Your SlideShare is downloading. ×
0
Mobile Mediaaxelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare toentertainment and travel, from f...
axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
Mobile mattersaxelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
Size mattersaxelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
Age does not matter  axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
Mobile Media formats:  aka: Search, text, simple banner, richmedia , video ... facebook engagement ads       brand buildin...
Digital Advertising EcosystemADVERTISERS                                                                       PUBLISHERS ...
IN-BROWSER technology similar to desktopIN-APP technology totally different technology for ads>50% Smartphones(iOS) do not...
A-er	  Click	      Before	  Click	                                                                             Click to   ...
How tough are things for app developers ?In a recent GigaOM Pro study of app developers,/ 50+ % make less than $500 a mont...
Big Data  axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
Social media club 2012 10, Mobile Meda
Upcoming SlideShare
Loading in...5
×

Social media club 2012 10, Mobile Meda

785

Published on

Slide Deck: Social Media Club Hamburg
Mobile Media - Impact Online / Offline

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
785
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Social media club 2012 10, Mobile Meda"

  1. 1. Mobile Mediaaxelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  2. 2. Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare toentertainment and travel, from food and drinks to communication and transportation.Mobile not only influences purchase behavior but also post purchase opinions. axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  3. 3. axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  4. 4. Mobile mattersaxelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  5. 5. Size mattersaxelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  6. 6. Age does not matter axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  7. 7. Mobile Media formats: aka: Search, text, simple banner, richmedia , video ... facebook engagement ads brand building versus transaction image versus performance axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  8. 8. Digital Advertising EcosystemADVERTISERS PUBLISHERS Direct sold Buy-side Tools Sell-Side Tools & Services & Services Maximize Via Via Ad Network Maximize effectiveness network network revenue and and minimize minimize costs costs Direct sold axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  9. 9. IN-BROWSER technology similar to desktopIN-APP technology totally different technology for ads>50% Smartphones(iOS) do not allowThird Party Cookies
  10. 10. A-er  Click   Before  Click   Click to App Store A-er  Click   Before  Click   iTunes Click to A-er  Click   Before  Click   Map Click to A-er  Click   Before  Click   Call Click to A-er  Click   Before  Click   Click Through Actions Web Click to A-er  Click   Before  Click  axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com Video Click to
  11. 11. How tough are things for app developers ?In a recent GigaOM Pro study of app developers,/ 50+ % make less than $500 a month from their paid apps/ 33 % of advertising-dependent apps make < $100 a month in ad revenue/ 5 % make > $20,000 a month axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  12. 12. Big Data axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×