Media In B2B
    Taking existing relationships to a new level
    Understanding the shift to a new "Educated Purchase Decision”
    Assessment & Strategy Development
    Assessing your market from a social media point of view
    Create a strategy based on the findings
    Social Media Tools, Places And Spaces
    Presence development, not profile management
    Introduction to tools that make social media more useful
    Social media time management
    Education Content - 6 Lessons
  • 9. Example, what we did for SAP
  • 10. Presence building support
  • 11. When the rubber meets the road
    Now we understand
    Help us build a presence
    We don’t have the resources
    We need to get your content
    We need assistance with “get going”
    As a channel manager you will want to see traction
    Who is engaging
    Who is performing
    What was achieved
  • 12. Social Media Presence Development Service
    MDF Eligible
  • 13. Leveraging social media monitoring tools
    • Who of your partners is actively engaged
    • 14. Who is contributing to your brand conversation
    • 15. How is your channel evolving in the new world
  • Program implementation
    We: Provide you with the complete class material for your entire channel
    We: Webinars for your partner managers
    You: Introducing the program to partners
    Partner: Access to the program…
    We: Presence building
    We: Social media hotline for partners
    We: Provide monthly reports
    Class Material:
    You get an unlimited license
    We need:- PPT template
    • 3 weeks production
    You get
    in English
    - Full speaker text
    • 6 complete videos
    • 18. Webinar for CAM
    • 19. Partner invite template
    • 20. Best practice checklist
    Additional Presence support
    Additional moderation support
    Additional monitoring service
  • 21. We cover all aspects from start to finish to support
    It’s a one time license fee for the training program, unlimited number of your partners.
    We provide up to three 90 minute webinars for your channel managers so they know all about the program
    We provide the social presence development services as well as moderation and support for your partners – as well as social media monitoring. We operate globally.
    We are open to support you in almost any constellation of MDF funds management
  • 22. Q + A
  • 23. Keep rocking
    +1 (650) 384 0057
    mr@smacad.com
    xeesm.com/MaritaR
    http://SMACAD.com

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