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This is NOT your fathers business networking method: Networking to get a new contact through one connection you have to get to a new prospect. What a slow and painful process, no leverage, vague success.
This is all about highly effective LEVERAGE
Your business ecosystem of customers, prospects and partners together are far more powerful than any individual relation to an individual person.
Make your customers talk to prospects
Make your partners missionaries of your vision
Let your alliances speak for you
Let your suppliers help you
The Socially Engaged Channel The day you thought you can get rid of all your dealers – you realized they are more important than ever… unknown author ~1800 A.D.
Empower your partners to engage with your ecosystem.
Leverage your partners to fuel the conversation, the experience, the recommendations
No partner can provide ALL services – therefore help build peer-to-peer networks
When you believe in the power of word of mouth – provide the words but consider your partners be the mouth. Facebook took only 5 years to win 60 Million customers – yes it’s free but it was ONLY word of mouth.
Empower your partners to build their own integrated customer communities or somebody else will take those customers
A network of equal nodes Partners Producer Channel Partner Partners . . . . . Customers Other Vendors True Peers to Peer Networking
A recent IDC report stated: “As firms mature in their approach to managing ecosystems, network thinking is becoming more prevalent and alliance executives will need a revised toolkit to deliver the results expected by their respective organizations.“
Xeequa is an online social business software provider. The company’s “Social Business Suite” helps corporations strategically develop a more trustful and loyal business ecosystem including their customers, prospects, alliances, channels and suppliers for a better business experience resulting in incremental market share.
Xeequa’s Social Business Suite is designed especially for corporations or industry associations and includes social networking, alliance networking, forums, blogs, event tracking and online collaboration such as opportunity or project collaboration. The solution supports corporate organization structures and provides an extended level of privacy rules created for corporate use.
The advertising free “software as a service” is subscription based and scales from small businesses to global enterprises. More info on www.xeequa.com or 1-888-xeequa1