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Social media club 2012 10, Mobile Meda

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Slide Deck: Social Media Club Hamburg …

Slide Deck: Social Media Club Hamburg
Mobile Media - Impact Online / Offline

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  • 1. Mobile Mediaaxelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  • 2. Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare toentertainment and travel, from food and drinks to communication and transportation.Mobile not only influences purchase behavior but also post purchase opinions. axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  • 3. axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  • 4. Mobile mattersaxelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  • 5. Size mattersaxelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  • 6. Age does not matter axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  • 7. Mobile Media formats: aka: Search, text, simple banner, richmedia , video ... facebook engagement ads brand building versus transaction image versus performance axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  • 8. Digital Advertising EcosystemADVERTISERS PUBLISHERS Direct sold Buy-side Tools Sell-Side Tools & Services & Services Maximize Via Via Ad Network Maximize effectiveness network network revenue and and minimize minimize costs costs Direct sold axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  • 9. IN-BROWSER technology similar to desktopIN-APP technology totally different technology for ads>50% Smartphones(iOS) do not allowThird Party Cookies
  • 10. A-er  Click   Before  Click   Click to App Store A-er  Click   Before  Click   iTunes Click to A-er  Click   Before  Click   Map Click to A-er  Click   Before  Click   Call Click to A-er  Click   Before  Click   Click Through Actions Web Click to A-er  Click   Before  Click  axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com Video Click to
  • 11. How tough are things for app developers ?In a recent GigaOM Pro study of app developers,/ 50+ % make less than $500 a month from their paid apps/ 33 % of advertising-dependent apps make < $100 a month in ad revenue/ 5 % make > $20,000 a month axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  • 12. Big Data axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

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